Salad Dressings in the U.S.

Published: August 1, 2006 - 110 Pages

Table of Contents

  • Executive Summary
    • Scope of the Report
      • Report Methodology
    • Market Size and Growth
      • Table IRI-Tracked Sales of Salad Dressing, 2001-2005 (in million $)
      • Trying to Regain Ground
      • Market Drivers
      • An Experimental Consumer
    • Market Projections
    • Marketers
      • Top Marketers
        • Table IRI-Tracked Sales of Top Salad Dressing Marketers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Sales of Top Salad Dressing Brands, 2001-2005 (in million $)
    • Marketing Dynamics
      • Marketing Initiatives
      • New Product Introductions
        • Table Top Marketers Based on the Number of Brands Introduced, January 2005-June 2006
        • Table Top Marketers Based on the Number of SKUs Introduced, January 2005-June 2006
    • Consumers
      • Dry Mix Salad Dressing
      • Prepared Salad Dressing
    • Trends
      • Obesity: A Growing Concern
      • Organic Food Gains Ground
      • Flavors: Key to Salad Dressing
      • Ethnic Flavors Influence New Age Salad Dressing
      • Americans say Yes to `No Trans-Fats'
      • However, Some Fats Are Good
      • A Dash of Olive Oil in Salad Dressings
      • Upscale: The Most Popular Package Tag
      • U.S. Goes Natural
  • The Market
    • Scope of the Report
      • Report Methodology
    • Market Size and Growth
      • Diets Take a Bite Out of Dressing Sales
      • Rising Produce Prices Don't Help, Either
        • Table IRI-Tracked Sales of Salad Dressing, 2001-2005 (in million $)
      • Trying to Regain Ground
      • Market Composition
      • Fresh Is In
      • Refrigerated Salad Dressing
      • Salad Dressing Mixes
      • Shelf Stable Salad Dressings
      • Market Drivers
    • Market Projections
  • The Marketers
    • Overview
      • Top Marketers
      • Performance Analysis
        • Table IRI-Tracked Sales of Top Salad Dressing Marketers, 2001-2005 (in million $)
      • Top Brands
        • Table IRI-Tracked Sales of Top Salad Dressing Brands, 2001-2005 (in million $)
    • Salad Dressing Mixes
      • Table IRI-Tracked Sales of Top Salad Dressing Mixes, Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Sales of Top Salad Dressing Mixes, Brands, 2001-2005 (in million $)
    • Shelf Stable Salad Dressing
      • Table IRI-Tracked Sales of Top Shelf Stable Salad Dressing, Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Sales of Top Shelf Stable Salad Dressing, Brands, 2001-2005 (in million $)
    • Refrigerated Salad Dressing
      • Table IRI-Tracked Sales of Top Refrigerated Salad Dressing Marketers, 2001-2005 (in million $)
      • Table IRI-Tracked Sales of Top Refrigerated Salad Dressing, Brands, 2001-2005 (in million $)
    • Company Briefs
      • Kraft Foods, Inc.
        • Table Kraft Foods, Inc. Top Salad Dressing Brands
      • Unilever Bestfoods North America
        • Table Unilever Salad Dressing Brands
      • The Clorox Company
        • Table The Clorox Company Top Salad Dressing Brands
      • Ken's Foods, Inc.
      • Newman's Own, Inc.
        • Table The Newman's Own, Inc. Top Salad Dressing Brands
      • T. Marzetti Company
        • Table T. Marzetti Company Top Salad Dressing Brands
  • Marketing Dynamics
    • New Product Introductions
      • Unilever Introduces the Highest Number of Brands
        • Table Top Marketers Based on the Number of Brands Introduced, January 2005-June 2006
      • Lancaster Colony Launches Highest Number of SKUs
        • Table Top Marketers Based on the Number of SKUs Introduced, January 2005-June 2006
      • New Product Introductions by Package Tag
        • Table Salad Dressing's New Product Selling Points, by Select Package Tags, January 2005-June 2006
        • Table Selected Salad Dressing Brand Introductions with `Upscale' Package Tag
        • Table Selected Salad Dressing Brand Introductions with "Natural" Package Tag
        • Table Selected Salad Dressing Brand Introductions with "No Preservatives" Package Tag
      • New Product Introductions by Flavor
        • Table Salad Dressing's New Product Selling Points, by Select Flavors, January 2005-June 2006
        • Table Select Salad Dressing Brand Introductions that are "Blends"
        • Table Select Salad Dressing Brand Introductions with "Balsamic"
        • Table Select Salad Dressing Brand Introductions with "Ginger"
        • Table Select Salad Dressing Brand Introductions with "Garlic"
  • The Consumer
    • Simmons Survey
      • Dry Mix Salad Dressing
