The U.S. Lawn and Garden Market

Published: March 1, 2001 - 200 Pages

Table of Contents

  • Executive Summary
    • Scope And Methodology
      • Market Parameters
      • Study Methodology
    • The Overall Market
      • L&G Market At $21 Billion In 2000
      • Prime Factor In Positive Outlook
      • Projected Sales Near $26 Billion In 2005
      • Services To Drive Growth
      • Size Of Marketers
      • Retail Channels: Equipment/Supplies
      • The Consumer: Gardening As Activity
    • Lawn And Garden Equipment
      • Equipment Category: Three Segments
      • Equipment Sales Flattening
      • Ope The Dominant Segment
      • Ope Unit Share By Product Type
      • Major Ope Marketers
      • Major Tools/Implements Marketers
      • Major Watering Equipment Marketers
      • Competition: General
      • Equipment Product Trends
      • Consumer Advertising Expenditures
      • Retail Outlet Share
      • Home Depot And Lowe's
      • L&G Equipment: Overall Owner Profile
    • Lawn And Garden Supplies
      • Two Product Segments: Fertilizers/Growth Media; Pest Control Supplies
      • Supplies Sales At $4.9 Billion
      • Sales Trends By Segment
      • Factors In Growth: Overview
      • Scotts An Overwhelming Force In Supplies
      • Bayer-Pursell Arises To Challenge Scotts
      • Competition: Fertilizers
      • Competition: Growth Media
      • Competition: Pesticides
      • Consumer Advertising Expenditures
      • A Wide Range Of Retail Outlets
      • Mass Retailers Lead In Share
      • The Consumer: Factors Favoring Supplies Purchasing
    • Professional Lawncare Services
      • The Services: Defined
      • Sales: 2000 Continues Strong Growth
      • Reasons For Growth Explosion
      • Size And Types Of Marketers
      • Trugreen-Chemlawn With Lion's Share
      • A Second Tier
      • Consumer Advertising Expenditures
      • The Consumer
  • Overall Market
    • Introduction
      • Scope Of Study
      • Areas Outside Scope
      • Brief History: L&G In Antiquity
      • Modern Technological Breakthroughs
      • Post Wwii: Market Takes Off
    • The Products
      • Three Categories: Equipment, Supplies, And Services
      • The Equipment Category: Three Segments
      • Outdoor Power Equipment (Ope)
      • Tools And Implements
      • Watering/Spraying Equipment
      • The Supplies Category: Two Segments
      • Fertilizers/Growth Media
      • Pest Control Products
      • The Services Category: Professional Lawncare Services
    • Government Regulation
      • At The Federal Level
      • The Epa
      • Epa And Ope
      • Epa And Pest Control
      • The Food Quality Protection Act
      • At The State Level
      • At The Local Level
    • Market Size, Growth, And Composition
      • Telling It Like It Is
      • Spot Tracking By Trade Associations
      • Wild Disparities In Figures From Research Firms And Trade Journals
      • Government Numbers Not Much Help
      • No Monitoring At Retail Level
      • Our Best "Guesstimates"
      • Special Note: Lowering Our Previous Estimates
      • L&G Market At $21 Billion In 2000
        • Table Estimated Retail Sales Of The U.S. Lawn And Garden Market By Category: 1996-2000 (Millions Of Dollars)
      • Reasons For Recent Flattening
      • Services Show Most Impressive Growth
      • Equipment Falls Off Most
      • Supplies Make Modest Gains
      • Equipment The Dominant Sales Category
      • Retail Share: Big Boxes Overthrow Traditional Hierarchy
      • Home Centers Surpass Discount Chains
      • Traditional Retailers Down
        • Table Estimated Retail Share Of U.S. Lawn And Garden Sales* By Outlet Type, 2000
      • Ope Dealers Even, Direct Sales Up
      • "Other" Retailers
      • Seasonality: Most Sales In Spring And Early Summer
      • Regionality: Even Distribution By Population Patterns
    • Factors In Future Growth
      • The Major Positive: Growth In Middle-Agers
      • Huge Baby Boom Populating Middle Age
        • Table Number Of U.S. Population By Age Group, 2000-2010 (In Millions)
      • An Aging Population Overall
        • Table Percent Of U.S. Population By Age Group, 2000-2010 (Percent)
      • Understanding The Aging Baby Boom
      • Understanding Generation X
      • The Red-Hot Economy
      • Signs Of Cooling?
