The U.S. Market for Ethnic HBC: Hair Care, Skin Care, Color Cosmetics

Published: May 1, 2002 - 262 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Scope Of Report
      • Methodology
    • The Overall Market
      • Sales Of $1.6 Billion In 2001
      • Sales Of $1.9 Billion In 2006
        • Table U.S. Retail Sales Of Ethnic Hbc Products, By Category, 1997-2006
      • Hair Care Accounts For Three-Quarters Of Sales
      • The Growing Ethnic Populations
      • Ethnic Spending Power
      • Majors Enter Market, Raise Stakes
      • Use Of General-Market Products Is Widespread
    • Ethnic Hair Care Category
      • Scope Of The Hair Care Category
      • Nine Ethnic Hair Care Product Segments
      • Ethnic Hair Care Struggles To $1.1 Billion
      • Relaxers/Home Perms Are Still The Largest Segment
      • Strong Positives And Negatives In Ethnic Hair Care Growth
      • Ethnic Hair Care Sales Of $1.3 Billion In 2006
      • A Small Field Of Significant Ethnic Hair Care Marketers
      • Consolidation Is a Trend
      • A Note On Ethnic Hair Care Share Data
      • L'Oreal Is The Leader In Hair Relaxers
      • L'Oreal Also Leads In Ethnic Hairstyling Products
      • L'Oreal, J. Strickland, And Wella Are Ethnic Hair Conditioner Kings
      • Ethnic Hair Care Marketers Spend $18 Million To Advertise In 2000
      • African Americans Are The Most Likely Home Perm/Relaxer Users
    • Ethnic Color Cosmetics Category
      • Scope Of The Color Cosmetics Category
      • Four Segments
      • Color Cosmetics Push To $327 Million
      • Category Was Stimulated By Competitive Trends, Ethnic Population Growth
      • Strong Progress To $454 Million Is Foreseen
      • Facial Makeup Is The Biggest Color Cosmetics Segment By Far
      • Ethnic Color Cosmetics Marketers Present The Narrowest Field
      • Overview Of Ethnic Color Cosmetics Competition
      • Comprehensive Ethnic Color Cosmetics Lines
      • Ethnic Color Cosmetics Shares
      • Other Leading Ethnic Color Cosmetics Marketers/Brands
      • Ethnic Color Cosmetics' Media Buys At $5.5 Million In 2000
      • African Americans Are Not Big Face Makeup Users
    • Ethnic Skin Care Category
      • Scope Of The Ethnic Skin Care Category
      • Two Skin Care Segments
      • Ethnic Skin Care Crawls To $110 Million
      • Ethnic Skin Care Should Struggle To $121 Million By 2006
      • Basic Skin Care Accounts For Three-Quarters Of Sales
      • Among Hundreds, a Handful Of Ethnic Skin Care Leaders
      • E.T. Browne Is In The Vanguard Of Ethnic Hand Lotion Marketers
      • E.T. Browne Is The Leader In Ethnic Fade Creams
      • Other Ethnic Skin Care Shares
      • One Significant Advertiser Of Ethnic Skin Care Products In 2000
      • Asians Are The Staunchest Facial Cream Users
  • The Overall Market
    • Introduction
      • Use Of The Word "Ethnic"
      • Some Overlap Between Ethnic And General Hbc Markets
      • Three Categories Covered: Hair Care, Color Cosmetics, And Skin Care
      • Mass Versus Prestige
      • Clarification Of Terms
    • Historical Background
      • First Market Was African-American
      • Ethnic Market Created By Madame C.J. Walker
      • Black Is Beautiful
      • The 1970s Were a Seminal Decade For Ethnic Hbc
      • Establishment Of The Ahbai In 1981
      • The 1980S: a Turning Point For Black Skin Care
      • Products For Latinos And Asians Appear In Late 1990s
    • Overall Market Size And Composition
      • Sales Grow Slightly To $1.6 Billion In 2001
      • A Struggling Market Despite Some Positive Circumstances
      • Hair Care In Slight Rally To $1.1 Billion
      • Color Cosmetics Post Strong Growth To $327 Million
