Table of Contents
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Internet Dynamics
- The Consumer
- Philip Morris
- Unilever/ BestFoods, Inc.
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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Approximately 183 million U.S. adults use oil, either on their salads or when cooking a meal. Between the increasingly popular olive oil, salad dressings, and vegetable cooking oil, oil had 34.0 % of the edible fats and cooking oil market in the 4th quarter of 2001. Thanks to a new healthy-heart lifestyle, which includes fresh salad, greens, and cholesterol-reducing olive oil, people are turning to oil more than ever for cooking, baking, dressing, and even dipping instead of butter.
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