The U.S. Market for Wellness Foods and Beverages, Vols. 1-3

Published: August 1, 2003 - 644 Pages

Table of Contents

Volume I: Organic Foods and Beverages

Chapter 1 Executive Summary

Chapter 2 The Market

  • Introduction
  • Organic - A farming term turned marketing tool.
    • Brief definition. Overview of organic’s roots - initially consumers more interested in the environment.
    • Now organic market is changing - appealing to broader range of consumers - younger, more diverse, more interested in health.
    • Variety of market forces contributing to growth - new label, larger companies getting involved, more products available, health issues, food safety, more mainstreaming. Long-term growth projected.

  • Long-term growth.
  • Growth outpacing conventional food sales
  • Positive Market Factors
  • Label adds legitimacy
    • Background of legislation.
    • Label requirements.
    • Only certified label in field of sometimes ambiguous labeling. Increased organic acreage
    • Organic acreage growing to accommodate increased demand.

  • Consumer profile broadening
  • General demographics - save most detailed info for later section.
    • Not just well educated, wealthy, white people. More mainstreaming of customer helping drive market growth. Offers opportunities for product expansion.
    • Younger.
    • More diverse - Hispanic, Asian, Black.
    • Families with kids

  • Health concerns boosting market
    • Food as “preventative medicine.”
    • What kind of medical issues are prompting people.
    • Concerns for children.
    • Pesticides, GMOS

  • Strong sales attracting established companies
  • Sales increases have attracted variety of players
  • Large manufacturers getting involved - buying smaller companies or initiating their own products. General Mills (Small Planet), Coke (Odwalla), Kraft (Boca Burger and Balance Bar), Kelloggs (Worthington Foods), Danone (part of Stonyfield).
  • More companies involved = more products.
  • More companies generally positive for the industry - more advertising, more awareness, bring prices down.
  • Also brings challenges - product availability challenges, dilute organics’ original message. Conventional supermarkets outselling natural food stores
  • More mainstreaming of product means that more awareness..
  • In 2000, supermarkets began selling more organic products than natural food stores.
  • More conventional supermarkets offering organic products. Kroger, Safeway, Giant, Ahold stats, Wegmans, etc.
  • Supercenters - Walmart now offering a few organic products, for instance.
  • Natural food supermarkets still growing. Brief overview of Whole Foods and Wild Oats.
  • Private label opportunities. More supermarkets developing private label.

  • Market challenges
  • Price can be barrier
    • Prices for organic products can be 20 to 120% higher.
    • Explain why prices are higher.
    • Walnut Acres survey shows that 68% of those who rarely or never buy organics cited price, with 45% saying it’s a major reason.
    • Experts say that when organic is priced within 20% of conventional, the value of the products will be perceived as equal. Manufacturers cite barriers to growth
    • OTA study shows that manufacturers are concerned about several issues.
    • Consumer issues are another large category.
    • High cost and a general lack of quality organic ingredients appeared as a major barrier to growth in most product categories.

  • Finding products on the shelves
    • Challenge for retailers - and consumers - how to integrate products. Space and positioning challenges.
    • The majority of consumers who purchase or are likely to purchase organic fruits and vegetables prefer that the organic varieties be offered separately.
    • A less clear-cut pattern emerges for placement of organic soups, cereals, frozen foods or packaged goods.
    • Convenience of choice is a particular factor for some groups.
    • Other research points to integrating products rather than creating an organic “ghetto.”
    • Retailers responding differently. Wegmans separate section. Giant, Safeway integrated, etc.
    • Issue offers food for thought.

  • Winning consumers over
    • With the new label, things are clearer, but many consumers are still uncertain about what organics mean.
    • People who aren’t already buying organics may be a harder sell.
    • OTA realizes consumers need more info and creating Center for Organic Education and Promotion.

    Chapter 3 Competitive Situation

    • Introduction
    • Changing competitive landscape
      • Overview of how many organic companies started out small with committed environmental philosophies.
      • Large companies are settling in.
      • Organic now accounting for majority of natural/organic market.

