The U.S. Market for Vitamins, Supplements, and Minerals

Published: June 1, 2002 - 390 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Report Methodology
    • The Products
      • Historical Overview
      • Nlea Allows Health Claims
      • The Dietary Supplement Health And Education Act
      • Fda Attempts To Reassert Itself But Fails
      • Fda Litigation Continues
      • Product Breakouts
    • The Market
      • 2001 Sales At $9 Billion
      • Gains Made From 1997 Across All Categories
        • Table Retail Sales Of U.S. Vitamin, Supplement, And Mineral Market, 1997-2006
      • Vitamins Claim Largest Share Of Market
      • Sales By Retail Outlet Type
      • U.S. Heartland Sees Greater Increase In Vsm Sales
      • Positive Factors Affecting Market Growth
      • Negative Factors Affecting Market Growth
    • The Marketers
      • Approximately 1,500 Companies In Field
      • Leading Vsm Marketers
      • Private-Label Brands Hold Large Share Of Shelf Space
      • Marketing Methods Vary By Retail Channel
      • Increased Competition Will Lead To Shake-Outs
      • Mergers, Acquisitions, And Downsizing
      • Product Introductions Important; Declining
        • Table The U.S. Vsm Market: Number Of Product Introductions, 1990-2002(*) (Shelf-Keeping Units)
      • Line Extensions Used To Gain Shelf Space
      • Vsms And Medical Legitimacy
      • Joint Products Keep Market Flexible
      • Women's Products Growing
      • Vsm Advertising Positioning
    • Distribution And Retail
      • Two Distinct Distribution Sectors
      • Distributor And Wholesaler Services
      • Distributor Margins For The Two Sectors
      • Many Buy Direct
      • Number Of Stores Carrying Vsm
      • Private-Label Products Proliferating
      • Health And Natural Product Stores Retain Largest Market Share
      • Drugstores a ``Natural'' For Vsm Sales
      • Mass Merchandisers Compete On Price
      • Supermarkets: Room For Growth
      • Direct Sales Stable, Internet In Flux
    • The Consumer
      • About Half Of U.S. Adults Use Vsm Products
      • Demographics Of Vsm Users
      • Most Types Of Use Increased From 2000 To 2001
      • Multiple Formulas Most Popular, Followed By Vitamins C And E
        • Table Percent Of Consumers Who Use Vsm Products By Product Type, 2001, 2000, 1993 (U.S. Adults)
    • This Material Used With Permission.
      • Consumer Use By Brand
      • Consumers Satisfied With Vsm Products
      • Reasons For Taking Vsm Products
      • Opinions About Safety
      • Consumers Not Talking To Doctors; Seek Information
  • The Products
    • Scope Of The Report
      • Nutritional Vitamins, Supplements, And Minerals Sold At Retail
    • History Of The Industry
      • Vitamin Deficiencies Discovered
      • A Market Develops
      • First Laws Governing Vitamins
      • Controversial Megadoses Show Promise
      • ``Miracle Properties'' Of Vitamin E Prompt Fda Attention
      • Fda Labels High-Potency Vitamins As ``Drugs''
      • Proxmire Amendment Reins In Fda, Opens Market
      • Nlea Gives Fda New Rules And Power
      • Fda Frustrates Vsm Marketers After Nlea
      • Passage Of Dshea Is Victory For Industry
      • Dshea Structure/Function Claims Vs. Disease Claims
      • Fda Rules For Dshea Implementation Upset Industry
      • Final Rules For Structure/Function Claims Released January 2000
      • Litigation Forces Fda To Review Nlea Health Claims
      • Nlea Implementation Not Yet Final . . .