      • The Economy And The L&G Market
      • The Boom In Home Sales
        • Table Sales Of New And Existing Single-Family Homes, 1995-1999 (In Thousands)
      • Record Number Of Housing Starts
        • Table U.S. Housing Starts, 1991-1999 (Number)
      • L&G And The Housing Market: Extremely Positive Implications
      • L&G And The Weather
      • Extreme Springs
      • Global Warming?
      • Climate Change And L&G Opportunities
      • The Outdoor Living Phenomenon (Olp)
      • Outdoor Livers On a Spending Spree
      • Olp Driven By Demographics, Economics
      • Olp Reinforced By Cable, Internet
      • Magazines Also Play a Part
      • The Queen Of Outdoor Living: Martha Stewart
      • Olp Going Strong Into 2001
      • Proliferating Retail L&G Outlets
      • L&G Marketers Gradually Consolidating
      • Is This Good Or Bad?
      • Regulations: Potentially Positive
      • Technological Innovation Stimulates Sales
      • Biotechnology And L&G
    • Projected Market Growth
      • Moderately Salutary Outlook
      • Near $26 Billion In 2005
      • Services To Drive Growth
        • Table Projected Retail Sales Of The U.S. Lawn And Garden Market By Category: 2000-2005 (Millions Of Dollars)
    • The Marketers: Overview
      • Size Of Marketers
      • Types Of Marketers
      • Typological Overlaps
      • Most Marketers Are Specialists
      • The Rare Generalist
    • Major Lawn And Garden Marketers
      • "Major Marketers": Explanations And Qualifications
      • Majors: Outdoor Power Equipment
      • Majors: Tools And Implements
      • Majors: Watering/Spraying Equipment
      • Majors: Supplies
      • Majors: Services
      • Majors: Private-Label Marketers
        • Table List Of Selected Major U.S. Lawn And Garden Marketers, Top Brands, And Product Specialization, 2000
    • Distribution
      • Distribution Channels: Equipment/Supplies
      • Anomalous Distribution: Lawncare Services
      • Distribution Patterns: Direct Vs. Intermediary
      • Ope Dealership Distribution
      • Distributors Still Play Vital Role
    • At The Retail Level
      • The Gang Of Four
      • Home Depot: Undisputed Champion
      • The Home Center Concept
      • Home Depot: Sales, Units, And Store Plan
      • Is Home Depot Hitting a Wall?
      • Big Box Goes Small(Er) Box: Hd's Villager's Hardware
      • Hd Tests Specialty Formats
      • Profile: Lowe's Cos.
      • Profile: Wal-Mart
      • Profile: Kmart
      • Kmart And Martha Stewart
      • Profile: Target
      • Profile: Sears
      • Garden Centers/Nurseries: Being Squeezed
      • Reinventing The Concept
      • Direct Sales: Mail-Order On The Rise
      • E-Commerce: Wheeling And Dealing In 1999
      • A Mail-Order/Internet Crossover?
      • Who's Left In Internet Retailing
      • Regionality/Seasonality: North Vs. South Retailing
      • Regionality/Seasonality: Weather Uncertainty And Retailing
    • The Consumer: L&G Surveys/Polls
      • The Nga Survey
      • Harris Poll
      • Usa Today
      • Grapevine Consumer Network
      • Roper Public Pulse Poll
      • Simmons: Flower Gardening
      • Simmons: Vegetable Gardening
      • Profile: Flower Gardeners
      • Profile: Vegetable Gardeners
  • Lawn And Garden Equipment
    • The Products
      • Equipment Category: Three Segments
      • Outdoor Power Equipment: Brief Description
      • Gas-Powered Engines: Two-Stroke Vs. Four-Stroke
      • Electric-Powered Engines: Corded And Cordless
      • Two Ope Classes: Large And Portable
      • Large Ope: Wheeled Vs. Stationary
      • Large Wheeled Ope: Four Product Types
      • Mowers/Tractors: Four Classes
      • Power Tillers/Cultivators
      • Snowthrowers
      • Power Spreaders/Seeders
      • Large Stationary Ope: Two Product Types
      • Chipper/Shredders
      • Power Composters
      • Portable Ope: Three General Product Types
      • Trimmers
      • String Trimmers
      • Trimmer/Brushcutters
      • Hedge Trimmers
      • Edge Trimmers
      • Hand Trimmers
      • Blowers
      • Wood-Cutters
      • Tools/Implements: Description
      • Tools/Implements: Classifications
      • Cutting Tools
      • Cutting Tools On Wheels
      • Cultivating Tools
      • Weeding Tools
      • Digging Tools
      • Raking Tools
      • Wheeled Implements
