Private Label Credit Cards in the U.S., 11th Edition

Published: June 10, 2019 - 146 Pages

Table of Contents

  • Executive Summary
    • Report Scope
    • Report Summary
      • Market Size and Forecast
      • Private Label Credit Card and Loyalty Program Analyses
      • Private Label Credit Card Usage Trends
      • Private Label Credit Card Application and Usage Motivators
      • Private Label Credit Card Loyalty and Digital Engagement
    • Private Label Credit Card Bank Issuers
      • Alliance Data Systems
      • Capital One
      • Citi Retail Services
      • Synchrony Financial
      • TD Bank
      • Wells Fargo
  • Market Size and Forecast
    • Six Issuers Dominate the Market
    • Purchase Value by Issuer
      • Table Private Label Credit Card Purchase Value, by Issuer, 2016-2018
      • Table Private Label Credit Card Purchase Value Share, by Issuer, 2016-2018
    • Loan Receivables by Issuer
      • Table Private Label Credit Card Loan Receivables, by Issuer, 2016-2018
      • Table Private Label Credit Card Loan Receivables Share, by Issuer, 2016-2018
    • Private Label Credit Cards Market Forecast
  • Private Label Credit Card and Loyalty Program Analyses
    • American Eagle
      • The Card: Tailored to Authenticity-Seeking Youth Market
        • Table The American Eagle Customer: Key Demographics by Purchase Frequency, 2019
      • The Loyalty Connection
      • The App: Connecting to REAL ethos
        • Table American Eagle Customers vs. Average Consumers: Online/Mobile Engagement, 2019
      • The Marketing Angle
    • Forever 21
      • Table The Forever 21 Customer: Key Demographics by Purchase Frequency, 2019
      • The Card: Rolling Out the Welcome Kit
      • The Loyalty Program
      • The App: Omni-Channel Leverage
        • Table Forever 21 Customers vs. Average Consumers: Online/Mobile Engagement, 2019
    • Kohl's
      • The Card
        • Table The Kohl's Customer: Key Demographics by Purchase Frequency, 2019
      • The Loyalty Connection
      • The App
        • Table Kohl's Customers vs. Average Consumers: Online/Mobile Engagement, 2019
      • The Marketing Angle: Simplification and Innovation
    • Macy's
      • The Card: Rewarding the Top Tier
        • Table The Macy's Customer: Key Demographics by Purchase Frequency, 2019
      • The Loyalty Connection
      • The App
        • Table Macy's Customers vs. Average Consumers: Online/Mobile Engagement, 2019
      • The Marketing Angle
    • Victoria's Secret
      • The Card
        • Table The Victoria's Secret Customer: Key Demographics by Purchase Frequency, 2019
      • The Loyalty Connection
      • The App
        • Table Victoria's Secret Customers vs. Average Consumers: Online/Mobile Engagement, 2019
      • The Marketing Angle
    • Zulily
      • The Card
      • The Loyalty Connection
      • The App
      • The Marketing Angle
  • Private Label Credit Card Usage Trends
    • Credit Card Usage Trends Over Time by Card Type
      • Table Credit Card Usage: Any, General-Purpose and Store Credit Cards, by Type, 2015-2019
      • Active Credit Card Usage Trends by Card Type
        • Table Credit Card Usage in Last 30 Days: Any, General-Purpose and Store Credit Cards, by Type, 2015-2019
      • General-Purpose and Store Credit Card Active Usage Rates
        • Table Any, General-Purpose and Store Credit Cards, by Type: Usage, Usage in Last 30 Days, and Active Usage Rate, 2019
      • Store Card Usage Frequency Trends
        • Table Store Card Usage, Usage in Past 30 Days, and Monthly Usage Frequency by Card Type, 2015-2019
      • Store Card User Demographics
        • Table Usage in Past 30 Days, General-Purpose and Store Credit Card (Any, Department Store, and Other) by Demographic, 2019
    • Private Label Credit Card Users
      • Types of Private Label Credit Card Used, by Retail Segment
        • Table Private Label Credit Cards Used & Used in Past 30 Days by Retailer Type, 2019
      • Demographic Analysis
        • Table Private Label Credit Cards Used in Past 30 Days by Retailer Type, Gender, and Age Bracket, 2019
        • Table Private Label Credit Cards Used in Past 30 Days by Retailer Type and Household Income Bracket, 2019
  • Application and Usage Motivators
    • Private Label Card Application and Usage Frequency Motivators
      • Overview
    • Private Label Card Application Motivators
      • Table Private Label Credit Card Application Motivators: Credit Card Users vs. Store Card Users vs. Non-Store Card Users, 2019
      • Table Private Label Credit Card Application Motivators by Gender and Age Bracket, 2019
    • Private Label Card Usage Frequency Motivators
      • Table Private Label Credit Card Usage Frequency Motivators by Demographic, 2019
      • Table Private Label Credit Card Usage Frequency Motivators by Gender and Age Bracket, 2019
  • Private Label Credit Card Loyalty and Digital Engagement
    • Cards as Loyalty Barometers
      • Table Private Label Credit Card Used Most: Consumer Loyalty Attitudes and Behaviors, 2019
    • Retailer-Specific Mobile Apps
