The U.S. Cosmeceuticals Market

Published: March 1, 2002 - 290 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Products Covered
      • Report Methodology
    • The Products
      • Cosmeceuticals Market Parameters
      • Three Categories
      • Products By Sales Channel: Mass Market And Prestige
      • Special Ingredients In Cosmeceuticals
      • Regulatory Environment
    • The Market
      • Total U.S. Cosmeceuticals Market Tops $5 Billion In 2001
      • Skin Care Category Tops $2.8 Billion
      • Strong Growth In Both Facial And Hand And Body Segments
        • Table U.S. Retail Store* Sales Of Cosmeceuticals By Category, 1997-2001 (In Millions Of Dollars)
      • Hair Care Category Is Strongest
      • Hair Growth Products At Around $100 Million: Steady Decline
      • Skin Care Is Largest Category Overall
      • Women Are The Primary Consumers For All Categories
      • Factors Affecting Market Growth
      • Cosmeceutical Sales Will Top $6.2 Billion In 2006
    • The Marketers
      • A Diverse Roster Of Over 100 Marketers
      • Competition From Direct Marketers
      • Pharmacia Is The Only Significant Player In Hair Growth
        • Table Marketer Share Of Overall Cosmeceuticals Market*
      • New Product Trends In Cosmeceutical Skin Care
      • New Product Trends In Hair Care
    • Retail And Distribution
      • A Changing Retail Picture
      • Mass-Market Outlets Constitute Nearly 60% Of Sales
      • Department Stores In Changing Times
      • In Skin Care, Department Stores Focus On The Face
      • Pricing At Prestige Outlets
      • Specialty Store Prices Are Lower Than In Department Stores
      • Mass Merchandisers Offer Low Prices And Wide Selection
      • Mass Merchandisers Lead In Every Cosmeceuticals Category Except Hair Growth
      • Supermarkets Avoid The Higher Price Points
      • Drugstores' Share Is Dwindling
      • Mass Marketer Trying To Offer More Service To Sell Cosmeceuticals
    • The Cosmeceuticals Market Consumer
      • Gender Is The Key Factor In Overall Use
      • The Skin Care Category Consumer
      • Hand And Body Lotion: Female Users Outnumber Male Users By Three To One
      • Brand Data Point To a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
      • The Hair Growth Product Consumer
  • The Products
    • Product Classifications
      • Cosmeceuticals Defined
      • Cosmeceutical Market Parameters
      • A Product Marketed As a Cosmeceutical Is a Cosmeceutical
      • Three Categories
      • Products Outside The Scope Of This Report
      • Products By Sales Channel: Mass Market, Prestige, Alternative
      • Cosmeceutical Share Of Overall Personal Care Categories
        • Table Cosmeceuticals Share Of Selected Overall Personal Care Product Categories In Mass-Market Outlets, 2001 (Percent)
    • History Of The Cosmeceuticals Market
      • The History Of Cosmeceuticals Is The History Of Ingredients
      • The Term "Cosmeceutical" Was Coined By a Dermatologist
      • Nasa And Fda Blaze The Trail
      • Collagen And Biomatrix Complexes Arrive In The 1970s
      • Cosmeceutical Dreams Precede Reality In The 1980s
      • Dermatological Treatments Inspire The First Real Cosmeceutical Skin Care Products
      • Vitamin A Derivatives Boost Sales Of Anti-Wrinkle Products
      • Procter & Gamble Pioneers Cosmeceutical Shampoos And Conditioners
    • Problems Treated By Cosmeceuticals
      • Most Skin Care Specialty Ingredients Treat Photodamage
      • Photodamage Is The Chief Cause Of Skin "Aging"