      • Stationary Composting Implements
      • Watering/Spraying Equipment: Classifications
      • Watering Equipment: Three Product Types
      • Garden Hoses
      • Aboveground Sprinklers/Drip Systems
      • Underground Irrigation Systems
      • Water Wands/Bubblers
      • Spraying Equipment: Product Types
    • Government Regulations
      • Federal Labeling Standards
      • Federal Performance Safety Standards
      • Epa And Phase I
      • Epa And Phase Ii
      • Carb Tier 2
      • Epa And Carb Agree
      • Manufacturers Meeting Challenges
      • The Leaf Blower Controversy
      • Blower Makers More Proactive
      • Local Waste Restrictions
    • Brief History
      • Evolution Of Outdoor Power Equipment
      • The Otto-Cycle Engine
      • The Rotary Mower
      • Lawn Mowers Perfected
      • Future Mower Developments
      • Portable Ope History Is Recent
      • Evolving Engines In Portable Ope
    • Market Size, Growth, And Composition
      • Equipment Sales Flattening
        • Table Estimated U.S. Retail Sales Of Lawn And Garden Equipment By Product Segment, 1996-2000 (In Millions Of Dollars)
      • Possible Causes
      • Sales Trends By Segment
      • Ope The Dominant Segment
      • Ope Unit Share By Product Type
        • Table Share Of U.S. Outdoor Power Equipment Shipments By Product Type, 2000
      • Unit Share: Large Ope
      • Unit Share: Portable Ope
      • Portable Share By Power Source
      • Most Popular Tools/Implements
    • Factors In Future Growth
      • Flat For Now But Room To Grow
      • Consider Walk-Behind Mowers
      • Overall Mower Ownership Is Up
      • Economy Boosts Portable Ope, Pressures Tools, Watering
      • A Slowing Economy?
      • Demographics Strong For Equipment
      • The Strong Economy, Demographics Boost Services
      • Weather
      • A Budding Trend To "Natural" Lawncare?
      • Factors In Tools Growth
      • Factors In Watering Equipment Growth
    • Projected Market Growth
      • Equipment Sales Forecast To Rise, But Slowly
      • Ope Forecast
      • Watering/Spraying Forecast
      • Tools/Implements Forecast
      • To $14 Billion By 2005
        • Table Projected Retail Sales Of Lawn And Garden Equipment By Product Segment, 2000-2005 (Millions Of Dollars)
    • The Marketers
      • Size And Types Of Marketers
      • Most Marketers Are Manufacturers
      • Many Marketers Have Deep Historical Roots
      • Domestic Vs. Foreign Marketers
      • Most Ope Makers With Diversified Interests
      • Consumer Conglomerates Exiting Tools/Implements
      • Industrial Conglomerates In Watering/Spraying Equipment
      • Rigid Segmentation Slowly Melting
    • Marketers: Ope
      • Major Marketers
      • Second-Tier Ope Marketers
      • Marketers: Walk-Behind Rotary Mowers
        • Table Selected Marketers/Brands: Walk-Behind Mowers, 2000 (List)
      • Marketers: Riding Mowers And Lawn/Garden Tractors
        • Table Selected Marketers/Brands: Riding Mowers And Lawn/Garden Tractors, 2000
      • Marketers: String Trimmers
        • Table Selected Marketers/Brands: String Trimmers, 2000 (List)
      • Marketers: Chainsaws
        • Table Selected Marketers/Brands: Chainsaws, 2000 (List)
        • Table Selected Marketers/Brands: Leaf Blowers, 2000 (List)
        • Table Selected Marketers/Brands: Blowers/Vacs, 2000 (List)
        • Table Selected Marketers/Brands: Hedge Trimmers, 2000 (List)
      • Marketers: Chipper/Shredders
        • Table Selected Marketers: Chipper/Shredders, 2000 (List)
      • Marketers: Power Tillers
      • Niche Ope Marketers
      • Large Ope Engine Manufacturers
      • Portable Ope Engine Manufacturers
    • Marketers: L&G Tools
      • Three Major Marketers
      • Second-Tier Tools Marketers
      • Marketers: Reel Mowers
      • Marketers: Wheeled Implements
      • Marketers: Composters
    • Marketers: Watering/Spraying Equipment
      • Watering Equipment Marketers
      • Marketers: Garden Hoses
      • Marketers: Sprinkler Systems
      • Marketers: Irrigation Systems
      • Marketers: Spraying Equipment
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part A (72 Marketers)
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part B
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands Part C
