Children's Food and Beverage Market: Trends and Opportunities

Published: January 31, 2022 - 111 Pages

Table of Contents

  • Executive Summary
    • Parent Priorities When Buying Food
    • Parents Turning to Online Grocery Shopping for Convenience
    • Key Demographics
    • Scope
  • COVID-19 Effects on Consumers
    • Highlights
    • First Time Use of Convenient Food and Beverage Ordering Methods In 2020
      • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I have for the first time used…", 2020 (percent of consumers)
    • Increasing Use of Convenient Food and Beverage Ordering Methods Continuing Through 2021
      • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am…", 2020-2021 (percent of consumers)
    • Pandemic-Related Changes to Eating Habits
      • Eating Habits and Food Prep
      • Snacking and Healthy Eating
        • Table Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)
    • Concerns about Food Safety and Waste Rose in the Wake of the Pandemic in 2020
      • Table Coronavirus Concerns about Safety and Food Waste: "Because of the coronavirus, I am…", 2020 (percent of consumers)
    • Concerns about COVID-19 Exposure Remain in 2021
      • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers
      • Concerns about COVID-19 Variants
      • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
        • Table Coronavirus Health Concerns: "I am concerned about the…", 2020-2021 (percent of consumers)
        • Table Coronavirus Health Concerns: "I am concerned about the…", 2021 (percent of consumers who strongly agree)
    • Concerns About High Prices and Shortages during the Pandemic
      • Table Coronavirus Concerns about Rising Prices by Product Category, 2021 (percent of consumers)
      • Table Coronavirus Concerns about Shortages by Product Category, 2021 (percent of consumers)
    • Consumers with Children Are Experiencing More Negative Personal Effects of the Pandemic
      • Table Coronavirus Concerns: "The coronavirus has negatively affected my…", 2020-2021 (percent of consumers)
      • Table Coronavirus Concerns by Presence of Children in HH: "The coronavirus has negatively affected my…", 2021 (percent of consumers)
    • Effects on Work Are Continuing in 2021
    • In-Store Shopping Patterns
    • Food Insecurity Attributed to COVID-19
    • Excitement for Food-Related Activities When the Pandemic Subsides
  • Children's Food Market Overview and Trends
    • Highlights
    • Outlook for Children's Food and Beverage Market
      • Table Children's Food and Beverage Market, 2016-2021, 2026P (billion dollars)
    • Home Baking Trends
    • Chocolate Candy Trends
    • "Better-for-You" Trends
      • Clean Label Trends
      • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Vegan/Plant-Based Products Appeals to Parents Who Want Their Children to Eat a Plant-Forward Diet
    • Functional Foods and Beverages
    • Food Allergies and Dietary Restrictions Are a Concern to Many Parents and Their Children
    • "Hidden" Vegetables for Increased Nutrition Kids Will Love
    • The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
      • Impact on the Children's Food and Beverage Market
  • Consumer Demographics
    • Highlights
    • Food Allergies, Intolerances, and Food Preferences among Children
      • Table Foods that Children Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2021 (percent of parents/guardians with children under 18 in their household)
    • Age of Children in the Household
    • Parents and Those Living with Children in Their Household
      • Trends by Gender
        • Table Parenthood and Presence of Children under 18 in the Household by Gender, 2021 (percent of consumers)
      • Trends by Age Bracket/Generation
        • Table Parenthood and Presence of Children under 18 in the Household by Age Bracket, 2021 (percent of consumers)
        • Table Parenthood and Presence of Children under 18 in the Household by Generation, 2021 (percent of consumers)
      • Patterns Based on Household Income
        • Table Parenthood and Presence of Children under 18 in the Household by Household Income Bracket, 2021 (percent of consumers)
      • Home Ownership and Rental Trends
        • Table Parenthood and Presence of Children under 18 in the Household by Home Ownership or Rental, 2021 (percent of consumers)
      • Patterns Based on Marital Status
        • Table Parenthood and Presence of Children under 18 in the Household by Marital Status, 2021 (percent of consumers)
      • Regional Differences
        • Table Parenthood and Presence of Children under 18 in the Household by Region, 2021 (percent of consumers)
      • Urban, Suburban, and Rural Consumers
        • Table Parenthood and Presence of Children under 18 in the Household by Population Density of Residence Area, 2021 (percent of consumers)
      • Educational Attainment
        • Table Parenthood and Presence of Children under 18 in the Household by Educational Attainment, 2021 (percent of consumers)
      • Race/Ethnicity
