MarketLooks: The U.S. Market for Salted Snacks

Published: May 1, 2000 - 19 Pages

Table of Contents

  1. Market Size and Growth
  2. Market Definition
  3. Market Share
  4. Market Forecast
  5. Distribution
  6. Demographics
  7. Industry Structure
  8. Company Profiles


MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables for use in presentations and internal company reports.

Compiled From: "The U.S. Market for Salted Snacks"
Abstract from full report:

America's incurable penchant for salty, crunchy, nervous food has pushed the U.S. market for salted snacks to a record $15 billion at the millennium's end. Helped by hard sales and consumer data from Simmons and Information Resources Inc., this new Packaged Facts study provides a coherent view of the market as well as its individual segments: potato chips, tortilla chips, corn chips, pretzels, popcorn, snack nuts and extruded snacks. It explains not only what the industry does, but also how it works: how shelf life shapes the entire industry; how hundreds of smaller companies manage to thrive in a market dominated by Frito-Lay. This study profiles the giant companies and regional players.

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