      • The Free Radical Theory
      • Other Causes Of Aging Skin
      • Cellulite
      • Causes Of Hair Loss And Thinning Hair
      • Damage To Hair Treated By Cosmeceutical Shampoos And Conditioners
    • Non-Specialty Ingredients In Cosmeceuticals
      • Non-Specialty Ingredients In Skin Care
      • Non-Specialty Ingredients In Shampoos And Conditioners
      • Inactive Ingredients In Hair Growth Products
    • Specialty Ingredients In Cosmeceuticals
      • Skin Care Products Have Widest Assortment Of Specialty Ingredients
      • Alpha-Hydroxy Acids
      • Safety Of Ahas
      • Beta-Hydroxy Acids
      • Retinol/Vitamin A
      • Vitamin C
      • Other Vitamins
      • Antioxidants
      • A Host Of Other Herbs And Botanicals
      • Coenzyme Q10
      • Wild Yam Extract ("Natural Progesterone")
      • Herbal Ingredients
      • Ingredients Found In The Skin
      • Minoxidil Defines The Hair Growth Category
      • Alternative Hair Growth Ingredients
      • Specialty Ingredients In Cosmeceutical Hair Care
      • Specialty Delivery Systems
    • Packaging And Labeling
      • Types And Sizes Of Product Packaging
      • Cosmeceutical Skin Care Packaging
      • Packaging Of Hair Care Products
      • Hair Growth Product Packaging
      • Labeling Follows Regulations
    • Regulatory Environment
      • The Fda Is The Chief Government Regulator
      • Other Agencies Act On The Industry
      • Fda Approach Is Based On Separating Drugs From Cosmetics
      • Regulatory Distinctions Between Drugs And Cosmetics
      • The Blurry Borderland Of Cosmeceuticals
      • Fda Regulation In An Anti-Regulatory Climate
      • Industry Self-Regulation
  • The Market
    • The Market
      • Basis For Sales Estimates
      • Departures From The Previous Report
      • Total U.S. Cosmeceuticals Market Tops $5 Billion In 2001
        • Table U.S. Retail Store* Sales Of Cosmeceutical Products By Category, 1997-2001 (In Millions Of Dollars)
      • Cosmeceutical Skin Care Tops $2.8 Billion
      • Strong Growth In Both Facial And Hand And Body Segments
      • Cosmeceutical Hair Care
      • Hair Growth Products At Around $100 Million: a Steady Decline
      • Skin Care Leads In Both Distribution Channels
        • Table U.S. Retail Sales In Prestige Outlets Of Cosmeceuticals By Category And Segment, 1997-2001 (In Millions Of Dollars)
        • Table U.S. Retail Sales In Mass-Market Outlets Of Cosmeceuticals By Category And Segment, 1997-2001 (In Millions Of Dollars)
    • Market Composition By Product Category
      • Skin Care Is The Largest Category Overall
        • Table Share Of U.S. Retail Store* Sales Of Cosmeceuticals By Category And Segment, 1997-2001
      • Hair Care Leads Mass-Market; Skin Care Dominates Prestige
        • Table Share Of Cosmeceutical Sales, Mass-Market Vs. Prestige
    • Market Composition By Retail Outlet
      • Mass-Market Accounts For An Estimated 59% Of Cosmeceutical Sales
        • Table Cosmeceutical Share Of Selected Overall Personal Care Product Categories In Mass-Market, 2001
      • Department Stores Lead Within Prestige, Mass Merchandisers Within Mass-Market
    • Market Composition By Consumer, Region, And Seasonality
      • Women Are The Primary Consumers For Most Categories
      • Region And Season Make Little Difference
    • Factors Affecting Market Growth
      • Baby Boomers Plus Technology
      • Boomers: The Target Generation
      • Influence Beyond Their Numbers
      • Are The Boomers On Their Way Out Of The Cosmeceuticals Market?
