Market Trends: Hispanic Americans and the Automobile Industry

Published: September 1, 2003 - 62 Pages

Table of Contents

  • Executive Summary
  • The Hispanic Market - A Brief Demographic Profile
    • 15% Of The Us Population Will Be Of Hispanic Origin By 2007
    • Over Four In Five Hispanics Live In Just 10 States
    • Yet Other States Are Growing Rapidly
      • Table States With Largest Hispanic Population: 2000 (In Thousands)
      • Table Five States With Fastest Growth In Hispanic Population: 1990 To 2000
    • Top Hispanic Markets
    • Characteristics Of Hispanic Households
      • Household Types
        • Table Household Types In Hispanic And Non-Hispanic Households: 2000 (In Thousands)
      • Household Size
      • Hispanics By U.S. Generation
        • Table U.S. Hispanics: First, Second And Third+ Generation
    • Countries Of Origin For Hispanic Americans
      • Hispanics Trace Origins To a Diverse Group Of Countries
      • Household Size By Hispanic Origin
      • Hispanic Origin By Region
    • Income And Education
      • Buying Power In The Hispanic Market
        • Table 10 States With Largest Share Of Hispanic Buying Power (Billions Of Dollars)
      • Employment, Occupation, And Size Of Working Hispanic Population
      • Income
      • Educational Attainment
        • Table Percent Of Adults Ages 25+ With Completed High School Education Or Better
        • Table Completed Education Of Adult Central And South American Immigrants By Country Of Birth, 2000 (Percent With Degree Completed)
  • Automobile Purchases, Ownership, And Attitudes Among Hispanics
    • Vehicle Ownership
    • Brand Preferences
      • Table Top Auto Brands Owned By Hispanic Adults 18
      • Table New Auto Models Hispanics Plan To Buy Next Year
    • Import Vs. Domestic Cars
    • Popularity Of Japanese Brands
    • Auto-Related Retail Shopping
      • Table Shopping In Automotive Retailers In The Past 12 Months: General Market And Hispanic Consumers
    • Love For Own Car
    • Driving For Family Vs. Self-Satisfaction
    • New Car Purchases
      • New Vs. Used Vehicles
      • Aspirations For New Car Purchases
    • Features Included In New Cars
      • Table Features Included In New Vehicle Purchases: General And Hispanic Consumers
    • New Sales To Hispanics By Census Region
      • Table Distribution Of Vehicles Acquired New By Hispanics, By Census Region, 2002.
      • Income And Purchases Of New Models
      • New Vehicle Purchasing Experience
      • Price To Be Paid In Next Vehicle Purchase
    • New Purchase Timeframe
    • Purchase Finance Methods
      • Table Distribution Of Manufacturer-Provided Loans For Newly Bought Vehicles By Hispanics
      • Table Finance Method For Most Recently Acquired New Car, By Gender Within Hispanic Consumers
      • Table Auto Manufacturer Loans To Hispanics, By Age Group
      • Table Distribution Of Manufacturer-Provided Loans For New Cars, By Census Region, 2002
      • Who Purchases New Cars?
        • Table New Car Purchases Of 2002 Model Years, Age Distribution Within Hispanic Consumers
        • Table Most Recently Acquired Car Was New, Age Distribution Within Hispanic Consumers
      • Automobiles Should Catch Attention
      • Luxury
  • Reaching The Hispanic Market
    • General Motors Corporation To Focus On Hispanic And Other Ethnic Markets
    • Ford Motor Company And Chrysler Corporation Also Target The Hispanic Market
    • Individual Dealers Target The Hispanic Consumer Via The Internet
    • Use Of Hispanic Celebrities In Targeting Hispanic Market
    • Strategies To Target Latino Consumers
      • Internal Processes Paving The Way For More Effective Marketing
      • Upper Management Involvement In General Motors To Target Latino Consumers
      • Advertising Spending
      • The Ford Approach In The Hispanic Market
    • Information Sources For Hispanics
      • Table Information Sources For New Vehicle Purchases: General Market And Hispanic Market Consumers (Percent Of Market)
      • Table Information Sources For Pre-Owned Vehicle Purchases: General Market And Hispanic Market Consumers (Percent Of Market)
      • Table Information Sources For Hispanic New Car Buyers, By Gender (Percent Of Market)
    • Auto Manufacturers, Hispanic Americans And The Internet
      • Table Internet Sites For Top New Auto Brands In The Hispanic Market
  • 2003 Automobile Marketing Efforts
    • Honda
    • Jeep
    • Dodge
    • Nissan
    • Chrysler
    • Ford
    • Pontiac
    • Mazda
    • Toyota
    • Bmw


Market Trends: Hispanic Americans and the Automobile Industry, a new report from Packaged Facts, discusses product and marketing strategies by the automobile industry, examines population and immigration trends among Hispanic Americans, delves into the attitudes and perceptions Hispanics have regarding automobiles, and addresses marketing strategies that the industry has adopted to attract Hispanics, who are now the largest minority group in the country.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the consumer goods and services industries.

About the Author
Raúl Pérez, Ph.D., is president of Utilis, a market research and consulting firm specializing in the U.S. Hispanic market. His firm offers quantitative and qualitative research solutions to clients in the beverage industry, automobiles, health care, publishing, financial services, Internet, cable/satellite television, and apparel, among others. Dr. Pérez obtained his doctorate at Yale University and has over 12 years of research experience in Hispanic populations.

Report Methodology
The information inMarket Trends: Hispanic Americans and the Automobile Industryis based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the auto industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002.

What You’ll Get in this Report
MarketTrends: Hispanic Americans and the Automobile Industry Industry offers unique perspective on the growing and promising Hispanic market for cars, both new and previously owned. No other market research report provides the data, analysis and trends coverage that Market Trends: Hispanic Americans and the Automobile Industryoffers. The report addresses the following segments:

  • Hispanic Population Trends - including immigration patterns, geographical concentrations and insights into spending power and income.
  • Attitudes Regarding Automobiles - including data on car spending and shopping profiles.
  • Automobile Buying Habits - and the attributes of cars that attract Hispanic buyers.
  • Marketing and Community-Relation Strategies - that are effective in reaching Hispanic consumers.
  • Case studies - of what particular car companies are doing to target the Hispanic market.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already targeting Hispanic consumers or is considering making the leap into the business, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence automobile-buying decisions among Hispanic Americans.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for automobiles that appeal to Hispanic Americans
  • Research and development professionals stay on top of competitor initiatives and explore demand for cars in this demographic group.
  • Advertising agencies working with clients in the automobile industry to help understand Hispanic consumers to develop messages and images that them to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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