Weight Management Trends in the U.S., 2nd Edition

Published: March 15, 2013 - 306 Pages

Table of Contents

  • Executive Summary
    • Scope of Report
    • Exclusions
    • Report Methodology
    • Market Overview
      • The Scale of Obesity
      • 39% of Adults Are Managing Weight
      • Obesity by the Numbers
        • Table Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)
      • More Men Overweight; More Women Obese
        • Table Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)
      • Prevalence of Overweight and Obesity Higher Among Ethnic Minorities
        • Table Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)
      • Obesity Epidemic Spreads to All U.S. States
      • Childhood Obesity
        • Table Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)
      • Childhood Obesity Risk Higher Among Minorities
      • An Obesogenic Society
      • The Economic Costs of Obesity
      • The Politics of Obesity
      • U.S. Retail Sales Top $36.9 Billion
        • Table U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)
      • Foods and Beverages the Largest Share
      • U.S. Market to Reach $41.8 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)
    • Market Focus: Food & Beverages
      • Retail Sales Slip to $29.4 Billion in 2012
        • Table U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)
      • Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion
        • Table SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)
      • Categories with a High Ratio of Weight Management Products
      • Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales
      • Sales Will Approach $32.8 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)
      • Coca-Cola, PepsiCo Are Leading Marketers
      • Diet Coke the Largest Brand
        • Table Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)
      • WL/WM Consumers Developing Healthy Eating Habits
        • Table Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
    • Market Focus: Meal Replacements and Diet Aids
      • Retail Sales Top $4.2 Billion in 2012
        • Table U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)
      • Meal Replacement Bars the Largest Mass-Market Category
      • Mass Market Channels Ring Up 34% of Retail Dollar Sales
      • Sales Projected to Near $4.9 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)
      • Kellogg, Atkins Lead Meal Replacement Marketers
        • Table SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)
      • Leading Marketers of Over-the-Counter Diet Aids
      • Use of Non-Prescription Diet Products
        • Table Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Women More Apt Than Men to Use Most Non-Prescription Diet Products
        • Table Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)
    • Market Focus: Commercial Weight Management Programs
      • Revenues Reach $3.3 Billion in 2012
        • Table U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)
      • Revenues Projected to Exceed $4.1 Billion by 2017
        • Table Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)
      • Use of Weight Management Programs
        • Table Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)
  • Overview
    • Introduction
      • Scope of Report
      • Exclusions
      • Report Methodology
    • Overweight and Obesity Population in the U.S.
      • The Scale of Obesity
      • 39% of Adults Are Managing Weight
      • Definitions of Overweight and Obesity
      • Body Mass Index
      • Obesity by the Numbers
        • Table Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)
      • More Men Overweight; More Women Obese
        • Table Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)
      • Prevalence of Overweight and Obesity Higher Among Ethnic Minorities
        • Table Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)
      • Obesity Epidemic Spreads to All U.S. States
      • Measuring Overweight and Obesity in Children
      • Childhood Obesity
        • Table Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)
      • Childhood Obesity Risk Higher Among Minorities
    • Causes and Complications of Being Overweight and Obese
      • An Obesogenic Society
      • Are Americans Consuming More Calories?
      • Is the Food Industry Partly to Blame for Obesity?
      • Too Little Exercise
      • The Socioeconomics of Obesity
      • Genetic Components
      • Societal Implications of Overweight and Obese Population
      • The Economic Costs of Obesity
      • The Politics of Obesity
      • Public Opinion Split over Government Intervention
    • Weight Management
      • Three Components: Diet, Exercise and Behavior Modification
      • Government Regulations
      • Type of Diets
      • Meal Replacements and Diet Aids
      • FDA and FTC Monitor OTC Diet Aids
      • Types of Weight Management Programs
    • Market Size and Composition
      • Market Size Difficult to Measure
      • U.S. Retail Sales Top $36.9 Billion
        • Table U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)
      • Foods and Beverages the Largest Share
      • A Seasonal Business
    • Market Outlook
      • Opportunities in Weight Management
      • "Globesity" a Growing Global Problem
      • Obesity on a Global Scale
      • Trends in Weight Management Methods, Products, and Programs
        • Table Trends in Weight Management Products and Services, 2008-2012 (percent of U.S. adults who are watching their diet to lose or maintain weight)
      • U.S. News and World Report Ranks 29 Popular Diets
