Foodservice Landscape in the U.S. Bundle: Chain Limited-Service Restaurants & Chain Full-Service Restaurants

Published: September 13, 2013 - 536 Pages

Table of Contents

  • Executive Summary
    • INTRODUCTION
    • Report Scope
      • Share of stomach: limited-service restaurant sales analysis
      • Sales context
      • Limited-service restaurant macroeconomic analysis
      • Limited-service restaurant industry guest traffic trends
      • Limited-service restaurant menu trends
      • Limited-service restaurant health & wellness trends
      • Limited-service restaurant technology trends
      • Factors influencing the decision to go to a fast food restaurant
      • Leading snack and beverage restaurant chains
      • Leading quick-service restaurant chains
      • Leading fast casual restaurant chains
      • Leading limited-service cafeteria/buffet restaurant chains
  • Executive Summary
    • INTRODUCTION
    • Report Scope
      • Share of stomach: full-service restaurant sales analysis
      • Full-service restaurant macroeconomic analysis
      • Full-service restaurant guest traffic trends
      • Full-service restaurant menu trends
      • Full-service restaurant health & wellness trends
      • Full-service restaurant mobile & social media trends
      • Special dinner restaurant choice influencers
      • Leading family restaurant chains
      • Leading casual bar & grill restaurant chains
      • Leading Casual non bar & grill restaurant chains
  • Share of Stomach Restaurant Sales Analysis
    • INTRODUCTION
    • Summary analysis
      • Market size and forecast
      • Restaurant Performance Index trending positive
      • Same-store sales and guest traffic trends
      • Guest traffic trends
        • Table Restaurant Industry Guest Traffic Share and Guest Traffic Growth, by Restaurant Segment, 2011-2013
      • Unit growth
    • Same-store sales trends, by brand and restaurant segment
      • Snack and beverage restaurant performance & outlook
      • QSR performance & outlook
      • Fast casual performance & outlook
    • Consumer limited-service restaurant spending trends
      • Food at home versus food away from home
        • Table HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Growth
        • Table HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Share
      • Consumer restaurant spending trends
        • Table Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Growth
        • Table Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Share
      • Limited-service restaurant spending trends
        • Table Consumer Expenditures on Limited-Service Meals, Non-Alcoholic Drinks & Alcoholic Drinks: 2007-2011 Growth
        • Table Consumer Expenditures on Limited-Service Meals, Non-Alcoholic Drinks & Alcoholic Drinks: 2007-2011 Share
      • Limited-service restaurant spending trends, by HH Income
        • Table Number of Households & Household Limited-Service Restaurant Spending, by HH Income: 2007 v. 2011
      • Limited-service restaurant spending trends: day part analysis
        • Table Consumer Expenditures on Limited-Service Meals and Non-Alcoholic Drinks, by Daypart: 2007-2011 Growth
        • Table Consumer Expenditures on Limited-Service Meals and Non-Alcoholic Drinks, by Daypart: 2007-2011 Share
      • Breakfast spend trending by HH income
        • Table Number of Households & Household Limited-Service Restaurant Breakfast Spending, by HH Income: 2007 v. 2011
      • Lunch spend trending by HH income
        • Table Number of Households & Household Limited-Service Restaurant Lunch Spending, by HH Income: 2007 v. 2011
      • Dinner spend trending by HH income
        • Table Number of Households & Household Limited-Service Restaurant Dinner Spending, by HH Income: 2007 v. 2011
      • Snack spend trending by HH income
        • Table Number of Households & Household Limited-Service Restaurant Snack Spending, by HH Income: 2007 v. 2011
  • Limited-Service Restaurant Macroeconomic Analysis
    • INTRODUCTION
      • Summary analysis
    • The Big Picture: Moderate economic growth
      • Continued gradual rates of improvement expected
      • Supported by consumer confidence and employment gains
      • Supported by wealth and debt trends
      • Household wealth continues to rebound
      • Improving consumer debt picture: total consumer debt down by 12%
        • Table Consumer Debt Balance, by Type: Amounts, Share & Year Year-Over-Year Comparisons: Q2 2007- Q2 2013
      • How to play continuing economic improvement
    • Influence of HH income trends on limited-service restaurants
      • Economic recovery bypasses lower-income restaurant consumer
      • $150K+ income household growth explodes
      • Middle class shrinks and low-income group rises