        • Table U.S. Retail Dollar Sales Of Ethnic Hbc Products, By Category, 1997-2001
      • Hair Care Accounts For Three-Quarters Of Sales
    • Factors In Future Growth
      • The Growing Ethnic Populations
        • Table Projection Of U.S. Population Segments Of African-American Or Asian Race Or Hispanic Origin, 2001-2010
      • Ethnic Pride
      • Ethnic Spending Power
      • Majors Enter Market, Raise Stakes
      • Use Of General-Market Products Is Widespread
      • The Commodity Nature Of Hbc
    • Projected Sales
      • Ethnic Hbc To Climb To Nearly $1.9 Billion In 2006
      • Hair Care To Brush $1.3 Billion
      • Color Cosmetics To Push To $454 Million
      • Skin Care To Continue Slow Growth, Reaching $121 Million
        • Table Projected U.S. Retail Dollar Sales Of Ethnic Hbc Products, By Category, 2001-2006
  • Ethnic Hair Care
    • The Products
      • Scope Of Hair Care Category
      • African-American Hair
      • Hispanic And Asian Hair
      • Perms, Straightening Necessitate Use Of a Range Of Products
    • Hair Care Product Segments
      • Nine Ethnic Hair Care Product Segments
      • Harsh Versus Gentle Formulations
    • Hair Care Category Size And Composition
      • Ethnic Hair Care Struggles To $1.1 Billion
      • A Braided Tale Of Shifting Styles And Powerful Pluses
        • Table U.S. Retail Sales Of Ethnic Hair Care Products, 1997-2001
      • Relaxers/Home Perms Are Still The Largest Segment
      • For Hispanics And ``Other'' Sectors, Men's Styling Dominates
        • Table Share Of U.S. Retail Dollar Sales Of Hair Care Products For Use By Hispanics And Other* Ethnic Sectors, By Segment, 2001
      • Drugstores Are The Top Ethnic Hair Care Channel
    • Factors In Future Growth
      • Strong Positives And Negatives In Ethnic Hair Care Growth
      • Regimen Lines
      • Use Of General-Market Hair Care Products
      • Natural Styles Will Stay In Vogue
      • Quest For Gentler Yet Effective Hair Care Formulas
      • Experimentation With Hair Color
    • Projected Sales
      • Ethnic Hair Care Sales Of $1.3 Billion In 2006
        • Table Projected U.S. Retail Sales Of Ethnic Hair Care Products, 2001-2006
    • The Marketers
      • A Small Field Of Significant Ethnic Hair Care Marketers
      • Both Private And Public Companies
      • Ethnic Specialists, Hbc Specialists, And Others
      • Consolidation a Trend
      • Table Of Ethnic Hair Care Marketers
        • Table Selected Ethnic Hair Care Marketers And Their Brands, 2002
    • Marketer And Brand Shares
      • A Note On Ethnic Hair Care Share Data
      • L'Oreal Is The Leader In Hair Relaxers
        • Table Major Marketer And Brand Shares Of U.S. Retail Dollar Sales Of Hair Relaxer Kits, 2000-2001
      • L'Oreal Also Leads In Ethnic Styling Products
      • L'Oreal, J. Strickland, Wella Are Ethnic Conditioner Kings
    • The Competitive Situation
      • Ethnic Hair Care Scene Is Pressured Competitively
      • An Ongoing Wave Of Consolidation
      • Smaller Marketers Are Especially Pressured
      • L'Oreal Is The Biggest Force In Ethnic Hair Care
      • L'Oreal: Clout And Cachet
      • Alberto-Culver Reminds Retailers That Pro-Line Is a Major Force
      • Alberto-Culver: Stepping Up Pro-Line's R & D
      • P & G Buys Clairol
      • Revlon's Ethnic Hair Care Stake Sold To Colomer
    • Marketing And Product Trends
      • Lots Of New Ethnic Hair Care Products
      • Ethnic Hair Care Regimen Lines
      • Gentler Formulations
        • Table Selected Introductions Of Ethnic Hair Care Products, 1999-2002 - Part 1
        • Table Selected Introductions Of Ethnic Hair Care Products, 1999-2002 - Part 2
        • Table Selected Introductions Of Ethnic Hair Care Products, 1999-2002 - Part 3