      • . . . But Claims Still Pour In
      • Fda Denies Folic Acid Claim, Back In Court
      • Fda Approves Folic Acid Claim With Disclaimers
      • Status Of Cholestin
    • Product Breakouts
      • Three Core Product Categories
      • Product Definition: Vitamins
      • Of 30 Known Vitamins, Only 14 Have Been Quantified
      • Fat-Soluble Or Water-Soluble
      • Antioxidant Vitamins Scavenge Free Radicals
      • Product Definition: Supplements
      • Herbal Supplements
      • Nonherbal Supplements
      • Phytonutrients: Health-Promoting Compounds In Vegetables
      • Product Definition: Minerals
      • 18 Minerals, But Rdis Currently Set For Only 12
      • Vsm Combos-A Stalwart Segment
      • Other Delivery Systems Compete With Pills
      • Single-Element Vs. Multivitamins/Minerals
      • Adults' Vs. Children's
      • Synthetic Vs. Natural
      • Health And Natural Product Vs. Mass Market
        • Table Guide To Vitamins - Part 1
        • Table Guide To Vitamins - Part 2
        • Table Guide To Vitamins - Part 3
        • Table Guide To Herbal Supplements - Part 1
        • Table Guide To Herbal Supplements - Part 2
        • Table Guide To Herbal Supplements - Part 3
        • Table Guide To Herbal Supplements - Part 4
        • Table Guide To Nonherbal Supplements - Part 1
        • Table Guide To Nonherbal Supplements - Part 2
        • Table Guide To Nonherbal Supplements - Part 3
        • Table Guide To Nonherbal Supplements - Part 4
        • Table Guide To Active Minerals - Part 1
        • Table Guide To Active Minerals - Part 2
    • Government And Industry Regulators
      • Vitamins, Supplements, And Minerals Regulated By The Fda
      • Rdas, Rdis, Drvs, Dvs, And Dris
      • Higher Rdas Likely For Older Americans
      • Tolerable Upper Intake Levels
      • Supplement Facts Panels
      • Structure/Function Statements
      • Third-Party Literature
      • Current Nlea Health Claims
      • Qualified Health Claims
      • Fda Cracks Down On Nutraceuticals
      • Vsm/Otc Classifications Blur
      • Industry Self-Regulations
      • Is Internet Info Advertising?
      • Cfsan And The Future
    • Trade Associations
      • American Botanical Council
      • American College Of Nutrition
      • American Herbal Products Association
      • American Nutraceutical Association
      • Citizens For Health
      • Consumer Healthcare Products Association
      • Consumerlab.Com
      • Council For Responsible Nutrition
      • Dietary Supplement Education Alliance
      • Herb Research Foundation
      • International Herb Association
      • National Nutritional Foods Association
      • The U.S. Pharmacopoeia
  • The Market
    • Market Size And Growth
      • Sales Not Clearly Tracked
      • 2001 Sales Estimated At $9 Billion
      • Sales Increases Strongest For Minerals
      • Vitamins Decline Slightly
      • Supplement Category Recovers From Drop
      • Vsm Combos Contribute To Market
        • Table Retail Sales Of U.S. Vsm Market, 1997-2001
      • Drugstores Hold Number-Two Share Of Vsm Market
    • Market Composition
      • Health And Natural Product Stores Remain Primary Outlet
      • Drugstores Hold Number-Two Share Of Vsm Market
      • Slight U.S. Growth For Direct Sales
      • Mail-Order And Internet Sales Account For 4%
        • Table Share Of U.S. Vsm Sales By Retail Outlet Type, 2001-1998
      • Vitamins Claim Largest Share Of Market
        • Table Share Of Vsm Product Sales By Categories And Segments, 2001
      • Multivitamins Top Segment In Mass Market
      • Vitamins In Health And Natural Product Stores
        • Table Single Vitamin Sales In Health And Natural Product Stores, By Share, 2000
      • Tablets Tops In Health And Natural Product Channel
      • Glucosamine/Chondroitin Non-Herbal Supplement Leader
      • Mass-Market Herb Sales Sink
      • Top Mass-Market Herbs
      • Top Supplements In Health And Natural Product Stores
        • Table Supplement Sales In Health And Natural Product Stores, By Share, 2000
      • Calcium Majority Of Mass-Market Mineral Sales
      • Single Minerals In Health And Natural Product Stores
        • Table Single Mineral Sales In Health And Natural Product Stores, By Share, 2000
      • Use Heaviest In The West
        • Table Regionality Of Heavy Use Of Vsm Products, 2001
    • Factors Affecting Market Growth
      • Prevention And Self-Care Trend Continues
      • Aging Population Will Drive Vsm Sales
      • Structure/Function Marketing Spurs Industry
      • Nutrient-Deficient Americans Need Vsms
      • Living Longer, Living Well
      • Calcium For Aging Bones
      • Aching Joints Prompt Growth
      • Menopause Herbs Hot
      • Men's Segment On The Move
      • Children Growing Up With Vsms
      • Otc/Vsm Convergence Increases Market Share