    • Six US companies had more than $100 million in sales in 2001
      • Dean Foods (White Wave, Alta Dena)
      • Natural Selection Foods (Earthbound Farm)
      • Horizon Organic Dairy
      • The Hain Celestial Group
      • General Mills (Sunrise, Cascadian, Muir Glen, Gold Medal)
      • Organic Valley / CROPP

    • Giants investing in organic firms
      • Attracted more by strong sales figures than strong environmental concerns, large companies are getting more involved.
      • Positive repercussions - more products available, more marketing, more awareness..

    • Mergers and acquisitions
    • Company profiles: Conglomerates
      • Hain-Celestial introduces variety of new products
      • Acirca (Walnut Acres)
      • Pepsico tests Organic Frito-lay snack foods
      • Dole trying organic bananas
      • Kraft builds organic business through Boca Burger
      • Heinz ketchup
      • Starbucks organic coffee.
      • Kellogg introduces Kashi organic cereal line
      • Small Planet (owned by General Mills) developed organic cereals

    • Company Profiles: familiar brands
      • Horizon Organic Dairy
      • Amy’s Kitchen
      • Organic Valley
      • White Wave
      • Stonyfield Farm
      • Imagine Foods
      • Newman’s Own
      • Annie’s Homegrown
      • Earthbound Farm - leading the way with bagged produce.

    • Company Profiles: Independents
      • Nature’s Path
      • Eden Foods
      • Golden Temple
      • Country Choice Naturals

    • Company Profiles: Meat/Poultry - Emerging Market
      • Green Circle Organics
      • Organic Valley
      • Booth Creek Management Corp. (Petaluma Holdings, Coleman Natural Products, B3R Country Meats)
      • Harris Ranch
      • Davis Mountains Organic Beef
      • Applegate Farms (deli products)

    • Company Profiles: Trendsetters/Niche Marketers
      • Allgoode Organics
      • Rudi’s Bakery. Organic bread.
      • Organica Cookies.

    • Company Profiles: Wholesale distributors
      • United Natural Foods (UNFI)
      • Tree of Life

    Chapter 4 The Products

    • Introduction
    • Overview
      • Produce, grains, packaged foods and dairy were leading major categories.
      • Main gateways to the category are produce, baby food and milk.
      • Categories with most potential are soups or sauces and organic eggs.
      • Growth in the mainstream, specialty markets

    • New Products
    • Differentiating products
      • Not much brand recognition yet. Challenge and opportunity for companies to differentiate products.
      • Private label competition Product segment overview
      • Packaged Produce
      • Meat/Poultry/Eggs
      • Dairy
      • Cereals
      • Snack Bars
      • Desserts
      • Frozen Foods
      • Soyfoods and other meat/dairy alternative
      • Beverages: Juices/Coffee/Tea

    Chapter 5 Distribution

    • Introduction
    • Supermarkets
    • Natural food stores
      • Whole Foods
      • Wild Oats
      • Trader Joes
      • Mom’s Market

    • Conventional supermarkets
      • Wegmans
      • JB Pratt
      • Kroger
      • Albertsons
      • Safeway
      • Giant

    • Mass Marketers
      • Walmart
      • Target

    • Convenience
      • 7-11
      • Others

    • Restaurants
      • Chef’s Cooperative
      • Nora Pouillon
      • Fast Foods - Gary Hirshfeld’s concept

    Chapter 6 The Consumer

    • Introduction:
    • Original organic buyer and how market is evolving
    • Changing face of the organic consumer
    • More diversity
    • Younger
    • Less wealthy
    • Profiles of organic consumers
    • Why consumers are buying organic
    • Health/food safety - families buying for kids
    • Challenges
    • Price
    • Understanding