    • Consumer Advertising Expenditures
      • Six Million-Dollar Spenders
      • L'Oreal Budget Approaches $4.9 Million
      • Johnson Publishing Spends $4.2 Million
      • Alberto-Culver Spends $3.2 Million
      • J.M. Products Is Fourth-Ranked Spender, At $1.7 Million
      • Luster Spends $1.2 Million
      • Clairol's Buys Are Just $1.1 Million
      • Other Ethnic Hair Care Advertisers
    • Consumer Advertising Positioning
      • Beautiful Hair
      • Not Just Beautiful Hair, But Healthy Hair
      • Product Attributes Only
      • Convenience
      • Romance And Adventure
      • Exciting Style Or Color
      • Positioning To Men
      • Your Career
    • Consumer Promotions
      • Coupons And In-Store Discounts
      • An All-Expenses-Paid Wedding
    • At The Retail Level
      • Ethnic Hair Care Margins Vary Greatly
        • Table U.S. Supermarket Retailers' Average Gross Profit Margins On Hair Care, 1999 Products(*)
      • Hair Care Gets Best Shelving Of All Ethnic Hbc
      • Retailers' Assortments Not Consistent
    • The Consumer
      • Special Note: Simmons Market Research Bureau Data
      • African Americans Are The Most Likely Home Perm/Relaxer Users
        • Table U.S. Adult Use Of Home Permanents/Relaxers, By Race Or Ethnicity, 2001
      • Half Of Hispanics Are Styling Products Users
        • Table U.S. Adult Use Of Hairstyling Products (Gels, Creams, Lotions, Pomades, Etc.), By Race Or Ethnicity, 2001
      • African Americans Exhibit Lower- Than-Average Tendency To Use Shampoo
        • Table U.S. Adult Use Of Shampoo, By Race Or Ethnicity, 2001
      • Hispanics Show Strongest Skew Toward Conditioner Use
        • Table U.S. Adult Use Of Conditioner/Creme Rinses, By Race Or Ethnicity, 2001
      • Whites Are Strongest Users Of Hair Spray
        • Table U.S. Adult Use Of Hair Spray, By Race Or Ethnicity, 2001
      • Hispanics And Asians Are Likeliest To Use Hair Color
        • Table U.S. Adult Use Of Hair Color, By Race Or Ethnicity, 2001
      • Ethnic Hair Care Brand Use
        • Table Adult Use Of Ethnic Hair Care Products, By Brand And Item, 2001
      • Consistent Factors In Use Of Dark & Lovely
        • Table Demographic Factors Favoring Adult Use Of Dark & Lovely Hair Care Products, 2001
      • Fewer Factors In Tcb Use
        • Table Demographic Factors Favoring Adult Use Of Tcb Hair Care Products, 2001
  • Color Cosmetics
    • The Products
      • Scope Of Color Cosmetics Category
      • Color Cosmetics Date Back To Ancient Egypt
      • Problematic For Ethnic Users: Titanium And Oil
      • Ms. Walden, Ms. Roberts, Johnson Publishing Are Color Cosmetics Pioneers
      • Hispanic Cosmetic Needs Were Historically Neglected
      • Asians Accommodated-a Little
    • Color Cosmetics Product Segments
      • Four Segments: Products For The Face, Lips, Eyes, And Nails
      • Facial Makeup
      • Lip Color
      • Eye Makeup
      • Nail Care
      • Fda Oversight Of Product Safety
    • Category Size And Composition
      • Color Cosmetics Push To $327 Million
        • Table U.S. Retail Sales Of Color Cosmetics, 1997-2001 (Dollars)
      • Category Was Stimulated By Competitive Trends, Ethnic Population Growth
      • Facial Makeup Is The Biggest Color Cosmetics Segment-By Far
    • Factors In Future Growth
      • Overall Market Influences Also Shape The Color Cosmetics Category
      • Involvement By Major Companies: Net Effect Is Positive
      • Lots Of New Product Activity
      • Use Of General-Market Color Cosmetics Is Encouraged By Marketers
    • Projected Sales Of Color Cosmetics
      • Strong Progress To $454 Million Is Foreseen