        • Table 2009 vs. 2013 HH Income Segment Comparison, by Number of Households & Percentage Change
      • Additional context
    • Influence of employment trends on limited-service restaurants
      • Rise in the unemployment rate results in lower restaurant engagement
      • Too many part-time jobs, not enough full-time jobs
        • Table Full-Time, Part-Time & Total Employment: Number, Share & Year Year-Over-Year Comparisons: July 2007- July 2013
      • Demographic trouble spots persist
        • Table National Employment Rate, by Demographic, w/ Year Year-Over-Year Comparisons: July 2007- July 2013
    • Food price outlook
      • Wholesale food and beverage price trends
        • Table Producer Price Index, by Food and Beverage Type, w/ Year-Over-Year Comparisons: 2007-2013
        • Table Livestock, Dairy, and Poultry Price Outlook: 2012-2014
  • Limited-Service Restaurant Industry Guest Traffic Trends
    • INTRODUCTION
      • Summary analysis
      • Guest traffic volume and share analysis
    • Quick-service restaurant guest traffic volume
      • Daypart and chain/independent status
      • Key demographics
        • Table Quick-Service Restaurant Guest Traffic Volume Comparisons, by Demographic: 2013
      • Guest traffic volume: daypart and chain/independent status, by demographic
        • Table Quick-Service Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status, by Demographic: 2013
      • Key demographic guest visit drivers: detailed analysis
        • Table Limited-Service Restaurant Monthly & High-Frequency Use by LSR Segment: 2008-2013
      • 18-24s: more economically pressed, but visits are up
        • Table 2013 Monthly & High-Frequency Use by LSR Segment among 18-24s, w/ 2008-2013 Usage Share Change
      • Blacks: visits are up, but trading up a looming issue?
        • Table 2013 Monthly & High-Frequency Use by LSR Segment among Blacks, w/ 2008-2013 Usage Share Change
      • After post-recession growth, Hispanic traffic trends suggest trouble afoot
        • Table 2013 Monthly & High-Frequency Use by LSR Segment among Hispanics, w/ 2008-2013 Usage Share Change
        • Table 2013 Monthly & High-Frequency Use by LSR Segment Among <$50K HH Income Consumers, w/ 2008-2013 Usage Share Change
        • Table 2013 Monthly & High-Frequency Use by LSR Segment Among <$50K HH Income Consumers w/Kids, w/ 2008-2013 Usage Share Change
      • Brand analysis: usage share by HH income
        • Table 2013 Limited-Service Beef/Burger Chain Usage Share by HH Income & Percentage Usage, by Restaurant Brand
        • Table 2013 Limited-Service Beef/Burger Chain Usage Share by HH Income & Percentage Usage, by Restaurant Brand
        • Table 2013 Limited-Service Pizza Chain Usage Share by HH Income & Percentage Usage, by Restaurant Brand
        • Table 2013 Fast Casual Chain Usage Share by HH Income & Percentage Usage, by Restaurant Brand
      • Snack and beverage guest traffic volume
  • Limited-Service Restaurant Menu Trends
    • INTRODUCTION
      • Summary analysis
      • Menu depth and variety: Reaching the breaking point?
        • Table Top QSR Burger Restaurants: Number of Items on the Menu, by Restaurant Brand: 2008-2012
      • LTOs provide opportunity for indulgent menu offerings
      • Going "mini" is still big
        • Table Mini on the QSR Menu: 2010 versus 2012
      • Healthier proteins used in burgers
        • Table Quick-Service Restaurant Burger Protein Penetration: 2010 versus 2012
      • Chicken sandwiches most popular, but pork is gaining traction
        • Table Quick-Service Restaurant Sandwich Protein Penetration: 2010 versus 2012
      • Preparation methods suggest transition to premium space
        • Table Quick-Service Restaurant Preparation Method Penetration: 2010 versus 2012
      • Growth in BFY beverages
        • Table Quick-Service Restaurant Nonalcoholic Beverage Penetration: 2010 versus 2012
  • Limited-Service Restaurant Health & Wellness Trends
    • INTRODUCTION
      • Summary analysis
    • Health and wellness trends impact restaurant menus
      • Fast food is called out as contributing to the girth of Americans
      • Healthy menu claims
        • Table Quick-Service Restaurant Healthy Menu Claims: 2010 versus 2012
      • Clean food movement
      • Health on the kids' menu
      • Concepts to watch: Health-focus
    • Food Fit Consumers versus Non-Food Fit Consumers
      • Food Fit consumers
      • Not Food Fit consumers
        • Table Food Fit and Not Food Fit Consumer Groups: Demographic Analysis
      • Food Fit members watch what they eat
        • Table Food Fit and Not Food Fit Consumer Groups: Fast Food, Calories, and Nutrition Attitudes
      • Food Fit members over index in fast casual restaurant usage
        • Table Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Snack & Beverage, QSR, Fast Casual, and Limited-Service Family Restaurants