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands: Part D
        • Table Selected List Of U.S. Lawn And Garden Equipment Marketers And Brands: Part E
    • Marketer Share: Ope
      • Only "Guesstimates"
      • Majors: Gas Walk-Behind Mowers
      • Majors: Riding Mowers
      • Majors: Snowthrowers
      • Majors: Electric Leaf Blowers
      • Majors: Electric String Trimmers
      • Majors: Gas String Trimmers
      • Majors: Gas Leaf Blowers
      • Majors: Chainsaws
      • Electrolux Comes Out On Top
      • Toro And Deere Strong Crossover Contenders
      • Mtd/Ryobi Vies For Dominance
      • Second-Tier Marketers Murray And Black & Decker
      • Private Labels Get Their Foot In The Ope Door
    • Brand Rankings: Tools And Watering/Spraying Equipment
      • Perceived Brand Strengths
      • Evaluating Brand Ranking
      • Caveats
      • Brand Rank: Cutting Tools
      • Brand Rank: Short-Handled Tools
      • Brand Rank: Long-Handled Tools
      • Brand Rank: Garden Hoses
      • Brand Rank: Soaker Hoses
      • Brand Rank: Water Nozzles
      • Brand Rank: Hose Reels
      • Brand Rank: Hose-End Sprinklers
      • Brand Rank: Underground Sprinklers
      • Brand Rank: Aboveground Sprinklers
      • Brand Rank: Watering Wands
      • Brand Rank: Compressed Air Sprayers
    • The Competitive Situation
      • Consolidation And Shakeout
      • Major Acquisitions In Ope And Tools
      • The Grim Side Of Consolidation
      • Lbo Limbo
      • Sold Off To Foreigners
      • Absorption
      • Competitive Continuities
      • Improvements, Innovations
      • Niche Strategies
      • Expanding Through Diversification
      • Focusing Through Divestiture
      • Strategic Reorientation
      • Shifting Retail Strategies
    • Competitive Profile: The Toro Company
      • From Bull Tractor To Ope Major
      • Sales Double Over 1990s
      • Business Segments
      • From Residential To Professional Focus
      • Professional Acquisitions
      • A Long-Time Golf Course Major
      • Consumer Brands
      • Marketing Innovator
      • Toro Carefree
      • Lawn-Boy Gold, Silver
      • Toro Personal Pace For Home Centers
      • Recent Pockets Of Turbulence
      • Portable Gas Ope Out
    • Competitive Profile: Electrolux Ab
      • Global Leader In Appliances And Outdoor Goods
      • A Rich History Of Invention
      • Strategic Acquisitions
      • Frigidaire Home Products
      • Poulan/Weed Eater
      • Husqvarna Forest And Garden
      • American Yard Products
    • Competitive Profile: Deere & Co.
      • A Global Equipment Powerhouse
      • Sales In 2000
      • Deere In Lawn Care For Almost 40 Years
      • Homelite And Sabre
      • Restructuring In Mid-1990s
      • Partnering With Scotts And Home Depot
      • The Unique "Ready To Mow" Service Program
      • A 2-Stroke Engine Advance
      • Sabre 2000
      • Homelite Continues To Innovate
    • Competitive Profile: Mtd Products, Inc.
      • Originally The Modern Tool And Die Co.
      • A Dominant Force In Mowers
      • Mechanical Systems
      • International Presence
      • Four Comprehensive Brand Lines
      • The Yard-Bug-For The Ladies?
      • Multifunction Cub Cadet
      • Major Move: Mtd Acquires Ryobi
      • Ryobi's Designer-Celebrity Line
    • Competitive Profile: Murray Ohio Manufacturing Co.
      • First Lucrative Niche: Wheel Toys
      • Enters Lawn Mowers In '60's
      • Good News: Acquired By Tomkins
      • Bad News: Tomkins Implodes
      • Sold For a Song To Summersong
    • Competitive Profile: Black & Decker Corp.
      • World Leader In Electrics
      • Three Business Segments
      • An Innovator In Electric Ope
      • The "Hog" Line
    • Competitive Profile: Ames True Temper
      • World Leader In Tools
      • New Products Constantly Flow
      • The True Temper Acquisition By U.S. Industries
      • Previous Strategic Acquisitions
      • True Temper Provides Strong Synergy
    • Competitive Profile: Fiskars Corp.
      • Old World Cutting Tool Major
      • Brief History
      • Fiskars On An Acquisition Binge
      • The Fiskars "House Of Brands"
      • Reorganization In 2000
      • A Major Force In L&G Cutting Tools, Soaker Hoses
      • On Cutting-Edge Of Tool Design
      • Under Pricing Pressure
    • Competitive Profile: Union Tools, Inc.
