Global Breakfast Cereals

Published: September 30, 2019 - 87 Pages

Table of Contents

  • Executive Summary
    • Dominant U.S. Market Offers Little Upside
    • Asia Will See the Fastest Growth But With Market Challenges
    • Health Concerns, Convenience, &Snacking Drive Product Innovation Worldwide
    • E-Commerce & Changing Cereal Buying Patterns
    • Scope
  • Global Breakfast Trends
    • Popular Breakfast Options by Region
      • North America
      • Latin America
      • Europe
      • Asia/Pacific
      • Africa/Mideast
    • Breakfast Cereal Market Penetration & Demand by Region
      • Table Global Breakfast Cereal Demand by Region (billion U.S. dollars)
    • Breakfast Cereal Demand by Product
    • Breakfast Cereal Demand by Distribution Channel
    • Trends Impacting Breakfast Cereal Consumption
      • Americanization of the Global Diet
      • Shifting Western Dietary Preferences
      • Generational Marketing Trends
      • Sustainability
      • E-Commerce
      • Consumer Demand for Convenience
      • Popularity of Snacking
      • Products That Replicate the Home Experience
    • Breakfast Cereal Storefronts & Cafés
    • Competition from Breakfast Alternatives
  • Breakfast Cereal Innovations
    • Overnight Oatmeal
    • Functional Cereals
    • Hemp & Cannabidiol (CBD)
    • High Protein Cereals – Influence of Paleo, Grain-Free, &Keto Diets
    • Healthy Kid-Friendly Cereals
    • New Flavor Varieties in Classic Cereals
    • Breakfast Cereal Spin-Offs: Integrating Cereal with Other Food Products
  • Breakfast Cereal Ingredients
    • Ingredients Demand by Category
    • Grains
    • Sweeteners
    • Fruit & Nuts
    • Protein
    • Additives
    • Other Ingredients
  • Breakfast Cereal Packaging
    • Demand Forecast by Type
      • Table Global Breakfast Cereal Packaging Demand (million dollars)
    • Packaging Innovations
    • Regional Differences in Packaging Uses
  • Regions
    • North America: Breakfast Cereal Demand
    • North America: Demand by Country
      • Table North America: Breakfast Cereal Demand by Country (billion U.S. dollars)
      • United States
      • Canada
    • Latin America: Breakfast Cereal Demand
    • Latin America: Demand by Country
      • Table Latin America: Breakfast Cereal Demand by Country (billion dollars)
      • Mexico
      • Other Latin America
    • Europe: Breakfast Cereal Demand
    • Europe: Demand by Country
      • Table Europe: Breakfast Cereal Demand by Country (billion dollars)
      • France
      • Germany
      • Spain
      • United Kingdom
      • Other Europe
    • Asia/Pacific: Breakfast Cereal Demand
    • Asia/Pacific: Demand by Country
      • Table Asia/Pacific: Breakfast Cereal Demand by Country (billion U.S. dollars)
      • Australia
      • China
      • India
      • Japan
      • Other Asia/Pacific
    • Africa/Mideast: Breakfast Cereal Demand
      • Table Africa/Mideast: Breakfast Cereal Demand (billion dollars)


Global Breakfast Cereals

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The global breakfast cereal market is forecast to expand 3.0% per year to $40 billion in 2023, supported by an ongoing shift toward value-added products that target health-conscious consumers in mature markets and increasing breakfast cereal penetration in developing markets. In particular, rising incomes in large-population countries such as China and India – where western cultural influences are growing – will bolster demand. However, market gains will be checked by trends in the dominant US market, where consumers increasingly opt for healthier breakfast options if they do not skip the meal altogether.

This study covers the global market for breakfast cereals by type, region, and major national market. Proprietary historical data and forecasts to 2023 are presented in US dollars for breakfast cereal sales. Key trends in the usage of breakfast cereal ingredients (e.g., grains, sweeteners, fruit/nut, protein, additives, etc.) and packaging are also discussed, as are the main types of distribution channels. In addition, the study analyzes consumer, marketing, and product development and innovation trends affecting the global cereal market.

Breakfast cereals covered in the study encompass the following product types:
  • Ready-to-eat
  • Hot
Unprocessed cereals and flours, as well as foods that contain breakfast cereals (such as cereal bars), are excluded.

Breakfast cereal data are broken out for the following regional (and national) markets:
  • North America (US, Canada)
  • Latin America (Mexico)
  • Europe (France, Germany, Spain, United Kingdom)
  • Asia/Pacific (Australia, China, India, Japan)
  • Africa/Mideast
  • Global demand for breakfast cereal packaging is segmented by:
  • Paperboard boxes
  • Bags & Pouches
  • Other Packaging
Scope of the Report

This report covers the scope, size, and growth of the global market for breakfast cereals, including trends in key market segments. Historical data are provided for 2010, 2013, and 2018, with forecasts to 2023. Breakfast cereal data are provided in US dollar terms. Also included are analyses of consumer, marketing, and product development trends affecting the global breakfast cereal market, as well as cultural trends governing breakfast-eating habits across the world.

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