The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, Momentum and Migration
Table of Contents
- Chapter 1: Executive Summary
- Scope and Methodology
- Scope
- Methodology
- Macroeconomic summary
- Relevant facts and figures
- Consumer Outlook Tracker
- Relevant facts and figures
- Consumer Restaurant Spend Tracker
- Relevant facts and figures
- Share of Stomach: Sales Analysis
- Relevant facts and figures
- Health, budgeting and technology
- Relevant facts and figures
- Menu regulation
- Relevant facts and figures
- Restaurant & menu selection influencers
- Relevant facts and figures
- Restaurant & menu selection influencers: Restaurant attributes and recommendations
- Relevant facts and figures
- Restaurant & menu selection influencers: Restaurant and menu discounts & incentives
- Relevant facts and figures
- Share of Stomach: day part analysis
- Relevant facts and figures
- Psychographic groups: Budgeters, Health Seekers, and Big Eaters
- Brand Analysis: selected insights
- Starbucks
- McDonald’s
- Burger King
- Wendy’s
- Domino’s
- Chipotle
- Panera Bread
- Cracker Barrel
- Denny’s
- P.F. Chang’s China Bistro
- The Cheesecake Factory
- Darden Restaurants, Inc
- Ruth’s Chris Steak House
- Chapter 2: Restaurant Macroeconomic Analysis
- Consumers’ heavy burden will not lift soon
- Consumer Confidence
- Unemployment
- Personal Savings Rate
- Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010
- Packaged Facts’ Consumer Restaurant Tracker: Home Meal Use Continues to Gain Ground
- Graph 2-2: Consumer Restaurant Tracker: Current Behavior: A Top Line View
- Graph 2-3: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
- Unemployment trends adversely affect everyday consumer; QSR and family segments to suffer
- Graph 2-4: Unemployment Rate, Education Level, Adults Aged 25+, 2007-10
- Graph 2-5: Unemployment Rate, Adults Aged 16+, 2007-10
- Regional weakness
- Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012
- Graph 2-6: Unemployment Forecast, 2010-12
- Stock and housing declines take toll on household wealth; rebound to 2006 levels a long way off
- Graph 2-7: Household Net Worth, 2005-09
- Graph 2-8: Wealth Effect: Wilshire 5000 and Case Shiller Index
- Food at home gains pricing edge
- Graph 2-9: CPI: Food at Home vs. Food Away from Home, 2005-2009
- Graph 2-10: CPI: Food at Home vs. Food Away from Home, July 2008 - December 2009
- Slight uptick in food inflation expected for 2010
- Graph 2-11: PPI: Selected Commodities, 2007-2009
- Graph 2-12: CPI: Selected Processed Foods and Feeds, 2007-2009
- Chapter 3: Consumer Restaurant Outlook
- Note on reading charts
- Consumers’ burden will not lift soon: 2534s with $50K+ HH show promise
- Consumer Confidence
- Current Situation vs. Expectations
- Graph 3-1: The Conference Board Consumer Confidence Index: 2007-2010
- Packaged Facts’ Consumer Restaurant Tracker: Significant Shift to Home Food Spend Continues
- Graph 3-2: Consumer Restaurant Tracker: Current Behavior
- Near Future Portends More of the Same
- Graph 3-3: Consumer Restaurant Tracker: Future Behavior
- Hope resides in positive perceptions about future job security and treating self/others
- Graph 3-4: Consumer Restaurant Tracker: Event Occurrence Likelihood
- Restaurant spend to be led by 25-34s?
