MarketLooks: The Changing Face of Margarine and Spreads

Published: April 5, 2002 - 24 Pages

Table of Contents

  1. Overview
  2. The Products
  3. Market Size and Composition
  4. Projected Market Growth
  5. The Marketers
  6. The Competitive Situation
  7. Marketing and New Product Trends
  8. Retail and Internet Dynamics
  9. The Consumer
  10. ConAgra Foods
  11. Unilever/ BestFoods, Inc.


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
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  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

Over 156 million U.S. adults use margarine or a “buttery-like” spread. It had 21% of the edible fats and cooking oil market in the 4th quarter of 2001. Margarine is fighting back from the “margarine is bad for you” controversy - with new refining that reduces or removes dangerous trans-fatty acids completely, new nutriceutical additions that add heart-healthy ingredients, and new processes that reduce its calories per serving.

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