Men's Grooming Products: A Global Analysis

Published: November 1, 2009 - 305 Pages

Table of Contents

  • Executive Summary
    • Market Definition
    • Men's Grooming Sales Data Provided in Two Modes
    • Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
    • Sales of Male-Specific Grooming Products at $19.7 Billion
    • Men's Grooming Demand Withstands Recession Fairly Well
      • Table Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male- Specific Grooming Products, 2004-2009 (In Billions)
    • Global Men's Grooming Market to Boost to $84.9 Billion by 2014
      • Table Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)
    • Male-Specific Products to Climb to $28.0 Billion
      • Table Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)
    • No Surprise - Shaving Items Dominate
      • Table Share of Worldwide Retail Dollar Sales of All Grooming Products* Consumed by Men, by Product Category, 2004-2009 (In Billions)
    • U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men
      • Table Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)
    • Men Hold Up Over Half the Sky
      • Table World Population, by Age and Gender, 2009
    • Billions of Men Striving to Be Middle-Class
    • The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
      • Convenience and Functionality
      • Humor: Make It Crude, Even Dirty, and You've Got a Classic Brand
      • Sex
      • Willingness to Spend on Branded Products
      • Universal Positionings
      • Use of the Wife's/Girlfriend's Beauty Products
      • Natural/Organic/Green/Fair Trade Concerns
    • Targeting Men of Developing Countries: The Plusses
      • Technology - Internet, Mobile, Tagging - Empowers Third World
      • Machismo Eroded by Connectivity
      • Individuals and Families vs. Clans and Tribes
      • Third World's Doctors Drive Taxis in New York
    • Natural HBC Market Poised for International Expansion
    • Key Mergers and Acquisitions
    • P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
    • China's Men Are Largest of World's Top 10 Grooming Markets
      • Table Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009
  • The Worldwide Men's Grooming Market
    • Introduction
      • Market Definition
      • Men's Grooming Sales Data Provided in Two Modes
      • Glossary
      • Methodology
    • Men's Grooming Products
      • Five Categories
      • Bath Products
      • Deodorant
      • Haircare
      • Shaving Products
      • Skincare Products
    • Market Size and Growth
      • Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
      • Sales of Male-Specific Grooming Products at $19.7 Billion
      • Men's Grooming Demand Withstands Recession Fairly Well
        • Table Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Male-Specific Products Account for a Third of Men's Grooming Dollars
      • No Surprise - Shaving Items Dominate
        • Table Share of Worldwide Retail Dollar Sales of All Grooming Products* Consumed by Men, by Product Category, 2004-2009 (In Billions)
      • Mass Retail the Top Channel for Men's Grooming Products
        • Table Share of Worldwide Retail Dollar Sales of Men's Grooming Products, by Retail Channel, 2009
      • U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men
        • Table Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)
      • Same Four Countries Lead Sales of Male-Specific Grooming Products
        • Table Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2004-2009 (In Billions)
      • Europe/U.K. Lead Sales by Region
        • Table Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, by Region, 2009 (In Billions)
    • Imports and Exports
      • Special Note on Foreign Trade Data
      • Wild Fluctuations from Year to Year Are Normal
      • Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008
        • Table Value of U.S. Imports of Razors and Razor Blades*, by Country Exporting, 2004-2008, and January 2009 Through June 2009
      • Razor/Razor Blade Exports Push to $368.7 Million
        • Table Value of U.S. Exports of Razors and Razor Blades*, by Country Importing, 2004-2008, and January Through June 2009
      • A Razor/Razor Blade Trade Surplus - Barely - in 2008
        • Table Trade Balance for Value of U.S. Imports/Exports of Razors and Razor Blades*, by Country, 2004-2008, and January Through June 2009
      • Imports of Toiletries Valued at $580.0 Million in 2008
        • Table Value of U.S. Imports of Personal Care Preparations* (Excluding Haircare and Skincare Products), by Country Exporting, 2004-2008, and January Through June 2009
      • Exports of Toiletries Valued at $926.4 Million in 2008
        • Table Value of U.S. Exports of Personal Care Preparations* (Excluding Haircare and Skincare Products), by Country Importing, 2004-2008, and January Through June 2009
      • Toiletries Trade: Surpluses for U.S., Across the Board
        • Table Trade Balance for Value of U.S. Imports/Exports of Personal Care Preparations* (Excluding Haircare and Skincare Products), by Country, 2004-2008, and January Through June 2009
    • Factors in Future Growth
      • Analysis Focuses on Cash, Class, Culture, and Contexts
      • Men Hold Up Over Half the Sky
        • Table World Population, by Age and Gender, 2009
      • World Economic Downturn of 2008 to Last Until…? Recovery to Start Where…?
      • Billions of Men Striving to Be Middle-Class
      • The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys
      • What Comes After the Metrosexual? The übersexual! Retrosexual! Mr. Balance!
      • Targeting Men of Developing Countries: The Plusses