- Graph 3-5: Restaurant Visits, by Age: 2008-09
- Graph 3-6: Consumer Restaurant Tracker: Current Behavior, by Age
- Graph 3-7: Consumer Restaurant Tracker: Future Behavior, by Age
- Graph 3-8: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age
- A split along income lines suggests increasing divergence in use by HH income
- Graph 3-9: Consumer Restaurant Tracker: Current Behavior, by HH Income
- Graph 3-10: Consumer Restaurant Tracker: Future Behavior, by HH Income
- Graph 3-11: Consumer Restaurant Tracker: Event Occurrence Likelihood, by HH Income
- Age & Income Consumer Drill-Downs Reinforce Importance of $50K+ 25-34s to present and future
- Graph 3-12: Consumer Restaurant Tracker: Current Behavior, by Age and Income
- Graph 3-13: Consumer Restaurant Tracker: Future Behavior, by Age and Income
- Graph 3-14: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age and Income
- Appendix: Consumer Survey
- Chapter 4: Consumer Restaurant Usage & Spend Tracker
- Note on reading charts
- Triple threat: declining guest counts, guest checks, and sales
- Graph 4-1: Average Check, Guest Traffic, and Sales Trends: 2002-09
- Graph 4-2: Annual Meals Purchased at Restaurants, Per Person: 2000-09
- Fast food remains traffic king: 4 in 10 restaurant visits in past month were to fast food/QSR
- Graph 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type
- Restaurant use near complete saturation; street stands now used by 17% of restaurant goers
- Graph 4-4: Restaurant Usage in Last Month, by Restaurant Type, 2010
- The Restaurant Generation: 18-34 year-olds still moving through restaurant doors
- Graph 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- Graph 4-6: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- Discretionary income translates to more frequent use; fast food an egalitarian exception
- Graph 4-7: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
- Graph 4-8: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
- Minorities above-average users across most restaurant types
- Graph 4-9: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity
- Graph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity
- Total Spend Award goes to 25-34s
- Graph 4-11: Consumer Restaurant Meal Spend and Party Size Analysis, 2010, by Age
- Average mean cost increases with HH income; party size highest among middle-income users
- Graph 4-12: Consumer Restaurant Meal Spend & Party Size Analysis, February 2010, by HH Income
- If they love eating healthy, they’ll love spending money
- Graph 4-13: Consumer Restaurant Meal Spend & Party Size Analysis: Food & Health Attitudes, 2010
- Appendix: Consumer Survey
- Chapter 5: Share of Stomach: Sales Analysis
- Restaurant Performance Index on upswing but still exhibits contraction
- Graph 5-1: Restaurant Performance Index, 2006-2010
- Food away from home sales get a leg up on food at home sales
- Graph 5-2: Food Away From Home versus Food at Home, 2004-2008
- Food away from home: market size and forecast: 2004-11
- Graph 5-3: Food Away From Home, by Segment, 2004-11
- Eating and drinking places: market size and forecast: 2004-11
- Full-service segment trends
- Limited-service segment trends
- Graph 5-4: Eating and Drinking Places: Sales Growth, 2004-11
- Graph 5-5: Eating and Drinking Places: Percentage Sales Growth, 2004-11
- Quarterly same-store sales comparisons, by brand and restaurant segment
- Note on same-store sales
- Summary analysis
- Fast food/QSR burger segment
- Graph 5-6: Quarterly Same-Store Sales Comparables, Fast Food/QSR Burger, 2008-09
- Fast food/QSR fast casual segment
- Graph 5-7: Quarterly Same-Store Sales Comparables, Fast Food/QSR Fast Casual, 2008-09
- Other fast food/QSR
- Graph 5-8: Quarterly Same-Store Sales Comparables, QSR Other, 2008-09
- Family restaurants
- Graph 5-9: Quarterly Same-Store Sales Comparables, Family, 2008-09
- Casual bar & grill