      • Snack and beverage brands align with health or indulgence
        • Table Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Baskin Robbins, Dunkin' Donuts, Jamba Juice & Starbucks, by Frequency of Use
      • Wendy's and Chick-fil-A meet the health-indulgent nexus
        • Table Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Burger King, Chick-fil-A, KFC, McDonald's, Pizza Hut, Sonic and Wendy's, by Frequency of Use
      • Panera and Chipotle find favor among Food Fit consumers
        • Table Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Chipotle Mexican Grill, Panera Bread & Qdoba, by Frequency of Use
  • Limited-Service Restaurant Technology Trends
    • INTRODUCTION
      • Summary analysis
    • Tech-savvy consumers demand the same from restaurants
      • Self-service kiosks are viable technology
      • Tablet opportunities-the next big thing
      • Mobile scans are useful in reaching the tech consumer
      • Mobile apps allow for mobile payments and more
    • Connecting to restaurant users via social media
      • Facebook use by snack & beverage restaurant brand
        • Table Facebook Use in Last 30 Days and 16+ Times per Month, by Snack & Beverage Restaurant Brand
      • Facebook use by quick-service restaurant brand
        • Table Facebook Use in Last 30 Days and 16+ Times per Month, by Quick-Service Restaurant Brand
      • Facebook use by fast casual restaurant brand
        • Table Facebook Use in Last 30 Days and 16+ Times per Month, by Fast Casual Restaurant Brand
      • Mobile Segmentation Groups
      • Mobile segmentation by snack & beverage restaurant brand
        • Table Mobile Segmentation Groups: Use of Snack & Beverage Restaurants, by Brand
      • Mobile segmentation by quick-service restaurant brand
        • Table Mobile Segmentation Groups: Use of Quick-Service Restaurants, by Brand
      • Mobile segmentation by fast casual restaurant brand
        • Table Mobile Segmentation Groups: Use of Fast Casual Restaurants, by Brand
  • Factors Influencing the Decision to Use Fast Food Restaurants
    • INTRODUCTION
      • Summary analysis
    • Fast food decision influencers
      • Price, quality, and convenience wield most influence in restaurant choice
      • Incentive-driven decision influencers
        • Table Fast Food Restaurant Price/Incentive-Driven Decision Influencers, by Demographic
      • Quality-driven decision influencers
        • Table Fast Food Restaurant Quality-Driven Decision Influencers, by Demographic
      • Convenience-driven decision influencers
        • Table Fast Food Restaurant Convenience-Driven Decision Influencers, by Demographic
      • Menu-driven decision influencers
      • Menu expansion meets menu variety
        • Table Fast Food Restaurant Menu-Driven Decision Influencers, by Demographic
      • Top 5 "most important" decision influencers
        • Table Top 5 "Most Important" Fast Food Decision Influencers, by Demographic
      • Second five "most important" decision influencers
        • Table Second 5 "Most Important" Fast Food Decision Influencers, by Demographic
  • Snack & Beverage Restaurant Brand Analysis
    • INTRODUCTION
    • Baskin-Robbins
      • Competitive differentiation: Flavor variety and innovation
      • Growth strategy: Getting back to business basics
      • Menu trends
        • Table Baskin-Robbins Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Baskin Robbins 2008-2012 Same-Store Sales and Systemwide Sales Trends, w/ Quarterly Figures to 2013
    • Dunkin' Donuts
      • Competitive differentiation
      • Growth strategy: Retail expansion
      • Menu trends: Moving beyond breakfast and beverages
        • Table Dunkin' Donuts Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Dunkin' Donuts 2008-2012 Same-Store Sales and Systemwide Sales Trends, w/ Quarterly Figures to 2013
    • Jamba Juice
      • Competitive differentiation: A healthy lifestyle brand
      • Growth strategy: Innovation of retail format
      • Menu trends
        • Table Jamba Juice Kids' Menu Items: 2013
        • Table Jamba Juice Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Jamba Juice 2010-2012 Same-Store Sales & Location Trends
    • Starbucks
      • Competitive differentiation: Store experience
      • Growth strategy: Cross-channel development
        • Table Starbucks Food and Beverage Menu Share, by Menu Item Type
        • Table Starbucks Selected Menu Item Introductions: 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Starbucks 2008-2012 Revenue, Same-Store Sales, Sales Mix, & Location Trends
  • Quick-Service Restaurant Brand Analysis
    • INTRODUCTION
    • Burger King
      • Competitive Differentiation: Preparation method
      • Growth Strategy: refranchise, image, menu, and marketing
      • Menu Trends: Something for everyone
