Home Organization Products in the U.S.: Containers, Shelving, Cabinets, Drawers, Hanging Storage and Accessories

Published: December 1, 2008 - 152 Pages

Table of Contents

  • Executive Summary
    • Scope of the Report
      • Methodology
      • Market Definition
    • Market Size and Growth
      • Historical sales trends
        • Table U.S. Sales of Home Organization Products, 2003-2007
      • Market composition by product category
      • Factors Affecting Market Growth
        • Table Median square feet of floor area, new one family houses 1985-2007
        • Table Rooms in New One-Family Homes
    • Projected Market Growth
    • The Marketers
      • Fragmented Market
        • Table Leading Marketers, U.S. Home Organization Products 2007
      • Private Label & Store Brands Are Factors
      • Mergers, Acquisitions, Divestitures
    • Marketing and New Product Trends
      • Marketing practices and trends
      • Advertising and promotion practices and trends
      • Product Trends
    • Distribution and Sales
      • Distribution Channels
      • Market composition by retail channel
        • Table U.S. Sales of Home Organization Products, 2007
    • The Consumer
      • Consumers Want Quality, Performance and Closets
        • Table Most Important Factor When Purchasing Storage Products, 2008
        • Table Home Area Where Consumers Will Most Likely Use New Storage Containers, 2008
      • Consumers Likely To Buy Organization Products Despite Economy
      • Manufacturers Increasing Consumer Research Efforts
      • Listening to Women
      • Consumers Say They Want Green Products
      • Organization Calms Consumers
      • Consumer Attitudes About Neatness
      • Empty Nest Cluttered Nest
  • Market Size and Growth
    • Scope of the Report
      • Methodology
      • Market Definition
      • Historical sales trends
        • Table U.S. Sales of Home Organization Products, 2003-2007
        • Table U.S. Retail Sales of Housewares, 2007
      • Market composition by product category
      • Factors Affecting Market Growth
        • Table Michaels Stores Sales, 2003-2007
        • Table Percent of Home Ownership, 1990-2008
        • Table Annual Existing Home Sales, 2002-2008
        • Table Annual New Home Sales/Median Annual Sales Price 1995-2008
        • Table Annual Housing Starts - Single Family Homes, 2000-2008
        • Table Median square feet of floor area, new one family houses, 1985-2007
        • Table Rooms in New One-Family Homes, 2000 & 2007
        • Table U.S. Average Annual Consumer Expenditures, 2006
        • Table Annual Home Remodeling Expenditures, 1995-2008 ($ millions)
        • Table Home Improvement Products Sales, 2000 & 2007 ($ billions)
        • Table Personal Income and Its Disposition - 2000-2008 ($ billions)
        • Table Costco Fiscal Year Sales and Membership, 2002-2007
    • Projected Market Growth
  • The Marketers
    • Fragmented Market
      • Table Leading Marketers, U.S. Home Organization Products, 2007
      • Private Label & Store Brands Are Factors
      • Mergers, Acquisitions, Divestitures
    • Competitive Profiles - Key Players
      • Emerson Electric Co.
        • Table Emerson Electric Co.
        • Table Emerson Electric Sales, 2005-2007 - $ billions
        • Table Emerson Electric Sales Composition, 2007
        • Table Emerson Electric Home Organization Products
    • Sterilite
      • Table Sterilite
      • Table Sterilite Home Organization Products
    • Newell Rubbermaid Inc.
      • Table Newell Rubbermaid Inc.
      • Table Newell Rubbermaid's Sales 2003-2007
      • Table Newell Rubbermaid Sales Composition, 2007
      • Table Rubbermaid Home Organization Products
    • Home Products International
      • Table Home Products International
      • Table Home Products International Home Organization Products
    • California Closets
      • Table California Closets
      • Table California Closets Home Organization Products
    • Elfa
      • Table Elfa
      • Table Elfa Home Organization Products
    • Iris USA
      • Table Iris USA
      • Table Iris USA Home Organization Products
      • Gracious Living Industries
        • Table Gracious Living Home Organization Products
      • ITW Space Bag
      • Space Bag
        • Table ITW Space Bag Home Organization Products
      • Schulte Corporation
        • Table Schulte Products
      • Rev-A-Shelf LLC
        • Table Rev-A-Shelf Products
      • Myers Industries, Inc.
        • Table Myers Industries Sales By Business Segment, 2007
        • Table Myers Industries Products
      • Whitmor
        • Table Whitmor Home Organization Products
      • Closet Complete
        • Table Closet Complete Home Organization Products
      • John Louis Home
        • Table John Louis Home Organization Products
        • Table Sauder Woodworking Home Organization Products
      • Starone Plastic Corporation
        • Table Starone Home Organization Products
  • Marketing and New Product Trends
    • Marketing practices and trends
      • Advertising and promotion practices and trends
        • Table Feature Retail Circular Deals for Selected Home Organization Products
      • Product Trends
      • Select New Products 2007-2008
        • Table Selected Home Organization Product Introductions
  • Distribution and Sales
    • Distribution Channels
      • Market composition by retail channel
        • Table U.S. Sales of Home Organization Products, 2007
      • Key and Interesting Retailers
        • Table Target Sales Composition, 2007
  • The Consumer
    • Consumers Want Quality, Performance and Closets
      • Table Most Important Factor When Purchasing Storage Products, 2008
      • Table Home Area Where Consumers Will Most Likely Use New Storage Container 2008
      • Consumers Likely To Buy Organization Products Despite Economy
      • Manufacturers Increasing Consumer Research Efforts
      • Listening to Women
      • Consumers Say They Want Green Products
      • Organization Calms Consumers
      • Consumer Attitudes About Neatness
        • Table Consumer Attitudes on Neatness and Desire to Improve Home, 2008
      • Empty Nest Cluttered Nest
  • Addresses to Selected Marketers