      • Major Force In Long-Handled Tools
      • Numerous Brand Lines
      • Ut Is Consumer-Savvy
      • Lady Gardener
      • Quality, Innovation
      • Wins Golden Hammer Award
    • Brief Competitive Overviews: Ope Marketers
      • Simplicity Mfg. Co.
      • Echo, Inc.
    • Brief Competitive Overviews: Tools/Implements Marketers
      • Overall: Shifting Picture In Ownership
    • Brief Competitive Overviews: Watering Equipment Marketers
      • Overall: More Stable Than Tools
      • Colorite Plastics Co.
      • Teknor Apex Co.
      • Dayco Swan Corp.
      • Rain Bird
      • Melnor, Inc.
      • Gilmour Group
      • L.R. Nelson
      • Orbit Irrigation Products
      • Root-Lowell Mfg. Co.
    • New Product Trends:Ope
      • Whither Engines?
      • Large Ope And 4-Strokes
      • Portable Ope And 2-Strokes
      • Liquid-Cooled Engines
      • Fuel Cells
      • Innovative 4-Strokes, Modified 2-Strokes
      • Mower Trend: Pro Products For Exurbanites
      • Mower Trend: Targeting Women With "Bugs"
      • Portable Trend: Designer-Celebrity Products
      • Ope Trend: Multifunction Products
      • Convenience Trend In Portable Ope
      • Portable Engine Trend: Meeting Emissions Standards
      • Leaf Blowers Await Breakthrough
      • Commercial Trend: Stand-On Mowers
      • Blade Trend: Back To The Drawing Board
      • Most-Hyped Trend: Robotic Lawnmowers
    • New Product Trends:Tools And Watering Equipment
      • Major Trends In Tools
      • Easier-To-Use Tools
      • Targeting Women And Seniors
      • Directly Addressing Women
      • Children's Tools
      • Pro-Quality Tools
      • "Try-Me" Packaging
      • Fiberglass Long-Handles
      • Trend To Improving Import Quality
      • Trends In Garden Hoses
      • Trends In Aboveground Sprinklers
      • Multipack Accessories
        • Table Selected New Product Introductions: Lawn And Garden Equipment, 1999-2000 (List)
    • Advertising And Promotion
      • Consumer Advertising Expenditures: Ope
      • Consumer Ad Expenditures: Tools
      • Media Employed
      • Equipment Advertising Positioning: Quality The Primary Thematic
      • The Performance Theme
      • The Longevity Theme
      • Secondary Themes: Value And Comfort
      • The Direct Pitch
      • Few Consumer Promotions
      • Charity Promotions
      • Trade Advertising
      • Trade Promotion
    • Distribution And Retail
      • Distribution Patterns
      • Retail Outlet Share
      • Home Depot And Lowe's
      • Discounters
      • Gradual Erosion Of Dealers By Home Centers
      • Dealers Continue To Be Viable
      • Hardware Stores
      • Home Centers And Sears Enter Hardware Arena
      • Sears
      • Smith & Hawken
    • The Consumer
      • Explanatory Note On Simmons Market Research
      • Number Of Equipment Owners
      • Ope: Number Of Owners/Buyers/Renters
      • Number Of Ope Owners By Product Type
        • Table Outdoor Power Equipment: Number Of Owners By Product Type, 2000
      • Tools/Implements: Number Of Owners/Buyers
      • Number Of Tool/Implement Owners By Product Type
        • Table Tools/Implements: Number Of Owners By Product Type, 2000 (U.S. Adults)
      • L&G Equipment: Overall Owner Profile
      • Ope And Tools/Implements: Owner/Buyer Profiles
      • Profile: Ope Owners/Buyers
      • Profile: Tools/Implements Owner/Buyers
        • Table Demographic Characteristics Favoring Ownership And Purchasing Of Lawn And Garden Equipment: By Product Segment, 2000 (U.S. Adults)
      • Factors Favoring Ownership: All Ope
      • Walk-Behind Gas Mowers
      • Walk-Behind Electric Mowers
      • Riding Mowers/Lawn Tractors And Garden Tractors
      • Garden Tillers
      • Fertilizer Spreaders
      • Edge Trimmers
      • Hedge Trimmers
      • Yard Trimmers: Gas And Electric
      • Leaf Blower/Vacs
      • Factors Favoring Ownership: Tools/Implements
      • Grass Mowers An Anomaly
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000 (11 Types)
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Outdoor Power Equipment: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000 (12 Types)
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000
        • Table Demographic Characteristics Favoring Ownership Of Tools/Implements: By Product Type, 2000
  • Lawn And Garden Supplies
    • The Products
      • Two Product Segments: Fertilizers/Growth Media (F/Gm); Pest Control Supplies (Pesticides)
      • Fertilizers/Growth Media: Four Product Types
      • Fertilizers: Supplements, Not Foods
      • Fertilizers: Organic And Synthetic
      • Fertilizer Forms/Terminology
      • Growth Media
      • Soils
      • Soil Amendments
      • Mulches
      • Compost Accelerators
      • Pest Control Supplies: Three Product Types
      • Insecticides
      • Herbicides
      • Herbicides Come In Two Types: Pre-Emergence And Post-Emergence.
