Pet Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition

Published: April 23, 2020 - 70 Pages

Table of Contents

  • Executive Summary
    • Scope and Methodology
      • Scope of Report
      • Methodology
    • The Market
      • Impact of Coronavirus Pandemic
      • Reptile Product Sales at $495 Million in 2019
      • Food Accounts for 33% of Market
      • "Other Pet" Owners Purchase Supplies at Pet Specialty Chains, Online
    • Market Drivers
      • A Solid Market Footing, Pandemic Notwithstanding
      • Interest in Reptiles Has Grown in Past Decade
      • Younger Generations Driving Reptile Product Sales
      • Long-Term Ownership Common in "Other Pet" Market
      • Costs of New Reptile Ownership Reasonable
      • Most Reptile Owners Prepare for Ownership
      • Pets as Family Trend Going Strong in "Other Pet" Market
    • The Marketers
      • Market Leaders
      • Private-Label Sales Robust in Reptile Market
      • Connecting with Customers Online
    • Product Trends
      • Introduction
      • Food
      • Enclosures and Accessories
    • The Consumer
      • Long-Term Reptile Ownership Trends
      • Types of Reptiles Owned
      • Households with Children
      • Many Reptile Owners Keep More Than One Reptile
    • Market Opportunities
      • Reptiles as Family
        • Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," 2020 (percent of pet owners)
      • Reptile Owners Online
      • The Kid Catalyst
      • Long-Term Reptile Ownership
      • Private-Label Possibilities
      • The Reasonable Cost of Reptile Ownership
      • Live Foods and Natural Packaged Foods
  • Reptile Market Trends
    • Chapter Highlights
    • The Market
      • Impact of Coronavirus Pandemic
        • Table Great Recession Perspective on Potential Coronavirus Impacts: Pet Ownership Rates by Type, 2006-2013 (percent of U.S. Households)
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011- 2017 (percent)
      • Reptile Product Sales at $495 Million in 2019
        • Table U.S. Retail Sales of Reptile Products, 2014 vs. 2019 vs. 2024 (in millions of dollars)
      • Food Accounts for 33% of Market
        • Table Reptile Product Sales by Segment, 2019 (in millions of dollars)
      • "Other Pet" Owners Purchase Supplies at Pet Specialty Chains, Online
        • Table Select Channels Where Pet Supplies Were Purchased in the Past Three Months, 2020 (percent of "other pet" owners)
        • Table Frequency of Pet Supplies Purchases, Brick-and-Mortar vs. Online, 2020 (percent of "other pet" owners who shop brick-and-mortar and/or online)
        • Table Amount Spent in Past 12 Months on Reptiles and Reptile Food and Supplies, 2020 (percent of reptile owners)
    • Market Drivers
      • A Solid Market Footing, Pandemic Notwithstanding
      • Interest in Reptiles Has Grown in Past Decade
      • Younger Generations Driving Reptile Product Sales
        • Table Ownership Levels of Pets Other Than Dogs and Cats by Type of Pet and Generational Cohort, 2020 (percent and index of pet owners)
      • Long-Term Ownership Common in "Other Pet" Market
      • Costs of New Reptile Ownership Reasonable
      • Most Reptile Owners Prepare for Ownership
        • Table Most Important Sources of Information on Pet Care, 2020 (percent of pet owners)
      • Other Pet Acquisition Mostly a Planned Venture
      • Reptiles Have Positive Impact in Classroom
      • CDC Urges Owners to Handle Reptiles with Care
      • Pets as Family Trend Going Strong in "Other Pet" Market
        • Table Level of Agreement with Statement: "I consider my dogs/cats/other pets to be part of the family," 2020 (percent of pet owners)
      • Legislating Reptile Ownership
    • The Marketers
      • Market Leaders
      • Private-Label Sales Robust in Reptile Market
      • Connecting with Customers Online
    • Product Trends
      • Introduction
      • Food
      • Enclosures and Accessories
    • The Consumer
      • Note on Data Sources
      • Long-Term Reptile Ownership Trends
        • Table Reptile Ownership Trends, 2014-2019 (percent and number of households in thousands)
      • Types of Reptiles Owned
      • Opportunity: Households with Children
        • Table Key Demographics for Reptile Ownership, 2019 (number of households, percent, &index)
      • Opportunity: Households with Girls and Older Boys
      • Many Reptile Owners Keep More Than One Reptile
        • Table Reptile Ownership by Number of Animals, 2019 (number of households and percent)
      • Most Reptile Owners Also Own Other Animals

Abstract

Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition

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Dogs and cats are the hands-down furry darlings of the U.S. pet market. But the reptile business has advanced as well over the past decade, spurred by a growing interest in these “mini dinosaurs.” Like dog and cat owners, reptile owners have strong ties to their pets. In Packaged Facts’ February/March 2020 survey, 85% of “other pet” owners, including reptile owners, consider their pets to be part of the family. Reptile ownership also synchs with demographic shifts including the advancement of Millennial and urban households in that the smaller pets are ideal for tighter spaces. Equally important—and all the more so given the impact of the coronavirus pandemic—reptiles are affordable compared with dogs or cats, with most reptile owners view their reptile setups as a reasonable expense. Pandemic notwithstanding, the reptile business may therefore be poised for growth, both because of the heightened levels of comfort and affection pet owners are finding in their pets due to social distancing and being home bound, and because children—who during the stay-at-home period need more than ever to be entertained—are a key factor to the household ownership of reptiles. The “reptiles as family” trend further suggests new opportunities for premiumization along the lines of supplies ever more reminiscent of what a reptile would experience in the wild.

This completely revised edition of Packaged Facts’ Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition analyzes the U.S. retail market for food and non-food supplies for pet reptiles including snakes, lizards, turtles, and amphibians such as frogs, tracking sales through all retail channels including online sales. Taking into account the expected impact of COVID-19, Packaged Facts forecasts that sales of reptile products will grow from $495 million in 2019 to reach between $550 million and $650 million by 2024.

Reptile Products: U.S. Pet Market Trends and Opportunities, 2nd Edition provides detailed analysis of the factors that have driven the reptile market up to this point, including ownership among younger generations and households with children, and presents a forward-looking perspective on how and why this market may change in the coming years. The report covers historical and projected retail sales estimates from 2014 through 2024, competitive strategies including the part played by private label products, and trends in new product development. It also examines retail trends including the impact of the e-commerce boom contrasted with the importance of pet specialty retailers in this market, as well as online marketing and social media efforts. Featuring exclusive data from Packaged Facts’ Survey of Pet Owners, the report examines reptile ownership levels and purchasing trends, as well as reptile owner psychographic data. The report also features Simmons consumer survey data that provides demographic profiles and ownership trends.


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