    Chapter 7 Trends and Opportunities

    Chapter 8 Appendix of Marketers

    Volume II: Functional Foods and Beverages

    Chapter 1 Executive Summary

    Chapter 2: The Market

    • The Scope of This Report
    • Functional Foods Defined
    • Distinguishing Functional Foods from Fortified Foods and Dietary Supplements
    • Fortified vs. Enriched
    • Glossary of Products Included in Functional Foods
    • The Products
    • Categories of Functional Foods
    • Cereals
    • Comprehensive Nutritional Drinks (CNDs)
    • Confections
    • Dairy and Dairy Substitutes
    • Juices
    • Waters
    • Other Food
    • Ingredients Supporting Functional Foods
    • Market Size, Composition and Growth
    • Sales of Functional Foods in 2002
    • Table: U.S. Retail Dollar Sales of Functional Foods and Beverages, 1998-2002
    • Table: U.S. Retail Sales of Fortified Foods Category, 1998-2002
    • Table: U.S. Retail Sales of Fortified Beverages Category, 1998-2002
    • Most Popular Ingredients Used in Fortified Foods
    • Regional Bases of Sales
    • Factors in Future Growth
    • All Age Groups Use Functional Foods
    • Aging Baby Boomers Focus on Fortified Foods
    • Kids Another Driving Force
    • Growing Ethnic Population Shaping Sales
    • Looking Toward Self-Care and Alternative Health Solutions
    • Linking Diet and Health
    • Functional Foods Can Supplement a Normal Diet
    • Current Health Concerns
    • Fortification a Competitive Strategy
    • New Functional Products
    • Market Projections
    • Sales Projections through 2007
    • Table: Projected U.S. Retail Sales of Functional Foods and Beverage Market, 2003-2007
    • Functional Foods Category Projections
    • Table: Projected U.S. Retail Sales of Functional Foods Category, 2003-2007
    • Table: Projected U.S. Retail Sales of Functional Beverages Category, 2003-2007

    Chapter 3: The Competitive Situation

    • Types of Marketers
    • Marketers Sometimes Focus on Specific Retail Channels
    • Table of Marketers and Brands
    • Table: Selected Functional Food Marketers and Their Brands, 2003
    • Marketer and Brand Shares
    • The Marketers
    • Hundreds of Marketers
    • Leaders Are Major Food or Pharmaceutical Companies
    • Minor Marketers
    • Most Compete in Only a Few Product Areas
    • Cereal Marketers
    • Marketers of Other Shelf-Stable Foods
    • Juice and Juice Drink Marketers
    • New Age Beverage Players
    • Natural Beverage Marketers
    • Dairy Products
    • Soy Products and Other Milk Alternatives
    • Table: The U.S. Functional Foods Market: Leading Marketers and Their Top Brands
    • The Competitive Situation
    • Impact of Acquisitions
    • Ways Mainstream Marketers Compete
    • New Product Development Issues
    • Reformulating Existing Products and Adding Line Extensions
    • Acquiring Existing Companies and Brands
    • Joint Ventures Can Provide Synergies
    • Major Companies Have the Edge
    • The Importance of Smaller Marketers
    • Competitive Profiles
    • Competitive Profile: Cadbury Schweppes Plc (Snapple)
    • Competitive Profile: Clearly Canadian Beverage Corp.
    • Competitive Profile: The Coca-Cola Co. (Minute Maid)
    • Competitive Profile: General Mills, Inc.
    • Competitive Profile: The Hain Celestial Group
    • Competitive Profile: Kellogg Co.
    • Competitive Profile: Kraft Foods, Inc.
    • Competitive Profile: PepsiCo, Inc.
    • Consumer Advertising and Promotions
    • National Consumer Advertising Estimates
    • Cereal and Beverage Giants the Top Advertisers
    • Website Alternatives or Supplements to Traditional Media
    • Advertising Focuses on Nutrition, Health Benefits, and Taste
    • Taking Charge of One's Health
    • Taking Care of Others
    • Family Focus
    • New Age Beverages Trade on Their Image

    Chapter 4 New Products and Product Trends

    • New Product Trends
    • New Products Continue to Proliferate
    • Perception of Appropriate Added Ingredients
    • Calcium and Antioxidants
    • Folic Acid to Prevent Birth Defects
    • Soy Gaining the Spotlight
    • Probiotics and Prebiotics on the Cutting Edge
    • Cholesterol-Lowering Foods Are More Like Medicines
    • Jury Still Out on Herbal Fortifiers
    • Product Trends by Category: Foods

    • Product Trends by Category: Beverages

    • Selected New Product Introductions
    • Table: The U.S. Functional Foods Market: Selected New Product Introductions, 2001-2003

    Chapter 5 Retail Strategies

    • Where Functional Foods Are Sold
    • Supermarkets the Leading Outlet
    • Convenience Stores Strong in Beverages
    • Natural Foods Stores Selection
    • Limited Selections in Warehouse Clubs
    • Mass Merchandisers Expanding Food Selections
    • Drugstores Have a Natural Health Connection

