The U.S. Market for Prepaid Cards with a Focus on Gift Cards

Published: December 1, 2007 - 195 Pages

Table of Contents

  • Executive Summary
    • Market Size and Growth
      • Gift Card Penalties and Fees
      • Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
      • Gift Card Projections from Packaged Facts
        • Table U.S. Gift Card Market Volume: Projections, 2006-2010
        • Table U.S. Gift Card Market Volume: Projections, 2006-2010
      • Gift Cards as a Preferred Gift
        • Table Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa) Gifts, 2006 (percent)
        • Table Annual Gift Expenditures Other Than on Winter Holidays, 2006 (percent)
        • Table Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
      • Competitor Profiles
      • Distribution and Sales
      • Case Studies
      • The Consumer: What the Data Show
        • Table Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
      • Accounting, Regulatory and Legal Issues
      • Demographics
      • Gift Cards Drive January Sales
  • Chapter Market Size and Growth - Highlights
  • Market Size and Growth
    • Report Methodology
      • Defining the Terms
      • Prepaid Debit Cards
      • Positive Market Drivers for Prepaid Cards
      • Cards By Type: Definitions
      • Prepaid Corporate Cards
      • Health Care Cards
      • Prepaid Market: Enormous Potential but Marketing and Profitability Challenges
      • Obstacles to Profits
        • Table Sample Revenue Profile for Prepaid Card Product Excluding Float (percent)
        • Table Consumer Fees: Prepaid Cards
      • Gift Cards: Small but Growing Share of Payment Market
      • Closed Loop Versus Open Loop Gift Cards
      • Advantages of Gift Cards
      • Consumer Demand
      • Bank Distribution Channel
      • BIN Sponsorships
      • Counter-Sold Cards Have Edge as Last-Minute Gifts
      • Gift Card Penalties and Fees
    • Market Size & Growth Forecast
      • Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
      • Gift Card Projections from Packaged Facts
        • Table U.S. Gift Card Market Volume: Projections, 2006-2010
        • Table U.S. Gift Card Market Volume: Projections, 2006-2010
      • Gift Cards as a Preferred Gift
        • Table Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa) Gifts, 2006 (percent)
        • Table Annual Gift Expenditures Other Than on Winter Holidays, 2006 (percent)
        • Table Percentage of Annual Gift Spending for Winter Holiday Gifts, 2006 (percent)
        • Table Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
        • Table Annual Percentage of Total Gift Spending for Prepaid Gift Cards Among Adults Purchasing Some Prepaid Gift Cards (dollars and percent)
        • Table Recipients of Prepaid Gift Cards Purchased During Last 12 Months Among Adults Purchasing Some Prepaid Gift Cards (number and percent)
        • Table Anticipated Prepaid Gift Card Expenditures in the Upcoming 12 Months Among Adults Purchasing Some Prepaid Gift Cards (number and percent)
    • Global Perspective
      • Introduction
      • Canada
        • Table Canadian Stores Offering Gift Cards: By Trade Group, 2003-2005 (percent)
      • Europe
      • Miscellaneous Applications in Europe
      • Secure Transactions on Internet
      • Asia
      • South Africa
      • Latin America
      • Australia
      • Microsoft Prepaid Computers in Emerging Markets
  • Chapter Competitive Profiles - Highlights
  • Competitive Profiles
    • Competitor Profiles
      • American Express
      • Discover Financial Services Distribution Agreements
      • MasterCard
      • Small-Business Promotion
      • Visa
      • Blackhawk Network
      • Coinstar
      • GreenDot
      • NetSpend
  • Chapter Marketing & New Product Trends - Highlights
  • Marketing and New Product Trends
    • Introduction
      • Payroll Cards
      • Payroll Alternative
      • Employee Incentives
        • Table Most Popular Merchandise Award Options: Consumer/User Promotions 2005 (percent)
        • Table Most Popular Merchandise Award Options: Dealer Incentives 2005 (percent)
        • Table Most Popular Merchandise Award Options: Sales Incentives 2005 (percent)
        • Table Most Popular Merchandise Award Options: Non-Sales Employee Awards 2005 (percent)
      • Marketing Rebates
      • Prepaid Cards for Payments of Small Sums
      • Paying Suppliers
      • Paying Winners
      • Employer Health Incentives
      • Health Care Cards
      • Rewarding Research Moderators
      • Taxi Rides
      • Promotional Prizes
      • Lottery Prizes
      • Fundraising and Charitable Applications
      • Travelers Cards
      • Insurance Claims
      • Government Benefits Programs
      • Gun Redemption Incentive
      • Child Support Payments
      • Emergency Relief
      • Customer Refunds
      • AT&T Phone Services to U.S. Military
      • Sending Money Abroad
      • Visa Contactless Prepaid Cards
      • Celebrity Cards
      • Teacher Gift Cards
      • Airline Gift Cards
      • College Branded Gift Cards
      • Community Gift Cards
      • Consumer Rewards and Prizes
      • Attractive Card Designs and Personalization
      • Websites for Exchange of Cards
  • Chapter Distribution and Sales - Highlights
  • Distribution and Sales
    • Introduction
      • Kiosks
      • Online, Internet, E-commerce
      • Mall-Wide Gift Cards
      • Restaurants/Coffee Shops
      • Supermarkets, C-Stores, Gasoline Outlets
      • Service Firms
      • Association Branding
      • Mobile Phones/Telecom
      • Small Businesses and Customization
      • Airlines/Travel
      • University Campuses
      • Case Studies
  • Chapter The Consumer - Highlights
  • The Consumer
    • What the Data Show
      • National Retail Federation Looks Ahead to Winter Holidays
        • Table Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
        • Table Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
        • Table Types of Winter Holiday Gifts Respondents Prefer to Receive, 2002-2007 (percent)
      • National Retail Federation's Post Holiday Findings
        • Table Holiday Gift Card Sales: By Gender, 2006 (dollar, number and percent)
        • Table Holiday Gift Card Sales: By Age, 2006 (dollar, number and percent)
        • Table Holiday Gift Card Sales: By Income, 2006 (dollar, number and percent)
        • Table Holiday Gift Card Sales: By Region, 2006 (dollar, number and percent)
        • Table Types of Holiday Gift Cards Purchased: By Gender, 2006 (percent)
        • Table Types of Holiday Gift Cards Purchased: By Age, 2006 (percent)
        • Table Types of Holiday Gift Cards Purchased: By Income, 2006 (percent)
        • Table Types of Holiday Gift Cards Purchased: By Region, 2006 (percent)
        • Table Where Holiday Gift Cards Purchased 2006: By Gender (percent)
        • Table Where Holiday Gift Cards Purchased: By Age, 2006 (percent)
        • Table Where Holiday Gift Cards Purchased: By Income, 2006 (percent)
        • Table Where Holiday Gift Cards Purchased: By Region, 2007 (percent)
      • Receiving Gift Cards
        • Table Number of Gift Cards Received During Holiday Season: By Gender, 2006 (number and percent)
        • Table Number of Gift Cards Received During Holiday Season: By Age, 2006 (number and percent)
        • Table Number of Gift Cards Received During Holiday Season: By Income, 2006 (number and percent)
        • Table Number of Gift Cards Received During Holiday Season: By Region, 2006 (number and percent)
        • Table Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Gender, 2006 (percent)
        • Table Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Age, 2006 (percent)
        • Table Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Income, 2006 (percent)
        • Table Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Region, 2006 (percent)
        • Table Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Gender, 2006 (percent)
        • Table Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Age, 2006 (percent)
        • Table Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Income, 2006 (percent)
        • Table Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Region, 2006 (percent)
      • Other Holidays
        • Table Gifts Planned for Valentine's Day: By Gender, 2007 (percent)
        • Table Gifts Planned for Valentine's Day: By Gender, 2006 (percent)
        • Table Gifts Planned for Valentine's Day: By Age, 2007 (percent)
        • Table Gifts Planned for Valentine's Day: By Income, 2007 (percent)
        • Table Gifts Planned for Valentine's Day: By Region, 2007 (percent)
        • Table Gifts Planned for Graduation: By Gender, 2007 (percent)
        • Table Gifts Planned for Graduation: By Age, 2007 (percent)
        • Table Gifts Planned for Graduation: By Income, 2007 (percent)
        • Table Gifts Planned for Graduation: By Region, 2007 (percent)
        • Table Gifts Planned for Father's Day: 2007 (percent)
  • Chapter Accounting, Regulatory and Legal Issues - Highlights
  • Accounting, Regulatory and Legal Issues
    • Accounting Aspects of Gift Cards
      • Overview of Escheatment Regulations on Unspent Gift Cards
      • Office of Thrift Supervision
      • Office of the Comptroller of the Currency
      • Simon Property Case
      • State-by-State Legislation and Judicial Decisions
      • Antifraud Developments
      • Consumer Awareness
      • Full Disclosure to Consumers
      • Federal Reserve Payroll Ruling
      • Federal Communications Commission
      • Stored Value Gift Card Patent Claim
  • Chapter Trends and Opportunities - Highlights
  • Trends and Opportunities
    • Innovative Applications
      • Prepaid Opportunities
      • Technical Opportunities
      • Profitability Challenges
      • Effective Packaging Sells
      • Customized and Holiday Designs
      • Demographics
      • Children
      • Teens
      • Gift Cards Drive January Sales
      • Gift Cards May Become the New Fruitcake
      • Year-end Holiday Season
      • Lengthening the Holiday Shopping Season
      • Online Shopping
  • Addresses of Selected Marketers