      • Most Effective Methods of Weight Loss
      • Focus on Weight Management Ingredients
      • Targeting Men
      • Government and Private Sector Programs
      • Front-of-the-Package Nutrition Labels
      • How Accurate Are Calorie Counts?
      • News on the Health Front
    • Market Projections
      • U.S. Market to Reach $41.8 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)
    • Major Competitors
      • Three Arenas
      • Major Food and Beverage Marketers Market Weight Management Products
      • Major Marketers of Meal Replacements and Diet Aids
      • Major Commercial Weight Management Programs
      • Distribution Channels for Weight Management Products and Services
      • At the Retail Level
    • The Consumer
      • Simmons Consumer Survey Findings
      • 39% of Adults Are Managing Weight
      • High Socioeconomic Status Characterizes Dieters
        • Table Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2012
        • Table Demographic Overview of Weight Loss Consumers, 2012 (percent, number and index of U.S. adults)
        • Table Demographic Overview of Weight Maintenance Consumers, 2012 (percent, number and index of U.S. adults)
        • Table Consumer Attitudes Toward Health: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
      • Consumer Dieting Trends
        • Table Consumer Dieting Trends, All Adults, 2008-2012 (percent any agree of U.S. adults)
      • Consumer Dieting Patterns
        • Table Consumer Dieting Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
      • Guilt Feelings Run High Among WL/WM Consumers
        • Table Guilt Feelings Toward Foods: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
      • Consumer Food Shopping By Retail Stores
        • Table Consumer Food Shopping By Retail Stores: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Consumer Shopping Behavior
        • Table Consumer Attitudes/Behaviors Toward Shopping: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)
    • The IFIC Food and Health Survey
      • International Food Information Council
      • Most Americans Concerned About Their Weight
      • Most Are Changing Diets to Improve Healthfulness
      • Weight Management Techniques
      • Misunderstanding of Calories
    • Other Consumer Surveys
      • Consumer Reports
      • NPD Group Surveys
      • Technomic's Healthy Eating Survey
  • Food & Beverages
    • Methodology for Sales Estimates
    • Market Size and Growth
      • Retail Sales Slip to $29.4 Billion in 2012
        • Table U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)
      • SymphonyIRI-Tracked Dollar Sales Just Under $17.4 Billion
      • Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion
        • Table SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)
      • Categories with a High Ratio of Weight Management Products
      • Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales
    • Market Outlook
      • A Flat Market
      • Eating Healthy
      • Marketers Avoiding "Diet" Positioning
    • Projected Market Growth
      • Sales Will Approach $32.8 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)
    • Competitive Trends
      • Major Food and Beverage Marketers
      • Coca-Cola, PepsiCo Are Leading Marketers
        • Table SymphonyIRI-Tracked Sales of Selected Leading Weight Management Food and Beverage Categories, Marketers, and Brands, 2011-2012 (in millions of dollars)
      • Diet Coke the Largest Brand
        • Table Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)
      • Mergers and Acquisitions
    • Marketing and Advertising Trends
      • Coke Weighs In on the Obesity Epidemic
      • Better for You and Diet-Friendly Claims Trending Up
      • Healthful Vending
      • Joint Promotions and Endorsements
      • Celebrity Spokespersons
      • Marketers Lag in Using Social Networking as a Marketing Tool
    • Advertising and Marketing Positioning
      • Recurrent Advertising and Marketing Themes
      • Healthy Choice: "Don't Diet. Live Healthy"
      • Lean Cuisine Makes Dieting Fashionable
      • Special K: Gain from Losing
      • Dannon Light & Fit Greek Yogurt Helps Satisfy You
      • "Love Every Sip" of Diet Pepsi
      • Dr Pepper Ten Is `Not for Women'?
      • Trop50 Ads Combine Humor and Sex Appeal
    • New Product Introductions
      • Product and Ingredients Trends
      • Frozen Meals
      • Weight Watchers Fresh Meals in the Deli
      • Weight Watchers "Pre-Portioned" Frozen Chicken
      • Thin Breads Rising
      • Yogurt Goes Greek
      • High-Protein and High-Fiber Cereals
      • Breakfast Foods
      • South Beach Diet Relaunches Line
      • Guilt-Free Snacks and Desserts
      • Frozen Yogurt Goes Greek
      • Kraft Follows MiO's Success with Crystal Light Liquid
      • Monk Fruit Sweetener Makes it to Mass-Market
      • Lower Calorie Fruit Juice Drinks
      • Low Calorie Soda Segment Heating Up
      • Meanwhile, in the United Kingdom
      • in Australia
      • and in Japan
    • Consumer Trends
      • About the Simmons Consumer Survey
      • WL/WM Consumers Developing Healthy Eating Habits
        • Table Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • WL and WM Consumers: Breakfast Is Most Important Meal of the Day
        • Table Consumer Attitudes/Opinions Toward Meals: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Weight Management and Snacks
        • Table Consumer Attitudes/Opinions Toward Snacks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Attitudes Toward Meal Preparation
