Consumer and Corporate Food Gifting in the U.S., 8th Edition

Published: February 28, 2022 - 242 Pages

Table of Contents

  • Executive Summary
    • COVID-19 Pandemic Boosting Sales
    • Expanding Occasions for Food Gifting
    • Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients
    • Opportunities in Food Gift Packaging Innovations
    • Key Consumer Trends
    • Scope
      • Food Gift Definition
      • Types of Food Gifts
      • Food Gift Purchasers
      • Food Gift Recipients
  • COVID-19 Effects on Consumers
    • Highlights
    • Increasing Use of Convenient Food and Beverage Ordering Methods
      • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
    • Pandemic-Related Changes to Eating Habits
      • Eating Habits and Food Prep
      • Snacking and Healthy Eating
        • Table Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)
    • Concerns about COVID-19 Exposure Remain in 2021
      • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers
      • Concerns about COVID-19 Variants
      • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
        • Table Coronavirus Health Concerns: "I am concerned about the…", 2020-2021 (percent of consumers)
        • Table Coronavirus Health Concerns: "I am concerned about the…", 2021 (percent of consumers who strongly agree)
    • Concerns About High Prices and Shortages during the Pandemic
      • Table Coronavirus Concerns about Rising Prices by Product Category, 2021 (percent of consumers)
      • Table Coronavirus Concerns about Shortages by Product Category, 2021 (percent of consumers)
    • Negative Personal Effects of the Pandemic
      • Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020-2021 (percent of consumers)
    • Effects on Work Are Continuing in 2021
    • In-Store Shopping Patterns
    • Excitement for Food-Related Activities When the Pandemic Subsides
  • Market Size and Forecast
    • Highlights
    • Scope
      • Food Gift Definition
      • Types of Food Gifts
    • Consumer and Corporate Food Gifting Market Historical Trends
      • Table Consumer and Corporate Food Gifting Historical Trends, 2016-2021 (billions of dollars and annual percent change)
    • Consumer and Corporate Food Gifting Market Forecast
      • Table Consumer and Corporate Food Gifting Market Forecast, 2021-2026 (billions of dollars and annual percent change)
    • Market Factors
      • Sales of Food Gift Marketers
      • Innovation
      • Demographic Influence
      • Occasions
      • Corporate Food Gifting Trends
      • Pandemic Impacting Economy and Social Events
    • Purchase Share By Household Income
      • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2021 (percent)
    • Purchase Share By Age
      • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2020 (percent)
  • Food Gifting Occasions and Opportunities
    • Highlights
    • Holiday and Every Day
      • Winter Holidays and Birthdays Are the Most Popular Gifting Occasions
        • Table Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2021 (percent of adults purchasing food gifts)
      • Personal vs. Work-Related Food Gifting Occasions
        • Table Food Gift Receiving Occasions by Personal vs. Business Gifts, 2021 (percent of adults who received a food gift)
    • Major Holidays
      • Winter Holidays (Christmas, Hanukkah, Kwanzaa)
        • Table Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2021
      • Valentine's Day
        • Table Planned Valentine's Day Spending, Total and Per Person, 2015-2022
      • Mother's Day
        • Table Planned Mother's Day Spending, Total and Per Person, 2015-2021
      • Father's Day
        • Table Planned Father's Day Spending, Total and Per Person, 2015-2021
      • Thanksgiving
      • Easter
        • Table Planned Easter Spending, Total and Per Person, 2015-2021
      • Halloween
        • Table Planned Halloween Spending, Total and Per Person, 2015-2021
      • Changes in Religious Affiliation Over Time
      • Jewish Holidays
      • Islamic Holidays
    • Weddings & Anniversaries
      • Rate of Marriages, Engagements, and Living with Partners
        • Table Marriage and Partnership Statistics, 2011 - 2021
      • Expanding Food Gifting Opportunities
    • Births
    • Graduations
      • Table Planned Graduation Gift Spending, Total and Per Person, 2015-2021
    • Military and School Care Packages
    • Sympathy-Driven Occasions
      • Illness and Injury
      • Death in the Family
  • Types of Food Gifts and Recipients
    • Highlights
    • Purchasing for Others
      • Table Food Gift Types Purchased for others in the Last 12 Months, 2010-2021 (percent of consumers)
    • Purchasing Food Gifts For Self
      • Table Food Gift Types Purchased for Self in the Last 12 Months, 2020 and 2021 (percent of consumers)
    • Personal vs. Work-Related Food Gift Types
      • Table Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020 and 2021 (percent of adults who received a food gift)
    • Types of Gift Recipients
  • Food Gifting Innovation and Marketing Strategies
    • Highlights
    • Food Gifts For Diet and Health: Better-for-You Trends
      • Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
      • Nutrient-Rich Vegetables Are Healthy Gifts
      • Sugar-Free Confections
      • Unrefined Sugar
      • Gluten-Free
      • Keto, Paleo, Whole30, and Other Diets
    • Sustainability and Fair Trade
      • Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
      • Fair Trade Food Products as a More Ethical Gift
    • Plant-Based Meat Alternatives As Food Gifts