        • Table Projected U.S. Retail Dollar Sales Of Color Cosmetics, 2001-2006 (Dollars)
    • The Marketers
      • Ethnic Color Cosmetics Marketers Present The Narrowest Field
      • Company Types
        • Table Selected Ethnic Color Cosmetics Marketers And Their Brands, 2002 (Listing): 20 Marketers; 24 Brands
    • Marketer And Brand Rankings
      • Views Of Ethnic Color Cosmetics Shares Differ
      • L'Oreal Rides High With Posner
      • Other Leading Ethnic Color Cosmetics Marketers/Brands
    • The Competitive Situation
      • Overview Of Ethnic Color Cosmetics Competition
      • L'Oreal: Posner Made Over
      • Biocosmetics' Retail-Driven Strategy For Expansion
      • Yue-Sai Is Coming To The United States-Via Coty
      • Iman Tackles Prestige-Without Color Me Beautiful
    • Marketing And Product Trends
      • Comprehensive Ethnic Color Cosmetics Lines
      • Seasonal/Promotional Lines
      • Shades For Hispanics, Asians, And Others
        • Table Selected Introductions Of Ethnic Color Cosmetics, 1999-2002 - Part 1
        • Table Selected Introductions Of Ethnic Color Cosmetics, 1999-2002 - Part 2
    • Consumer Advertising Expenditures
      • Ethnic Color Cosmetics' Media Buys At $5.5 Million In 2000
      • Johnson Budgets $4.8 Million
      • Biocosmetics Spends $339,000
      • Estee Lauder's $257,000 Expenditure
      • L'Oreal's Mere $152,000
    • Consumer Advertising Positioning
      • Simply Beautiful Faces
      • Selection
      • Sexiness
      • Convenience
      • Classy Packaging
      • Ethnic Color Cosmetics Ads Sampled
    • Consumer Promotions
      • Frequent Use Of Seasonal/Promotional Lines
      • A Gala
      • Grassroots Charity Efforts
    • At The Retail Level
      • Nail Care Products Yield Highest Margins
        • Table U.S. Supermarket Retailers' Average Gross Profit Margins On Color Cosmetics, 1999
      • Ethnic-Specific Presence Dwarfed By That Of General-Market Lines
      • Shipper Displays Used Extensively
    • The Consumer
      • Special Note: Simmons Market Research Bureau Data
      • African Americans Show The Weakest Tendency To Use Foundation
        • Table U.S. Adult Female Use Of Foundation Makeup, By Race Or Ethnicity, 2001 (In Thousands)
      • Whites Are The Most Faithful Blush Users
        • Table U.S. Adult Female Use Of Blush, By Race Or Ethnicity, 2001 (In Thousands)
      • Whites, Hispanics Are Biggest Mascara Users
        • Table U.S. Adult Female Use Of Mascara, By Race Or Ethnicity, 2001 (In Thousands)
      • Hispanics Are The Most Avid Users Of Eye Shadow
        • Table U.S. Adult Female Use Of Eye Shadow, By Race Or Ethnicity, 2001 (In Thousands)
      • Hispanics Are Notable Eye Liner Users
        • Table U.S. Adult Female Use Of Eye Liner, By Race Or Ethnicity, 2001 (In Thousands)
      • Hispanics, Asians Are The Likeliest Eyebrow Pencil Users
        • Table U.S. Adult Female Use Of Eyebrow Pencil, By Race Or Ethnicity, 2001 (In Thousands)
      • Hispanics Love Lipstick
        • Table U.S. Adult Female Use Of Lipstick And Lip Gloss, By Race Or Ethnicity, 2001 (In Thousands)
      • Blacks Exhibit The Strongest Tendency To Use Nail Polish
        • Table U.S. Adult Female Use Of Nail Polish, By Race Or Ethnicity, 2001 (In Thousands)
      • Number Of Fashion Fair Users
      • Few Consistent Factors In Fashion Fair Use
        • Table Demographic Factors Favoring Adult Female Use Of Fashion Fair Color Cosmetics Products, 2001
  • Ethnic Skin Care
    • The Products
      • Scope Of Ethnic Skin Care Category
      • Two Skin Care Segments
      • African Americans Have Special Skin Care Needs
      • Hispanic Skin Care Needs Rarely Addressed
      • "Delicacy" Of Asian Skin
