Table of Contents
- Market Size and Growth
- Market Definition
- Demographic Highlights
- Indicators of Well-Being
- Economic Status
- Consumer Behavior
- Marketing to Female Teens
- Mary Kay
- Proctor & Gamble
Title: The U.S. Teens Market
Published: July 2002
This Marketlooks includes an overview of demographic trends and buying power within the female segment of the U.S. teens market, which is defined as including 12- to 19-year-old females. It provides key findings concerning population trends, consumer behavior, size and growth of the buying power of female teens, media, marketing and advertising strategies, and examples of companies targeting female teens.
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The following is the abstract from the full report:
This completely new Packaged Facts report provides a comprehensive assessment of the teen market, which includes more than 32 million Americans ages 12 to 19. The report begins by highlighting key aspects of the teen population, such as projected population growth, race and ethnicity, and employment and income patterns. Trends in the teen market are identified and teen buying power is estimated. The report presents an analysis of the consumer behavior of teens, including their impact on family buying decisions, and offers a review of leading teen media. Marketing, promotional, and advertising strategies used in the teen market are analyzed, and companies focusing on the teen market are profiled. Appendices include information about resources available to companies interested in the teen market and examples of advertisements targeting the market.
Teens represent one of the fastest-growing population segments, with the teen population registering a growth of 16.6% between 1990 and 2000. Teens wield significant buying power—both in their own right and in the context of their family purchasing decisions—that is increasingly targeted by marketers seeking to execute successful growth strategies. However, today’s teens are more media-sensitive and marketing-savvy than any of their predecessor generations and require a highly sophisticated marketing approach.
Understand how Generation Y attitudes affect teen consumer behavior. Learn how to get the attention of teen consumers. Identify population trends affecting the teen market of the future. See how marketers are using alternative promotional techniques, such as viral marketing campaigns and street marketing activities, to reach teen consumers. Find out about the rapidly changing landscape of teen-oriented media.
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