U.S. Beverage Market Outlook 2019

Published: February 11, 2019 - 344 Pages

Table of Contents

  • Executive Summary
    • Introduction
      • Scope
      • Methodology
    • Bottled & Enhanced Waters
      • Key Opportunities for Future Growth
    • Carbonated Beverages
      • Key Opportunities for Future Growth
    • Coffee & Ready-To-Drink Coffee
      • Key Opportunities for Future Growth
    • Dairy & Dairy Alternative Beverages
      • Key Opportunities for Future Growth
    • Energy & Sports Drinks
      • Key Opportunities for Future Growth
    • Juices
      • Key Opportunities for Future Growth
    • Tea & Ready-To-Drink Tea
      • Key Opportunities for Future Growth
  • Bottled and Enhanced Waters
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Bottled and Enhanced Water $19 Billion in 2018
      • Market to Reach Nearly $26 Billion by 2023
        • Table U.S. Bottled Water Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Bottled and Enhanced Water Market Retail Volume Sales, 2013–2018 (in millions of gallons and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Bottled and Enhanced Waters Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Enhanced Functionality
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Private Label, Nestlé, Coca-Cola, and PepsiCo Control Over 50% of the Market
        • Table Selected Marketers/Brands of Bottled and Enhanced Waters, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Kid-Friendly Waters
      • Plant-Based Water
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
      • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Bottled and Enhanced Waters: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Consumers Drink Still Over Sparkling Water by Wide Margin
        • Table Consumption Rates for Bottled Water, 2008-2018 (percent of adults)
      • Consumers Overwhelmingly Prefer Unflavored Still Water; More Prefer Flavored Sparkling Beverages
        • Table Types of Bottled Water Drunk Most Often, 2008-2018 (percent of U.S. adults who drink bottled water)
      • Most Still Water Drinkers Don't Drink That Much
        • Table Glasses of Still Bottled Water Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink still bottled water)
      • Most Sparkling Beverage Drinkers Don't Drink Much Either
        • Table Glasses of Sparkling Waters/Seltzers/Natural Sodas Drunk in Last 7 Days, 2008-2018 (percent of U.S. adults who drink sparkling waters/seltzers/natural sodas)
      • Store Brands Outperform Leading Still Bottled Water Brands
        • Table Brands of Still Bottled Water Drunk Most Often by Adults, 2008-2018 (percent of adults who drink still bottled waters)
      • LaCroix Biggest Gainer in Sparkling Waters
        • Table Brands of Sparkling Waters/Seltzers Drunk Most Often by Adults, 2008-2018 (percent of adults who drink sparkling waters/seltzers)
  • Carbonated Beverages
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Carbonated Beverages Near $40 Billion in 2018
      • Market to Reach Nearly $43 Billion by 2023
        • Table U.S. Carbonated Beverage Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Carbonated Beverage Market Retail Volume Sales, 2013–2018 (in millions of 1.5 gallon equivalents and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Carbonated Beverage Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Healthy Sodas
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Coca-Cola, PepsiCo, & Keurig Dr Pepper Control Nearly 90% of Market
        • Table Selected Marketers & Brands of Carbonated Beverages
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
      • Incentive to Reduce Sugar
      • Demand for Natural, "Free-From" Ingredients
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Carbonated Beverage U.S. Retail Dollar Sales & Share by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online & E-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018 (percent of U.S. households)
    • Consumer Trends
      • Consumption of Carbonated Beverages Continues to Decline
        • Table Consumption Rates for Carbonated Beverages, 2008–2018 (percent of adults)
      • Regular Non-Cola Drinkers Consume the Most
        • Table Glasses of Selected Carbonated Beverages Drunk in Last 7 Days, 2008–2018 (percent of U.S. adults that drink selected carbonated beverages)
      • Coke Outperforms Pepsi in Regular Colas
        • Table Brands of Regular Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drink regular colas)
      • Coke Zero Sugar Biggest Gainer in Diet/Sugar-Free Sodas
        • Table Brands of Diet or Sugar-Free Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet or sugar-free colas)
      • Canada Dry Ginger Ale Biggest Gainer in Regular Non-Colas
        • Table Brands of Regular Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks regular non-colas)
