The U.S. Market for Ice Cream and Related Frozen Desserts

Published: December 1, 2007 - 343 Pages

Table of Contents

  • Executive Summary
    • Scope and Methodology
      • Five Product Classifications
    • Size and Growth of the Market
      • Sales to Grow From $23.3 Billion to $27.6 Billion by 2012
        • Table U.S. Sales of Frozen Desserts, 2003-2012
      • Market Share by Product Category
        • Table Share of U.S. frozen desserts Sales by Category, 2007 (%)
      • More Than Half of Sales From Foodservice
        • Table U.S. Sales of frozen desserts by Channel, 2003-2007 (in million $)
      • Ice Cream Leads, But the Buzz Is in Frozen Yogurt
      • Growth of this Mature Market Is All About Dollar Sales
    • The Marketers
      • All Types of Marketers
      • A Changing World of Marketers
      • The Rise and Fall of CoolBrands
    • Sales Outlets
      • Scoop Shops Sell the Most Foodservice Frozen Desserts
      • Traditional Supermarkets Sell the Most Retail Frozen Desserts
    • The Consumer
      • How the Economy Impacts Frozen Dessert Purchases
      • Ice Cream Shoppers Seek Variety
      • Health and Wellness Revolution
      • Who Shops for frozen desserts at C-Stores?
      • Ice Cream is the Sacred Cow of Guilty Pleasures
      • Household Use of Frozen Dessert Products
    • New Product Trends
      • The Starbucks Effect
      • Focus on Health and Nutrition
      • Focusing on the Churn Rather than the Ingredients
      • Reviving Frozen Yogurt
      • Limited Edition Flavors Keep Consumers Interested
      • Licensing Programs Lend Branding Assistance
      • Globalization in the Freezer Case
      • And Then There's Organic and Fair Trade
  • Product and Package
    • Key Points
    • Scope of the Report
      • Definition of the Market
      • Products Outside of Scope
      • Product Breakouts
    • Category Classification
      • Table Frozen Dessert Product Definitions
      • Ice Cream
      • Frozen Yogurt
      • Sherbet/Sorbet/Water Ice
      • Frozen Novelties
    • Formulation Quality Classification
    • Form of Sale
      • Package Sizes and Shapes
      • Dairy Foods Provides Packaging Checklist
      • Clearly an Opportunity for Upscale Products
      • Natural Packaging Is a Growing Niche
      • Novelties Vary in Size and Form
      • Foodservice Sizes and Offerings
    • Hard-Frozen vs. Soft-Serve Classification
      • Table U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2006
    • Health and Wellness
      • No-Sugar-Added and Sugar-Free Claims
        • Table Legal Descriptors for the Fat and Calorie Content of Ice Cream
      • Natural and Organic
      • Antifreeze for Better Ice Cream
    • Non-Traditional Frozen Desserts
      • Non-Dairy Frozen Desserts
      • Soy Treats
    • Foodservice Descriptors
      • Variety of Venues
      • Offerings-a-Plenty
    • Frozen Dessert Manufacturing
      • A Brief Description
      • What's Overrun?
      • Frozen Dessert Manufacturing Plants
        • Table Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2006
      • Co-Packing is Big Business
      • Tagging and Tracking Products
    • Government Regulations
      • The Regulatory Environment
      • Labeling Overview
      • Flavor Labeling Categories
      • Labeling Nomenclature
      • Amending the Standards
      • Provide the Facts: Nutritional Information Musts
      • Health, Nutrient Content and Structure/Function Claims
      • Allergen Issues
      • Listeria Regulations
      • Are You Prepared for a Product Recall?