- Graph 5-10: Quarterly Same-Store Sales Comparables, Casual Bar & Grill, 2008-09
- Casual international
- Graph 5-11: Quarterly Same-Store Sales Comparables, Casual International, 2008-09
- Other casual restaurants
- Graph 5-12: Quarterly Same-Store Sales Comparables, Casual Other, 2008-09
- Upscale restaurants
- Graph 5-13: Quarterly Same-Store Sales Comparables, Upscale, 2008-09
- Guest traffic count and frequency comparisons, 2007-09
- Summary analysis
- Frequency counts: definition
- Guest traffic: LSR, family and casual restaurants: 2007-09
- Graph 5-14: Guest Traffic: LSR, Family, and Casual, 2007-09
- Guest traffic: Snack & beverage: 2007-09
- Graph 5-15: Guest Traffic: Snack & Beverage, 2007-09
- Guest traffic: Fast food/QSR burger: 2007-09
- Graph 5-16: Guest Traffic: Fast Food/QSR Burger, 2007-09
- Guest traffic: Fast food/QSR chicken: 2007-09
- Graph 5-17: Guest Traffic: Fast Food/QSR Chicken, 2007-09
- Guest traffic: Fast food/QSR pizza: 2007-09
- Graph 5-18: Guest Traffic: Fast Food/QSR Pizza, 2007-09
- Guest traffic: Buffet/cafeteria: 2007-09
- Graph 5-19: Guest Traffic: Buffet/Cafeteria, 2007-09
- Guest traffic: Family restaurants: 2007-09
- Graph 5-20: Guest Traffic: Family Restaurants, 2007-09
- Guest traffic: Casual bar & grill: 2007-09
- Graph 5-21: Guest Traffic: Casual Bar & Grill, 2007-09
- Guest traffic: Casual international: 2007-09
- Graph 5-22: Guest Traffic: Casual International, 2007-09
- Guest traffic: Casual steakhouse: 2007-09
- Graph 5-23: Guest Traffic: Casual Steakhouse, 2007-09
- Chapter 6: Health, Budgeting & Technology: Consumer Analysis
- Note on reading charts
- Consumer food, health and budgeting attitudes suggest challenge and opportunity
- Graph 6-1: Food and Health Attitudes, February-March 2010, by HH Income
- Graph 6-2: Food and Health Attitudes, February-March 2010, by Age
- Graph 6-3: Food and Health Attitudes, February-March 2010, by HH Income
- Appendix: Consumer Survey
- Chapter 7: Health and Menu Regulation
- A healthful America: whether we like it or not
- Don’t forget: It’s about money
- Graph 7-1: Prevalence of Adult Overweight, Obesity, and Extreme Obesity, 1988-2006
- Graph 7-2: Prevalence of Overweight Among Children and Adolescents, 1988-2006
- Why pick on restaurants?
- February 2010 report weighs impact of food away from home on diet quality
- How to address menu labeling
- Chapter 8: Restaurant & Menu Selection Influencers: an Overview
- Note on reading charts
- Convenience and familiarity more apt to influence decision than discounts
- Graph 8-1: Restaurant Selection Factors, February-March 2010
- Among restaurant attributes, environmentally friendly practices least apt to influence
- Graph 8-2: Restaurant Selection Factors: Restaurant Attributes, February-March 2010
- Direct experience with restaurant more likely to influence than recommendations
- Graph 8-3: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010
- A range of discounts and incentives share influence among consumers
- Graph 8-4: Restaurant Selection Factors: Discounts & Incentives, February-March 2010
- Healthy and new menu items not a significant restaurant draw
- Graph 8-5: Restaurant Selection Factors: Food Attributes, February-March 2010
- On the menu, combo plates and mix-and-match options spur selections
- Graph 8-6: Menu Item Selection Factors, February-March 2010
- Appendix: Consumer Survey
- Chapter 9: Restaurant Selection Analysis: Attributes, Recommendations & Other Preferences
- Note on reading charts
- Practical but memorable, with a twist
- Graph 9-1: Restaurant Selection Factors: Restaurant Attributes, 2010
- Environmental pulse quickens with youth
- Graph 9-2: Restaurant Selection Factors: Restaurant Attributes, 2010, by Age
- Special services, ambience, and quick service influenced by HH income
- Graph 9-3: Restaurant Selection Factors: Restaurant Attributes, 2010, by HH Income
- Take me to . . . where I’ve already been!