      • Fungicides
    • Governmental Regulation
      • Pesticide Registration
      • The Food Quality Protection Act
      • Dursban Banned
      • Diazinon Next On Nix List
      • International Trends In Regulation
      • Industry Response: Rise Arises
      • Local/State Fertilizer Restrictions
      • Vermiculite The Next Asbestos?
      • Multiple Chemical Sensitivity
      • Regulations: Packaging/Labeling
    • Market Size, Growth, And Composition
      • Supplies Sales At $4.9 Billion
        • Table Estimated U.S. Retail Sales Of Lawn And Garden Supplies By Product Segment, 1996-2000 (In Millions Of Dollars) (Dollars)
      • Sales Trends By Segment
      • Share By Segment
      • Share By Type
      • Weed/Feed Most Popular Fertilizer
      • Insecticides Most Popular Pesticide Type
      • Mulch Most Popular Growth Media
      • Supplies: Retail Share
    • Factors In Future Growth
      • Overview: A Mixed Picture
      • Climate Change Could Be Favorable
      • Extending The Season Into Fall
      • A Marketing-Driven Approach To Growth
      • Cleverly Blunting Negative Perceptions
      • Consolidation Favors Greater Marketing Efforts
      • Shift To Organic Solutions Would Be Positive
      • "Natural" Niches Could Expand
      • The Container Gardening Trend
    • Projected Market Growth
      • Fertilizers And Growth Media To Drive Growth
      • Forecast: Pesticides
      • $5.8 Billion By 2005
        • Table Projected Retail Sales Of Lawn And Garden Supplies By Product Segment, 2000-2005 (In Millions Of Dollars)
    • The Marketers
      • Concentration At The Top
      • Size And Types Of Marketers
      • From Specialists To Generalists
      • Scotts An Overwhelming Force In Supplies
      • Bayer-Pursell Arises To Challenge Scotts
      • Second-Tier Marketers
      • Significant Minors: Fertilizers
      • Significant Minors: Growth Media
      • Significant Minors: Pesticides
        • Table Selected List Of U.S. Lawn And Garden Supplies, 1998-2000: Part A (40 Marketers)
        • Table Selected List Of U.S. Lawn And Garden Supplies, 1998-2000: Part B
    • Brand Rankings: L&G Supplies
      • Perceived Brand Strengths
      • Evaluating Brand Ranking
      • Caveats
      • Brand Rank: Lawn Fertilizer
      • Brand Rank: Water-Soluble Plant Food
      • Brand Rank: Granular Plant Food
      • Brand Rank: Peat Moss
      • Brand Rank: Potting Soil
      • Brand Rank: Granular Insecticide
      • Brand Rank: Liquid Insecticide
      • Brand Rank: Liquid Herbicide
    • The Competitive Situation
      • Most Important Challenge: Branding
      • Scotts The "Brand Master"
      • Can Bayer-Pursell Take On Scotts?
      • Musical Chairs: Acquisition Activity
      • Global Chemical Consolidation
      • Competition: Fertilizers
      • Competition: Growth Media
      • Competition: Pesticides
      • Bayer's Hardball Tactics
      • Pesticides: Niche Competition
    • Competitive Profile: The Scotts Co.
      • Napoleonic L&G Ambitions
      • International Sales
      • Astonishing Dominance In U.S. Supplies
      • Record Sales In 2000
      • Six Marketing Groups
      • Sales Trends By Group
      • Scotts' Brands
      • The U.K. And Europe
      • Ortho And Roundup
      • Most Business Through Top Home Centers And Discounters
      • Brief History
      • A Series Of Strategic Acquisitions
      • Scotts' Major Move: The Miracle-Gro Merger
      • Miracle-Gro: The Magic Of The Hard Sell
      • Synergy: Product Strength And Marketing Chutzpah
      • A "Consumer-Pull" Marketing Approach
      • Targeting Users And Non-Users
      • James Hagedorn To Inherit The Throne
      • A Vast Extension Of The Miracle-Gro Franchise
      • Sold Off Pro Turf Business
      • Acquires Marketing Rights To Substral
      • Two Strategical Faux Pas: A Lawsuit
      • And a Product Recall
      • Shakeup In Distribution
      • Scotts And Its Debts
    • Competitive Profile: Bayer-Pursell
      • Pursell The World Leader In Time-Release Fertilizers
      • Pursell's Flagship Brand: Sta-Green With Polyon
      • Recent Brand Acquisitions
      • Thriving Private-Label Business
      • Organics In The Future?