      • Formulating For Older Boomers And Younger Narcissists
      • In 1990s Managed Care Led Dermatologists To Focus On Cosmetic Treatments
      • Spa Growth In The 1990s
      • Innovation Trumps All Other Factors
      • The 2002 Recession
      • From a Culture Of Narcissism To a Culture Of Patriotism? Not Likely
      • The Hair Growth Market Stalls
    • Projected Growth
      • Cosmeceutical Sales Will Top $6.2 Billion In 2006
        • Table Projected U.S. Retail Store* Sales Of Cosmeceutical Products, 2001-2006 (In Millions Of Dollars)
  • The Marketers - Part 1
    • A Diverse Roster Of Over 100 Marketers
      • Major Marketers Usually Focus On One Type Of Retail Outlet
      • Other Important Contenders In Prestige Outlets
      • Competition From Direct Marketers
      • Natural-Niche Marketers
      • Only One Significant Player In Hair Growth
        • Table Selected Cosmeceuticals Marketers, Brands, And Products, 2001 - Part 1
        • Table Selected Cosmeceuticals Marketers, Brands, And Products, 2001 - Part 2
        • Table Selected Cosmeceuticals Marketers, Brands, And Products, 2001 - Part 3
        • Table Selected Cosmeceuticals Marketers, Brands, And Products, 2001 - Part 4
        • Table Selected Cosmeceuticals Marketers, Brands, And Products, 2001 - Part 5
    • Cosmeceuticals Market - Marketer Shares
      • The Top Three Marketers Account For Almost Half Of Overall Cosmeceutical Sales
        • Table Marketer Share Of Overall Cosmeceuticals Market*
      • Estee Lauder Dominates Sales At Prestige Outlets
        • Table Top Five Marketers Of Cosmeceuticals In Prestige Outlets
      • Led By P&G, Three Companies Account For Over Half Of Mass-Market Cosmeceuticals
        • Table Marketer Share Of Cosmeceuticals In Mass-Market Outlets (Mass Merchandisers, Drugstores, And Supermarkets)
      • Five Companies Have Shares Between 6% And 9%
      • Two Other Companies Have Shares Over 1%
    • Hair Care Category - Marketer/Brand Shares
      • Brand Share Data For Prestige Channel Are Unavailable
      • Top Two Marketers Account For Nearly Three Quarters Of Cosmeceutical Hair Care In Mass Outlets
      • Procter & Gamble Will Have Nearly Half The Market
      • Unilever And Alberto-Culver Occupy The Second Tier
      • All Other Marketers Have Shares Below 4%
      • The Same Marketers And Brands Dominate Shampoos And Conditioner
        • Table Marketer/Brand Shares Of Cosmeceutical Hair Care (Shampoos And Conditioners), 2001
    • Skin Care Category - Marketer/Brand Shares
      • Estee Lauder's Lead Is Stronger In Overall Sales And Skin Care Sales In Prestige Outlets
      • Top Three Marketers Account For Over 50% Of Sales In Mass Outlets
      • Unilever, Procter & Gamble, And Beiersdorf In a Dead Heat
      • Kao Corporation And Johnson & Johnson Make Up The Second Tier
      • Five Other Marketers Have Shares Over 1%
        • Table Marketer/Brand Shares Of Skin Care Products In Mass-Market Outlets, 2001
    • Hair Growth Category - Marketer/Brand Shares
      • Rogaine And Private-Label Are The Only Significant Players
        • Table Marketer/Brand Shares Of Hair Growth Products In Mass-Market Outlets, 2001
    • Competitive Profile: Alberto-Culver
      • Sales Of $2.5 Billion In 2001
      • A History Of Innovation
      • Two Business Segments
      • Cosmeceutical Specialty Ingredients Help Keep Alberto V05 Fresh
      • Same Price Range And a Line Similar To Unilever's Suave
      • Alberto-Culver Bought St. Ives Laboratories In 1996
      • St. Ives Moves Into Anti-Aging
      • Tresemme Completes Alberto-Culver's Coverage Of Price Points
    • Competitive Profile: Avon Products, Inc.
      • Sales Of $5.7 Billion In 2000
      • Avon's Direct Sales Model
      • Cosmeceutical Skin Care Is a Major Part Of Avon's Product Line
      • Major Cosmeceutical Skin Care Lines
      • A Wide Range Of Products, a Fast Pace For Product Introduction
      • Avon's Foray Into Stores
    • Competitive Profile: Beiersdorf Ag
      • Sales Of 4.12 Billion Euros In 2000
      • Fifth-Place Company In U.S. Cosmeceuticals In Mass-Market
      • Co-Enzyme Q10 And Other Miracle Ingredients
      • Experiment In Men's Skin Care
    • Competitive Profile: The Estee Lauder Companies, Inc.
