MarketLooks: The U.S. Market for Ethnic HBC: Haircare, Color Cosmetics, Skincare

Published: May 1, 2002 - 22 Pages

Table of Contents

  1. Overview
  2. Market Definition
  3. Market Size and Growth
  4. Market Composition
  5. Market Forecast
  6. Factors in Future Growth
  7. The Consumer
  8. Company Profile: Alberto- Culver Co.
  9. Company Profile: Coty, Inc.
  10. Company Profile: Ella Cosmetics, Inc.
  11. Company Profile: L’Oreal Group
  12. Company Profile: The Procter & Gamble Company


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Title: The U.S. Market for Ethnic HBC: Haircare, Color Cosmetics, Skincare
Published: May 2002

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The country’s expanding African-American, Hispanic, and Asian populations are expected to drive the $1.6 billion ethnic HBC market to $1.9 billion by 2006. Shrewd marketers will invest in new ways to mine these groups’ spending power, estimated at $500 billion or more.

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