Cultured Dairy Products in the U.S.

Published: October 1, 2006 - 204 Pages

Table of Contents

  • Executive Summary
    • Scope of the Report
      • Methodology
    • Size and Growth of the Market
      • 2005 Retail Sales for Total Market Almost $9.7 Billion
      • Sales Approach $15.4 Billion by 2010
        • Table U.S. Sales of Cultured Dairy Products, 2001-2010 (in millions of dollars)
      • Market Share by Product Category
        • Table U.S. Sales of Cultured Dairy Products by Primary Category, 2005 (in millions of dollars)
      • Projected Category Growth Strongest for Cultured Fluid Products
        • Table U.S. Sales of Cultured Dairy Products by Primary Category, 2010 (in millions of dollars)
    • The Marketers
      • All Types of Marketers
      • Leading Marketers
    • Marketing Dynamics
      • Retail Packaging Dynamics
      • Advertising and Promotions
      • New Product Highlights
    • Trends and Factors to Growth
      • Unrealized Potential of Yogurt and Other Cultured Dairy Products
      • Organic Driving Growth
      • Yogurt Production Continues to Rise
      • Continuing Innovation Is Key
      • Certain Consumer Populations Key For Growth
      • Supermarkets Versus Specialty Markets
      • On The Regulatory Scene
    • The Consumer
      • Simmons Data on Cultured Dairy Products
      • Usage Patterns by Gender, Age, Race, HH Income and Size
      • User Profiles Can Be Dramatically Different
      • Yogurt and Cottage Cheese Psychographics
  • The Market
    • Scope of the Report
      • Methodology
    • The Three Primary Categories
      • Other Descriptors
        • Table Legal Descriptors for Fat and Calorie Contents
    • Market Size and Composition
      • 2005 Retail Sales for Total Market Almost $9.7 Billion
        • Table U.S. Retail Sales of Cultured Dairy Products, 2001-2005 (in million $)
      • Non-Drinkable Yogurt Category Leads Total Market
        • Table Market Composition by Sub-Category Share of Cultured Dairy, 2005
        • Table Market Composition by Category Share of Cultured Dairy, 2005
      • Yogurt Cups Product Dominates Total Market
        • Table Market Composition by Sub-Category Share of Cultured Dairy, 2005
    • Cultured Fluid Category
      • The Smoothie Is King of Cultured Fluid
      • Other Cultured Fluids Still Struggle
        • Table U.S Retail Sales of Cultured Fluid by Sub-Categories, 2001-2005 (in million $)
        • Table Market Composition by Sub-Category Share of Cultured Fluid, 2005
    • Non-Drinkable Yogurt Category
      • Slower Growth for Yogurt
        • Table U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2001-2005 (in million $)
        • Table Market Composition by Sub-Category Share of Non- Drinkable Yogurt, 2005
        • Table Market Composition of Non-Drinkable Yogurt, Branded vs. Private Label, 2005
    • Other Non-Pourable Cultured Dairy Category
      • Other Non-Pourable Cultured Dairy Sales Stagnate
        • Table U.S. Retail Sales of Other Non-Pourable Cultured Dairy by Sub-Categories, 2001-2005 (in million $)
        • Table Market Composition by Sub-Category Share of Non-Pourable Cultured Dairy, 2005
      • Cottage Cheese Growth Curdles But Some Brands Show Growth
        • Table Market Composition of Cottage Cheese, Branded Vs. Private Label, 2005
      • Cream Cheese Flat, Brick Beats Spreadable
        • Table U.S. Retail Sales of Cream Cheese by Sub-Categories, 2001-2005 (in million $)
        • Table Market Composition of Cream Cheese by Form, 2005
        • Table Market Composition of Cream Cheese, Branded Vs Private Label, 2005
      • Barely Sweeter Results for Sour Cream
        • Table Market Composition of Sour Cream, Branded Vs Private Label, 2005
      • Dairy Dips Sales Bland
        • Table Market Composition of Dairy Dips, Branded Vs Private Label, 2005
    • Retail Channels
      • Table Total U.S. Retail Sales of Cultured Dairy Products by Retailer Type, 2005
    • Factors to Growth
      • Unrealized Potential of Yogurt and Other Cultured Dairy Products
      • Organic Driving Growth
      • Yogurt Production Continues to Rise
        • Table U.S. Yogurt Production, 1990-2005
      • Continuing Innovation Is Key
      • Certain Consumer Populations Key for Growth
      • Traditional Supermarkets Suffer
    • Projected Growth
      • Total Cultured Dairy Market at $15.4 Billion by 2010
        • Table Projected U.S. Retail Sales of Cultured Dairy Products, 2006-2010 (in billion $)
      • Cultured Fluid Drives 9.8% CAGR
        • Table Projected U.S. Retail Sales of Cultured Dairy Products by Primary Category, 2005-2010 (in million $)
      • Smoothies to Nearly Quadruple by 2010
        • Table Projected U.S. Retail Sales of Cultured Fluid by Sub-Categories, 2005-2010 (in million $)
      • Multi-Packs and Tubes to Drive Yogurt Sales
        • Table Projected U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2005-2010 (in million $)
      • Mature Markets Limit Growth for Other Forms of Cultured Dairy
        • Table Projected U.S. Retail Sales of Cream Cheese by Sub-Categories, 2005-2010 (in million $)
        • Table Projected U.S. Retail Sales of Other Non-Pourable Cultured Dairy by Sub-Categories, 2005-2010 (in million $)
  • The Marketers
    • Many Types of Marketers
      • Table Select Marketers of Cultured Dairy Products by Primary Brand & Product Lines
      • National Players Focus on Core Product Lines
      • General Mills, Dannon Control Yogurt Market
        • Table IRI-Tracked Retail Sales of Top Yogurt Marketers (Non Drinkable & Drinkable Yogurt), 2005 (in million $)
      • Dannon Dominates Drinkables
        • Table IRI-Tracked Retail Sales of Top Yogurt Smoothie/Drinkable Yogurt Brands, 2005 (in million $)
      • Probiotic Shots and Kefir
      • Yoplait Brand Rules Non-Drinkable
        • Table IRI-Tracked Retail Sales of Top Non Drinkable Yogurt (Single Cups, Multipack Cups & Yogurt Tubes) Brands, 2005 (in million $)
      • Kraft Rules Cottage Cheese
        • Table IRI-Tracked Retail Sales of Top Cottage Cheese Marketers, 2005 (in million $)
        • Table IRI-Tracked Retail Sales of Top Cottage Cheese Brands, 2005 (in million $)
      • Philly Is Cream Cheese
        • Table IRI-Tracked Retail Sales of Top Cream Cheese Brands, 2005 (in million $)
      • The Leader in Dairy Dips Is Confusing