      • Ingredients Key To Ethnic Skin Care
      • Some Question Of Aha Efficacy
      • Skin Care Products Under Fda Jurisdiction
    • Category Size And Growth
      • Ethnic Skin Care Crawls To $110 Million
      • Few Products, Little Awareness
      • Basic Skin Care In a Struggle To $81 Million
      • Shaving Products Show Stronger Growth, To $29 Million
        • Table U.S. Retail Sales Of Ethnic Skin Care Products, By Segment, 1997-2001
      • Basic Skin Care Accounts For Three-Quarters Of Sales
        • Table Share Of U.S. Retail Dollar Sales Of Ethnic Skin Care Products, By Segment, 1997-2001
    • Factors In Future Growth
      • How Overall Ethnic Hbc Trends Affect Skin Care Prospects
      • A Dearth Of Skin Care Skus In Retailers' Product Mixes
      • Nobody Knows From Ethnic Skin Care
      • But Regimen Lines Could Be a Plus
    • Projected Sales
      • Ethnic Skin Care Should Struggle To $121 Million By 2006
      • Basic Skin Care Should Reach $89 Million
      • Shaving Products To Be Worth $32 Million
        • Table Projected U.S. Retail Dollar Sales Of Ethnic Skin Care Products, By Segment, 1997-2001
    • The Marketers
      • Among Hundreds, a Handful Of Ethnic Skin Care Leaders
      • Companies Are Public And Private, But Mostly Hbc Specialists
      • Table Of Ethnic Skin Care Marketers And Their Brands
        • Table Selected Ethnic Skin Care Marketers And Their Brands, 2002
    • Marketer And Brand Shares
      • Note On Ethnic Skin Care Share Data
      • E.T. Browne Is In The Vanguard Of Ethnic Hand Lotion Marketers
      • E.T. Browne Is The Leader In Ethnic Fade Creams
      • Other Ethnic Skin Care Shares
    • The Competitive Situation
      • Overview: Ethnic Skin Care Warriors Are Mostly Smaller Companies
      • L'Oreal's Stance In Skin Care Is Limited
      • Ella's Latin Emphasis
      • Failure Of Belleza Latina
    • Marketing And Product Trends
      • Both Chemical And Gentler Formulations Are Popular
      • Prestige More Receptive To Ethnic Skin Care Debuts
      • More Shaving Products
        • Table Selected Introductions Of Ethnic Skin Care Products, 1999-2001 - Part 1
        • Table Selected Introductions Of Ethnic Skin Care Products, 1999-2001 - Part 2
    • Consumer Advertising Expenditures
      • One Significant Advertiser Of Ethnic Skin Care Products In 2000
    • Consumer Advertising Positioning
      • Limited Range Of Ethnic Skin Care Ad Themes
      • What It Does Is What It Is
      • Smooth, Clear Skin
      • Botanical Ingredients
      • Novel Product Application
    • At The Retail Level
      • In General Skin Care Market, Lip Care Margins Are Highest
        • Table U.S. Supermarket Retailers' Average Gross Profit Margins On Skin Care Products, 1999
      • Skin Care Assortment Is The Thinnest Of All Ethnic Hbc
    • The Consumer
      • Special Note: Simmons Market Research Bureau Data
      • Asians Are The Staunchest Facial Cream Users
        • Table U.S. Adult Female Use Of Facial Cleansing Creams, Lotions, Etc., By Race Or Ethnicity, 2001
  • Addresses Of Selected Marketers

Abstract

The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear that these sectors are growing fast, presenting huge potential; at the same time, the ethnic HBC market can be difficult to navigate. This new Packaged Facts study examines the market’s great promise, as well as its limits. Historical sales data, five-year projections, marketplace influences, new product trends, and demographics (based on Simmons data) are analyzed. The report also portrays the competitive strategies of L’Oreal, Alberto-Culver, Revlon, and others.

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