    Chapter 6 The Consumer

    • The Consumer: America’s Major Illnesses
    • Consumer Overview
    • Growth in Functional Foods Driven by New Health Awareness
    • Product Usage Rates
    • Attitudes Toward Health and Nutrition
    • Use of Functional Foods
    • Important Factors in Decision-Making Process
    • Prime Health Concerns
    • Calcium and Vitamin C Claims
    • Food as Medicine
    • Foods for "Wellness"
    • Focus on Categories
    • Table: Consumer Overview for Functional Foods
    • Consumer Focus: Cold and Hot Cereals
    • Consumer Focus: Energy Bars
    • Consumer Focus: Functional Beverages

    Chapter 7 Trends and Opportunities

    Appendix I: Addresses Of Selected Marketers

    Volume III: Soy Foods

    Chapter 1 Executive Summary

    Chapter 2 The Market

    • What are soy-based foods
    • Scope of report/market
    • Market Size and Growth
    • 2002 Retail Sales
    • Table 2-1: U.S. Retail Sales of Soy-based foods, 1998-2002 (dollars)
    • Market Composition
    • Share by Product Category
    • Table 2-2: Share of U.S. Soyfood Sales by Product Category: By Dollar and Percent Share, 2002
    • Supermarkets the Leading Outlet
    • Health and Natural Product Stores
    • Natural Food Supermarkets
    • Soy in Foodservice: Soymilk in Lattes
    • Table 2-3: Share of U.S. Soyfood Sales by Retail Outlet Type, 2002 (
    • Factors Affecting Market Growth
    • A Health-Aware Population
    • Aging Population Drives Soyfood Sales
    • Growing Hispanic and Asian Populations Expand Market
    • Vegetarianism Taking Early Root - More Teens Adopt Non-Meat Eating Habits
    • Natural Foods Marketers Gear Up for Mainstream Distribution
    • Growth of Soyfoods Is in Conventional Channels
    • Conventional Producers Embrace Soyfoods
    • Concern Over Food-Safety Issues Draws Consumers to Soyfoods
    • GMOs Another Food Safety Issue
    • Organic Soyfood Sales Will Climb
    • “Hot” Food Categories Present Opportunities: Snack/sports bars, Smoothies, Convenience Meals
    • Foodservice Distribution Limited, But Growing
    • Taste Could Prevent Repeat Purchases by Conventional Consumers
    • Safety Issues a Concern for Mass-Market Consumers
    • Projected Market Growth
    • Table 3-5: Projected U.S. Retail Sales of Soyfoods, 2003-2007 (dollars)

    Chapter 3 The Competitive Situation

    • Significant Soy Marketers
    • Conventional Marketers Acquire Soyfood Companies
    • Leaders in Meat Alternatives
    • Soy Beverage Leaders
    • Leading Tofu Marketers
    • Cheese and Other Dairy Alternative Leaders
    • Meal Replacement and Protein Powder Innovators
    • Nondairy Dessert Leaders
    • Other Soyfood Marketers
    • Table 3-1: The U.S. Soyfood Market: Selected Marketers by Brand Line and Product
    • Marketer and Brand Shares
    • Table 4-2: Leading Soyfood Products Distributed by Nature's Best;
    • By Product Segment, 1 st Quarter 2000 (Company/Brand/Product
    • Competitive Situation: Overall Market
    • Marketers Compete Primarily Through Product Introductions
    • Growth Through Mergers and Acquisitions
    • Marketers Compete by Offering Branded Ingredients
    • Competitive Situation: Meat Alternatives
    • Conventional Marketers Compete with Existing Companies
    • Newcomers Make Immediate Impact in Mass Market
    • Unique Ingredients Draw Consumers
    • McSoy?
    • Competitive Situation: Dairy Alternatives
    • Line Extentions Are Key to Growth
    • Conventional Marketers Enter Category
    • Specialty Items Help Marketers Carve Out Space
    • Coffee Craze Propels Soymilk Distribution
    • Flavored Drinks Capture Attention
    • Competitive Situation: Non-Dairy Desserts
    • Retail Space Limited for Frozen Desserts
    • Soy Yogurt Companies Revitalize and Introduce Products
    • Competitive Focus: Other Soy Products
    • Soy Meal Replacements Compete on Price
    • Soy Finds Home in Snack/Sports Bars Find Ho
    • Competitive Profile: Eden Foods, Inc.
    • Competitive Profile: Imagine Foods, Inc.
    • Competitive Profile: Kellogg Co.
    • Competitive Profile: Lightlife Foods, Inc. (ConAgra, Inc.)
    • Competitive Profile: Turtle Island Foods, Inc
    • Competitive Profile: Vitasoy USA, Inc
    • Competitive Profile: White Wave, Inc.
    • Marketing Trends
    • Updated Packaging
    • Innovative Containers Sell Product
    • Soy Protein Content Listed
    • GMO-Free; Organic the Next Step
    • Pushing into New Distribution Channels
    • Advertising Trends and Expenditures
    • Advertising Difficult to Monitor
    • Print Advertising the Preferred Medium
    • Advertising Positioning