        • Table A Sampling of Recalls, 2003-2007
  • The Market
    • Key Points
    • Market Size
      • Total 2007 Sales Slightly More Than $23.3 Billion
        • Table Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
      • Category Overview: Ice Cream Leads, Followed by Frozen Novelties
        • Table U.S. Sales of Frozen Desserts by Category, 2003-2007 (in million $)
      • Ice Cream Accounts for Almost 60% of the Total Market
        • Table Share of U.S. Frozen Dessert Sales by Category, 2007 (%)
        • Table U.S. Sales Growth of Frozen Desserts by Category, 2003-2007 CAGR
      • Channel Overview: More Than Half of Sales From Foodservice
        • Table U.S. Sales of Frozen Desserts by Channel, 2003-2007 (in million $)
      • Retail Channel: Growth From Ice Cream and Frozen Novelties
        • Table U.S. Retail Sales of Frozen Desserts by Category, 2003-2007 (in million $)
        • Table Share of U.S. Retail Frozen Dessert Sales by Category, 2007 (%)
        • Table Superpremium Share of U.S. Retail Frozen Dessert Sales, 2007 (%)
        • Table Share of U.S. Retail Frozen Dessert Sales by Package Type, 2007 (%)
      • Foodservice Channel: Frozen Yogurt Booms
        • Table U.S. Foodservice Sales of Frozen Desserts by Category, 2003-2007 (in million $)
        • Table Share of U.S. Foodservice Frozen Dessert Sales by Category, 2007
      • Ice Cream Category: Soft-Serve Keeps Foodservice Sales High
        • Table U.S. Sales of Ice Cream by Channel, 2003-2007 (in million $)
        • Table Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Ice Cream Sales, 2007 (%)
        • Table U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2003-2007 (in million $)
        • Table Nutrient Content Claim vs. Regular Full-Fat: Share of U.S. Retail Ice Cream Sales, 2007 (%)
      • Frozen Yogurt Category: Foodservice Turning Around Decade-Old Decline
        • Table U.S. Sales of Frozen Yogurt by Channel, 2003-2007 (in million $)
        • Table Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen Yogurt Sales, 2007 (%)
      • Sherbet/Sorbet/Water Ice Category: Faring a Bit Better in Foodservice
        • Table U.S. Sales of Sherbet/Sorbet/Water Ice by Channel, 2003-2007 (in million $)
      • Frozen Novelty Category: Sales Get Closer to a 50/50 Channel Split
        • Table U.S. Sales of Frozen Novelties by Channel, 2003-2007 (in million $)
      • Sandwiches Have Greatest Share of Retail Novelty Sales
        • Table U.S. Retail Sales of Frozen Novelties by Form, 2003-2007 (in million $)
        • Table Share of U.S. Retail Frozen Novelty Sales by Form, 2007 (%)
        • Table U.S. Retail Sales of Branded vs. Private Label Frozen Desserts, 2003-2007 (in million $)
        • Table U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2007 (%)
      • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice
        • Table U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2007 (%)
        • Table U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label, 2007 (%)
        • Table U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs. Private Label, 2007 (%)
        • Table U.S. Retail Frozen Novelty Sales: Branded vs. Private Label, 2007 (%)
      • Regional Preferences for Different Frozen Dessert Products
        • Table U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2007 (index)
    • Factors to Market Growth
      • Factors Influencing This Mature Market
      • Consumers Often Ignore Price When Eating Out
      • The Starbucks Effect
      • Focus on Health and Nutrition
      • Innovative Marketers Will Experience Growth
      • Licensing Programs Lend Branding Assistance
      • Co-Branding Opportunities
      • Globalization and Regionalization in the Freezer Case
      • And Then There's Organic and Fair Trade
    • Projected Market Growth
      • Growth Is All About Dollar Sales
      • Sales Expected to Reach Almost $27.6 Billion by 2012
        • Table Projected Total U.S. Sales of Frozen Desserts, 2007-2012 (in million $)
      • Former Deadbeat Frozen Yogurt to Experience Greatest Growth
        • Table Projected U.S. Sales of Frozen Desserts by Category, 2007-2012 (in million $)
      • Foodservice Is Where the Growth Is
        • Table Projected U.S. Sales of Frozen Desserts by Channel, 2007-2012 (in million $)
      • Frozen Yogurt and Novelties Drive Retail Growth
        • Table Projected U.S. Retail Sales of Frozen Desserts by Category, 2007-2012 (in million $)
      • The Story Is the Same in Foodservice
        • Table Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2007-2012 (in million $)
  • The Marketers
    • Key Points
    • An Overview of the Marketers
      • Everybody Loves Selling Ice Cream
        • Table Select U.S. Frozen Dessert Marketers/Brands, 2007
      • Unilever and Nestlé Reign
      • The Competition Is On: Nestlé vs. Unilever
      • Giants in Retail and Foodservice
      • Seizing Overseas Opportunities
      • Targeting Ice Cream Pays Off
      • Regional and Local Marketers Have Strong Following
      • Local Player Caters to Hispanic Neighborhoods
      • Could a New Giant Be in the Making?