- Graph 9-4: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010
- Age: Reputation and past experience versus recommendations, reviews and something new
- Graph 9-5: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by Age
- Higher HH income; higher use of online reviews
- Graph 9-6: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by HH Income
- Convenience comes in many flavors
- Ordering technology continues to evolve; virtual ordering platforms to continue rapid adoption
- Graph 9-7: Technology-Related Ordering and Research Behaviors, by Age and HH Income
- But the pizza players continue to lead on innovation.
- Free internet wireless is the rule and expectation
- Adapting to QSR efficiency
- Text coupons on the rise
- iPhone apps
- Reimaging the rule, not the exception
- Dual branding trend widens
- Spreading the word and learning from patrons via social networking
- Appendix: Consumer Survey
- Chapter 10: Discounting & Incentives, Food Attributes, and Menu Attributes
- Note on reading charts
- Influence of discounts and incentives on consumers
- A range of discounts and incentives share influence among consumers
- Graph 10-1: Restaurant Selection Factors: Discounts & Incentives, 2010
- Degree of influence correlates with youth
- Graph 10-2: Restaurant Selection Factors: Discounts & Incentives, by Age
- Specials & combos spur bottom end; gift cards & loyalty programs spur middle and high end
- Graph 10-3: Restaurant Selection Factors: Discounts & Incentives, 2010, by HH Income
- Take note of different needs by race & ethnicity
- Graph 10-4: Restaurant Selection Factors: Discounts & Incentives, 2010, by Race/Ethnicity
- Higher interest in rewards programs among healthy eaters and online order placers
- Graph 10-5: Food and Health Attitudes, 2010, by Discounts & Incentives
- Yes, food matters
- Graph 10-6: Restaurant Selection Factors: Food Attributes, 2010
- To 18-34s: Here’s to your health! Something new? Something small?
- Graph 10-7: Restaurant Selection Factors: Food Attributes, 2010, by Age
- With heavier pocketbooks comes wider interest in cuisine, healthful items & smaller portions
- Graph 10-8: Restaurant Selection Factors: Food Attributes, 2010, by HH Income
- Menu item strategies that incent selection
- Graph 10-9: Menu Item Selection Factors, 2010
- Fickle youth, strongly persuaded by all but smaller portions
- Graph 10-10: Menu Selection Factors, 2010, by Age
- HH income: LTOs & lower prices draw lower end; waiter recs & new items the higher end
- Graph 10-11: Menu Selection Factors, 2010, by HH Income
- Menu item selection influence among men & women by healthy eating characteristics
- Graph 10-12: Healthy Attitudes, Gender Column, Menu Selection Factors, 2010
- Menu item selection influence among men & women by budgeting characteristics
- Graph 10-13: Budget Attitudes, Gender Column, by Menu Selection Factors, 2010
- In the past three months, which of the following has influenced your selection from the restaurant menu?
- Menu pricing strategy a top priority
- Fast food/QSR must avoid extreme affordability death spiral
- Notable fast food/QSR initiatives
- With “Barbell Strategy,” Burger King plays catch up with McDonald’s on value
- Wendy’s: “Real” food at a real value
- Arby’s adjusts to value pricing
- Starbucks pricing restructure nears completion
- Sonic also hones value message
- Domino’s pizza introduction draws new fans
- CKE stays upstream
- Coffeehouses embrace value bundling
- Other notable promotions
- Fast casual QSR segment innovates in face of recession
- This promotion brought to you by Facebook
- Family restaurants hope everyday value is the answer; we believe it is
- Denny’s: everyday value with entry-point pricing across all dayparts
- Bob Evans to emphasize value for money
- With petite menus and extra promotions, casual restaurants walk a careful line
- Darden balances the brand positioning of Olive Garden, Longhorn Steakhouse, and Red Lobster
- Smaller portions: a smart move with long-term potential
- Chili’s, Cheesecake Factory, Champps, and California Pizza Kitchen downsize portions
- International aspirations: P.F. Chang’s China Bistro and McCormick & Schmick’s
- To pair or not to pair: Applebee’s versus Chili’s
- Other notable developments: P.F. Chang’s does lunch; Red Robin sets $5.99 price point; CPKI Adventure Card
- Upscale: the fixe is in, for now, but for how long?