    Chapter 4 New Products and Product Trends

    • Product Introductions Rising
    • Table 4-1: The U.S. Soyfood Market: Number of Product Introductions, 1998-2002
    • Variety of Soyfoods Growing
    • More Meat-like Products
    • Convenience Is Key
    • Single-Serve Is Big
    • Low Fat Still Desired
    • Organic Becoming More of An Issue
    • Products Geared Toward Demographics: Soy for Youth
    • New Flavors and Varieties; Many Gourmet and Upscale
    • Ethnic, Especially Thai and Asian, Fusion
    • Table 4-2: The U.S. Soyfood Market: Selected New Product Introductions, 2001-2003

    Chapter 5 Retail and Foodservice Strategies

    • Two Distinct Channels
    • Mass-Market Products: Warehouse Delivery Used Most
    • Natural Food Products: Independent Distributors Used Most
    • Health and Natural Product Distributors
    • Ethnic Food Distributors Service Asian Grocers
    • Supermarkets Are Main Channel for Sales
    • Table 5-1: Share of U.S. Soyfood Sales by Retail Outlet Type
    • Foodservice Strategies
    • Soy-Themed Restaurants
    • Starbucks and Soy: Perfect Together

    Chapter 5 The Consumer

    • Consumer Attitudes Toward Healthful Eating
    • Nutrition Important in Food Choices
    • Americans Try to Eat Healthfully
    • Consumers Increasingly Seek Information on Soy
    • How Does Soy Fit Into The Health Trend
    • Sources of Soy Information
    • What Motivates Soy Consumption?
    • Eating Healthy for Specific Reasons
    • Consumer Awareness of Soy on the Increase
    • Awareness of Tofu Highest
    • Majority Deem Soy Products "Healthy"
    • Consumer Awareness of Soy's Benefits
    • Consumers Hear More About Soy
    • Consumer Use
    • Estimates of Soy-based Food Users
    • Consumption Increases
    • Table: Consumer Use of Soy on a Weekly Basis
    • Top Soy Products Tried by Consumers
    • Soy Products Purchased in Health and Natural Product Stores
    • More Than One in Three Have Tried Meat Substitutes
    • Soy Protein Added to Existing Foods Is Another Choice
    • Consumer Profiles
    • Traditional Soyfood Customers
    • New to Soy
    • Youth and Soy
    • Back and Forth?
    • The Vegetarian Consumer
    • Types of Vegetarians
    • Teenagers Choosing Vegetarianism
    • Market for Vegetarian Products Broader
    • Demographic Characteristics
    • Income
    • Region
    • Household Make-up
    • Race/Ethnicity
    • Age

    Chapter 7 Trends and Opportunities

    Appendix I: Addresses Of Selected Marketers

  • Abstract

    Packaged Facts’ new 3-volume market research series, The U.S. Market for Wellness Foods and Beverages, is the executive’s guide to the new frontier of health oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Organic, Soy-Based Foods and Beverages and Functional Foods.