      • Foodservice Brands Get New Ownership
      • Friendly Finds a Friend in the Sunshine State
      • Growth Through Acquisition Is the Name of the Game for Some
      • A Regional Player to Keep an Eye On
      • Sometimes Too Many Acquisitions Is Not a Good Thing
      • Speaking of Co-Packing
    • Competitive Foodservice Overview
      • The Foodservice Frozen Dessert Marketplace
      • The Buzz on Scoop Shops
        • Table Top 25 Ice Cream Foodservice Names Entered on Yahoo! Search Engine
      • Shops Need a Gimmick to Expand
      • Dippin' Dots' Ambitions Are to Grow Number of Stores
      • Leading Fast-Food Operators Are Frozen Dessert Leaders
      • What Some of the Leaders Are Doing These Days
      • Milkshakes Are a Booming Foodservice Business
      • The Talk of the Town is Frozen Yogurt
      • Starbucks Invests in Pinkberry
      • Red Mango and YoCream Get Live and Active
      • Other Frozen Yogurt Players Popping Up Around the Country
      • TCBY Is Bigger and Better Than Ever
      • Yogen Früz Says Goodbye to CoolBrands, Hello to USA
      • Gelato Is an Up-and-Coming Trend
      • The Melting Together of an American and Italian Tradition
    • Competitive Retail Overview
      • Overview of Retail Frozen Dessert Marketers
        • Table Share of U.S. Frozen Dessert Retail Sales by Marketer, 2007
      • Top Retail Ice Cream Marketers
        • Table Share of U.S. Packaged Ice Cream Retail Sales by Marketer, 2007
      • Top Retail Ice Cream Brands
        • Table Share of U.S. Packaged Ice Cream Retail Sales by Brand, 2007
      • The Buzz on Retail Brands
        • Table Top 20 Retail Ice Cream Brands Entered on Yahoo! Search Engine
      • Top Retail Frozen Yogurt Marketers
        • Table Share of U.S. Packaged Frozen Retail Sales by Marketer, 2007
      • Top Retail Frozen Yogurt Brands
        • Table Share of U.S. Packaged Frozen Yogurt Retail Sales by Brand, 2007
      • Top Retail Sherbet/Sorbet/Water Ice Marketers
        • Table Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Marketer, 2007
      • Top Retail Sherbet/Sorbet/Water Ice Brands
        • Table Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Brand, 2007
      • Top Retail Frozen Novelty Marketers
        • Table Share of U.S. Frozen Novelty Retail Sales by Marketer, 2007
      • Top Retail Frozen Novelty Brands
        • Table Share of U.S. Frozen Novelty Retail Sales by Brand, 2007
    • Advertising and Promotion
      • Where Do Frozen Dessert Marketing Dollars Go?
      • Great Brands Get Marketed and Promoted
      • Driving Sales with Nascar
      • The Skinny Cow Is a Scrap Booker
      • Häagen-Dazs Tastes Upscale Success
      • Bruster's Scoops Up $1 Million Ice Cream Extravaganza
      • Cold Stone Puts the Heat On with Integrated Campaign
      • TV Is Where the Ice Cream Ad Spending Was in 2007
      • Accolades from the Dairy Industry
    • Competitive Profile: Baskin-Robbins (Dunkin' Brands)
      • Baskin Robbins and Dunkin Donuts Stay a Team
      • Remember When It Was Called 31 Flavors?
