Table of Contents
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Internet Dynamics
- The Consumer
- J. M. Smucker
- Unilever/ BestFoods, Inc.
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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Over 181 million U.S. adults use nut butters on their toast or in their sandwiches. Peanut butter is by far the most popular nut butter out there, with 12% of the edible fats and cooking oil market in the 4th quarter of 2001. Creamy peanut butter is definitely the choice of most nut butter lovers, with 9% of that 4th quarter market, but chunky peanut butter still makes a stand with 3% of that same market. Thanks to the natural, heart-healthy lifestyle trend - which has shown nut butters to be chock full of protein and essential vitamins and minerals -- natural peanut butter and other specialty nut butters, including almond and walnut, have also slowly but surely entered the scene.
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