        • Table Consumer Attitudes/Opinions Toward Meal Preparation: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Nutritional Attributes
        • Table Nutritional Attributes of Foods Bought When Watching Diet: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Favorite Food Products/Brands
        • Table Food Products/Brands Bought: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Favorite Diet Soft Drinks
        • Table Drink Diet Soft Drinks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
  • Meal Replacements and Diet Aids
    • Definitions of Meal Replacements and Diet Aids
      • Methodology for Sales Estimates
    • The Market
      • Retail Sales Top $4.2 Billion in 2012
        • Table U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)
      • SymphonyIRI-Tracked Dollar Sales Approach $1.1 Billion
      • Meal Replacement Bars the Largest Mass-Market Category
        • Table SymphonyIRI-Tracked Retail Sales of Weight Management Meal Replacements and Diet Aids by Category, 2011-2012 (in millions of dollars)
      • Mass Market Channels Ring Up 34% of Retail Dollar Sales
    • Market Outlook
      • Meal Replacements Can Be Effective for Dieting
      • FDA and FTC Monitor Over-the-Counter Diet Aids
      • Endorsement by Dr. Oz Drives Sales
    • Projected Market Growth
      • Sales Projected to Near $4.9 Billion by 2017
        • Table Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017
    • Competitive Trends
      • Hundreds of Companies and Products
      • Leading Marketers of Meal Replacements
      • Kellogg, Atkins Lead Meal Replacement Marketers
        • Table SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)
      • Leading Marketers of Over-the-Counter Diet Aids
      • Iovate's Hydroxycut and GSK's Alli Lead the Market
        • Table SymphonyIRI-Tracked Sales of Selected Leading Weight Control Candies/Tablets, 2011-2012 (in millions of dollars)
    • Competitive Snapshots
      • Atkins Nutritionals
      • GlaxoSmithKline Plc
      • Herbalife Ltd.
      • Iovate Health Sciences, Inc.
      • Sensa Products, LLC
      • Slim-Fast Foods Co.
      • SBD Foods LLC
      • ThinkThin LLC
    • Consumer Trends
      • About the Simmons Consumer Survey
      • Use of Non-Prescription Diet Products
        • Table Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)
      • Women More Apt Than Men to Use Most Non-Prescription Diet Products
        • Table Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)
  • Commercial Weight Management Programs
    • Definitions of Commercial Weight Management Programs
    • The Market
      • Revenues Reach $3.3 Billion in 2012
        • Table U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)
    • Market Outlook
      • Marketers Target Corporate Clients
      • And Minorities
      • Whither Consultants?
    • Projected Market Growth
      • Revenues Projected to Exceed $4.1 Billion by 2017
        • Table Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)
    • Competitive Trends
      • Weight Watchers Leads Marketers
      • Increasing Competition from Free Websites and Apps
    • Competitive Snapshots of Commercial Programs
      • Curves International, Inc.
      • eDiets.com
      • HealthyWage LLC
      • Jenny Craig, Inc.
      • Medifast, Inc.
      • Nutrisystem, Inc.
      • Weight Watchers International, Inc.
    • Consumer Trends
      • About the Simmons Consumer Survey
      • Use of Weight Management Programs
        • Table Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)
      • Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than General Public
        • Table Consumer Exercise Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)
      • Consumer Exercise Patterns by Place
        • Table Consumer Exercise Patterns by Place: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)
      • Frequency of Exercise
        • Table Consumer Exercise Frequency: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)
      • Types of Exercise Performed
        • Table Selected Types of Exercise in Past Year: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Abstract

Obesity has reached crisis levels in the United States.  Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics.  Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers.  Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight.

 

The causes of the increased prevalence of being overweight and obese are interconnected and complex.  They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup.  In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society “obesogenic” because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle.  In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry—and particularly the fast-food industry—is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even “addictive.”  Due to obesity’s scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control.

 

For marketers, the opportunity to help provide better responses solution to the nation’s obesity epidemic is expanding.  Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing.  Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market:  foods and beverages, meal replacements and diet aids, and commercial weight management programs.  The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior. 

 

Key data sources include the latest government data from the CDC; SymphonyIRI Group’s InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers’ weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise.  In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.


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