      • Nih Supports Further Research
      • U.S. Research On Vsm Products Accelerates
      • Health Groups Endorse Vsm Usage
      • Vsm, Health-Care Industry Wed
      • Vsm Still Has Large Untapped Market
      • Product Introductions Key To Growth
      • Tightening Of Belts Contributes To Rebound
      • Trade Association Counters Supplement Misconceptions
      • Negative Press Takes Its Toll
      • Consumer Confusion Still Hampers Growth
      • Retailer Education Difficult As Well
      • Educated Consumers Fragment Market
      • Consumer Attitudes Affect Growth
      • Low Manufacturing Standards And Consumer Confidence
      • Gmp Seals Will Enforce High Standards
      • Research Investments Offer Little Competitive Advantage
      • Not All Studies Positive
      • Fda Issues Kava Kava Warning
      • Tcm Safety Questioned
      • Functional Foods Could Cut Sales Growth
      • Private-Label Expansion Lowers Sales Growth
    • Projected Market Growth
      • Sales Surpass $11 Billion By 2006
      • 2%-5% Growth Rates For Vitamins
      • 2%-5% Annual Growth Rates For Supplements
      • 3%-5% Growth Rates For Minerals
      • Growth Expected Well Into The Future
        • Table Projected Retail Sales Of U.S. Vsm Market, 2001-2006
  • The Marketers
    • The Marketers
      • Approximately 1,500 Companies In Market
      • Cross-Over Into Mass Market
      • Health And Natural Product Store Suppliers
      • Dominant Herbal Supplement Companies
      • Leading Mass-Market, Broad Line Marketers
      • Large Conglomerate Mass Marketers
      • Private Label Plays Important Role
      • Leading Direct Marketers
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 1
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 2
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 3
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 4
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 5
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 6
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 7
        • Table The U.S. Market For Vitamin, Supplement, And Mineral Products: Selected Marketers And Brands - Part 8
    • Marketer And Brand Shares
      • Leading Brands In Health And Natural Product Stores
        • Table Leading Vsm Products Distributed By Nature's Best: By Product Segment Share Of Sales, 1St Quarter 2002
      • Top-Selling Multiples In Health And Natural Product Stores
        • Table Leading Multiple Products Distributed By Nature's Best Share Of Sales, 1St Quarter 2002
      • Top-Selling Brands In Mass Merchandisers
        • Table Top Vsm Products Sold Through Mass Merchandisers: By Product Segment Share Of Sales, 2001
      • Top-Selling Brands In Drugstores
        • Table Top Vsm Products Sold Through Drugstores: By Product Segment Shares Of Sales, 2001
      • Top-Selling Brands In Food Stores
        • Table Top Vsm Products Sold Through Food Stores: By Product Segment Share Of Sales, 2001
      • Mass-Market Private-Label Holds Strong Share
        • Table Private-Label Vsm Sales Through The U.S. Mass Market: By Distribution Outlet And Product Segment, 2001 Vs. 1999
    • Competitive Overview
      • Intense Competition: Survival Of The Fittest And Biggest
      • Industry Still New-Product Driven
      • Line Extensions Fill The Breach
      • Repackaging Gives New Life
      • Entrance Of Large Companies Altered Industry
      • Consolidation And Acquisitions
      • Nbty Eats Up The Competition
      • Abandonments, Sell-Offs, And Failed Mergers
      • Restructuring, Reorganization . . .
      • . . . Downsizing . . .
      • Suing The Competition
      • Marketers Band Together To Defend Industry
    • Competitive Focus: Joint Products
      • Joint Products Strengthen Industry
      • Most Large Companies Market Joint Products
      • Aging Boomers Prime Target Market
      • Backed By Advertising Blitz
      • Good Science, Good Press
      • High Prices Do Not Hamper Sales
      • Unique Delivery Systems
      • Otc Combos . . .
      • . . . And The Fda Backlash
      • Pfizer Points The Finger
    • Competitive Focus: Women's Products
      • Segment Growing
      • Women's Products Marketer Mainstays
      • Introducing Products To Compete
      • Cosmetic Giant Gets In The Game
      • A Typical Women's Products Line
      • Big Marketing Pushes
      • Use Of Branded Ingredients
      • Company-Supported Studies Used As Promotional Tools
      • Endorsements Benefit Marketers
      • Delivery Systems Offer More Than Milk
      • Calcium And Otc Combos
    • Competitive Focus: Private Label
      • Private Label Over One-Quarter Of Vsm Industry
      • Private-Label Leaders
      • Private-Label Benefits
      • Private-Label Mix Important
    • Competitive Profile: Herbalife, International, Inc.