        • Table Parenthood and Presence of Children under 18 in the Household by Race/Ethnicity, 2021 (percent of consumers)
      • Plant-Forward Consumers
        • Table Parenthood and Presence of Children under 18 in the Household by Types of Plant-Forward Eating, 2021 (percent of consumers)
      • Online Grocery Shoppers (Food Delivery Services)
        • Table Parenthood and Presence of Children under 18 in the Household by Online Grocery Shopping Habits, 2021 (percent of consumers)
  • Consumer Psychographics
    • Highlights
    • Priorities Placed on Food Characteristics
      • All Consumers
        • Table Priorities Placed on Food Characteristics, 2021 (percent of consumers)
      • Parents/Guardians
        • Table Priorities Placed on Food Characteristics, 2021 (percent of parents/guardians with children under 18 in their household)
    • Attitudes of Parents
      • Carbs, Proteins, and Whole/Unprocessed Foods
        • Table Statements about Carbohydrates, Proteins, and Whole/Unprocessed Foods, 2021 (percent of consumers who strongly agree)
      • Food Restrictions, Nutritional Benefits, and Breakfast
        • Table Statements about Nutritional Benefits, Food Restrictions, and Breakfast, 2021 (percent of consumers who strongly agree)
      • Snacking
        • Table Statements about Snacking, 2021 (percent of consumers who strongly agree)
      • Cooking
        • Table Statements about Cooking, 2021 (percent of consumers who agree completely)
      • Premium Foods and Novel Food Experiences
        • Table Statements about Premium and Novel Food Preferences, 2021 (percent of consumers who agree completely)
      • Food Nutrition and Healthy Food
        • Table Statements about Food Nutrition and Healthy Food, 2021 (percent of consumers who agree completely)
      • Being Busy and Seeking Out Convenient Foods
        • Table Statements about Being Busy and Seeking out Convenient Foods, 2021 (percent of consumers who agree completely)
    • Children's Food Habits
      • Table Statements about Children's Eating Habits, 2021 (percent of parents/guardians with children under 18 in their household)
      • Table Statements about Children's Food Choice and Preparation Habits, 2021 (percent of parents/guardians with children under 18 in their household)
    • Nostalgia for Foods and Beverages from Childhood
      • Purchasing for Self
        • Table Purchasing Food or Beverages for Self Based on Use of Brands or Flavors from Childhood, 2021 (percent of consumers)
      • Purchasing for Children
        • Table Purchasing Food or Beverages for Children Based on Use of Brands or Flavors from Childhood, 2021 (percent of parents/guardians with children under 18 in their household)
    • Perceptions about Health and Nutrition
      • More than Half of Consumers Consider Themselves to Be in Excellent or Very Good Health
      • Beliefs about Sources of Weight Gain
      • Definition of "Healthy Food"
      • Elements of "Healthy Eating Patterns"
      • Most Consumers Are Confident in Their Ability to Choose Healthy Foods

Abstract

Children's Food and Beverage Market: Trends and Opportunities

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In 2020 and 2021, the coronavirus pandemic has had a significant effect on families and their food purchases. Packaged Facts has found that consumers with children in their households are more likely to report negative personal effects of the coronavirus on their ability to pay bills, eligibility for credit, and their health, indicating higher stress levels. Parents are also more likely to be increasing their use of online grocery shopping during the pandemic for convenience when trying to juggle childcare, work, and other responsibilities.

With a focus on “what’s next” and current consumer trends, Children’s Food and Beverage Market: Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Children’s Food and Beverage Market: Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers and parents alike think about foods and beverages and snacking. Habits and preferences of children as reported by their parents are also examined.

Scope

Children’s Food and Beverage Market: Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the children’s food and beverage market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Food and beverage products marketed for children are primarily purchased by their parents/guardians. This report covers the scope, size, and growth of the U.S. market for children’s food and beverage products.

Historical and projected retail sales are provided for children’s food and beverage products. Additionally, Children’s Food and Beverage Market: Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Children’s Food and Beverage Market: Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of parents and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of parents.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.


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