      • 2007 Welcomes the 31 Cent Night
      • Going Trans Fat Free
      • Baskin-Robbins' Scoop Fun Facts
    • Competitive Profile: Blue Bell Creameries
      • A Century-Old Company
      • A Flavorful Century in the Making
      • The Celebration Has Many Events
      • A Tell-All Book
      • Celebration Flavors
    • Competitive Profile: Brigham's
      • Brigham's Makes, Sells and Serves
      • Expanding Product Lines Through Acquisition
      • Brigham's Reversed the Curse
      • The Cursed Has Been Lifted
      • Red Sox Nation Gets Treated to Free Curse Reversed Ice Cream Bars
    • Competitive Profile: Carvel (Celebration Foods)
      • Carvel Corp. Becomes Celebrations Brands
      • The Scoop on Carvel
      • Maintaining Its Leadership Role
      • Winning Plant of the Year
      • More Construction Underway to Grow Celebration Foods
    • Competitive Profile: Cold Stone Creamery (Kahala­Cold Stone)
      • Becoming a Part of Kahala
      • Insight Via an Interview with the Associated Press
      • Let the Acquisitions Begin
      • The First Co-Branded Cold Stone Store Makes NYC Debut
    • Competitive Profile: CoolBrands International
      • What Happened to CoolBrands?
      • How the Company Came to Be CoolBrands
      • How It All Started to Fall Apart
      • Where Will CoolBrands Be in 2007?
      • Yogen Früz Says Goodbye to CoolBrands, Hello to USA
    • Competitive Profile: Dean Foods
      • How Dean Foods Came to Be
      • A Rough Time for Dean Foods
      • Dean's Frozen Desserts Business
      • Mayfield Dairy Is an Ice Cream Leader for Dean Foods
      • Michigan Says Farewell to a Tradition
    • Competitive Profile: Dippin' Dots
      • Company Overview
      • Cost of Dipping in Dots
      • With Manufacturing and Distribution, Temperature Is Key
      • Defending the Dippin' Dots Patent
      • Owner Opens Up Two Stores
      • Licensing the Moose Tracks Concept
      • Going Global with Alltech
    • Competitive Profile: Dreyer's Grand Ice Cream
      • Dreyer's Should Really Be Called Nestlé
      • But the Dreyer's Name Has a Rich History in the States
      • The Coming Together to Be One
      • Direct-Store-Delivery Program
      • Case Study on Dreyer's Scanning System
      • The Future of Light Ice Cream Is Slow Churned
      • Dibbing Into Indulgence with Snack Ice Cream
      • Bloomberg Names New York "The Big Pear" in Honor of Winning Flavor
      • Häagen-Dazs Spices Up the 10th Anniversary of Dulce de Leche
      • Expansion and Growth Plans
    • Competitive Profile: J&J Snack Foods
      • Moving Up in the Frozen Novelties Business
      • Adding Some of CoolBrands' Brands
      • Something for Man's Best Friend, Too
      • Making It onto Forbes "200 Best" List
    • Competitive Profile: HP Hood
      • In the Beginning
      • HP Hood LLC Forms in 2004
      • A Leader in Ice Cream and Other Frozen Desserts
      • Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
      • The Red Sox Connection
      • A Co-branding Deal with the Dough Boy
      • They Strike a Deal with Caribou, Too
      • Sweet Seats Contest in 2007
      • Hood Still Home Delivers
    • Competitive Profile: Maggie Moo's and Marble Slab Creamery (NexCen Brands)
      • New Owner of MaggieMoo's and Marble Slab
      • A Bit on Marble Slab and Maggie Moo's
      • MaggieMoo's Does a Cakewalk
      • New Line of Fruit Smoothies for the Health-Conscious Consumer
      • Maggie Throws a Birthday Party
      • It's Another Celebration: Cake Town
      • Marble Slab Kicks-Off Campaign with Indulgence and Diamonds
      • Marble Slab Creamery "Comes Home" for the Holidays
    • Competitive Profile: Perry's Ice Cream
      • The Perry Family
      • A Different Type of Diamond Anniversary
      • The New Two-Piece Package, a.k.a. Squround
      • Upstate New York Loves Ice Cream … and Ice Hockey
      • Perry's Gets Nutty About Its Ice Cream
      • Big Plans to Expand
    • Competitive Profile: Pinkberry