      • Corporate Overview
      • Company History
      • Product Lines
      • Ghs Break-Down
      • Science-Based Approach With Cellular Nutrition
      • Multi-Level Magic . . .
      • . . . Multi-Level Mishaps
      • Acquired By Whitney And Golden Gate
    • Competitive Profile: Leiner Health Products, Inc.
      • Corporate Overview
      • Product Lines And Manufacturing Locations
      • Roots In 18Th Century Budapest
      • Private Label Bulk Of Company Sales
      • Yourlife Company's Flagship Brand
      • Yourlife Marketing Approaches
      • Nature's Origin a Gnc Knock-Off
      • Rocky Road To Restructuring
      • Filing For Bankruptcy
    • Competitive Profile: Natrol, Inc.
      • Corporate Overview
      • Natrol Product Lines
      • New Products
      • Mass-Market, Prolab Brighten Future . . .
      • . . . Which Soon Darkened
      • Natrol Promotions, Partnerships
    • Competitive Profile: Nbty Inc.
      • Corporate Overview
      • Joint Product Keeps Company Flexible
      • Retail Business Figures Prominently
      • Beyond Vitamin World
      • Online Presence
      • Acquisitions Grow Company
      • Resists Royal Numico, Wins Investors
    • Competitive Profile: Royal Numico N.V. (General Nutrition Centers, Inc., Rexall Sundown, Inc.)
      • Corporate Overview
      • Company History
      • Acquisitions Include Major Vsm Companies
      • General Nutrition Centers, Inc.
      • Stores-Within-Stores Mean Growth Ahead
      • General Nutrition Product Lines
      • Gnc Promotions
      • Gnc Sites
      • Franchisee Class Action Settlement
      • Rexall Sundown
      • Built By Acquisitions
      • Rexall Sundown Product Lines
      • Royal Numico Restructured
    • Competitive Profile: Twin Laboratories Inc.
      • Corporate Overview
      • Complete Product Line
      • Heavy On Product Endorsements
      • Reader's Digest Team-Up
      • Division Sell-Off
      • Trimming The Fat
      • New Credit Facility
      • Claims Under Fire
      • Income Returns In Early 2002
    • Competitive Profile: Wyeth
      • Corporate Overview
      • Primarily a Pharmaceutical Company
      • Vsm Part Of Consumer Health Division
      • Centrum Best-Selling Multivitamin
      • Herbal Forays, Failures
      • Solgar Brand Growing
      • A String Of Unsuccessful Merger Attempts
      • Wyeth Quiet On The Vsm Front
    • Marketing Tools And Trends
      • Structure/Function Still Commands Market
      • The Power Of Line Extensions
      • Target Marketing
      • Selling To Children
      • Vsms, Otcs, And Medical Legitimacy
      • Pharmaceutical Packaging
      • Use Of Branded Ingredients
      • Bridging The Health-Care Gap
      • Purity Of Ingredients Boosts Natural Brands
      • Natural Product Store Exclusivity
    • New Product Trends
      • New Products Still Entering The Market
        • Table The U.S. Vsm Market: Number Of Product Introductions, 1990-2002(*)
      • Unique Delivery Systems
      • Vsms With a Sweet Tooth
      • New And Interesting Combos
      • Herbs Get Integrated Into Vitamin And Minerals
      • Keeping It Simple
      • Joint Products Keep Market Flexible
      • Msm On The Move
      • The Sam-e New Thing
      • Boswellia Serrata And Turmeric
      • Solutions To St. John's Slump
      • Emotional Health
      • Enter Lycopene . . .