Abstract

The U.S. Market for Prepaid Cards with a Focus on Gift Cards updates Packaged Facts’ 2006 groundbreaking study on gift cards.

Within the context of the U.S. prepaid card market, the report explores the drivers, trends and legal landscape of the gift card market, a market Packaged Facts expects to post continued growth of about 5% annually through 2012. The report also provides a cursory examination of what is happening in international markets.

Report Methodology:
The report’s data are based on primary research, including interviews with industry participants, and secondary research including articles appearing in financial, marketing and trade publications, government business and financial regulatory agencies’ data, company literature, independent financial reports and product advertising. Statistics on market revenues are based on an evaluation of all available information on market sales and trends, including data for publicly traded companies from SEC filings; and trends and figures reported by the trade press and federal regulatory reports and white papers.

What You’ll Get in this Report:
Purchasers of The U.S. Market for Prepaid Cards with a Focus on Gift Cards will come away with a thorough grasp of the gift card market in terms of both consumer behavior and industry trends.

It is a comprehensive treatment of the market’s size and composition, market growth projections through 2012, and both positive and negative factors that will drive this growth. Chapters on marketing, product development and distribution/sales are coupled with in-depth coverage of specific products and case studies of key players in the industry. Identification of demographic segments and relevant buying behavior present a different perspective on the industry, identifying and illustrating consumer attitudes and buying behaviors. The report concludes with consideration of trends and opportunities that will further shape the industry over a period of several years.


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