        • Table Burger King Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Burger King Sales Performance: 2010-13
    • Chick-fil-A
      • Competitive differentiation: Cow campaign and closed on Sunday
      • Religious affiliation
      • Growth strategy: Celebrating retail expansion
      • Menu trends: Leveraging health
        • Table Chick-fil-A Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
    • KFC
      • Competitive differentiation: Family-style
        • Table KFC Selected Bucket/Feast/Bites Menu Item Introductions: 2013
      • Growth strategy: Expanding demographic reach
      • Menu trends: Beyond the bucket
        • Table KFC Food and Beverage Menu Share, by Menu Item Type
      • Distribution trends: catering up to bat
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis: trending negative
      • Sales performance: menu innovation may be reversing downward trend
    • McDonald's
      • Competitive differentiation: First mover advantage
      • Growth strategy: Modernize the menu and consumer experience
      • Menu trends: Expanding the beverage menu
        • Table McDonald's Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table McDonald's Global Company-Operated & Franchise Restaurant Count, Sales & Revenue: 2008-2013
        • Table McDonald's U.S. Company-Operated & Franchise Restaurant Count, Sales & Revenue: 2010-2012
    • Pizza Hut
      • Competitive differentiation: Social interaction via digital media
      • Growth strategy: Innovation and value
        • Table Pizza Hut Selected Bucket/Feast/Bites Menu Item Introductions: 2013
      • Menu trends
        • Table Pizza Hut Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
      • 2013 more difficult
        • Table NPC International, Inc. Revenue, Comparable Store Sales and Sales by Occasion: 2010-2012
    • Sonic
      • Competitive differentiation: Beverage destination
      • Growth strategy: Strengthen marketing efforts
      • Menu trends: Deliver unique menu items and flavor profiles
        • Table Sonic Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
    • Wendy's
      • Competitive differentiation: Premium QSR
        • Table Wendy's "Right Size, Right Price" Value Menu: 2013
      • Growth strategy: Brand revitalization
      • Menu trends: Unique burgers and sandwiches
        • Table Wendy's Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Wendy's Sales and Restaurant Unit Metrics: 2010-2012
  • Fast Casual Restaurant Brand Analysis
    • INTRODUCTION
    • Chipotle Mexican Grill
      • Competitive differentiation: Food culture
      • Growth strategy: Brand extension
      • Menu trends: Focus on alcoholic beverages
        • Table Chipotle Mexican Grill Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance: growth tapering, but still strong
        • Table Chipotle Mexican Grill Revenue, Same-Store Sales, and Restaurant Unit Metrics: 2010-2012
    • Qdoba
      • Competitive differentiation: Breakfast
      • Growth strategy: Jettison underperforming units
      • Menu trends
        • Table Qdoba Food and Beverage Menu Share, by Menu Item Type
        • Table Qdoba Menu Introductions: 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance and outlook
        • Table Qdoba Average Unit Volume, Same-Store Sales, and Restaurant Unit Metrics: 2008-2012
  • Limited-Service Cafeteria/Buffet Brand Analysis
    • INTRODUCTION
    • Old Country Buffet
      • Competitive differentiation: Variety
      • Growth strategy: A plan to win
      • Menu trends
        • Table Old Country Buffet Food and Beverage Menu Share, by Menu Item Type
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance: light at the end of the tunnel
    • Appendix
      • Methodology
      • Market size and forecast
      • Report table interpretation
      • Consumer segmentation groups
      • Terms and definitions
  • Share of Stomach: Full-Service Restaurant Sales Analysis
    • INTRODUCTION
    • Market size and forecast
      • Restaurant Performance Index trending positive
      • Same-store sales and guest traffic trends
      • Guest traffic trends
        • Table Restaurant Industry Guest Traffic Share and Guest Traffic Growth by Restaurant Segment, 2011-2013
      • Unit growth
    • Same-store sales trends by brand and restaurant segment
      • Family restaurant performance & outlook: trending positive
      • Casual bar & grill restaurants
      • Casual non-bar & grill restaurants
      • Food for thought: consider the un-chain
    • Consumer full-service restaurant spending trends
      • Food at home versus food away from home
        • Table HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Growth
        • Table HH Income & Expenditures, Food, Food at Home, Food Away from Home: 2007-2011 Share
      • Consumer restaurant spending trends