      • . . . And Lutein
      • Omega-3 Fatty Acids
      • Probiotic Market Growing
      • Prebiotics To Aid Absorption
      • Sexual Enhancers
      • Children's Supplements
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 1
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 2
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 3
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 4
        • Table The U.S. Market For Vitamins, Supplements, And Minerals: Selected New Product Introductions, January 2001-December 2001 - Part 5
    • Consumer Advertising And Expenditures
      • Advertising Budgets Remain Large
      • Many Vsm Marketers Advertise
      • More Companies Spending Over $10 Million
      • Other Leading Advertisers
    • Advertising Positioning
      • Disease Prevention And Cure Covertly Advertised
      • Selling Science
      • Educational Advertising
      • Building Trust
      • Power And Strength
      • Beautiful Bodies, Joyous Images
      • Visions Of Nature's Bounty
      • Celebrity Endorsements
      • Targeting Women
    • Consumer Promotions
      • Books Promote Products
      • Booklets And Newsletters Keep Consumers Informed
      • Marketer/Magazine Partnerships
      • Avon's Magalog
      • Consumer In-Store Magazines
      • Gnc's Nascar Promotions
      • Internet Helps Support Sales
      • Spam E-Mails
      • Beating The Competition On Price
      • Coupons, Rebates, And Free Product
    • Trade Advertising And Promotion
      • Trade Ads Used By Most Marketers
      • Ads Focus On Category Management And Profit
      • Ingredient And Company Quality
      • Marketers Use Displays To Highlight Product
      • Marketers Offer Retailers Shelf-Planning And Maintenance Services
      • Marketers Provide Educational Retail Training
      • Trade Shows Opportunity To Showcase Products
      • Discounts Common Component Of Promotions
      • Sponsoring Medical Events
  • Distribution And Retail
    • At The Distribution Level
      • Distinct Channels Of Distribution
      • Independent Distributors To Health And Natural Product Stores
      • Several Large Distributors Dominate Health Product Sector
      • Health Product Distributor Services
      • Forward Buying By Distributors
      • Direct Shipment For Health And Natural Product Stores
      • Warehouse Delivery Used In Mass Market
      • A Few Mass Marketers Deliver Direct
      • Leading Mass-Market Drug Wholesalers
      • Drug Wholesalers Merge, Acquire
      • Same Share, Fewer Companies
      • Mass Distributors Enlist Pharmacists As Vsm Advocates
      • Distributor Retail Programs
      • Supermarket Distributors Focus On "Whole Health"
      • Margins For Health Product And Mass Market
      • Brokers And Marketers Work For Sales
      • Health And Natural Product Distributors Gain Mass-Market Sales
      • Mass-Market Distributors May Target Health And Natural Stores . . .
      • . . . But Loyalty May Deter Them
    • At The Retail Level
      • Number Of Stores Carrying Vsm
      • Health And Natural Product Stores Retain Largest Share
      • Mass-Market Sales By Outlet
        • Table Share Of U.S. Vsm Sales By Retail Outlet Type, 2001 Vs. 1999
      • The Well-Stocked Vsm Section
      • Private-Label Products Proliferating
      • Category Management: Grouping Products By Function
      • Retail Environment Makes Brands Less Important
      • Building Repeat Customers
      • Margins By Retailer Type
    • Retail Focus: Health And Natural Product Stores
      • Retail Sector Essential To Vsm Industry
      • Vsms Essential To Stores
      • Five Types Of Health And Natural Product Stores
      • Supplement Chains Critical To Industry Success
      • Supplement Chains Push Out Independents
      • Supplement Chain Stores
      • Gnc . . .
      • . . . And Vitamin World
      • Competition For Health And Natural Product Stores
      • Meeting Mass-Market Competition With Education
      • Number Of Full Lines Carried Is Decreasing
      • Vsm Product Sets In a Typical Natural Food Store
      • Structure/Function Category Support
      • Advertising And Promotions
    • Retail Focus: Drugstores
      • A "Natural" For Vsm Sales
      • Education With Assistance From Manufacturers And Distributors
      • Pharmacists Getting Educated
      • Rite Aid And Gnc Join Forces
      • Glut Of Products Cause Confusion
      • Thinning The Herd
      • Combating The Competition
      • Vsm Set At a Typical Chain Drug
    • Retail Focus: Mass Merchandisers
      • Competing On Price, Selection, And Advertising
      • Top Mass Merchandisers
      • Competing For Drugstore And Supermarket Customers
      • Private Label In Mass Market
      • Nutritional Guides Take Place Of Staff
      • Costco Emphasizes Big And Cheap
    • Retail Focus: Supermarkets
      • Supermarkets: Room For Growth
      • The Whole Health Road To Increased Sales
      • Who Answers Consumers' Questions?
      • Supermarket Private-Label Vsm On The Rise And . . .