      • Groups Favoring Use of Men's Grooming Products Beyond the Basics
      • Natural HBC Market Poised for International Expansion
      • Products Pass Easily from One Premium HBC Channel to Another
      • Men's Makeup Will Become a Viable Category
      • Skin Lighteners in Demand
      • Risk Factors
    • Projected Sales
      • Global Men's Grooming Market to Boost to $84.9 Billion by 2014
        • Table Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)
      • Male-Specific Products to Climb to $28.0 Billion
        • Table Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)
  • The Top Ten Men's Grooming Markets
    • The Global Overview
      • Every Country Holds Potential for Men's Grooming Products
      • U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in 2009
        • Table Per-Country Share of Worldwide Retail Dollar Sales of All Grooming Products* Consumed by Men, 2004-2009 (In Billions)
      • U.S. Also Rules Male-Specific Arena, With a 28% Share
        • Table Per-Country Share of Worldwide Retail Dollar Sales of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Profiles of Top Men's Grooming Countries Follow
    • The United States
      • All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009
      • U.S. Male-Specific Grooming Products Reach $5.6 Billion
        • Table U.S. Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • A Difficult Market for Men's Grooming, U.S. Finally Opens Up
    • Japan
      • Japanese Men's Grooming Market Reaches $6.3 Billion in 2009
      • Male-Specific Brands Break $3.0 Billion Mark
        • Table Japan's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Japanese Ingenuity, Feminization, Koizumi-ization Drive Sales
    • France
      • All Grooming Items Used by French Men Valued at $4.6 Billion in 2009
      • French Male-Specific Grooming Market Reaches $1.6 Billion
        • Table France's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • France at World's Heart of Men's Fashion, Skincare Industries
    • Germany
      • All Grooming Products Used by German Men Valued at $4.5 Billion in 2009
      • German Male-Specific Grooming Market Reaches $1.5 Billion
        • Table Germany's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Natural/Organic, Status Brands Drive Grooming Sales in Germany
    • Brazil
      • Brazilian Men's Grooming Market Reaches $4.4 Billion in 2009
      • Brazilian Male-Specific HBC in Push to $1.4 Billion
        • Table Brazil's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Brazil the Style-Setter, and Prime Source of Exotic Ingredients
    • China [rank sic]
      • Chinese Men's Grooming Market Also Hits $4.4 Billion in 2009
      • Male-Specific Products Approach $1.0 Billion Mark
        • Table China's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • China's Westernization, Respect for Upscale HBC
    • The United Kingdom
      • Grooming Products Used by Brits Valued at $4.3 Billion in 2009
      • British Male-Specific Grooming Market Reaches $1.5 Billion in 2009
        • Table The United Kingdom's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Plenty of Room for British Men to Experiment with New HBC
    • Italy
      • Italian Men's Grooming Market Reaches $3.6 Billion in 2009
      • Italian Male-Specific HBC in Climb to $1.0 Billion
        • Table Italy's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Growth Slows in Italy, But (Green) Potential Still Big
    • Spain
      • Spanish Men's Grooming Market Touches $3.1 Billion in 2009
      • Spain's Male-Specific HBC Business Expands to $700 Million
        • Table Spain's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Spain Breaks Macho Mold
    • Russia
      • Russian Men's Grooming Market Reaches $2.9 Billion in 2009
      • Male-Specific HBC Grows to $645 Million
        • Table Russia's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • Rising Incomes, Luxe and Green Trends, Drive Men's Grooming
    • India
      • Indian Men's Grooming Market Reaches $2.0 Billion in 2009
      • Male-Specific Grooming Items Reach $820 Million
        • Table India's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • India a Youthful Nation, With Rising Middle Class
    • The Rest of the World (ROW)
      • Men's Grooming Sales in ROW Climb to $7.1 Billion in 2009
      • Male-Specific Grooming in ROW Reaches $976.0 Million
        • Table Rest of World's (ROW's) Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)
      • ROW Hot Spots
  • Insights and Opportunities
    • How the Men's Grooming Market Will Keep Rocking During Recession
      • Economic Power Already Shifting to Developing Countries
      • Recognize the Modernity of BRIC and Other Developing Nations
      • How to Impress a Male Consumer - Finally, We Know
      • A Global Demand for Natural/Organic HBC
      • Pass the Manscara, Joe! Makeup for Men Is Here
      • Male-Specific Haircare Products Will Be Next Big Trend
  • The Marketers
    • Most Men's Grooming Players Specialize in HBC
      • …But Diversified Marketers Dominate Rankings
      • Direct Sellers
      • Key Mergers and Acquisitions
      • Table of Marketers and Brands
        • Table Selected Marketers of Men's Grooming Products, and Their Representative Brands, 2009
    • The Competitive Situation
      • News Flash! Predatory West and Patiently Suffering Developing World to Trade Positions!
      • P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
      • Six Competitive Profiles Follow…
    • Competitive Profile: Avon Products, Inc.
      • Table Competitive Profile: Avon Products, Inc.
      • Net Sales Leap to $10.7 Billion in 2008