      • Prepared Salad Dressing
      • Dry Mix Salad Dressing Popular Among Large Households
      • 83% of Consumers Use Prepared Salad Dressing
        • Table The Dry Salad Mix vs. the Prepared Salad Mix Consumer, 2005
    • Dry Mix Salad Dressing
      • Educated Favor `Reduced Calorie' Salad Dressing
      • Ranch Tops the Dry Mix Salad Dressing Flavor List
        • Table Usage Rates for Dry Mix Salad Dressing by Types and Flavors, 2005 (%)
        • Table Demographic Characteristics Favoring Use of Low Fat/Fat-Free, Reduced Calorie, and Regular Types of Dry Mix Salad Dressing, 2005
        • Table Ranch, Italian, and French Dry Mix Salad Dressing Consumers, 2005
      • Dry Mix Salad Dressing Consumption by Brand
        • Table Usage Rates for Dry Mix Salad Dressing by Brands, 2003-2005 (%)
        • Table Good Season's, Hidden Valley Ranch, and Other Brands Dry Mix Salad Dressing Consumers, 2005
      • Frequency of Use
        • Table Frequency of Use of Dry Mix Salad Dressing, 2003-2005 (%)
        • Table Demographic Profile of U.S. Dry Mix Salad Dressing Users by Usage Frequency, 2005
        • Table Demographic Profile of U.S. Dry Mix Salad Dressing Users by Usage Frequency, 2005
    • Prepared Salad Dressing
      • Older Consumers Opt for Low Fat/Fat-Free and Reduced Calorie/Light Dressings
      • Ranch and Italian Dominate Prepared Salad Dressing Flavors
        • Table Usage Rates for Prepared Salad Dressing by Types and Flavor, 2005 (%)
        • Table Prepared Salad Dressing Users, by Low-Fat/Fat-Free, Reduced Calorie/Light, and Regular Types, 2005
        • Table Ranch, "Other" Italian, and Thousand Island Prepared Dressing Consumers, 2005
      • Prepared Salad Dressing Consumption by Brand
        • Table Usage Rates for Prepared Salad Dressing by Brands, 2003-2005 (%)
        • Table Kraft and Hidden Valley Ranch Consumers, 2005
        • Table Wish-Bone and Ken's Steak House Brands of Prepared Salad Dressing Consumers, 2005
      • A Plurality Uses of One Bottle in a Month
        • Table Frequency of Use of Prepared Salad Dressing, 2003-2005 (%)
        • Table Demographic Profile of U.S. Prepared Salad Dressing Users by Usage Frequency, 2005
        • Table Demographic Profile of U.S. Prepared Salad Dressing Users by Usage Frequency, 2005
  • Trends
    • Trends in the Salad Dressing Market
      • Obesity: A Growing Concern
      • Organic Food Trend Gains Ground
      • Flavors: Key to Salad Dressing
        • Table Selected Brand Introductions with New Flavor, January 2005-January 2006
      • Ethnic Flavors Influence New Age Salad Dressing
      • Americans say Yes to `No Trans-Fats'
      • However, Some Fats Are Good
      • A Dash of Olive Oil in Salad Dressings

Abstract

Five a day is the rallying cry of nutritionists nationwide - and that five (referring to servings of fruits and vegetables) can certainly include a salad. That’s what salad dressing marketers are banking on, as the national obsession with weight loss and health and wellness seems to drive consumer food shopping and eating behavior.

As depicted in Salad Dressings in the U.S., a new report from Packaged Facts, the salad dressing market has been relatively flat over the past five years, and should grow slowly, if not steadily, over the next five years. The market leaders, including Kraft, Unilever and Clorox, have suffered sales losses between 2004 and 2005 (while more niche marketers, such as Ken’s and T. Marzetti, have enjoyed sales upticks).

Certainly any effort to encourage people to eat more vegetables will be a plus to salad dressing marketers. But the response has to be smart - dressings are often associated with fats, calories and sugar. Marketing dressings that are positioned on health, new flavors, and even natural/organic, are but a few of the ways food companies return to their salad days.

Report Methodology
The information in Salad Dressings in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Fall 2005.

What You’ll Get in this Report
Salad Dressings in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Salad Dressings in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the salad dressings industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for salad dressing, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the salad dressing consumer based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for salad dressings.
  • Research and development professionals stay on top of competitor initiatives and explore demand for salad dressings.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004