- Highbrow, meet comfort food
- Loyalty/rewards programs to pick up steam
- Graph 10-14: Top U.S. loyalty program memberships ranked by industry
- Up next: Chipotle
- Up next: Panera Bread
- A case for loyalty: it’s all about ROI
- The marketer’s view
- The consumers’ view
- Case study: Levy Restaurants & Bistro 110
- Bistro 110 Préféré membership
- Starbucks tweaks Customer Loyalty Program
- Other developments
- American Express teams with Dunkin’ Donuts to reward for recharging shopping card
- BJ’s rolls out new loyalty programs
- Kona Grill ramps up Konavore Loyalty Program
- Gift card programs expand; we see an oversaturated market ahead
- Red Robin incents gift cards with Bonus Bucks
- Cracker Barrel gift card sales up 14%
- The Cheesecake Factory, Inc. gift card redemptions up 25%
- Ruth’s Chris gift card sales top $40 million per year
- Chapter 11: Day Part & Ordering Behavior Trend Analysis
- Note on reading charts
- Breakfast activity belies industry sales impact
- Breakfast sales rise to 10.2% of restaurant-related meal spend in 2008
- Graph 11-1: Restaurant Meal Sales Per Consumer Unit, by Daypart: 2005-08
- In 2010, dinner day part accounts for half of all usage; breakfast less than 10%
- Graph 11-2: Day Part Usage on Last Visit, February-March 2010
- With age comes wisdom—and breakfast restaurant use
- Graph 11-3: Day Part Usage on Last Visit, February-March 2010, by Age
- For Black and Asian restaurant goers, sweet snacks and “just a beverage” more popular
- Graph 11-4: Day Part Usage on Last Visit, February-March 2010, by Race/Ethnicity
- Dinner ordering behavior: two menu items per person is the norm
- Graph 11-5: Dinner Ordering Behavior, February-March 2010
- 25-34s most likely to order appetizers, alcoholic beverages; 65+ diners most likely to order dessert
- Graph 11-6: Dinner Ordering Behavior, February-March 2010, by Age
- Alcoholic beverage use 60% more likely among $75K+ diners
- Graph 11-7: Dinner Ordering Behavior, February-March 2010, by HH Income
- Day part trends
- Day part pricing trends
- Breakfast now a mixed bag: near-term growth prospects challenged; long-term growth promising
- McDonald’s racks up $7.5 billion in 2009 breakfast sales; $1 value menu to pressure competition
- Burger King addresses breakfast challenges
- Wendy’s to reenter breakfast wars
- Chick-fil-A adds yogurt parfait
- Fast casual: Einstein Noah and Panera Bread tread water
- Family restaurants: Denny’s
- Panera Bread scores at lunch
- Dinner impact: Sonic and Denny’s
- Snacking moves
- Happy Hour attempts to rescue afternoon business
- Chapter 12: Psychographic Profile Analysis
- Note on reading charts
- Meet the psychographic groups
- Consumer food, health and budgeting attitudes dues suggest both challenge and opportunity
- Graph 12-1: Psychographic Profile Analysis, by Age
- Graph 12-2: Psychographic Profile Analysis, by HH Income
- Graph 12-3: Psychographic Profile Analysis, by Restaurant Discounts and Incentives
- Graph 12-4: Psychographic Profile Analysis, by Menu Selection Factor
- Chapter 13: Restaurant Brand Analysis
- Note on food lifestyle segmentation charts
- Note on low- and high-frequency users
- Starbucks Corporation
- Recession response
- Menu pricing strategies and customer incentives
- Healthful and “foodie” user groups important to the brand
- Graph 13-1: Starbucks Usage Frequency Analysis, Health Attitudes
- Graph 13-2: Starbucks Usage Frequency Analysis, Food Lifestyle Segmentation
- Starbucks core low- and high-frequency users
- Graph 13-3: Starbucks core demographics: low- and high-frequency users
- Starbucks by the numbers
- Graph 13-4: Starbucks by the numbers
- McDonald’s Corporation
- 2009-10 menu pricing strategy
- Going forward
- Core customers: Convenience and Ease and Weekend Cooks
- Graph 13-5: McDonald’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Snack Wrap expansion may tweak user and non-user interest
- Graph 13-6: McDonald’s Usage Frequency Analysis, Snacking Behavior
- McDonald’s core low- and high-frequency users
- Graph 13-7: McDonald’s core demographics: low- and high-frequency users
- McDonald’s by the numbers
- Graph 13-8: McDonald’s by the numbers
- Burger King Holdings, Inc.
