The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition

Published: June 1, 2009 - 187 Pages

Table of Contents

  • Executive Summary
    • Report Scope
      • Report Methodology
      • Categories and Products
    • Market Size & Growth
      • Global Eyewear Retail Market Dims 3%
      • U.S. Retail Eyewear Market
      • Eyewear Sales by Product Category
    • Market Forecast
      • Global Market Growth at 1.4% Through 2013
      • U.S. Retail Eyewear Market
    • Competitive Landscape
      • Overview
      • Top Eyewear Companies Worldwide
      • Top U.S. Retail Eyewear Companies
    • Marketplace and Consumer Trends
      • Down Economy Means Thriftier Consumer
      • Consumers Not Vested in Eye Health
      • Managed Vision Care Influencing Purchases
      • Boomers Are Key Target Market
      • Kids' Eyewear Important Too
      • Company Ethics and Added Values Important to Consumers
      • Recessionary Slump in Travel Will Impact Travel Purchases
      • Global Warming Means the Sun Will Shine Even Stronger
      • Counterfeiting, a Dangerous Business
    • Innovation and Design Trends
      • Choice Enables Constant Consumer Evolution of Me
      • Designers, and Others, Seek Opportunity in Eyewear
      • Technological Innovation Spurs New Products
    • Marketing Outreach
      • Opportunities for Marketers to Engage Loyal Consumers
      • Integrate, Integrate, Integrate
      • Couponing Coming Back Strong Through Internet
      • Make Use of Alternative Medias
      • Behavioral Targeting in Diverse Consumer Market
      • Product Placement Opportunities Abound
      • Away from Fashion to Health and Beauty
      • Rental Therapy, not Retail Therapy
      • Word-of-Mouth: Added-Value for Marketers and Consumers
      • Personalization, Control, Choice and Flexibility
    • The Consumer
      • Prescription Eyewear Penetration Levels at 59%
      • Wal-Mart Stealing Penetration Share
        • Table Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)
      • Selected Demographic Profiles: Optometrist versus Wal-Mart
      • Prescription Eyeglasses: Changeable Tint on Upward Trend
        • Table Prescription Eyeglasses Penetration, 2003-2008 (%)
      • Prescription Contacts: Disposable Dominates
        • Table Prescription Contact Lenses Penetration, 2003-2008 (%)
      • Sunglasses: Women Slightly More Involved
        • Table Penetration of Men's and Women's Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
  • The Market
    • Report Scope
      • Report Methodology
      • Categories and Products
      • A Closer Look at Eyewear Products
      • A Brief History of Eyewear
      • Packaging and Labeling
      • Federal Regulations
        • Table Standards for Sunglass Blockage (%)
    • Market Size & Growth
      • Eyewear Not Insulated From Worldwide Economic Woes
      • Global Eyewear Retail Market Dims 3%
        • Table Global Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • U.S. Retail Eyewear Market
        • Table Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Eyewear Sales by Product Category
        • Table U.S. Retail Eyewear Market by Major Eyewear Type, 2004-2008 (in millions $)
      • U.S. Retail Eyewear Channel Sales
        • Table Total U.S. Retail Eyewear Store Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • U.S. Healthcare Specialist Eyewear Sales
        • Table Total U.S. Optometrist & Other Health Care Services Eyewear Sales and Year-over- Year Percentage Change, 2004-2008 (in millions $)
    • Market Forecast
      • Global Market Growth at 1.4% Through 2013
        • Table Global Retail Eyewear Market Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions $)
      • U.S. Retail Eyewear Market
        • Table Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2008-2013 (in millions $)
        • Table U.S. Retail Eyewear Market by Major Eyewear Type, 2008-2013 (in millions $)
  • Competitive Landscape
    • Overview
      • Top Eyewear Companies Worldwide
      • Vertical Integration & Consolidation
    • Competitor Profiles
      • Table De Rigo S.p.A.
      • Overview
      • Performance
        • Table DeRigo S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table De Rigo Brand Portfolio, 2009
      • Significant Events
    • Luxottica Group S.p.A.
      • Table Luxottica Group S.p.A.
      • Overview
      • Performance
        • Table Luxottica Group S.p.A. and Oakley, Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table Luxottica Group S.p.A. Brand Portfolio, 2009
      • Significant Events
    • Safilo Group S.p.A.
      • Table Safilo Group S.p.A.
      • Overview
      • Performance
        • Table Safilo Group S.p.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table Safilo Group S.p.A. Brand Portfolio, 2009
      • Significant Events
    • Bausch & Lomb, Inc.
      • Table Bausch & Lomb, Inc.
      • Overview
      • Performance
        • Table Bausch & Lomb Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
        • Table Bausch & Lomb Inc. Total Contact Lens Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table Bausch & Lomb Contact Lens Brand Portfolio, 2009
    • Essilor International
      • Table Essilor International
      • Overview
      • Performance
