Eating Trends: Meat, Dairy, Vegetarian, and Vegan

Published: September 30, 2019 - 77 Pages

Table of Contents

  • INTRODUCTION: SCOPE AND METHODOLOGY
  • Meat, Poultry, and Seafood Products
    • Red Meat Usage Rates and Demographics
      • Table Household Use of Beef, Pork, Lamb, and Veal, 2009-2019 (percent)
    • Poultry Usage Rates and Demographics
      • Table Household Use of Poultry (Chicken, Turkey, and Cornish Game Hen), 2009-2019 (percent)
    • Jerky Is Standout Among Other Meat Products
      • Table Household Use of Selected Other Meat Products, 2009-2019 (percent)
    • Topline Seafood Usage Rates and Demographics
      • Table Household Use of Seafood, 2009-2019 (percent)
  • Dairy Foods & Beverages
    • Dairy Product Usage Rates and Demographics
      • Table Household Use of Selected Dairy Food Products, 2009-2019 (percent)
      • Table Household Use of Selected Dairy Beverage Products, 2009-2019 (percent)
  • Vegetarianism, Meat Alternatives, and Dairy Alternatives
    • Psychographics and Product Purchasing
      • Table Agreement with Selected Healthy Eating & Lifestyle Statements Households Overall vs. Households with Vegetarian Adults, 2009 vs. 2019 (percent)
      • Table Levels Agreement with the Statement: "I Am Vegetarian," 2009-2019 (percent)
      • Table Overall Household Use of Meat Alternatives, 2009-2019 (percent)
      • Table Use of Meat Alternatives Among Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Types of Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Types of Meat Alternatives Used Most by Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Form of Frozen vs. Refrigerated Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Forms of Frozen vs. Refrigerated Meat Alternatives Used Most by Households With Vegetarian Adults, 2009-2019 (percent)
      • Table Brand of Meat Alternatives Used Most by Households Overall, 2009-2019 (percent)
      • Table Brand of Meat Alternatives Used Most by Households with Vegetarian Adults, 2009-2019 (percent)
      • Table Overall Household Use of Non-Dairy Alternative Beverages, 2017 vs. 2019 (percent)
      • Table Household Use of Non-Dairy Alternative Beverages Among Households with Vegetarian Adults, 2017 vs. 2019 (percent)
      • Table Type of Non-Dairy Alternative Beverages Used Most by Households Overall, 2017 vs. 2019 (percent)
      • Table Type of Non-Dairy Alternative Beverages Used Most by Households with Vegetarian Adults, 2017 vs. 2019 (percent)
      • Table Brand of Non-Dairy Alternative Beverages Used Most by Households Overall, 2017 vs. 2019 (percent)
      • Table Brand of Non-Dairy Alternative Beverages Used Most by Households with Vegetarian Adults, 2017 vs. 2019 (percent)

Abstract

Eating Trends: Meat, Dairy, Vegetarian, and Vegan

This Eating Trends report provides a topline data overview of continuity and changes in U.S. consumer retail shopping patterns for meat products, dairy products, and meat & dairy alternatives. The purchasing, demographic, and psychograhic data presented draw on the MRI-Simmons national consumer survey series, primarily referencing the Spring 2019 survey release, but also providing for historical perspective selected data back through Spring 2009.

Trended data and current key demographics are provided for the following topics:
  • Household use of beef, lamb, veal, chicken, turkey, seafood, and other meat products (including bacon, sausage, jerky, and more)
  • Household use of dairy products including cheese, butter, milk, ice cream, yogurt, sour cream, coffee creamers and more
  • Consumer attitudes toward healthy eating and living
  • Food and beverage product use among vegetarians
  • Household use of meat alternatives, including veggie burgers, tofu, pizza, and more
  • Household use of dairy alternatives, including soy milk and almond milk


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