    • Food Gifts Provide Recipients With Elegant Meals
    • Food Gift Customization and Personalization
    • Food Gift Subscriptions
    • International Flavors
    • Gift Cards Compete Against Food Gifts, But Buyers and Receivers Have A Lot of Overlap
      • What Are Open-Loop And Closed-Loop Gift Cards?
      • Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
        • Table Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2020 (percent)
      • Food Gifting Via Gift Cards
    • Food Gift Offers Make Price-Sensitive Consumers More Likely To Buy
  • Reasons for Buying and Not Buying Foods Gifts
    • Highlights
    • Reasons for Purchasing Food Gifts: 2010-2021 Trends
      • Table Reasons for Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
    • Attributes Sought In Specialty Food Gifts: 2010-2021 Trends
      • High Quality
      • Appearance
      • Value, Trust, and Variety
        • Table Attributes Sought When Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
    • Reasons For Not Buying Food Gifts
  • Frequency of Food Gifting and Purchase Prices
    • Highlights
    • Gifts for Others vs. Self
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2021 (percent)
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2021 (percent of age group and index)
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2021 (percent and index)
    • Number of Recipients
      • Table Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2021 (percent of those giving any food gifts)
    • Amount Spent Per Food Gift
      • Table Amount Spent per Food Gift, 2010-2021 (percent of those giving any food gifts)
  • Food Gifting Retail Distribution
    • Highlights
    • Online Purchasing Trends
      • More Consumers Purchasing Online and Via Mobile Phones
        • Table Online Grocery Purchases and Obtaining Information from a Mobile Device or Computer before Making a Purchase, 2016-2021 (percent of adults)
        • Table Obtaining Information in a Store or from a Catalog before Making a Purchase, 2016-2021 (percent of adults)
        • Table Fulfillment Methods for Items Purchased Online or Via Phone, 2021 (percent of adults)
        • Table Activities on Mobile Phones, Tablets, and E-Readers in the Last 30 Days, 2021 (percent of adults)
      • Gift Basket Purchases: Internet vs. Phone/Mail
        • Table Gift Basket Purchases in the Last 6 Months: By Internet, Phone, and Mail Ordering, 2021 (percent)
      • Mobile Purchasing Most Common with Younger Consumers, Higher Income Consumers Most Likely to Purchase Gift Baskets on the Internet
        • Table Internet Purchasing of Gift Baskets and General Mobile Purchasing: Age, Gender, and Household Income, 2021 (percent and index)
      • Online Ordering: Amazon vs. Selected Food Gifting Retailers
        • Table Internet, Phone, and Mail Purchases in the Last 6 Months: Amazon vs. Top Food Gifting Retailers, 2021 (percent)
    • In-Store Purchasing Trends
      • Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
        • Table Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2020 (percent of consumers who have bought food gifts for others or self)
      • Retail Stores Rely More On Impulse Purchases of Food Gifts
      • Holiday Promotions Are Key
  • Food Gift Packaging
    • Highlights
    • Packaging Overview
    • Food Gift Buyers Think Attractive Packaging is More Important Than Eco-Friendly Packaging, But Looks Have Decreased in Importance
      • Table Attributes Sought When Purchasing Food Gifts, 2010-2021 (percent of consumers who have purchased food gifts for others or self)
    • Packaging Priorities When Buying Shelf Stable Food
      • Table Packaging Priorities When Buying Shelf Stable Food, 2021 (percent of consumers)
    • Targeting Excessive Packaging for Reduction and Elimination
    • Truth in Advertising Extends to Packaging
    • Functional Packaging Can Be Framed as a Sustainable Gift
    • Creative Packaging Provides Gift Recipients with a Memorable Experience
    • Protective Packaging Is Important For Product Integrity
      • Insulated Packaging is Required to Ship Frozen and Refrigerated Foods
      • Void Fill Protects Multiple Items Packaged Together in an Assortment
    • A Shift From Expensive Set-Up Boxes To Other Paper Packaging
    • Customizable Packaging Can Be A Selling Point For Food Gifts
    • Retail-Ready Packaging Makes Food Gifts Stand Out and Promotes Stocking Efficiency in Stores
    • Opportunities for Edible, Biodegradable, and Compostable Packaging For Food Gifting
      • Liquids & Powders
      • Chocolate
      • Coffee and Tea
      • Meat & Seafood
  • Food Gifting Market Participants and Brand Positioning
    • Highlights
    • Overview
    • Chocolate Specialists
      • Lindt & Sprüngli Group
      • Godiva
    • Bakery Food Specialists
      • Nothing Bundt Cakes
      • Bake Me A Wish!
    • Salty Food Specialists
      • Popcornopolis
      • The Popcorn Factory
      • Oh! Nuts
      • Nuts.com
    • Fruit Specialists
      • Edible Arrangements
      • The Fruit Company
    • Savory Food Specialists
      • Hickory Farms
      • Honey Baked Ham
      • Omaha Steaks
    • Gourmet Food Specialists
      • Harry & David
      • Goldbelly
    • Floral Specialists
      • 1-800-Flowers.com
      • Sales Trends
        • Table 1-800-Flowers.com Net Revenues and Share by Segment, 2016-2021 ($ mil)
        • Table 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2016-2021 ($ mil)
      • FTD
        • Table FTD Revenue and Net Income/Loss, 2014-2018 ($ mil)