      • . . . Expanding Into Herbs And Supplements
      • Vsms In a Typical Supermarket
    • Retail Focus: Multi-Level, Mail Order, And Internet Marketing
      • Multi-Level Marketing Works For Vsm Products
      • Major Multi-Level Marketers
      • Personalized Service And Sales Techniques
      • Avon Enters The Game
      • Mail Order Moves Toward Internet
      • Top Mail-Order Companies
      • Vsm Products Are Naturals On The Internet
      • Companies Lured By Internet Dreams
      • Gnc And Rite Aid Team Up
      • Internet Bubbles Burst
      • Healthcentral Declares Bankruptcy
      • Whole Foods Slims Down
      • Questionable Products Find Outlet
  • The Consumer
    • Consumer Use Of Vsms
      • The Simmons Survey System
      • 54% Of U.S. Adults Use Vsms
      • Three-Quarters Use Vitamins, Minerals
      • Daily Vsm Use
      • Medium Users Account For Two-Thirds Of Usage
      • Women And Older Consumers
      • Education, Occupation, And Income Linked To Vsm Use
      • Region And Race Factors Of Heavy Use; Small Household Size Shows Tendency
        • Table Demographic Characteristics Favoring Use Of Vsm Products: All Users Vs. Heavy Users, 2001
    • Use By Product Type
      • Multiple Formula Use Most Common, Followed By Vitamins C And E
      • Supplements Used By 3%-6% Of Consumers
      • Most Types Of Supplements Used By 1%-3% Of Consumers
      • Other Vsm Products Used By Nearly 8%
      • Consumer Use Increasing For Most Popular Types Of Vsm
      • Increases And Decreases Since 1993
      • Gains Still Made From 1993
        • Table Percent Of Consumers Who Use Vsm Products By Product Type, 2001, 2000, 1999, 1998, 1993
      • Health And Natural Product Store Shoppers: The Whole Foods Survey
      • Vsm Products Used By Health And Natural Product Store Shoppers
      • Increases And Decreases
        • Table Percent Of Health And Natural Product Store Shoppers Who Purchased Vsm Products: By Product Type, 2000, 1999, 1998, 1997
    • Demographics By Product Type
      • Indicators For Use Of Multiple Formula
      • Older Consumers, Both Sexes, And Westerners Use Vitamin C
      • Indicators For Use Of Vitamin E
      • Older Women Use Calcium
      • Indicators For Use Of Other Vsm Products
      • Indicators For Use Of Vitamin B-Complex
      • Women, Elderly Using Vitamin B12
      • Indicators For Use Of Herbal Supplements
      • Women, Southerners Use Iron
      • Broad Age And Household Income Span For Use Of Antioxidants
      • Indicators For Use Of Vitamin A
      • Indicators For Use Of Garlic Supplements
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Product Type, 2001
    • Use By Brand
      • Minor Brands And Private Label Used By Highest Percentage
      • Brand Usage Steady From 1999 To 2001
        • Table Percent Of Consumers Who Use Vsm Products By Brand, 2001, 2000, 1999
    • Demographics By Brand
      • Profile Of Users Of Other Brands
      • Demographics Of Store-Brand Users
      • Demographics Of Centrum Users
      • Demographics Of One-A-Day Users
      • Demographics Of Nature Made Users
        • Table Demographic Characteristics Favoring Use Of Vsm Products: By Brand, 2001
    • Consumer Attitudes
      • Consumers Satisfied With Alternate Medicines
      • Consumers View Supplements As Safer Than Otcs
      • Over-Consumption Concerns
      • Vsms In Stores Important To Consumers
      • Health Awareness, Health Concerns
      • Women And Supplements For Specific Conditions
      • Health And Image Leaders And Active Health Management
      • Demographics Of Health And Image Leaders
      • Indicators For Active Health Management
        • Table Demographic Characteristics Favoring Health And Image Leaders, Active Health Management
      • Prevention/Fmi's Self-Care Index
      • Higher Self-Care Index Begets More Interest In Vsms
      • Consumers Not Talking To Doctors About Supplement Use
      • Studies Suggest Misinformed Consumers
      • Key Information Sources
      • Demographics Of Information Seekers
      • Packaging And Health Claims

Abstract

There has never been a more crucial time to learn about the vitamin, supplement, and mineral industry. Booms and busts have visited the market in the past five years, bestowing fortunes on those with a keen eye for industry trends and sorrow for those lacking crucial information tools. This Packaged Facts report covers the $11 billion U.S. VSM industry and its players. In it you will learn about important trends—needs of an aging populace, structure/function marketing, new delivery systems, the entrance of OTC technologies, exciting new medical research—and a hint of what the next blockbuster product might be.

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