      • Canada Dry Diet Ginger Ale Biggest Diet Non-Cola Gainer
        • Table Brands of Diet Non-Colas Drunk Most Often by Adults, 2008–2018 (percent of adults that drinks diet non-colas)
  • Energy & Sports Drinks
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Energy & Sports Drinks Approach $22 Billion in 2018
      • Market to Approach $28 Billion by 2023
        • Table U.S. Energy & Sports Drinks Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Energy & Sports Drink Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Energy & Sports Drinks Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Four Companies Control Majority of the Market
        • Table Selected Marketers/Brands of Energy & Sports Drinks, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Natural and Organic Drives Clean Label Trend
      • Plant-Based Hydration
      • Incentive to Reduce Sugar
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Energy & Sports Drinks: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Sports and Energy Drink Consumption Declines
        • Table Consumption Rates for Energy Drinks/Shots & Sports Drinks, 2008-2018 (percent of adults)
      • Consumers Overwhelmingly Prefer Energy Drinks Over Shots
        • Table Forms of Energy Drinks/Shots Drunk, 2014-2018 (percent of U.S. adults who drink energy drinks/shots)
      • Energy Drinkers Consume More Than Sports Drinkers
        • Table Number of Energy Drinks/Shots & Sports Drinks Drunk in Last 30 Days, 2008-2018 (percent of U.S. adults who drink energy drinks/shots and sports drinks)
      • Monster Energy Biggest Gainer in Energy Drinks
        • Table Brands of Energy Drinks & Shots Drunk Most by Adults, 2008-2018 (percent of adults who drink energy drinks and shots)
      • Gatorade Dominates Sports Drinks
        • Table Brands of Sports Drinks (Thirst Quencher/Activity Drinks) Drunk Most Often by Adults, 2008-2018 (percent of adults who drink thirst quencher/activity drinks)
  • Juices
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Juices Decline to Less Than $19 Billion in 2018
      • Market Below $18 Billion in 2023
        • Table U.S. Juice Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Juice Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Juice Market Retail Dollar Sales by Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Enhanced Functionality
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Coca-Cola & PepsiCo Lead the Market
        • Table Selected Marketers/Brands of Juices
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010–2018 (percent of U.S. households)
      • Incentive to Reduce Sugar
      • Better-For-You Kids' Juice
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Juices: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store & Online Innovation
      • Role of Online & E-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008–2018 (percent of U.S. households)
    • Consumer Trends
      • Consumption of Traditional Juice Types Declining
        • Table Consumption Rates for Juices, 2008–2018 (percent of U.S. households/adults)
      • Refrigerated Versus Shelf-Stable Orange Juice (bottles/cans/cartons)
        • Table Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Kinds of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Package Type of Orange Juice Drunk Most Often, 2008–2018 (percent of U.S. adults that drink orange juice)
        • Table Glasses of Orange Juice Drunk by Household on Average Day, 2008–2018 (percent of U.S. households that drink orange juice)
        • Table Brands of Orange Juice Drunk Most Often by Households, 2008–2018 (percent of households that drink orange juice)
      • Other Fruit Juices/Drinks
        • Table Type of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Kinds of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Package Types of Other Fruit Juices/Drinks Drunk Most Often, 2008-2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Flavors of Other Fruit Juices/Drinks Drunk Most Often, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks)
        • Table Glasses of Other Fruit Juices/Drinks Drunk by Household on Average Day, 2008–2018 (percent of U.S. households that drink other fruit juices/drinks
        • Table Brands of Other Fruit Juices/Drinks Drunk Most Often by Households, 2008–2018 (percent of households that drinks other fruit juices/drinks)
  • Coffee and Ready-to-Drink Coffee
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Coffee and Ready-to-Drink Coffee Over $14 Billion in 2018
      • Market to Approach $18 Billion by 2023
        • Table U.S. Coffee Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Coffee Market Retail Volume Sales, 2013–2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Coffee Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Enhanced Functionality
      • Innovation: Bulletproof Coffee