Abstract

The market for home organization products in the United States has grown at a rapid pace over the last five years, exceeding the growth rate of most other housewares categories. Driving this growth has been American consumers’ penchant for purchasing a great deal of “stuff,” which has led to clutter-filled houses. And consumer clutter has led to the need for organization and storage in nearly every room of homes, including the garage (garage organization products are not covered in this report.)

While demand has been robust, the greatest impact on the market has been higher costs for raw materials, which have influenced the market structure as well as marketer strategies. The cost of plastic in particular has soared, forcing some companies to cease operations or exit product categories, and others to introduce non-plastic items such as soft-sided totes and containers.

The Home Organization Market in the U.S.: Containers, Shelving, Cabinets, Drawers, Hanging Storage and Accessories contains comprehensive data on the U.S. market for home organization products, including historical (2003-2007) and forecast (2007-2012) retail sales data. It examines the trends impacting the market, including the growth of niche items for specialty storage needs, the influence of design and color, and the rise of the kitchen and laundry room as the areas most needed to be organized after closets and garages.

The report also analyzes consumers’ desire and need to organize their homes, and examines reasons why this need will continue despite housing and economic troubles. The report looks at the dynamics specific to mass and specialty retailing - which is growing - who is performing best, what is selling through each channel. The report also provides profiles of leading players in each channel including Newell Rubbermaid, Sterilite, Iris USA, California Closets, Closetmaid, Home Products International, Emerson Electric, and Elfa, which is owned by the Container Store. New and interesting marketers are also discussed, including Rev-A-Shelf, ITW Space Bag, Whitmor, Sauder Woodworking, Starone Plastic and Muji.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed consultation with industry participants and on-site examination of retail venues. Secondary research entailed gathering data from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by Packaged Facts. Information on new product introductions is derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from secondary research and the Simmons Market Research Bureau.

How You Will Benefit from this Report

If you are in the home organization market or looking to enter, or if you’re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market for home organization products, as well as projected markets and trends through 2012.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for home organization products.
  • Advertising agencies to develop messages and images that compel consumers to purchase home organization products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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