MarketLooks: The Changing Face of Fat Replacers

Published: April 5, 2002 - 28 Pages

Table of Contents

  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. The Competitive Situation
  7. Marketing and New Product Trends
  8. Retail and Internet Dynamics
  9. The Consumer
  10. Philip Morris
  11. Procter & Gamble


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

Approximately 138 million U.S. adults use fat-free cooking sprays when they cook, grill, or sauté vegetables, meats, and eggs. Another 21 million American consumers use no-fat butter sprinkles to give buttery taste without the calories to potatoes, popcorn, cooked vegetables, and other foods they eat. In addition, almost the entire population has, at one time or another in their lives, tried to diet - and with the figures for obesity rising (and with it the risk of heart disease and diabetes), it is more important than ever for companies to make low-calorie reduced fat or fat-free oils and spreads that taste good, too.

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