Abstract

Consumer and Corporate Food Gifting in the U.S., 8th Edition

Download Sample

In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases. Packaged Facts has found that 67% of consumers report purchasing food gifts for others in the last year and 69% have purchased food gifts for themselves during the same period.

During the pandemic, food gifts have been a good gift to send directly to people who are staying at home because they are practical, easy to ship, comforting, and a good way to send treats to someone who cannot be visited in person.

With a focus on “what’s next” and current consumer trends, Consumer and Corporate Food Gifting in the U.S. is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Consumer and Corporate Food Gifting in the U.S. delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and snacking, and how they feel about various diets and food lifestyles.

Scope

Consumer and Corporate Food Gifting in the U.S. is the go-to source for a complete understanding of U.S. consumer and corporate trends in the food gifting market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone as a gift is not included in this market.

The food gifting market includes food gifts ranging from baskets of treats to eat while watching football to food gift baskets given to people on Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as standalone gifts are excluded from this report (e.g., a single bottle of wine given as a gift and selected by the buyer). Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.

5There are many prepackaged food gifts available in the marketplace. These include:
  • Boxed chocolates/candies
  • Cheese assortments
  • Coffee/tea/hot chocolate gifts
  • Cooking condiment sets
  • Food baskets/assortments
  • Fruit baskets/gifts
  • Gift baskets or packages with wine or other alcoholic beverages
  • International/imported food gifts
  • Meat/deli/seafood food gifts
  • Nut/salty snack food gifts
  • Popcorn tins/gifts
  • Sweet baked food gifts
  • Sweet condiment sets
  • U.S. regional or souvenir food gifts
  • Other food gifts, such as meal kits or prepackaged meals
Historical and projected retail sales are provided for food gifts segmented by consumer-purchased gifts and corporate-purchased gifts. Additionally, Consumer and Corporate Food Gifting in the U.S. has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Consumer and Corporate Food Gifting in the U.S. was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.


Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004