        • Table IRI-Tracked Retail Sales of Top Dairy Dip Marketers, 2005 (in million $)
        • Table IRI-Tracked Retail Sales of Top Dairy Dip Brands, 2005 (in million $)
      • Sour Cream Is Sweet for Kraft and Daisy
        • Table IRI-Tracked Retail Sales of Top Sour Cream Marketers, 2005 (in million $)
        • Table IRI-Tracked Retail Sales of Top Sour Cream Brands, 2005 (in million $)
    • Competitive Profiles
      • Anderson Erickson Dairy Co.
      • Company Overview
      • Performance
      • AE's Quality Promise
      • New Savory Cottage Cheese
    • CoolBrands International, Inc.,
      • Company Overview
      • Performance
      • Breyer's Acquisition
      • New Product Introductions
    • The Dannon Co., Inc
      • Company Overview
      • Performance
      • Get Moving with Activia!
      • From Carb Counting to Curbed Cravings
    • Dean Foods Co.
      • Company Overview
      • Performance
      • TreeHouse Spin-Off
    • General Mills, Inc.
      • Company Overview
      • Performance
      • Multi-packs, Go-Gurt Smoothie New for 2006
    • HP Hood LLC
      • Company Overview
      • Performance
      • Crowley Makeover
    • Kraft Foods Inc.
      • Company Overview
      • Performance
      • Kraft Divests Breyer's, Light n' Lively Yogurt Business
    • Stonyfield Farm
      • Company Overview
      • Performance
      • The Farm Goes to Europe
      • Brown Cow Yogurt and Whole Grain Cereal
    • Wells' Dairy, Inc.
      • Company Overview
      • Performance
      • Weight Watchers Alliance Gets Stronger
      • Blue Bunny Promotes Healthier Eating
  • Marketing Dynamics
    • Retail Scenario
      • Retail Packaging Dynamics
      • Single-Serve Shake Up
      • Packaging and Processing Innovations
    • Selected Advertising and Promotions
      • 2005 Ad Spending Low
      • Stonyfield Farm Initiatives
      • Horizon Organic's Sampling Program
      • Weight Watchers and Wells' Dairy Mix It Up
      • Yoplait Aggressively Promotes Health & Wellness
      • DMI's Slimmer Summer Effort
      • Dannon Product Placement And Eco-Marketing
      • Crowley Gets A Makeover
    • New Product Introductions
      • Yogurt New Product Highlights
        • Table Selected New Product Introductions: Yogurt Brands and SKUs, 2005-2006
        • Table Yogurt Top 20 New Product Selling Points, by # of Times Mentioned in New Products Introductions, 2005-2006
        • Table Yogurt Top 20 Product Flavors, by # of Times Mentioned in New Product Introductions, 2005-2006
      • Drinkable Yogurt And Smoothies New Product Highlights
        • Table Selected New Product Introductions: Drinkable Yogurt/Smoothie Brands and SKUs, 2005-2006
        • Table Drinkable Yogurt and Smoothie Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
        • Table Drinkable Yogurt and Smoothies Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
      • Other Cultured Dairy New Product Highlights
        • Table Selected New Product Introductions: Other Cultured Dairy Brands and Number of SKUs Introduced, 2005-2006
        • Table Other Cultured Diary Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
        • Table Other Cultured Dairy Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
  • The Consumer
    • Simmons Consumer Survey
      • Simmons Data on Cultured Dairy Products
        • Table Percent of Adult Consumers Who Use Cultured Dairy Products by Type and Brands, January 2005-September 2005
      • Product Usage Patterns by Demography
        • Table Indices for Selected Cultured Dairy Products by Age, January 2005-September 2005
        • Table Indices for Cultured Dairy Products by Gender and Race, January 2005 to September 2005
        • Table Indices for Cultured Dairy Products by Household Income, January 2005 to September 2005
        • Table Indices for Cultured Dairy Products by Marital Status & Household Size, January 2005 to September 2005
        • Table Indices for Cultured Dairy Product Types by Age of Children in Household, January 2005 to September 2005
      • User Profiles Can Be Dramatically Different
        • Table Demographic Characteristics Favoring Use of Drinkable Yogurt & Buttermilk, January 2005 to September 2005
    • Psychographic Profiles
      • Yogurt and Cottage Cheese Psychographics
        • Table Yogurt User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in the Past 30 Days
        • Table Cottage Cheese User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in Last 7 Days
      • Cream Cheese and Sour Cream Psychographics
        • Table Cream Cheese User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in Last 30 days
  • Trends
    • The Trinity: Taste, Convenience, and Health
      • Advancements in Technology Further Enhancing Healthful Halo
      • Functional and Fortified
        • Table Reasons For Controlling Diet (% of consumers)
      • Organic Driving Growth
        • Table Share of U.S. Retail Sales of Organic Foods and Beverages by Product Category, 2005 (%)
        • Table Consumer Unaided Responses About Requirements for Foods to Be Called Organic (%)
        • Table Refrigerated Yogurt: Mass-Market Sales Growth of Organic Brands vs. Conventional Brands, Private-Label, and Overall Category, 2004-2005 (% change)
      • Glycemic Index Encourages Balance
      • High End, Gourmet No Longer Elite
      • The Super Food Phenomenon
      • Other Product Trends
    • Consumer Populations Key For Growth
      • Opportunities With The Hispanic Consumer
      • Targeting Boomers Healthy Living Efforts
      • Women Know It's About More Than Calcium
      • Cultured Dairy Is Kids' Play
    • Retail Trends
      • Yogurt Stores Hit the Streets
      • Traditional Supermarkets Suffer
  • Regulatory Overview
    • Government and Industry Organizations
      • Current Regulatory Scene
    • Labeling Overview
      • Standards of Identity
        • Table U.S. Standards for Select Cultured Dairy Products
      • Changing Culture Content Requirements
      • Live and Active Culture Seal
      • Labeling Nomenclature
      • Provide the Facts: Nutritional Information Musts
      • A Variety of Possible Claims
      • Types of Health Claims
      • Health Claims That Meet Significant Scientific Agreement
      • Qualified Health Claims
      • Structure/Function and Dietary Guidance Claims
      • Nutrient Content Claims
      • Allergen Issues
  • Addresses of Selected Marketers