      • Latin America Loves Avon
        • Table Share of Avon Products, Inc.'s Net Sales and Net Income, by Region, 2008
      • Outlook for 2009 Depends on Avon's Holiday Season
      • Knocking on Doors Around the World: We Sell Grooming Aids - Plus Jobs!
      • Oh, Boy, It's Fred, the Avon Man!
    • Competitive Profile: Beiersdorf AG
      • Table Competitive Profile: Beiersdorf AG
      • Sales at Record €6 Billion in 2008
      • Europe is Beiersdorf's Stronghold
      • Outlook for 2009 Is Mixed
      • Blue-Chip Nivea the World's Best-Selling Men's Skincare Brand
      • Other Beiersdorf Brands Bolster Cachet of Nivea for Men
      • New Factory in Shanghai to Make Nivea Mightier in Far East
    • Competitive Profile: Kao Corporation
      • Table Competitive Profile: Kao Corporation
      • Net Sales of $13 Billion in Fiscal 2009
      • Kao Strongest at Home
      • Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World
      • Other Kao Products
    • Competitive Profile: Lion Corporation
      • Table Competitive Profile: Lion Corporation
      • Net Sales of ¥338.2 Billion in 2008
      • Lion Most Active in Eight Countries, All in Far East
      • In Outlook for 2009, Lion Struggles
      • Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms
      • Other Lion Consumer Brands
    • Competitive Profile: The Procter & Gamble Company
      • Table Competitive Profile: The Procter & Gamble Company
      • Net Sales Slip to $79.0 Billion in Fiscal 2009
      • Almost a Third of Sales Transacted in Developing Countries
      • P&G Has Planet's Most Powerful Brand Portfolio
      • The King of Mass Takes Men's Grooming into Prestige
      • The Art of Shaving and Zirh Added to Prestige Roster
      • Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
    • Competitive Profile: Unilever
      • Table Competitive Profile: Unilever
      • Turnover of €40.5 Billion in 2008
      • Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales
      • Outlook for 2009: Turnover Stable in First Half…
      • A Value-Oriented Marketer With 13 Mega-Brands
      • Unilever's Strengths in Men's HBC: Axe Body Spray, Rexona Deodorant…
      • Uni and TIGI
      • Unilever Buys Some Sara Lee Personal Care Brands
  • Global Product Trends
    • Special Note: Intros of Men's Grooming Preparations Overlap Intros of Men's Shaving Products
      • U.S., U.K., Canada Lead Intros of Men's Grooming Preps
        • Table Numbers of New Men's Grooming Preparations SKUs, by Country, September 6, 2007-September 6, 2009
      • P&G, Beiersdorf Are Most Prolific Introducers of Preps
        • Table Numbers of New Men's Grooming Preparations SKUs, Worldwide by Company, September 6, 2007-September 6, 2009
      • "Men," "Upscale," "Natural" Are Most Common Tags on Preps' Labels
        • Table Numbers of New Men's Grooming Preparations Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
      • Shaving Product Intros: U.S., Canada, Brazil Are Top Trio
        • Table Numbers of New Men's Shaving Product SKUs, by Country, September 6, 2007-September 6, 2009
      • P&G, Beiersdorf Biggest Introducers of Shaving Products, Too
        • Table Numbers of New Men's Shaving Product SKUs, Worldwide by Company, September 6, 2007-September 6, 2009
      • On Shaving Products, Too, Most Common Tags Are "Men," "Upscale," "Natural"
        • Table Numbers of New Men's Shaving Product Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009
      • Many New Products Are Fast-Acting, Convenient, Multifunctional
    • Media Old and New
      • The Alternatives and the Viral
      • Global Ad Expenditure in Decline in 2009
      • Updating Traditional Media
      • Men's Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach
  • Distribution and Retail
    • Distribution
      • U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing, "Direct"
      • Marketers Must Take Proactive Role in Meeting EU's REACH Requirements
      • In India, Foreign Retail Chains Must Convert to Wholesale
      • Philips Fine-Tunes Out-of-Pack Display
      • Retail Focuses and Retailer Profiles Follow
    • Retail Focus: Spas, Salons, and Shave Emporiums
      • Men's Grooming Products Have Increased Sell-Through in Service Channels
      • Old Customs, New Customs Shape Retail/Service Outlets
      • Developments in Selected Countries
    • Retail Focus: Mercury Group/TSUM
      • Table Retail Focus: Mercury Group/TSUM
      • TSUM Has Sales of RUB9.8 Billion in 2008
      • Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece
      • TSUM Features Department Called Only for Men
    • Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora
      • Table Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora
      • Revenue Climbed to €17.2 Billion in 2008
      • …But LVMH's Resilience Gives Way to Struggle by Mid-2009
      • Gloomy Prospects for Luxe Goods, But Sephora's Strong Worldwide
      • Sephora Steering HBC Industry to Focus on Men's Grooming
      • Other LVMH Brands
  • The Consumer
    • About Men and Their Grooming Habits
      • China's Men Are Largest of World's Top 10 Grooming Markets
        • Table Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009
      • Men of Spain, South Africa, Brazil Tend to Be Vainest
      • Men More Optimistic Than Women About U.S. Economy
      • U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label
      • German Men Say They Buy Their Own HBC
      • BRIC Men Are the Most Aware of New Personal Care Products
      • Typical Grooming Regimens
      • Face Wash, Hairdressings World's Most Popular Grooming Products
      • Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences
      • Goatees - Really?! - Are U.S. Men's Favorite Facial Hair Style
      • U.S. Men Take on More of Household Shopping
    • The U.S. Men's Grooming Product Consumer
      • About Simmons Data
      • …And How to Use Them
      • The Survey's Overall Gauge
      • Marketing Regions Defined
        • Table Projections of Numbers of U.S. Adult Males,* by Demographic Factor, 2009 (In Thousands)
      • Hispanics May Be of Any Race
        • Table Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
    • The U.S. Male Consumer of Bath Products
      • Over 67.0 Million Men Use Body Wash
      • Youth, Affluence Are Skews in Body Wash Use
        • Table Demographic Characteristics Most Favoring Use of Body Wash by Men, 2009 (Male Adults* in Thousands)
      • Dove, Bath & Body Works Body Washes Most Popular with Men
        • Table Men's Use of Body Wash, by Brand, 2009 (Male Adults* in Thousands)
    • The U.S. Male Consumer of Deodorant
      • More Than 97.1 Million Men Use Deodorant
      • Only Office Workers Stand Out in Deodorant Use
        • Table Demographic Characteristics Most Favoring Use of Deodorant by Men, 2009 (Male Adults* in Thousands)
      • Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men
        • Table Men's Use of Deodorant, by Brand, 2009 (In Thousands of Adults*; Recent 12 months)
    • The U.S. Male Consumer of Haircare Products
      • About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner
      • Asian Race Only Pronounced Factor in Men's Shampoo Use
      • Youth, Low Income Characterize Men Who Use Conditioner
        • Table Demographic Characteristics Most Favoring Use of Shampoo and Conditioner by Men, 2009 (Male Adults* in Thousands)
      • Men's Preferred Shampoo Brands Are Head & Shoulders, Suave
        • Table Men's Use of Shampoo, by Brand, 2009 (In Thousands of Adults*; Recent 7 Days)
      • Men's Conditioner Faves: Suave, Pantene, Head & Shoulders
        • Table Men's Use of Conditioner, by Brand, 2009 (In Thousands of Adults*; Recent 7 Days)
      • Over 26.5 Million Men Use Hairstyling Products
      • Styler Use Decreases with Age, Increases with Income
        • Table Demographic Characteristics Most Favoring Use of Hairstyling Creams, Gels, and Lotions by Men, 2009 (Male Adults* in Thousands)
      • Most Chosen Brands for Styling Are LA Looks and Suave
        • Table Men's Use of Hairstyling Products, by Brand, 2009 (In Thousands of Adults*)
      • Haircolor Used by 5.3 Million U.S. Men
      • Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use
        • Table Demographic Characteristics Most Favoring Use of Haircolor Products by Men, 2009 (Male Adults* in Thousands)
    • The U.S. Male Consumer of Shaving Products
      • Almost 72.3 Million Men Use Shave Cream
      • Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use
        • Table Demographic Characteristics Most Favoring Use of Shave Cream by Men, 2009 (Male Adults* in Thousands)
      • Gillette, Barbasol, Edge Are Most Popular Men's Shave Creams
        • Table Men's Use of Shave Cream, by Brand, 2009 (In Thousands of Adults*)
      • More Than 40.7 Million Men Use Disposable Razors
      • Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor Use
        • Table Demographic Characteristics Most Favoring Use of Disposable Razors by Men, 2009 (Male Adults* in Thousands)
      • Disposable Razors: Gillette, Bic, Schick Most Widely Used by America's Men
        • Table Men's Use of Disposable Razors, by Brand, 2009 (In Thousands of Adults*; Recent 12 Months)
      • Nearly 40.5 Million U.S. Men Use Electric Razors
      • Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too
        • Table Demographic Characteristics Most Favoring Use of Electric Razors by Men, 2009 (Male Adults* in Thousands)
      • Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far
        • Table Men's Use of Electric Razors, by Brand, 2009 (In Thousands of Adults*)
      • U.S. After-Shave Users Number 37.9 Million
      • After-Shave Use: Again, Boomers/Seniors, Low Income Featured
        • Table Demographic Characteristics Most Favoring Use of After-Shave Lotion by Men, 2009 (Male Adults* in Thousands)
      • Old Spice Wins After-Shave Popularity Race
        • Table Men's Use of After-Shave Lotion, by Brand, 2009 (In Thousands of Adults*)
    • The U.S. Male Consumer of Skincare Products
      • Men Who Moisturize Number 40.3 Million
      • Gen X, High and Low Incomes Stand Out
        • Table Demographic Characteristics Most Favoring Use of Moisturizers by Men, 2009 (Male Adults* in Thousands)
      • Men Who Moisturize Prefer Vaseline
        • Table Men's Use of Moisturizers, by Brand, 2009 (In Thousands of Adults*)
      • Close to 32.1 Million Men Use Suncare Products
      • Sunless Tanners Used by 503,000 American Men
      • White Race, Affluence Encourage Men's Use of Suncare Products
        • Table Demographic Characteristics Most Favoring Use of Suncare Products by Men, 2009 (Male Adults* in Thousands)
      • Coppertone Still Men's Favorite U.S. Suncare Brand
        • Table Men's Use of Suncare Products, by Brand, 2009 (In Thousands of Adults*)
      • Facial Cleansers Used by 20 Million Men
      • Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men
        • Table Demographic Characteristics Most Favoring Use of Facial Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults* in Thousands)
      • Neutrogena Facial Cleansers Are Tops with U.S. Men
        • Table Men's Use of Facial Cleansers, Medicated Skincare Products, and Toners, Etc., by Brand, 2009 (In Thousands of Adults*)
  • Addresses of Selected Marketers