        • Table Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Growth
        • Table Consumer Expenditures on Limited-Service and Full-Service Meals and Drinks: 2007-2011 Share
      • Full-service restaurant spending trends
        • Table Consumer Expenditures on Full-Service Restaurant Meals, Non-Alcoholic Drinks & Alcoholic Drinks, 2007-2011
        • Table Consumer Expenditures on Full-Service Restaurant Alcoholic Drinks: By Type of Alcohol, 2007-2011
      • Full-service restaurant spending trends, by HH Income
        • Table Number of Households & Household Full-Service Restaurant Spending by HH Income, 2007 vs. 2011
      • Full-service restaurant spending trends: day part analysis
        • Table Consumer Expenditures on Full-Service Meals and Non-Alcoholic Drinks by Daypart, 2007-2011
      • Lunch spend trending by HH income
        • Table Number of Households & Household Full-Service Restaurant Lunch Spending by HH Income: 2007 vs. 2011
      • Dinner spend trending by HH income
        • Table Number of Households & Household Full-Service Restaurant Dinner Spending by HH Income, 2007 vs. 2011
  • Full-Service Restaurant Macroeconomic Analysis
    • INTRODUCTION
      • Summary analysis
    • The Big Picture: Moderate economic growth
      • Continued gradual rates of improvement expected
      • Supported by consumer confidence and employment gains
      • Supported by wealth and debt trends
      • Household wealth continues to rebound
      • Improving consumer debt picture: total consumer debt down by 12%
        • Table Consumer Debt Balance, by Type: Amounts, Share & Year-Over-Year Comparisons, Q2 2007 - Q2 2013
    • Influence of HH income trends on full-service restaurants
      • Economic recovery bypasses lower-income restaurant consumer
      • $150K+ income household growth explodes
      • Middle class shrinks and low-income groups rise
        • Table HH Income Segment Comparison by Number of Households & Percentage Change, 2009 vs. 2013
        • Table Leading Family Restaurant Brands: 2013 Usage Penetration & Usage Share by HH Income: 2011-12 Sales Growth
        • Table Leading Casual Restaurant Brands: Usage Penetration & Usage Share by HH Income: 2011-12 Sales Growth
    • Influence of employment trends on full-service restaurants
      • Rise in the unemployment rate results in lower restaurant engagement
      • Too many part-time jobs, not enough full-time jobs
        • Table Full-Time, Part-Time & Total Employment: Number, Share & Year-Over-Year Comparisons: July 2007 - July 2013
      • Demographic trouble spots persist
        • Table National Employment Rate by Demographic with Year-Over-Year Comparisons, July 2007 - July 2013
    • Food price outlook
      • Wholesale food and beverage price trends
        • Table Producer Price Index by Food and Beverage Type with Year-Over-Year Comparisons, 2007-2013
        • Table Livestock, Dairy, and Poultry Price Outlook, 2012-2014
  • Full-Service Restaurant Industry Guest Traffic Trends
    • INTRODUCTION
      • Summary analysis
    • Family restaurant guest traffic volume
      • Daypart and chain/independent status
      • Key demographics
        • Table Family Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
      • Guest traffic volume: daypart and chain/independent status, by demographic
        • Table Family Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
        • Table Leading Family Restaurant Chain Monthly & High-Frequency Use, 2009-2013
      • Guest traffic growth trends by HH income
        • Table Leading Family Restaurant Chains: 2013 Usage Share by HH Income & 2009-2013 HH Income Share Trends
    • Casual restaurant guest traffic volume
      • Key demographics
        • Table Casual Restaurant Guest Traffic Volume Comparisons by Demographic, 2013
      • Guest traffic volume: daypart and chain/independent status, by demographic
        • Table Casual Restaurant Guest Traffic Volume Comparisons by Daypart and Chain Status by Demographic, 2013
        • Table Leading Casual Restaurant Chain Monthly & High-Frequency Use, 2009-2013
      • Guest traffic growth trends: Casual bar & grill restaurant chains
        • Table Leading Casual Bar & Grill Restaurant Chain Monthly & High-Frequency Use Trends, 2009-2013
      • Guest traffic growth trends: Casual non-bar & grill restaurant chains
        • Table Leading Casual Non-Bar & Grill Restaurant Chain Monthly & High- Frequency Use Trends, 2009-2013
      • Guest traffic growth trends by HH income
        • Table Leading Family Restaurant Chains: 2013 Usage Share by HH Income & 2009-2013 HH Income Share Trends
  • Full-Service Restaurant Menu Trends
    • INTRODUCTION
      • Summary analysis
    • Menu terms
      • Fresh is a ubiquitous term on restaurant menus