      • Net Sales Of $4.6 Billion In Fiscal 2001
      • A Global Skin Care And Cosmetics Marketer
      • A Prestige Marketer Of Many Faces, Tentatively Exploring Mass Outlets
      • Brands For Every Prestige Niche
      • A Pioneer In Cosmeceutical Skin Care
      • Bringing Cosmeceuticals To Male Consumers
      • Fighting Gravity
      • Initiatives In Specialty Retailing
    • Competitive Profile: Johnson & Johnson
      • Johnson & Johnson Marks 66 Consecutive Years Of Sales Increases
      • Company History
      • Organization
      • Acquisitions And Internal Expansion Lead To a Commanding Position In Skin Care
      • The Cosmeceutical Products
    • Competitive Profile: Kao Corporation/Andrew Jergens Company
      • Sales Of $8 Billion In Fiscal 2000
      • Jergens And Curel Launch Anti-Aging Products
    • Competitive Profile: L'Oreal Group
      • The World's Largest Beauty Products Company
      • Familiar Brands
      • A Global Marketer With 500 Brands
      • Broad Range And Sound Financial Footing Are L'Oreal's Competitive Advantages
      • Relatively Small Share Of Cosmeceutical Hair Care In Mass Outlets
      • L'Oreal Plenitude Versus Oil Of Olay
      • Taking Aim At Still Older Women With Revitalift And Age Perfect
      • Top End Of Mass
      • A Cosmeceutical In The Cetaphil Line-Up
      • Lancome: The Essence Of Chic
      • Other L'Oreal Prestige Skin Care Brands
    • Competitive Profile: Pharmacia Corporation
      • Sales Of $18.1 Billion In 2000
      • Major Brands/Familiar Brands
      • Shedding The "Frankenfood" Image
      • Pharmacia Is Confined To a Cosmeceuticals Niche
    • Competitive Profile: Procter & Gamble
      • Sales Of $39.2 Billion In Fiscal 2001
      • Company History
      • Familiar P&G Brands
      • Moving From Soap To Health And Personal Care
      • Purchase Of Clairol Strengthens P&G's Presence In Cosmeceuticals
      • P&G Purchased Oil Of Olay In 1985
      • Oil Of Olay's 1995 Bha Setback
      • Back To The Drawing Board: Age-Defying Series, Provital, And Total Effects
      • Cosmeceutical Hair Care: Pantene And B5
      • Vidal Sassoon
      • The Clairol Brands: Herbal Essences, Aussie, And Infusium
  • The Marketers - Part 2
    • Competitive Profile: Unilever
      • Sales Of $44 Billion In 2000
      • The World's Largest Joint Venture
      • U.S. Operating Companies And Familiar Brands
      • Cosmeceutical Brands In Skin Care And Hair Care
      • Unilever Versus Procter & Gamble
      • Unilever Champions The Low End
      • Pond's Declines In The Face Of Increased Competition
    • New Product Trends In Cosmeceutical Skin Care
      • Patented Complexes
        • Table U.S. Cosmeceuticals Market New Product Introductions With Patented Complexes
      • Day/Night And Prevent/Correct
        • Table U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions For Day/Night
      • Sunscreen
        • Table U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions With Sunscreen
      • Blemish Control
        • Table U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Blemish Fighting
      • Firm & Lift/Anti-Cellulite
        • Table U.S. Cosmeceuticals Market Selected New Cosmeceuticals Introductions: Firm/Lift
      • Other Trends, Current And Over
    • New Product Trends In Hair Care
      • Trendy Ingredients: Soy, Keratin
        • Table U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products With Soy Or Keratin
      • Aromatherapy
        • Table U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products: Aromatherapy
      • Shampoos And Conditioners For Color-Treated Hair
        • Table U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products For Color-Treated Hair
      • Segmentation By Function And Type Of Hair
        • Table U.S. Cosmeceuticals Market New Cosmeceutical Hair Care Products For Special Hair Problems
