MarketLooks: The Asian American Market

Published: March 1, 2000 - 16 Pages

Table of Contents

  1. Market Size
  2. Product Definition
  3. Product Trends
  4. Market Share
  5. Market Forecast
  6. Distribution
  7. The Consumer
  8. Industry Trends
  9. Company Profiles


MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The Asian American Market"
Abstract from full report:

This new report takes an in-depth look at Asian Americans, the fastest growing and most affluent ethnic segment in an increasingly diverse America. It includes a comprehensive analysis of key demographic features of Asian Americans, an assessment of the current size and projected growth of the market through 2004, and an analysis of shopping behavior and buying patterns. The report profiles the immigration patterns, geographic distribution, economic status, and social and cultural attributes of the main groups within the Asian American community. Discover why direct mail and telemarketing work well with Asian American households.

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