      • Mineral-Based Growth Media
      • The Bayer-Pursell Alliance
      • Boxing With Scotts In Pesticides
      • Bayer Pulls The Rug Out With Di-Syston
      • Scotts Suffers a Hit
      • Pursell's Role
    • Second-Tier Supplies Marketers
      • United Industries/Spectrum Brands
      • Schultz Co.
      • Green Light Co.
      • Bonide Products
      • U.S. Home & Garden
      • Sun Gro Horticulture
      • Premier Horticulture
      • Southdown, Inc.
      • Lebanon Seaboard Corp.
      • Southern Importers, Inc.
      • Verdant Brands
      • Good Earth Organics/A.H. Hoffman
      • Central Garden & Pet
    • New Product Trends
      • Combo Products
      • Autumn Products
      • Trends In Fertilizer: Time-Release
      • More Spikes
      • Minor Fertilizer Niches: Dog Spots And Tea Bags
      • Trends In Potting Soil
      • Trends In Peat Moss
      • Trends In Mulch
      • Trends In Lawn Lime
      • Soil Amendment Trend: Lawn And Garden Supplements
      • Trends In Pesticides: Price And Convenience
      • Trends In "Preventers"
      • "Natural" Pesticides
      • High-Tech Pesticides
        • Table Selected New Product Introductions: Lawn And Garden Supplies, 1999-2000
    • Advertising And Promotion
      • Consumer Advertising Expenditures
      • Advertising Positioning: Performance The Primary Thematic
      • The Professional Theme
      • The Superior Theme
      • The Humor Theme
      • Celebrity Endorsements
      • Huckster Ads
      • The Convenience Theme
      • Typical Consumer Promotions
      • Educational, Charitable Promotions
      • Trade Advertising
    • Distribution And Retail
      • Distribution Patterns
      • Scotts Takes Direct Control
      • Shakeup At Central Garden & Pet
      • A Wide Range Of Retail Outlets
      • Mass Retailers Lead In Share
      • Home Centers Winning Vs. Discounters
      • Discounters Continue To Battle
      • Garden Centers/Nurseries In Trouble
      • Frank's Nursery & Crafts
      • Agway
      • Agway's Upscale Store: Cultivations
      • Other Upscaling Attempts
      • Garden Centers' Best Defense: Coop Buying Groups
      • Major L&G Buying Groups
    • The Consumer
      • Overview
      • Number Of Purchasers By Product Type
        • Table Number Of Purchasers Of Lawn And Garden Supplies By Product Type, 2000 (U.S. Adults)
      • Purchasing Patterns By Sex
      • Factors Favoring Supplies Purchasing: Overall
      • Factors Favoring Purchase: Weed/Feed Products
      • Plant Food
      • Flower Garden Fertilizer
      • Insecticide (Synthetic)
      • Lawn Fertilizer
      • Vegetable Garden Fertilizer
      • Compost
      • Herbicide (Synthetic)
      • Insecticide (Organic)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000 (U.S. Adults)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000: Part B (U.S. Adults)
        • Table Demographic Characteristics Favoring Purchasing Of Supplies: By Product Type, 2000: Part C (U.S. Adults)
  • Professional Lawncare Services
    • The Services
      • Category Definition
      • Focus: Professional Lawncare Services
      • The Standard Treatment Program
      • Synthetic Vs. Organic Programs
    • Government Regulation
      • Licensing Requirements
      • Disclosure Policies
      • State Notification Policies
      • The New York Neighbor Notification Law
      • Federal Pesticide Bans
      • State Pesticide Bans
      • Local/State Fertilizer Restrictions
    • Market Size, Growth, And Composition
      • 2000 Continues Strong Growth
        • Table U.S. Sales Of Professional Lawncare Services, 1996-2000 (Dollars) (In Millions Of Dollars)
      • Reasons For Growth Explosion
      • Reasons For Slight Slowdown
      • Testimonials To Record Growth
      • Most Sales In Standard Programs
      • Trend To Customized Ipm Programs
      • Residential Vs. Commercial Sales
      • Seasonality
      • Regionality
    • Factors In Future Growth
      • The More Money/Less Time Equation Is Positive
      • But What About The Downturn?
