Table of Contents
- Market Size and Growth
- Market Composition
- Projected Market Growth
- Top Marketers and Brands
- The Competitive Situation
- New Product Trends
- The Consumer
- Hershey Foods Corp.
- Mars, Inc.
- Godiva Chocolatier, Inc. (Campbell Soup Co.)
Title: The U.S. Market for Chocolate Candy: Volume 1 in the Series, The U.S Market for Chocolate, Candy, Gum & Mints
Published: November 2002
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The following is the abstract from the full report:
In a data-intensive yet compact new format, this Packaged Facts report analyses the $14 billion market for chocolate candy, focusing primarily on the mass-market sector. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.
This report first quantifies the chocolate candy market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers, gourmet chocolatiers, and candy shop retailers. The final chapter tabulates and analyzes demographics for chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns and the nutraceutical segment, and the fast-shifting e-commerce marketplace.
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