      • The Concept that's Causing Traffic Jams
      • Starbucks Investment Will Help Grow the Chain
      • Lawsuit Results in Pinkberry No Longer Calling Its Product Yogurt
    • Competitive Profile: Unilever Ice Cream
      • A Briefing on How Unilever Came to Be
      • How Unilever Is Structured
      • The Future Is for One Unilever
      • Good Humor-Breyers' Beginnings
      • Unilever Novelties Are Leaders All the Way a Round
      • Slow Down and Enjoy New Popsicle Slow Melt … Made with ISP
      • Ben and Jerry Team Up
      • The Ben & Jerry's Acquisition
      • Ben and Jerry Remain Involved, Along with Current CEO
      • The Scoop Shop Business
      • Ben & Jerry's Talks About Truth or Clone-Sequences
      • Dedicated to Fair Trade
      • Helping Rebuild New Orleans
      • Expanding Production to West Coast to Assist with Global Warming
      • Getting Wacky for a Day
    • Competitive Profile: Velvet Ice Cream
      • A Velvety Rich History
      • Ohio's Ice Cream Capital
      • Future Leader Is Honored
      • A True Ohio Connection
    • Competitive Profile: Wells' Dairy
      • It All Started with a Horse and Wagon
      • Changing of the Guard in October 2007
      • State-of-the-Art Facilities
  • Foodservice
    • Key Points
    • Foodservice Distribution
      • Frozen Dessert Distribution Varies by Type and Establishment
        • Table Top 10 U.S. Foodservice Distributors by Dollar Sales, 2006
      • Foodservice Leader Distributes Blue Bunny Products
      • Innovative Soft-Serve Dispenser Uses Jack & Jill
    • Foodservice Outlets
      • Scoop Shops Lead in Share of Sales
        • Table U.S. Frozen Dessert Foodservice Sales by Establishment Type, 2007 (%)
      • Scoop Shops
      • Restaurants
      • Sustainable Ice Cream Shop Established at Princeton University
  • Retail
    • Key Points
    • Retail Distribution
      • How Frozen Desserts Get to Retailers' Freezers
      • Direct Delivery Pros and Cons
      • Other Distribution Methods
      • Distribution Is Second Highest Cost Next to Production
      • Distribution Management: An Expert's Perspective
    • Retail Outlets
      • The General Retail Environment
      • The Frozen Dessert Retail Environment
        • Table U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by Retailer Type, 2007
      • Experts Explain What Is Wrong in the Supermarket Freezer Section
      • Retailers Support Frozen Dessert Promotions
    • The Leading Retailers
      • Table Top Five U.S. Supermarket Chains, by Dollar Sales and Number of Stores, 2007
      • Table Top Five U.S. Discount-Style Chains That Sell Food & Beverage Products, by Dollar Sales and Number of Stores, 2007
      • Changes in the Competitive Landscape
      • The Wal-Mart Factor
      • 7-Eleven Well-Positioned for C-Store Frozen Dessert Sales
    • Comparative Pricing
      • There's a Plethora of Products Out There
        • Table U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
      • Private Label Offers Price Breaks
        • Table Private Label vs. Branded Retail Price of 56-ounce Sqround Container of Ice Cream, 2007
        • Table Private Label vs. Branded Retail Price of Vanilla Ice Cream Sandwich Novelties, 2007
        • Table Private Label vs. Branded Retail Price of Ice Cream Stick Bar Novelties, 2007
      • The Club Store Price Advantage
      • Multi-Packs and Family-Size Products
        • Table Club Store vs. Supermarket Prices for Häagen-Dazs and Skinny Cow Brands, 2007
      • Home Delivery
  • The Consumer
    • Key Points
    • The Scoop on Today's Consumers
      • Customers Are "Anyone with a Mouth"
        • Table U.S. Total and Per Capita Production of Frozen Desserts, 1920-2006
      • The Economy and Its Impact on Consumer Confidence
      • Lower-Income Shoppers Have Many Unmet Needs
      • Get Inside the Shopper's Mind
      • Health and Wellness Revolution
      • Who Shops for Frozen Desserts at C-Stores?