Abstract

Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28.0 billion by 2014. And one must not forget that men also use grooming products that are non-male-specific - which raises the total value of male consumption to a colossal $61.3 billion in 2009, with $84.9 billion expected within five years. From either perspective, more is being spent on men’s grooming, thanks to the ongoing rise of middle-class sectors; the enhanced connectivity of even the poorest corners of the world, via the Internet; marketers’ more sophisticated appeals to men; and the universality of prestige and natural food/HBC channels, across hundreds of international borders… The potential is staggering - executives who consult this new Packaged Facts report will discover the best way for their companies to tap unmined men’s grooming dollars in the United States and Canada, BRIC (Brazil, Russia, India, and China) France, Germany, Italy, Japan, Spain, and other countries and regions. As usual, Packaged Facts’ in-depth analysis is backed up by historical and future sales figures; by Experian Simmons demographic data; and by a clear format that makes the report a true “ready reference.” Also included are detailed competitive profiles of Beiersdorf/Nivea, Colomer/American Crew, Johnson & Johnson/Neutrogena, Kao/Biore, P & G/Gillette, and several others.

There has never been a better time to enter the men’s grooming market in multiple countries.

Read an excerpt from this report below.

Report Methodology

Men’s Grooming Products: A Global Analysis is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how such products are sold through retail stores, as well as through direct means - the Internet, for example. Packaged Facts also consults with industry executives based around the world. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data, whether quantitative or qualitative, on the men’s grooming marketplace; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress. Information about many international product introductions is provided by Product Launch Analytics, a service of Datamonitor. As noted above, extensive demographic data is provided by Experian Simmons.

The Bottom Line: What Your Company Really Gets...

With Men’s Grooming Products: A Global Analysis, you and your team will gain a comprehensive overview of the ins and outs of selling such products all over Planet Earth. Most importantly, the report anchors men’s grooming in the broader HBC and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported by hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in beauty or grooming products, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the men’s grooming product consumer, then this report is a great intro to the international marketplace, and thus a launching pad for a successful venture.


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