        • Table Fresh & Authentic Menu Terms: Penetration & Incidence by Restaurant Segment, 2013
        • Table Fresh & Authentic Menu Terms: Penetration & Incidence, Family/Midscale Restaurants, 2009 vs. 2013
        • Table Fresh & Authentic Menu Terms: Penetration & Incidence, Casual Restaurants, 2009 vs. 2013
    • Preparation methods
      • Family/midscale operators continue to use comfort food preparation methods
        • Table Family/Midscale Restaurant Preparation Method Penetration, 2009 vs. 2013
      • Casual operators leverage unique preparations to communicate quality
        • Table Casual Restaurant Preparation Method Penetration, 2009 vs. 2013
    • Menu items
      • Rotisserie and half chicken entrées gaining traction
        • Table Top Chicken Entrees, Family Midscale & Casual Restaurants, 2009 vs. 2013
      • Short rib beef entrées are a hot trend
        • Table Top Beef Entrees, Family Midscale & Casual Restaurants, 2009 vs. 2013
    • Beverages
      • Tea, coffee and juice offer beverage opportunity
        • Table Nonalcoholic Beverage Penetration & Beverage Item Share, Family/Midscale Restaurants, 2013
      • Alcoholic beverage menu allows for point of differentiation
        • Table Alcoholic Beverage Penetration & Beverage Item Share, Casual Restaurants, 2013
  • Full-Service Restaurant Health & Wellness Trends
    • INTRODUCTION
      • Summary analysis
    • Health and wellness trends impact restaurant menus
      • Menu transparency mandated to help Americans make better choices
      • Health on the kids' menu
      • Healthy menu claims: Overview
      • Healthy menu claims: Family/midscale restaurants
        • Table Family/Midscale Restaurant Healthy Menu Claims, 2009, 2011 & 2013
        • Table Family/Midscale Restaurant Healthy Menu Claims: American, Chinese & Pizza Segments, 2013
      • Healthy menu claims: Casual restaurants
        • Table Casual Restaurant Healthy Menu Claims, 2009, 2011 & 2013
        • Table 2013 Casual Restaurant Healthy Menu Claims: American, Italian & Steakhouse Segments
    • Food Fit Consumers versus Non-Food Fit Consumers
      • Food Fit
      • Not Food Fit
        • Table Food Fit and Not Food Fit Consumer Groups: Demographic Analysis
      • Food Fit members watch what they eat
        • Table Food Fit and Not Food Fit Consumer Groups: Fast Food, Calories, Nutrition Attitudes
      • Food Fit members over index in usage of Italian casual restaurants
        • Table Food Fit and Not Food Fit Consumer Groups: Indexed Usage of Full-Service Casual (w/ Bar & Grill, Italian & Steakhouse) & Family Restaurants
      • Most family restaurants attract Not Food Fit consumers
        • Table Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Family Restaurant Brands
      • Food Fit users favor casual restaurants with BFY menus/healthy brand equity
        • Table Food Fit and Not Food Fit Consumer Groups: Percentage and Indexed Usage of Casual Restaurant Brands
        • Table Food Fit & Not Food Fit Consumer Groups: Indexed Use of Selected Casual Restaurant Brands by Usage Frequency
  • Full-Service Restaurant Mobile & Social Media Trends
    • INTRODUCTION
      • Summary analysis
    • Connecting to restaurant users via social media
      • Facebook usage among adults age 18+
        • Table Social Media/Networking Use, Facebook Use in Last 30 Days and 16+ Times per Month: By Demographic
      • Facebook use by family restaurant brand
        • Table Family Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
      • Facebook use by casual restaurant brand
        • Table Casual Restaurant Brand Users: Facebook Use in Last 30 Days and 16+ Times per Month: By Brand
      • Mobile Segmentation Groups
        • Table Mobile Segmentation Groups Share by Demographic
      • Mobile segmentation by family restaurant brand
        • Table Mobile Segmentation Groups: Use of Family Restaurants by Brand
      • Mobile segmentation by casual restaurant brand
        • Table Mobile Segmentation Groups: Use of Casual Restaurants by Brand
  • Special Dinner Restaurant Choice Influencers
    • INTRODUCTION
      • Summary analysis
      • Overview
      • Casual restaurant-goers are influenced by freshness and quality propositions
      • Healthfulness-driven decision influencers
        • Table 2013 Healthful/Local Food Special Dinner Restaurant Choice Influencers: By Health/Price Attitude, 2013
      • Salad/veggies/fruit/sharing decision influencers
      • Bundled pricing/non-traditional hours decision influencers
      • Specialty cocktail and craft beer decision influencers
  • Full-Service Family Restaurant Brand Analysis
    • INTRODUCTION
    • Steak `n Shake
      • Competitive differentiation: Full-service with QSR characteristics
      • Growth strategy: Hitting the value-quality nexus