      • Ice Cream Is a Mood Food
    • Simmons Consumer Survey
      • Household Use of Frozen Dessert Products
        • Table Percentage of U.S. Households That Use Frozen Desserts, by Product Type and Brand, 2005-2007
      • How Much Consumers Are Eating
        • Table Percentage of U.S. Households That Use Ice Cream/Sherbet by Quantity Consumed in the Past 30 Days, 2005-2007
        • Table Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days, 2005-2007
      • Regional Brands Dominate Certain Parts of the Country
        • Table Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
        • Table Percentage of U.S. Households That Use Ice Cream/Sherbet by Quantity Consumed in the Past 30 Days and Region, 2007
        • Table Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days and Region, 2007
      • Who Is Eating What Type of Frozen Desserts?
        • Table Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2007
        • Table Demographic Indicators and Resisters of Sherbet, Sorbet and Frozen Novelties, 2007
        • Table Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2007
  • New Product Trends
    • Key Points
    • The Trends
      • Frozen Desserts Know No Limits
      • Products for the Frozen Dessert Lover
      • All About Indulgence
      • Pop Open a Bottle
      • Formulating with Premium Chocolate
      • What Goes Best with Chocolate? Peanut Butter, of Course!
      • It's a Nutty Business Out There
      • The Squround Is the Package for the 21st Century
      • Better-For-You Products Improve, Growing the Category
      • Reward Healthy Lifestyles with Blue Bunny Treats
      • Everyone Gets Into a Modified Churn Process
      • Portion Control Helps Keep Consumption in Check
      • Co-branding Continues to Be Big Business
      • Novelties Must Be Novel to be Competitive
      • And Then There's Organic
      • The Better-for-You Bonanza
      • Frozen Yogurt Frenzy
      • Hispanic Flavors Showing Up in Ice Cream
      • Loading Up on Functional Ingredients
      • Authentic Italian Gelato Gets Clearly Packaged
      • Limited Edition Flavors
      • Holiday Flavors
      • Dibs and Kisses
      • Just What Is a Beadlet?
      • Better-for-You Options for Kids
      • The Non-Frozen Frozen Treat
      • Foodservice-Only Innovations
      • Frozen Buttered Popcorn, That's Right!
      • Eat Your Veggies for Dessert
      • Doughnut Maker Gets Scooping, Too
  • Selected Marketers

Abstract

The U.S. market for ice cream and related frozen desserts includes ice cream, frozen yogurt, sherbet, sorbet and water ice, as well as frozen novelties, which encompasses ice cream cakes, pies and rolls. This report focuses on the complete market—retail and foodservice. Intensely tracked for the past decade, Packaged Facts’ analyst estimates that the U.S. market for ice cream and related frozen desserts reached $23.3 billion in 2007, up 4.0% from $22.4 billion in 2006, and up 12.8% from almost $20.7 billion in 2003. Again, this includes both retail and foodservice, which is a place no other market research firm has ever gone. With foodservice venues carrying more than half of U.S. sales, this is a business segment that must be factored into the business plan of every company involved in the U.S. ice cream and related frozen dessert market. The numbers speak for themselves. The foodservice business reached $13.6 billion in 2007, with foodservice sales increasing, on average, 4.1% annually for the five-year period from 2003 to 2007. On the other hand, the retail business reached $9.7 billion in 2007, which is up 1.3% from 2006, according to Packaged Facts’ estimates. Retail growth is primarily attributed to frozen novelty sales. Where are these two markets going? Which products are driving growth? Who are the movers and shakers . . . and who and what products are down and out? Finally, have you heard that frozen yogurt is the latest trend? Packaged Facts predicted this back in 2003 . . . and that it would be 2007 that frozen yogurt’s reemergence would come. This report tells you so much . . .and so much more.

Report Methodology
The information in U.S. Market for Ice Cream and Related Frozen Desserts is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of many retail and foodservice venues. Company, distributor and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs as related to the “ice cream” market. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports. The analysis of consumer demographics was derived from spring 2007 Simmons Market Research Bureau data.

What You’ll Get in This Report
U.S. Market for Ice Cream and Related Frozen Desserts makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Ice Cream and Related Frozen Desserts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the frozen dessert market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen desserts, as well as projected markets and trends through 2012.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy ice cream and related frozen desserts.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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