Abstract

In recent years, the overall refrigerated cultured dairy products market, that includes cultured fluid, non-drinkable yogurt, and other non-pourable cultured dairy, has seen significant growth in the past few years, led by probiotics and smoothies. Dairy’s healthful halo and the increased popularity of organic foods had been a driving factor in the overall category’s expansion. This updated Packaged Facts report, Cultured Dairy Products in the U.S., takes an in-depth look at these major trends that will continue to spur this market to $15.4 billion by 2010.

However, the prospects for future category growth are not completely cut and dried, as indicated by a recent slowing of sales, changing consumer preferences, and new products displacing old. The underperforming categories, such as cottage cheese and buttermilk, will need to innovate to become relevant to consumers.

Cultured Dairy Products in the U.S. provides details on the entire U.S. market with breakdowns by category and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of buying preferences and psychographic preferences for most products. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2010.

This report is a must have resource for anyone involved in the dairy industry, cultured dairy products, or anyone thinking of entering it.

Report Methodology
The information in Cultured Dairy Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the dairy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2005. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor.

The report looks at every segment of the cultured dairy products market, examining trends for growth and projecting sales of products through 2010. It analyzes consumer demographics and their current and projected impact on sales of yogurt, yogurt drinks, sour cream, cottage cheese and related products. It provides up-to-date competitive profiles of marketers of cultured dairy products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.

What You’ll Get in this Report
Cultured Dairy Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Cultured Dairy Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares, as well as Competitor Profiles)
  • Marketing Dynamics (breakdown of spending on advertising and marketing trends)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the cultured dairy products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for cultured dairy foods and beverages, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for yogurt, yogurt drinks, sour cream, cottage cheese and related products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for cultured dairy products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for cultured dairy products.
  • Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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