        • Table Top 15 Steak `n Shake Menu Item Types, w/Family/Midscale Burger Restaurant Penetration Comparison: 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Steak n' Shake Quarterly, Annual & Cumulative Same-Store Sales, 2009-2013
  • Casual Bar & Grill Restaurant Brand Analysis
    • INTRODUCTION
    • Applebee's
      • Competitive differentiation
      • Growth strategy: Continued brand revitalization
      • Menu trends: Diverse menu with shareable food opportunities
        • Table Applebee's Selected Alcoholic Specialty Drinks
        • Table Top 15 Applebee's Menu Item Types by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Applebee's Quarterly & YTD Same-Store Sales, 2010-2012
        • Table Applebee's Annual Same-Store Sales, System-wide Sales, and Locations, 2010-2012
    • Buffalo Wild Wings
      • Competitive differentiation: Guest experience
      • Growth strategy
      • Menu trends: Food and drink that evoke fun
        • Table Top 15 Buffalo Wild Wings Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Buffalo Wild Wings Systemwide, Company & Franchise Restaurant Sales, Units & Same-Store Sales, 2010-2012
    • The Cheesecake Factory
      • Competitive differentiation: Extensive menu
        • Table Cheesecake Factory "SkinnyLicious" Menu: Selected Items, 2013
      • Growth strategy: Refresh the menu
      • Menu trends: Appetizers galore
        • Table Top 15 Cheesecake Factory Menu Item Types with Casual American Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table The Cheesecake Factory Revenue, Same-Store Sales & Units, 2008-2013
    • Chili's
      • Competitive differentiation: Value
      • Growth strategy: Overhaul of restaurant image and operations
      • Menu trends: Combo meals capture large share of Chili's menu
        • Table Top 15 Chili's Menu Item Types, with Casual American Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table -2009-2013 Brinker International, Inc. Revenue with 2012 & 2013 Chili's Performance Metrics
  • Casual Non-Bar & Grill Restaurant Brand Analysis
    • INTRODUCTION
    • California Pizza Kitchen
      • Competitive differentiation: Gourmet pizza and unexpected fare
      • Growth strategy: Regain position as pizza authority
      • Menu trends: Everything from pizza and pasta to Mexican and more
        • Table Top 15 California Pizza Kitchen Menu Item Types, with Casual Pizza Restaurant Penetration Comparison, 2013
        • Table California Pizza Kitchen: Selected Appetizers, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
    • Mimi's Café
      • Competitive differentiation: French-gourmet
      • Growth strategy: Back to its roots
      • Enter LeDuff
      • Menu trends: Fish has strong representation on Mimi's menu
        • Table Top 15 Mimi's Cafe Menu Item Types, by % of Dishes Featuring, with Casual American Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
    • Olive Garden
      • Competitive differentiation: Core values and authenticity
      • Growth strategy: Elevate brand relevance
      • Menu trends: Differentiating menu by dips, and C.O.P. proteins
        • Table Olive Garden: Selected Dips and Soups, 2013
        • Table Top 15 Olive Garden Menu Item Types with Casual Italian Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Olive Garden Monthly Same-Store Sales, Guest Traffic & Menu Pricing Trends, 2013
    • Outback Steakhouse
      • Competitive differentiation: No Rules, Just Right
      • Growth strategy: Leverage limited-time offers
      • Menu trends: Highlighting its Aussie culinary point of view
        • Table Top 15 Casual Steakhouse Food Categories by Penetration and Variety, Outback Steakhouse Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Outback Steakhouse Restaurant Sales, Same-Store Sales, & Menu Pricing Trends, 2010-2012
    • P.F. Chang's
      • Competitive differentiation: Asian niche
      • Growth strategy: Improve price-value proposition
        • Table Top 15 P.F. Chang's Menu Item Types, with Casual Chinese Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
    • Red Lobster
      • Competitive differentiation: Fresh factor
      • Growth strategy: Gain market share beyond seafood specialists
      • Menu trends: Non-seafood dishes differentiate from other seafood specialists
        • Table Red Lobster Selected Combo Plate Menu Offerings, 2013
        • Table Top 15 Red Lobster Menu Item Types with Casual Seafood Restaurant Penetration Comparison, 2013
      • Consumer food lifestyle segmentation analysis
      • Guest traffic analysis
      • Sales performance
        • Table Red Lobster Monthly Same-Store Sales, Guest Traffic & Menu Pricing Trends, 2013
    • Appendix
      • Methodology
      • Market size and forecast
      • Report table interpretation
      • Consumer segmentation groups
      • Terms and definitions