    The U.S. Market for Organic Foods and Beverages
    Already a $9 billion market, organic foods and beverages are the fastest-growing categories of the food industry. Driven by increased consumer awareness of the nexus between healthy eating and health, and buoyed by federal regulations that provide clear guidance on how to label products, the organic industry has evolved from a locally farmed, locally shopped niche to a global concern with global U.S.-based food and beverage marketers taking an active role as key players. Old-line food giants such as Kellogg, Kraft, Heinz and General Mills now have a stake in popular brands of organic foods and beverages. And the consumer profile of an organic shopper is changing, as a younger, more ethnically diverse and economically varied audience has begun to seek these products. The U.S. Market for Organic Foods and Beverages offers a comprehensive look at this burgeoning industry, and offers the benefit of quantitative and qualitative analyses buoyed by the insight of top experts in the field.
    May 2003

    The U.S. Market for Soy-based Foods and Beverages
    It’s in frozen desserts, cans of chili, frozen dinners, pizza, sausages and hot dogs, smoothies and even lattes. It’s soy, and soy-based foods and beverages are competing ever more strongly with meat and dairy products as an essential part of what’s for breakfast, lunch and dinner (and snacks inbetween). With a growing percentage of teens claiming themselves to be vegetarian (or being open to it), and the increasing variety and forms of soy-based foods entering the marketplace, the market for soy-based foods and beverages has never been stronger. The U.S. Market for Soy-based Foods and Beverages, volume 2 in the series The U.S. Market for Wellness Foods and Beverages, offers a comprehensive and fresh look at the burgeoning soy market. Which players dominate the market, and who’s ready to enter and compete? What defines a soy customer - and are they soy-exclusive or willing to go back and forth? And if so, what products are soy-fine, and what others are less palatable? The U.S. Market for Soy-based foods answers these questions, and lays out the trends, strategies and opportunities that will present themselves in the soy market.
    July 2003

    The U.S. Market for Functional Foods and Beverages
    Functional foods are one of the fastest growing categories of food products in the United States. The U.S. alone represents one-third of the global nutrition market, and functional food sales are projected to exceed $30 billion by the end of the decade. Marketers of foods and beverages are constantly finding new ways to enhance their products with the addition of functional products, to which they’re finding an increasingly accepting and willing audience. The U.S. Market for Functional Foods and Beverages, volume 3 in the series, The U.S, Market for Wellness Foods and Beverages, examines the factors driving this dramatic growth, including new product introductions and innovations, the regulatory environment that is fostering wider use and awareness of functional foods, and the growing sense among consumers that “wellness” can be achieved by taking a closer look at and improving one’s diet. Indeed, the report offers a full profile of the functional food consumer, including looking at the market for functional foods according to age groups and ethnic and racial groups. The study also examines the marketers that are leading the functional food parade, both large and small, as well as offers a look at the up-and-coming companies that are poised to make a difference in the market in the years to come.
    August 2003

    About our Editorial Partners
    Packaged Facts is proud to have the expert collaboration of Marr Barr Communications ( as our editorial partners in the publication of this series. Marr Bar Communications is a strategic marketing and communications agency specializing in socially responsible businesses. Liz Marr and Amy Barr have more than 35 years of consumer and business marketing experience, including experience as senior executives at Horizon Organic Dairy. Their clients include food and household consumer packaged goods companies.

    Report Methodology
    The information in The U.S. Market for Wellness Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the organic, soy and functional foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

    This series looks at every segment of the organic foods/beverages, soy-based foods/beverages and functional foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of “wellness” foods and beverages. It provides up-to-date competitive profiles of marketers of organic, soy-based and functional foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the wellness industry.

    What You’ll Get in this Report
    The U.S. Market for Wellness Foods and Beverages is a brand-new series that offers a unique perspective on the burgeoning market for organic, soy-based and functional foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Wellness Foods and Beverages offers. The individual volumes within the series address the following segments:

    • The Market (including market size and composition, and projected market growth)
    • The Marketers (including discussions of specific marketer brand and market shares)
    • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
    • Retail Strategies
    • The Consumer (who’s buying what, and where)
    • The Products
    • Trends and Opportunities

    Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

    Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

    How You Will Benefit from this Report
    If your company is already competing in the wellness market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for wellness foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the wellness foods and beverages based on Simmons data.

    This report will help:

    • Marketing Managers identify market opportunities and develop targeted promotion plans for wellness food and beverage products
    • Research and development professionals stay on top of competitor initiatives and explore demand for products in the organic, soy and functional food and beverage arenas.
    • Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
    • Business development executives understand the dynamics of the market and identify possible partnerships.
    • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

    Volumes in the series include the following:
    The U.S. Market for Organic Foods and Beverages
    The U.S. Market for Soy-based Foods and Beverages
    The U.S. Market for Functional Foods and Beverages

    Get full details about this report
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