      • Retailer-specific mobile apps an important means of consumer engagement
        • Table Retailer-Specific Mobile App Usage and Usage in Last 30 Days: Private Label Credit Card Users vs. Non- Users, 2019
        • Table Retailer-Specific Mobile App Usage and Usage in Last 30 Days: Private Label Credit Card Users vs. Non- Users by Demographic, 2019
    • Retailer-Specific Mobile App Usage Methods
      • Table Retailer-Specific Mobile App Usage Methods: Used, Not Used; Would Use; Would Not Use, 2019
      • Table Retailer-Specific Mobile App Usage Methods: Used and Would Use Again by Gender and Age Bracket, 2019
    • Private Label Credit Card User Online and Mobile Engagement
      • Table Usage in Past 30 Days, General-Purpose and Store Credit Card (Any, Department Store, and Other): Online/Mobile Engagement, 2018
  • Private Label Credit Card Bank Issuers
    • Alliance Data Systems
      • Table Alliance Data Systems Private Label Credit Card Purchase Value and Loan Receivables, 2016-2018
      • Operating Segments
        • Table Alliance Data Systems: Revenue and Revenue Share by Operating Segment, 2014-2018
        • Table Alliance Data Systems, Revenue and Revenue Share by Type, 2014-2018
      • Competitive Positioning
      • Private Label Credit Card Partners
        • Table Alliance Data Systems: Portfolio Arrivals and Departures, 2017-2019
      • Top Five Retail Partners
        • Table Alliance Data Systems Top Five Retail Partners, by Domestic Sales, 2016-2018 (billion dollars)
        • Table Alliance Data Systems Top Five Retail Partners: By U.S. Sales and Credit Card Tender Share and Purchase Value, 2016-2018
      • Other Partners
      • Performance Analysis
        • Table Alliance Data Systems, Credit Services Segment Performance Metrics, 2014-2018
        • Table Alliance Data Systems, Credit Services Per-Account Performance Metrics, 2014-2018
    • Capital One
      • Table Capital One Private Label Credit Card Purchase Value and Loan Receivables, 2016-2018
      • Program Partners
        • Table Capital One Financial: Private Label and Co-Brand Credit Card Program Partners, by Retail Segment and Card Type, 2018
      • Walmart
      • Kohl's
      • Neiman Marcus
      • Hudson's Bay Company
    • Citi Retail Services
      • Table Citi Retail Services Private Label Credit Card Purchase Value and Loan Receivables, 2016-2018
      • Top Five Retail Partners
        • Table Citi Retail Services Top Five Retail Partners by U.S. Sales, 2014-2018 (billion dollars)
        • Table Citi Retail Services Top Five Retail Partners by U.S. Sales, Private Label Card Tender Share, and Purchase Value, 2014-2018 (billion dollars)
      • Other Partners
      • Bottom Line Importance for Retailers
        • Table Macy's Inc: Net Sales, Card Tender Share, and Card Revenue, 2016-2018
      • Performance Analysis
        • Table Citi Retail Services: Purchase Value, Loan Balances, and Open Accounts, 2014-2018
    • Synchrony Financial
      • Table Synchrony Financial Private Label Credit Card Purchase Value and Loan Receivables, 2016-2018
      • Company Operating Segments
        • Table Synchrony Financial Purchase Value, Loans, and Average Active Accounts: By Operating Segment, 2014-2018
      • Loan and interest and fee growth over time
        • Table Synchrony Financial Interest and Fees on Loans, by Segment, 2014-2018
      • Growth strategies
      • Retail Card Segment
        • Table Synchrony Financial Retail Card Segment: Loans, Purchase Value, and Active Accounts, 2014-2018
      • Retail Card Private Label Credit Card Partnerships
        • Table Synchrony Financial Retail Card Segment: Top Five Partners by Loan Receivables, 2015-2018
        • Table Synchrony Financial Retail Card Purchase Value: Top Partners by Loan Receivables, 2015-2018
        • Table Amazon Private Label and Co-Branded Credit Card In-Store Purchase Value, 2016-2018 (billion dollars)
      • Payment Solutions Segment
        • Table Synchrony Financial Payment Solutions Segment: Loans, Purchase Value, and Active Accounts, 2014-2018
      • Payment Solutions Program Partnerships
        • Table Synchrony Financial Payments Solutions: Interest and Fees on Loans by Retail Market, 2016 vs. 2018
        • Table Synchrony Financial Payments Solutions: Top Partnerships, 2014 vs. 2018
      • CareCredit Segment
        • Table Synchrony Financial CareCredit Segment: Loans, Purchase Value, and Active Accounts, 2014-2018
    • TD Bank
      • Target
      • Nordstrom
        • Table Target and Nordstrom Private Label Credit Card Loan Receivables, 2015-2018 (billion dollars)
    • Wells Fargo
      • Dillard's
        • Table Wells Fargo Retail Services Loans Outstanding and Purchase Value, 2015-2018 (billion dollars)
  • Appendix
    • Background
      • Major retailer benefits: usable data and customer loyalty
      • Major cardholder benefit: buying power
    • Methodology
      • Consumer survey methodology
      • Market size and forecast methodology
    • Table indexes
    • Terms and definitions