      • Strong Housing Market And Services
      • Appeal To Elite Is Positive
      • Almost Can'T Miss With Aging Boomers
      • Three Wild Cards
      • The Weather Could Upset Services
      • Dursban Ban Spells Temporary Trouble
      • Notifying Neighbors Can Be Costly
      • Will Regulation Violate Ipm?
      • The Shrug-Off Response
      • The Vitriolic Response
      • Looks Like a More Lenient Regime-For a While
      • Labor Shortage Reaches Crisis Proportions
      • Temp Workers Yes; Middle Managers No
      • How Will The Labor Situation Be Resolved?
      • Consolidation a Positive But Ancillary Factor
      • Consolidation Implications
    • Projected Category Growth
      • Services To Continue Double-Digit Growth
        • Table Projected Sales Of Professional Lawncare Services, 2000-2005 (Dollars)
      • Why The Rosy Prediction
    • The Marketers
      • Number Of Marketers
      • Size And Types Of Marketers
      • Trugreen-Chemlawn With Lion's Share
      • A Second Tier
      • Significant Minor Franchise Operators
        • Table Selected U.S. Marketers Of Professional Lawncare Services
    • The Competitive Situation
      • The Old Days: A Metro-Based "Mom And Pop" Affair
      • The New Days: Transformation Through Consolidation
      • Easy To Enter, Hard To Grow
      • Safe Expansion; Risky Expansion
      • Barefoot And The Risky Approach
      • Servicemaster Gobbles Up Successful Firms
      • Franchising The Safest Route To Expansion
      • Franchisee Benefits
      • Fees/Royalties a Small Price To Pay
      • Scotts Lawn Service The Exception
      • Lowballers And Higher Costs Leave Services Vulnerable
      • Education Is In Order
      • Consolidation Pressures Remain
      • Vertical Or Horizontal Integration?
    • Competitive Profile: Servicemaster Lp
      • From Servant To Master
      • Consumer/Commercial And Other Divisions
      • A Highly Unique Strategy
      • Rise To Dominance In Lawn Services
      • A More Recent Takeover Move
      • The Same White Knight: The Landcare Acquisition
      • Trugreen-Chemlawn: Overview
      • Trugreen's Recent Acquisitions
      • Has Servicemaster Bitten Off More Than It Can Chew?
      • Trugreen's Troubles
      • New Watchword: Integration
    • Competitive Profile: Weed Man/Turf Holdings, Inc.
      • Canada's Leading Firm Expanding To U.S.
      • The Time Is Right
      • A Well-Prepared Strategy
      • Industry Bigwigs Sign Up
      • Why They Are Joining Weed Man
      • Weed Man's Plan
      • A Confident Challenger
    • Competitive Profile: Lawn Doctor
      • No. 2 Service Firm
      • Franchise Fees
      • Standard Program
      • Customized Treatment Services
    • Competitive Profile: Terra Systems
      • Entrepreneur Swayed By Organic Approach
      • Savvy Salesman Achieves Success
      • The Crux Of The System
      • Higher Education, Better Service
      • A Harbinger Of Things To Come?
    • Advertising And Promotion
      • Low Advertising Expenditures
      • Tgcl And Lawn Doctor
      • Marketing Through Branding
      • Services Positioning
      • Services Promotion
      • Free Estimates, Discounts
    • The Consumer
      • Estimated Number Of Users
      • Factors Favoring Use: Lawn Maintenance And Garden Services
        • Table Demographic Characteristics Favoring Use Of Lawn Maintenance Services, 2000 (U.S. Adults)
  • Addresses Of Selected Marketers

Abstract

The $27 billion lawn and garden market has fallen off slightly from its above-inflation growth pace of the late 1990s. Yet this slowdown looks to be only temporary as American homeowners, now at a record number, settle into their newly acquired properties and baby boomers enter the peak years for gardening popularity. Covering the three primary L&G categories—outdoor equipment, supplies and professional lawn care services—this 2001 update of Packaged Facts' best-selling study of the U.S. lawn and garden market comprehensively analyzes the factors that promise to drive this market—including extremely favorable demographics, continued homeowner affluence and a new focus on push-marketing by the consolidating major players. Featuring numerous sales tables and definitive marketer lists, and containing profiles of industry leaders such as Deere, Toro, MTD, Echo, Ames, Fiskars, Scotts, Pursell-Bayer, and TruGreen-ChemLawn, this study thoroughly examines competitive and new product trends, evolving regulatory issues, the shifting retail environment, the emergence of e-commerce, advertising/promotion expenditures and positioning, and consumer attitudes and purchasing patterns. It is a must-read for anyone interested in the coming boom of the lawn and garden market.

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