        • Table Essilor International S.A. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table Essilor International Brand Portfolio, 2009
    • Johnson & Johnson Vision Care
      • Table Johnson & Johnson Vision Care
      • Overview
      • Performance
        • Table Johnson & Johnson Vision Care Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
      • Brand Portfolio
        • Table Johnson & Johnson Vision Care Contact Lens Brand Portfolio
  • Marketplace and Consumer Trends
    • Down Economy Means Thriftier Consumer
      • Certain Demographics Stabilizing Market
      • Consumers Not Vested in Eye Health
      • Lasik Lagging in Poor Economy a Positive for Eyewear
      • High Cost of Employee Health Care Means Eyecare Plan Changes
      • Prescription Frames and Lenses Stable
      • Defined Contribution Plans May Be a Boon
      • Boomers Are Key Target Market
        • Table Projected U.S. Population, by Age Bracket, 2007-2020 (in thousands)
        • Table Eyewear Use by Older Americans, 2008 (index)
      • Kids' Eyewear May Need More Than a Fun License
      • Company Ethics and Added Values Important to Consumers
      • Recessionary Slump in Travel Will Impact Travel Purchases
      • Global Warming Means the Sun Will Shine Even Stronger
      • Counterfeiting, a Dangerous Business
  • Innovation and Design Trends
    • Choice Enables Constant Consumer Evolution of Me
      • Designers, and Others, Seek Opportunity in Eyewear
      • Technological Innovation Spurs New Products
  • Marketing Outreach
    • Opportunities for Marketers to Engage Loyal Consumers
      • Virtual Marketing Makes Most of Recession Dollars
      • Couponing Coming Back Strong Through Internet
      • Make Use of Alternative Medias
      • Behavioral Targeting in Diverse Consumer Market
      • Mobile Offering Sees Positive Response
      • Product Placement Opportunities Abound
      • Reliance on Sports Icons and Imagery
      • Good Causes a Good Draw
      • Appropriate and Authentic Celebrity Relationships
      • Away from Fashion and into Health and Beauty
      • Customer Service Benefits Become Important Again
      • Word-of-Mouth: Added-Value for Marketers and Consumers
      • Personalization, Control, Choice and Flexibility
  • The Consumer
    • Note on Simmons Market Research Bureau Consumer Data
      • Prescription Eyewear Penetration Levels at 59%
      • Wal-Mart Stealing Penetration Share
        • Table Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)
      • Consumer Demographics by Selected Retailer
        • Table Optometrist or Eye Doctor Shopper Demographic Characteristics, 2008 (index)
        • Table Wal-Mart Vision Center Shopper Demographic Characteristics, 2008 (index)
        • Table Other Retailers Shopper Demographic Characteristics, 2008 (index)
        • Table LensCrafters Shopper Demographic Characteristics, 2008 (index)
      • Prescription Eyeglasses: Changeable Tint on Upward Trend
        • Table Penetration of Prescription Eyeglasses, 2003-2008 (%)
        • Table Penetration of Prescription Eyeglasses (Bought in Past 12 Months), 2003-2008 (%)
      • Consumer Demographics by Eyeglass Type
        • Table Bifocal User Demographic Characteristics, 2008 (index)
        • Table Regular Eyeglass User Demographic Characteristics, 2008 (index)
        • Table Changeable Tint Users Demographic Characteristics, 2008 (index)
      • Prescription Contacts: Disposable Dominates
        • Table Penetration of Prescription Contact Lenses, 2003-2008 (%)
        • Table Penetration of Prescription Contact Lenses (Bought in Last 12 Months), 2003-2008 (%)
      • Consumer Demographics by Type of Contact Used
        • Table Disposable User Demographic Characteristics, 2008 (index)
        • Table Soft User Demographic Characteristics, 2008 (index)
        • Table Extended Wear User Demographic Characteristics, 2008 (index)
        • Table Colored or Tinted User Demographic Characteristics, 2008 (index)
        • Table Gas Permeable/Hard Wearer Demographic Characteristics, 2008 (index)
      • Sunglasses: Women Slightly More Involved
        • Table Penetration of Men's and Women's Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
        • Table Penetration of Women's Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)
        • Table Consumer Penetration of Men's Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)
      • Consumer Demographics of Sunglass Users
        • Table Sunglass User Demographic Characteristics, Men and Women, 2008 (index)
      • Consumer Agreement with Select Attitudinal Statements
        • Table Consumer Agreement with Selected Attitudinal Statements, 2008 (%)
        • Table Top Demographic Characteristics of Consumers Who Agree with the Statement: Style Glasses Is As Important As Function, 2008 (index)
        • Table Top Demographic Characteristics of Consumers Who Agree with the Statement: My Insurance Limits Choices I Can Make, 2008 (index)
        • Table Demographic Characteristics of Consumers Who Agree with the Statement: I am Buying Less Expensive Eyewear Because Of Economy, 2008 (index)
        • Table Demographic Characteristics of Consumers Who Agree with the Statement: Medical Innovations Are a Better Solution Than Glasses, 2008 (index)
    • Addresses of Selected Marketers

