Table of Contents
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Internet Dynamics
- The Consumer
- ConAgra Foods
- Unilever/ BestFoods, Inc.
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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MarketLooks covering Packaged Facts studies are the perfect answer for:
Over 156 million U.S. adults use margarine or a “buttery-like” spread. It had 21% of the edible fats and cooking oil market in the 4th quarter of 2001. Margarine is fighting back from the “margarine is bad for you” controversy - with new refining that reduces or removes dangerous trans-fatty acids completely, new nutriceutical additions that add heart-healthy ingredients, and new processes that reduce its calories per serving.
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