The U.S. Moms Market 2010, 3rd Edition

Published: November 1, 2010 - 97 Pages

Table of Contents

  • EXECUTIVE SUMMARY
  • THE MARKET STRUCTURE
    • THE FOUNDATION FACTS
      • POPULATION TRENDS
      • OVERALL POPULATION
      • FEMALES
        • Table US Population By Gender
      • GENERATIONS COLLIDE
      • MOM MARKET SIZE
        • Table Generational Characteristics
      • MARRIAGE
        • Table Average Age of Marriage, 1950 2007
        • Table Unmarried Population 1970, 2000, 2008
      • HOUSEHOLDS
        • Table Family Households and Size 1950 2007
        • Table US Family Households 2008
        • Table Percent of US Households by Type
      • RACE & ETHNICITY
        • Table Racial & Ethnic Difference in Family, 2008
      • EDUCATION
      • CHILDREN
      • HIGHLIGHT FROM
    • BIRTHS & FERTILITY
      • Table Recasting Motherhood 1990 2008
      • FACTS ABOUT BIRTH IN THE US
        • Table Total Births & Fertility by Race and Hispanic Origin
      • BABY NAMING TRENDS REVEAL MORE THAN A NAME!
        • Table Hispanic American Population Country of Origin
        • Table Hispanic American House Hold Income vs. Overall US
      • ADOPTION
    • WHO IS MOM?
      • Table Self Concept Ratings
      • Table Lifestyle Connections 2005 & 2010
      • Table Lifestyle Differences by Ethnicity
      • Table Attributes Moms vs. Females Overall
      • Table Cause Purchasing by Ethnicity
      • SHOPPING BEHAVIOR
      • MOM SHOPPING DO'S & DON'TS
      • SPENDING
        • Table Average Spending in Households with children
        • Table Consumer Priorities for Moms Across the Ages
      • HOW CHILDREN GROW
    • THE STAGES OF MOTHERHOOD
      • LIFESTAGE #1. First PREGNANCY
        • Table Pregnant Mom Insights
      • LIFESTAGE #2. NEW MOM: First time Mom of one child (all ages)
        • Table New Mom Insights
      • LIFESTAGE #3. MULTI MOM: Mom of 2+ children
        • Table Multi Mom Insights
      • LIFESTAGE 4: Best Supporting Mom
        • Table Best Supporting Mom
    • THE NEW ECONOMY MOM
      • Table Consumer Confidence 2008
      • Table Economic Outlook
      • Table Economic Outlook Next 12 months
      • Table Products of the Recession that Moms Love
      • CONSUMERISM
        • Table Brand Quality Average Ratings (7 point scale) 2010
      • CONVERSATIONS WITH MOMS
      • BRANDS MOMS CONNECT WITH TODAY
      • BRANDS MOMS CONNECT WITH YESTERDAY
  • MARKET OPPORTUNITY
    • FUTURE TRENDS
      • MACRO TRENDS
      • TECHNOLOGY
        • Table Technology Micro Trend Exploration
      • NATURAL & GOOD EARTH
        • Table Natural & Good Earth Micro Trends
      • PRODUCTS ENABLING SELF SUFFICIENCY
      • WORKING MOMS
        • Table Working Mom Micro Trends
      • NEW FRUGALITY
        • Table New Frugality Micro Trends
      • CULTURAL DIVERSITY
        • Table Cultural Diversity Micro Trends

Abstract

The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. Moms continue to dominate the household dollars and brands continue to try to meet their needs. This report takes a different look at Moms than the current buzz in the market. It focuses on the fundamentals of Moms like market size, changes in demographics and details around who is and will become a Mom in the near and distant future.

The report is divided into two parts: The Market Fundamentals and The Market Opportunities. Within the fundamentals you will understand the facts about Moms and children. You will also get to know Mom better by looking at the different ‘stages’ she goes through as a mother of children at varying ages. Additionally, you will step inside her mind to understand not how she is using her cell phone or how much time she spends on the internet, but what she worries about and/or what motivates her.

The second part of the report takes macro trends and applies them to the Mom Market and explores the resulting micro trends. Highlighting the most influential shifts in the U.S.: Finances, Ethnicity, Eco-Awareness and Technology, the report is filled with specific insights, implications and examples of opportunities for brands.

Within every chapter the report includes insights and implications so that once you put the report down you will have ideas, plans and actions in mind. Featured within the chapters are both secondary research and primary research done exclusively for the report. Highlights include a look at brand attribute importance by Moms vs. females overall and by Moms across different ethnic groups. Additionally, commentary on new products in the market coming directly from Moms is included for understanding and distillation.

The report is 100 pages long, includes over 40 charts and tables from the CDC, The Census Bureau, the Pew Research Center, Silver Stork Research and others. One highlight of the report is several word clouds which illustrate directly what Moms have to say … word for word.

The report was written for Packaged Facts by Silver Stork Research, the author of several reports on the U.S. Mom Market.


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