    • Estimated Advertising Expenditures
      • Approximately Half a Billion Spent In 2000
      • All Media Used
      • Bristol-Myers Squibb Leads With 15% Of Total Expenditures
      • With 13%, Procter & Gamble Is Second-Place Spender
      • Beiersdorf And L'Oreal Each Account For 11% Of Total Spending
      • Three Marketers With Very Different Market Shares Each Account For 8% Of Total Spending
      • Four Other Companies Spend Over $15 Million
      • Four Companies Spend Around $5 Million Each
    • Consumer Advertising Positioning
      • Cosmeceuticals Market Positioning Differs Sharply Between Categories
      • In The Hair Care Category The Theme Is "Healthy Hair"
      • Shine, Moisture, And Volume As Characteristics Of Healthy Hair
      • Healthy Can Be Fun
      • Hair Care Advertisers Use Salon Cachet
      • Celebrity Endorsements In Hair Care
      • The Skin Care Category: Science And Aging
      • The Message Of Skin Aging Is Even Addressed To The Young
      • The Ingredient Story
      • Celebrity Endorsements In Skin Care
      • Hair Growth Advertising
    • Consumer Promotion
      • Promotions Focus On Coupons
      • Buy One, Get One Free And Cross-Merchandising
      • Free Samples At Department Stores And In Direct Mail
      • Contests, Big Publicity Events Are Relatively Rare
  • Retail And Distribution
    • At The Distribution Level
      • Cosmeceuticals Take Complex And Varied Distribution Paths
      • Dsd Brings Economy Of Scale
      • Traditional Distribution Still Has Advantages
      • "Lean Retailing" Trend In Apparel Will Affect Cosmeceutical Distribution
      • From Warehouse To Distribution Center
      • Diversion And The "Gray Market"
    • At The Retail Level: Overview
      • A Changing Retail Picture
      • Mass-Market Outlets Constitute 59% Of Sales
    • At The Retail Level: Prestige Outlets
      • Price, Selection, And Service
      • Department Stores In Changing Times
      • Department Stores Losing Ground To Specialty Stores
      • In Skin Care Prestige Outlets Focus On The Face
      • Pricing At Prestige Outlets
      • Department Stores Appeal To Older Customers
      • Specialty Stores Priced Lower, With a Smaller Selection
    • At The Retail Level: Mass-Market Outlets
      • Mass Merchandisers, Drugstores, And Supermarkets
      • Mass Merchandisers Offer Low Prices And Wide Selection
      • Mass Merchandisers Lead In Every Cosmeceuticals Category Except Hair Growth
      • Supermarkets Avoid The Higher Price Points
      • Drugstores' Share Is Dwindling
      • Mass Merchandisers Are Trying To Offer More Service To Sell Cosmeceuticals
      • Proliferation Of New Products Is a Challenges To Retailers
      • Product Placement Challenges Retailers
      • No "Seniors" Section
    • At The Retail Level: Alternative Retail
      • Alternative Retail Is Important But Ambiguous
      • Natural Food Stores
      • Direct Marketing
      • Word Is Still Out On Internet Sales Growth
      • Estee Lauder Shows Commitment To The Internet By Purchasing Gloss.Com
  • The Consumer
    • Note On Sources
      • Interpreting Smrb Data
    • The Cosmeceuticals Market Consumer
      • Gender Is The Key Factor For Overall Use
    • The Skin Care Category Consumer
      • Brand Profiles Are Clues To The Cosmeceutical Skin Care User
      • The Overall Skin Care Consumer
      • 63% Of Adult American Women Use Facial Moisturizers
      • Use By Men At Zero In Simmons' Sample
      • "All Users" - Mildly Upscale, Older Than Average
        • Table Facial Moisturizer Use By Age, 2001
      • "Medium" Users Are Older And Better Educated Than Average
      • Heavy Users Tend To Be 35-54
        • Table Demographic Characteristics Favoring Use Of Facial Moisturizers: All Users, Medium Users, And Heavy Users, 2001*
      • Lotions Are The Preferred Form