Abstract

In the past, the eyewear industry was more or less insulated from economic downturns, as eyewear was deemed a stable commodity product. That changed as eyewear grew into a fashion product and more prone to the whims of consumers and the ups and downs of economic markets. The big question is whether consumers will purchase fashionable brand name eyewear in the midst of an economic crisis as seemingly more pressing demands are at hand. Eyewear stores across the United States had already seen the effects of the economic downturn with many stores reporting significant drop offs in store traffic at the end of 2008. And by the end of first quarter 2009, some underperforming stores had been closed and manufacturing plants were idled.

Though the market for eyewear in the U.S. grew at an annual rate of eight percent between 2004 and 2008, growth in 2008 was much more subdued at less than four percent. For the eyewear industry, an ongoing consumer paradigm shift in attitudes towards more frugality and less conspicuous consumption means high-flying fashion brands may suffer at the expense of less expensive alternatives. But can the major marketers and retailers adapt?

The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition examines these questions and others by looking at the current market, trends, major brands, and consumer preferences. The report presents concise, thought provoking analyses of various aspects of the eyewear industry and provides a forecast for the market through 2013.

Read an excerpt from this report below.

Report Methodology

The information presented in this report was obtained from primary and secondary research. Primary research entailed on-site examination of eyewear products in retail stores and consultations with eyewear industry observers and executives. Secondary research involved canvassing information and articles appearing in financial, marketing, and trade publications, company literature, and independent research reports, plus reviews of websites, blogs and readers’ comments posted on these sites.

Other sources consulted for The U.S. Eyewear Market were the U.S. Census Bureau’s Economic Census (1997, 2002, and 2007), Annual Survey of Manufacturers, Advanced Monthly Sales for Retail and Foodservice and the Annual Retail Trade Survey. Other market data sources included the U.S. Bureau of Economic Analysis (BEA), the U.S. Bureau of Labor Statistics (BLS), and the U.S. International Trade Commission (USITC).

The analysis of consumer behavior and demographics is based on data from the Simmons Market Research Bureau (New York NY) Spring 2008 and Summer 2008 Study of Media and Markets, which is based on the responses of over 20,000 adults age 18 and over.

About the Author

Cogitamus Consulting is a branding and market research boutique in NYC that's all about hard work, imagination and common sense. Working with our clients, we custom tailor solutions and provide creative, thought-provoking analysis that address the most pertinent questions facing marketers, through general business consulting, white papers, and branded product concept and strategy development.


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