Abstract

Private Label Credit Cards in the U.S., 11th Edition

A $157 billion dollar industry in 2018 by loan receivables, private label credit card platforms continue to play an integral role in retailer loyalty programs, and the private label credit card industry will continue to benefit from the broader transition from paper-based to electronic payments--and related shifts in consumer purchasing behavior toward the card-friendly realm of digital commerce and in-app payments. The industry is aggressively pivoting to technology-based strategies, honing data analytics capabilities to target client customers more precisely and effectively in the effort to translate that targeting into consumer purchasing behavior. However, growth challenges also loom, including competition from installment loans and increasing credit risk. The greatest threat to private label credit cards, moreover, may be co-branded credit cards. 

Private Label Credit Cards in the U.S., 11th Edition, provides a wealth of insight on this growing market, with an emphasis on program features and benefits analysis, loyalty program integration, program- and issuer-specific market sizing, and digital applications. The analysis in the report:
  • Provides loans outstanding and purchase value estimates for the U.S. private label credit card market by issuer for 2016-2018, and a loans outstanding and purchase value forecast for 2019-2021, with forecast factors.
  • Presents additional assessment of more than 20 individual private label credit card programs, including loans outstanding and purchase value.
  • Assesses the industry shift to mobile and digital, including retailer mobile app usage and interest by feature and how mobile increasing fits into the loyalty and card strategies of major retailers.
  • Assesses consumer usage and active usage of private label credit cards segmented by retailer type, as well as monthly private label credit card spending and portion of balance paid.
  • Assesses the degree to which a variety of credit card credit card features and benefits would incentivize credit card users (private label and non-private label) users to sign up for a new private label credit card and would incentivize private label cardholders to them more often.
  • Assesses U.S. private label card programs operated by the industry’s leading financial institutions, including Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank and Wells Fargo, including private label card purchase value and loans outstanding by retailer.
  • Trends general-purpose credit card and store card usage penetration, usage in past 30 days, and monthly usage frequency during 2011-2017.
  • Assesses the impact store cards have on the type of payment used at the point of sale, receptivity to promotional marketing and tendency to act on that marketing.


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