        • Table Demographic Characteristics Favoring Facial Moisturizers By Type: Cream Vs. Lotion, 2001*
      • More Use Sunscreen Or Sunblock
        • Table Demographic Characteristics Favoring Facial Moisturizers By Type: Sunscreen/Sunblock Vs. Without Sunscreen/Sunblock, 2001*
      • Brand Profiles Are Key To Cosmeceutical Aspects
      • Users Of Cosmeceutical Brands Are Older Than Users Of All Facial Moisturizers
        • Table Demographic Characteristics Favoring Adult Use Of Facial Moisturizers By Brand: Avon, Clinique, And Estee Lauder, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Facial Moisturizers By Brand: Oil Of Olay, Pond's, And Vaseline, 2001*
      • Little Information Available For Cosmeceutical Side Of Hand And Body Moisturizers
      • Female Users Outnumber Male Users By About Three To One
      • Cosmeceutical Trends Revealed In Brand Profiles
      • Age Peaks In Two Separate Groups
        • Table Demographic Characteristics Favoring Use Of Hand And Body Moisturizers: All Users, Medium Users, And Heavy Users, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Hand And Body Moisturizers By Brand: Clinique, Eucerin, And Jergens Advanced Therapy Aloe & Lanolin, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Hand & Body Moisturizers By Brand: Jergens Advanced Therapy - Vitamin E, Nivea, And St. Ives, 2001*
    • The Hair Care Category Consumer
      • Using Hair Care Brand Surveys To Study The Cosmeceuticals Consumer
      • Brand Data Point To a Young, Female, Mildly Upscale Cosmeceutical Shampoo User
      • Cosmeceutical Conditioner Users Also Trend Young
      • All, Medium, And Heavy Shampoo Users
        • Table Demographic Characteristics Favoring Use Of Shampoo, 2001*
      • Sharper Differences Define Users Of Specialized Shampoos
        • Table Demographic Characteristics Favoring Adult Use Of Shampoo By Type: For Color-Tinted Hair, For Silver-Grey Hair, And For Damaged Hair, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Shampoo By Type: For Dry Hair And For Extra Body, 2001*
      • Brand Profiles Of Cosmeceutical Shampoos
        • Table Demographic Characteristics Favoring Adult Use Of Shampoo By Brand: L'Oreal Vive, Pantene, And Pantene Pro-V, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Shampoo By Brand: Salon Selectives, Suave, And Tresemme, 2001*
      • Cosmeceutical Conditioner Users And Brands
        • Table Demographic Characteristics Favoring Use Of Conditioner, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Conditioner By Brand: Clairol Herbal Essences, Pantene, And Pantene Pro-V, 2001*
        • Table Demographic Characteristics Favoring Adult Use Of Conditioner By Brand: Suave And Thermasilk, 2001*
    • The Hair Growth Consumer
      • More Women Than Men Use Hair Growth Products
      • Age Is The Most Significant Factor
        • Table Demographic Characteristics Favoring Adult Use Of Hair Growth Products For Six Months Or More, 2001*
  • Appendix Ii: Addresses Of Selected Marketers

Abstract

By applying the latest biochemical techniques to the oldest dreams of human vanity, companies in the skincare, haircare and hair-growth arenas have created a $1.7 billion market that revolutionizes the traditional personal care marketplace. The U.S. Cosmeceuticals Market, a new Packaged Facts report, examines this highly competitive category segment by segment--from anti-aging facial moisturizers and anti-cellulite thigh creams, to hair growth preps and vitamin-and-herb-packed shampoos. The report covers sales, brand shares, ad expenditures, promotional tactics, new products, the regulation of product claims, and the changing retail picture. Extensive Simmons demographic data are analyzed in depth. The strategies of L'Oreal, P&G, Estee Lauder, Pharmacia & Upjohn, and other major players are also profiled.

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