Eating Trends: Restaurant Use

Published: November 12, 2019 - 83 Pages

Table of Contents

  • INTRODUCTION: SCOPE AND METHODOLOGY
  • Overview
    • RESTAURANT USAGE RATES
      • Table Percent of Adults Who Eat at Restaurants: Fast-Food vs. Full-Service, 2009-2019
    • RESTAURANT SPENDING
      • Table Percent of Adults Using Restaurants in Last 30 Days, 2014-2019
      • Table Spending Levels at Fast-Food Restaurants in Last 30 Days, 2014-2019 (percent of adults)
      • Table Spending Levels at Full-Service Restaurants in Last 30 Days, 2014-2019 (percent of adults)
    • RESTAURANT USE FOR BREAKFAST
      • Table Percent of Adults Who Use Restaurants for Breakfast: Fast-Food vs. Full-Service, 2009-2019
    • RESTAURANT USE FOR LUNCH
      • Table Percent of Adults Using Restaurants for Lunch, 2009-2019
    • RESTAURANT USE FOR DINNER
      • Table Percent of Adults Using Restaurants for Dinner, 2009-2019
    • RESTAURANT USE FOR BETWEEN-MEAL SNACKS
      • Table Percent of Adults Using Restaurants for Snacks, 2009-2019
    • RESTAURANT USE PATTERNS: FREQUENCY AND WITH WHOM
      • Table Number of Times Restaurants Used Per Month: Fast-Food vs. Full-Service, 2014-2019 (percent of adults)
      • Table Using Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
      • Table Using Fast-Food Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
      • Table Using Full-Service Restaurants: Alone vs. With Others, 2009-2019 (percent of adults)
    • USE OF RESTAURANT COUPONS
      • Table Household Use of Restaurant Coupons, 2009-2019 (percent)
    • USE OF RESTAURANT GIFT CARDS
      • Table Use of Restaurant/Coffee Shop Gift Cards in Last 12 Months, 2011-2019
    • USAGE TRENDS FOR LEADING RESTAURANT CHAINS
      • Table Top Fast-Food or Full-Service Chain Restaurants, 2019 (in thousands of adults)
      • Table Top Gainers in Consumer Base Among Fast-Food or Full-Service Chain Restaurants, 2009 vs. 2019 (in thousands of adults)
  • Fast-Food Restaurants
    • Fast Food Consumer Trends
      • Table Fast-Food Restaurant Customer Base: By Type of Food, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Beef/Burger/BBQ Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Chicken Chain Restaurants, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Coffee/Bakery Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading International Fast-Food (Mexican, Tex-Mex, or Asian) Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Pizza/Pasta Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Fast-Food Sub/Sandwich Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Basse for Leading Fast-Food Seafood Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Customer Base for Leading Ice Cream, Frozen Yogurt, Smoothie, and Juice Restaurant Chains, 2019 (in thousands and percent of adults)
  • Full-Service Restaurants
    • Consumer Trends and Full-Service Restaurants
      • Table Customer Base for Leading Full-Service Restaurant Chains, 2019 (in thousands and percent of adults)
      • Table Top 10 Full-Service Restaurant Chains: Numbers of Visits in Last 30 Days, 2019 (percent of adults)

Abstract

Eating Trends: Restaurant Use

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This Eating Trends report provides a topline data overview of continuity and changes in U.S. adult (age 18+) use of restaurants, with a focus on fast-food (limited-service) and full-service (sit-down table service) chain restaurants.

The purchasing, demographic, and psychographic data presented draw on the MRI-Simmons national consumer survey series,primarily referencing the Spring 2019 survey release, but also providing historical perspective through selected data back through Spring 2009.

Covered in the report are the following topics:

  • Data pertaining to select top 100+ fast-food and full-service restaurant chains, including Starbucks, McDonalds, Burger King, Taco Bell, Chick-Fil-A, Subway, Applebee’s, Pizza Hut, Olive Garden, IHOP, and Popeyes, among others
  • Analysis of consumer use of fast-food and full-service restaurants
  • Spending and expenditure by U.S. adults at restaurants
  • Frequency eating food from restaurants
  • Demographic analysis of consumers more likely than average to be patrons of specific restaurants and to purchase specific types of food
  • Eating tendencies alone and with others
  • Use of restaurant coupons
  • Use of restaurant or coffeehouse gift cards
  • Restaurant mealtime trends—breakfast, lunch, dinner, snacks
  • Breakout of fast-food restaurants by type of food or beverage—beef, barbecue, burgers, chicken, coffee, Tex-Mex, pizza, pasta, subs, ice cream, frozen yogurt, smoothies, seafood, and more


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