- Barbell strategy
- Reinvigorating breakfast
- Attempts to broaden fan appeal
- Convenience and Variety on a Budget
- Graph 13-9: Burger King Usage Frequency Analysis, Food Lifestyle Segmentation
- Snacking: opportunity or lost opportunity?
- Graph 13-10: Burger King Usage Frequency Analysis, Snacking Behavior
- Burger King core low- and high-frequency users
- Graph 13-11: Burger King core demographics: low- and high-frequency users
- Burger King by the numbers
- Graph 13-12: Burger King by the numbers
- Wendy’s
- 2009-10 strategy
- “Real” food at a real value
- Wendy’s to reenter breakfast wars
- Snacking
- Remodeling
- Acquisitions?
- “Food Lifestyle” segmentation groups a blend of McDonald’s and Burger King
- Graph 13-13: Wendy’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Wendy’s core low- and high-frequency users
- Graph 13-14: Wendy’s core demographics: low- and high-frequency users
- Wendy’s by the numbers
- Graph 13-15: Wendy’s by the numbers
- Domino’s Pizza, Inc
- In brief: profile
- 2009-10 strategy
- PULSE helps drives online transactions
- An impulse-driven higher-frequency user
- Graph 13-16: Domino’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-17: Domino’s Usage Frequency Analysis, New Product Interaction
- Domino’s core low- and high-frequency users
- Graph 13-18: Domino’s core demographics: low- and high-frequency users
- Domino’s by the numbers
- Graph 13-19: Domino’s by the numbers
- Chipotle Mexican Grill, Inc.
- Competitive positioning: Customization; Food with Integrity
- 2009-10 strategy
- On the menu
- Restaurant expansion plans
- Loyalty program
- Variety on a Budget draws a crowd
- Graph 13-20: Chipotle Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-21: Chipotle by the numbers
- Panera Bread Company
- 2009-10 strategy
- Daypart positioning
- Loyalty program
- Variety on a Budget
- Graph 13-22: Panera Bread Usage Frequency Analysis, Food Lifestyle Segmentation
- Panera Bread core low- and high-frequency users
- Graph 13-23: Panera Bread core demographics: low- and high-frequency users
- Panera Bread by the numbers
- Graph 13-24: Panera Bread by the numbers
- Cracker Barrel Old Country Store, Inc.
