MarketLooks: The Changing Face of Nut Butters

Published: April 5, 2002 - 22 Pages

Table of Contents

  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. The Competitive Situation
  7. Marketing and New Product Trends
  8. Retail and Internet Dynamics
  9. The Consumer
  10. J. M. Smucker
  11. Unilever/ BestFoods, Inc.


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

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Over 181 million U.S. adults use nut butters on their toast or in their sandwiches. Peanut butter is by far the most popular nut butter out there, with 12% of the edible fats and cooking oil market in the 4th quarter of 2001. Creamy peanut butter is definitely the choice of most nut butter lovers, with 9% of that 4th quarter market, but chunky peanut butter still makes a stand with 3% of that same market. Thanks to the natural, heart-healthy lifestyle trend - which has shown nut butters to be chock full of protein and essential vitamins and minerals -- natural peanut butter and other specialty nut butters, including almond and walnut, have also slowly but surely entered the scene.

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