Abstract

Foodservice Landscape in the U.S. Bundle: Chain Limited-Service Restaurants & Chain Full-Service Restaurants

This food and beverage industry bundle consists of the following reports:

Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants

Driven by incremental improvement in macroeconomic drivers, a brighter consumer outlook, aggressive operator menu innovation and LTO experimentation, quick-service (including fast casual) and snack and beverage restaurant sales are on track for moderate growth. But among consumers, price sensitivity is still top of mind: 68% of limited-service restaurant (LSR) users say low price would influence their decision to go to a fast food restaurant and 24% citing it as “most important.” Operators, also constrained by highly competitive grocery aisle pricing, will have limited pricing power even while they will continue to face guest traffic challenges into 2014. In an environment in which stealing share remains the key to growth, menu innovation and keeping up with broader consumer trends remains essential.

Foodservice Landscape in the U.S.: Chain Limited-Service Restaurants analyses the industry and consumer trends shaping this highly competitive environment, focusing on the quick-service, fast casual, and snack and beverage restaurant segments.

Key content includes:
  • Studying the degree to which 26 different factors influence consumers’ decisions to go to a “fast food restaurant”” and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
  • Guest traffic analysis for quick-service restaurants and snack and beverage restaurants, with daypart and chain vs. independent share, including 2008-2013 QSR guest traffic trending for the segment’s key consumer groups, and a strong focus on HH income trending by restaurant brand, including leading LSR beef/burger, chicken, pizza, and fast casual chains.
  • Limited-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including depth of menu items, limited-timed offers, mini-size menu items, top proteins, preparation methods, and beverages.
  • Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids’ menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups with divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
  • How technology trends are shaping the limited-service restaurant industry, with a focus on increasingly mobile consumers and emerging mobile payment technologies.
  • Studying the impact of macro-economic drivers on limited-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income and employment trends on limited-service restaurants; and the effect of consumer and commodity price trends on limited-service restaurants; with price trends and forecasts.
  • A market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments; same-store sales analysis of major brands by limited-service segment; and consumer restaurant spend trending, by segment.
The report also provides analysis of leading restaurant brands operating in four limited-service restaurant segments: snack and beverage, quick service, fast casual and cafeteria/buffet. For each brand, we assess competitive differentiation; growth strategy; menu development and trending; consumer food lifestyle consumer segmentation analysis; guest traffic trending, by demographic; and sales performance and outlook.

Brands analyzed, by segment, include:
  • Baskin-Robbins, Dunkin’ Donuts, Jamba Juice, Starbucks
  • Burger King, Chick-fil-A, KFC, McDonald’s, Pizza Hut, Sonic, Wendy’s
  • Chipotle Mexican Grill and Qdoba
  • Old Country Buffet
Foodservice Landscape in the U.S.: Chain Full-Service Restaurants

Driven by aggressive menu innovation, value-driven price point strategies, positive momentum from macroeconomic drivers, and a brighter consumer outlook, full-service restaurant sales will increase 3.4% in 2013. The recovery is bypassing more “middle class” casual chains, such as Olive Garden, Red Lobster and Chili’s. Thanks in part to value pricing and aggressive menu innovation, same-store sales performance at these types of destinations has at least been mixed. Many family restaurant chains, which rely disproportionately on lower-to-middle-income consumers, remain vulnerable to price sensitivity and reduced guest traffic. However, 2013 sales trends suggest building momentum, which could result in sales above our current expectations.

Foodservice Landscape in the U.S.: Chain Full-Service Restaurants can assist industry participants in understanding industry and consumer trends shaping this highly competitive environment, focusing on the family and casual restaurant segments.

Key content includes:
  • Studying the degree to which 17 different factors influence consumers’ decisions to select a restaurant for a special dinner with friends, family or colleagues and which are the most important factors in that decision, with accompanying demographic analysis and industry responses/examples.
  • Provides up-to-date guest traffic analysis for family restaurants and casual restaurants by demographic, with daypart and chain vs. independent share; and 2009-2013 HH income trends by restaurant brand.
  • Full-service restaurant menu trending, focusing on menu item penetration by restaurant segment, including analysis of menu terms relating to freshness & authenticity, top proteins, preparation methods, and beverages. Analysis is supported by a wealth of examples.
  • Health and wellness trending, including calorie count trends and impact; healthy menu claim trends; clean food trends; kids’ menu health; and healthful restaurant concepts to watch. We also present analysis of two consumer groups who hold divergent views regarding the importance of nutritional value, regular exercise, healthy diet and weight management. We gauge their restaurant, health and diet preferences, and the relationship to their restaurant brand choices.
  • Assessing family and casual restaurant visitors’ Facebook use by restaurant brand; and family and casual restaurant usage by mobile phone usage segmentation groups.
  • Studying the impact of macro-economic drivers on full-service restaurant industry growth, including an economic forecast through 2014, with supporting macroeconomic analysis; the effect of HH income (with added emphasis) and employment trends; and the effect of consumer and commodity price trends; with price trends and forecasts.
  • Market size and forecast through 2015 for full-service restaurants, limited-service restaurants, cafeteria/buffets and snack/beverage establishments; 2007-2012 same-store sales analysis of major brands by family, casual bar & grill and casual non-bar & grill segment; and analysis of 2007-2011 Bureau of Labor Statistics consumer full-service restaurant spending trends, by daypart and by type of alcohol.
The report also provides analysis of leading restaurant brands operating in the family and casual restaurant segments: family, casual bar & grill, and casual non-bar & grill (distinguished by major cuisine). For each brand, we assess competitive differentiation; growth strategy; menu development and trending; consumer food lifestyle consumer segmentation analysis; guest traffic trending, by demographic; and sales performance and outlook. Brands analyzed, by segment, include:
  • Steak ‘n Shake
  • Applebee's, Buffalo Wild Wings, The Cheesecake Factory and Chili’s
  • California Pizza Kitchen (pizza); Mimi’s Café (French), Olive Garden (Italian); Outback Steakhouse (steakhouse); P.F. Chang's (Asian); and Red Lobster (seafood)

Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004