- Restaurant operations
- Retail operations
- 2009-10 strategy
- Menu item innovation
- Reformed Traditional users may seek untapped health appeal
- Graph 13-25: Cracker Barrel Usage Frequency Analysis, Food Lifestyle Segmentation
- Cracker Barrel core low- and high-frequency users
- Graph 13-26: Cracker Barrel core demographics: low- and high-frequency users
- Cracker Barrel by the numbers
- Graph 13-27: Cracker Barrel by the numbers
- Denny’s Corporation
- Recession challenges
- 2009-10 menu strategy
- 2010 shift to everyday value supported with LTO entrees
- Weekend Cooks help drive sales
- Graph 13-28: Denny’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-29: Denny’s Usage Frequency Analysis, Food Competition
- Denny’s core low- and high-frequency users
- Graph 13-30: Denny’s core demographics: low- and high-frequency users
- P.F. Chang’s China Bistro
- 2009-10 menu strategy and innovation
- Graph 13-31: P.F. Chang’s Usage Frequency Analysis, Food Lifestyle Segmentation
- The Cheesecake Factory
- Menu strategy and innovation
- Coupons can fly
- Graph 13-32: The Cheesecake Factory Usage Frequency Analysis, Coupon Interest
- Darden Restaurants, Inc.
- Menu pricing strategy
- Reimaging in the works
- Food lifestyle analysis: Red Lobster versus Olive Garden
- Graph 13-33: Red Lobster Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-34: Olive Garden Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-35: Olive Garden Usage Frequency Analysis, Health Attitudes
- Olive Garden & Red Lobster core low- and high-frequency users
- Graph 13-36: Olive Garden & Red Lobster core demographics: low- and high-frequency users
- Ruth’s Chris Steak House
- On the menu
- Revenue building strategies and menu moves
- Appendix on food lifestyle segmentation charts
Abstract
The U.S. Foodservice Landscape 2010: Restaurant Industry and Consumer Trend Momentum and Migration provides unique insights into consumers’ evolving relationship with the foodservice industry, helping restaurant operators position their brands—and menus—accordingly. Highlights of the study include 1) directional consumer behavioral and attitude analysis via Packaged Facts’ proprietary Consumer Restaurant Outlook Tracker, which identifies the consumers who will lead near-term foodservice growth; 2) Via its Consumer Restaurant Usage and Spend Tracker, unique analysis of meal usage by restaurant type, party size, and party spend, to help target consumers who can bring in higher guest check averages; 3) Share of Stomach sales analysis that trends foodservice sales by segment against its retail counterpart, and provides quarterly same-store comparable trends and guest traffic frequency trends for more than 50 restaurant brands by segment—all of which provide a thorough sense of where the industry is heading; and 4) current and future menu pricing strategies and detailed consumer brand affiliations, to provide competitive insight.
Woven throughout U.S. Foodservice Landscape 2010, readers will also find granular consumer insight provided via “consumer drilldowns” that shed insight on a host of pertinent guest traffic and incenting themes. Themes addressed include the degree to which healthy and new menu items influence choosing a restaurant versus choosing a menu item; the benefits of positioning gift cards & loyalty programs to healthy eaters and online order placers; targeting party spend by budget and health attitudes; and psychographic analyses of male and female Budgeters, Health Seekers, and Big Eaters.
While the report forecasts foodservice industry sales in detail through 2012, simply put, the restaurant industry will face sales challenges through the reporting period. In an environment where growth—even stasis—means taking share, knowing where menu pricing trends, sales trends, menu selection trends, and convenience trends are going is paramount. This new foodservice report provides needed consultation on these themes, helping industry participants what position restaurant menus and services for tomorrow’s consumer.
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Data MethodologyOur methodology rests on a balance of data-centric expertise and holistic understanding, maximizing accuracy and depth of analysis. Report data is derived from thorough analysis of a host of sources, including the following:
- Proprietary company interviews
- Proprietary consumer surveys
- The Experian Simmons National Consumer Study
- The U.S. Census Bureau
- The Bureau of Labor Statistics Consumer Expenditure Survey
- The U.S. Department of Agriculture
- The U.S. Securities and Exchange Commission
- The Bureau of Labor Statistics Retail Trade Survey
- Company presentations
- Trade associations and trade magazines
- Academic journals
- Industry conferences
- Restaurant menus
In addition to supporting analysis (such as an introduction, an executive summary, and terms & definitions), U.S. Foodservice Landscape 2010 covers the following major topics. Please note that the final published version of this report may contain addition information. Charts/graphs, as well as major header topics, are included.
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