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Vast Majority of the Market
        • Table Selected Marketers/Brands of Coffees, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Coffee: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Most Consumers Prefer Ground/Whole Bean Coffee
        • Table Consumption Rates for Coffee, 2008-2018 (percent of households/adults)
      • Single-Serve Pods Have Grown at Expense of Ground and Whole Bean
        • Table Forms of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Consumers Overwhelmingly Prefer Caffeinated Ground/Whole Bean Coffee
        • Table Type of Ground/Whole Bean Coffee Drunk Most Often, 2008-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Unflavored Ground/Whole Bean Coffee Rules
        • Table Flavor of Ground/Whole Bean Coffee Drunk Most Often, 2017-2018 (percent of U.S. households that drink ground/whole bean coffee)
      • Coffee Consumption on the Rise
        • Table Cups of Ground Coffee (Regular or Decaf) Drunk by Household Any Day, 2008-2018 (percent of U.S. households that drink ground coffee)
      • Folgers Declines; Store Brands, Coffee Shop, and Gourmet Brands Gain
        • Table Brands of Ground/Whole Bean Coffee Drunk Most Often by Households, 2008-2018 (percent of households that drink ground/whole bean coffee)
      • Starbucks Leader in Espresso/Cappuccino
        • Table Brands of Espresso/Cappuccino Drunk Most Often by Households, 2008-2018 (percent of households that drinks espresso/cappuccino)
      • Starbucks Leader in RTD Coffees
        • Table Brands of Coffee Drinks (Bottle/Can) Drunk Most Often by Households, 2008-2018 (percent of households that drink coffee drinks)
      • Coffee Shops Preferred for On-The-Go Coffee
        • Table Where Adults Get Coffee On-The-Go, 2016-2018 (percent of U.S. adults that got coffee on-the-go in the last 7 days)
  • Tea and Ready-to-Drink Tea
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Tea & Ready-to-Drink Tea Over $8 Billion in 2018
      • Market to Exceed $9 Billion by 2023
        • Table U.S. Tea Market Retail Dollar Sales, 2013-2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Tea Market Retail Volume Sales, 2013-2018 (in millions of ounces and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Tea Market Retail Dollar Sales: By Segment, 2016-2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Enhanced Functionality
      • Innovation: Beverage Mashups
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Majority of the Market
        • Table Selected Marketers/Brands of Teas, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Organic Drives Clean Label Trend
      • CBD-Infused Beverages Get a Boost from Legalization of Hemp
      • Increasing Calls for More Sustainable Packaging
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Teas: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Most Consumers Still Prefer Tea Bags /Packaged Tea
        • Table Consumption Rates for Tea, 2008-2018 (percent of households)
      • Tea (Bags/Packages)
        • Table Purpose for Using Tea (Bags/Packages), 2008-2018 (percent of households that use regular tea)
        • Table Type of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea (bags/packages))
        • Table Flavor of Tea (Bags/Packages) Drunk Most Often, 2008-2018 (percent of U.S. households that drink tea (bags/packages))
        • Table Cups of Tea (Bags/Packages) Drunk by Household on Average Day, 2008-2018 (percent of U.S. households that drink tea in bags/packages)
        • Table Brands of Tea (Bags/Packages) Drunk Most Often by Households, 2008-2018 (percent of households that drink tea in bags/packages)
      • RTD Iced Tea
        • Table Type of RTD Iced Tea Drunk Most Often, 2008-2018 (percent of U.S. adults that drink RTD iced tea)
        • Table Brands of RTD Iced Tea Drunk Most Often by Households, 2008-2018 (percent of households that drink RTD iced tea)
  • Dairy & Dairy Alternative Beverages
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Dairy & Dairy Alternative Beverages $23.5 Billion in 2018
      • Market to Fall Below $23 Billion by 2023
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales, 2013–2023 (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Volume Sales, 2013–2018 (in millions of ounces/pints/16 oz. equivalent and percent change)
    • Market Segmentation
      • Category/Segment Sales
        • Table U.S. Dairy & Dairy Alternative Beverages Market Retail Dollar Sales: By Segment, 2016–2018 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Innovation: Big Players Investing in Disruptive Innovation
      • Innovation: Differentiated Value-Added Dairy
    • Macroeconomic Context for Sales Growth
      • Robust (if Disjointed) Economic Growth
      • Unemployment Rate Declines to 50-Year Lows
      • Median Household Incomes at All-Time High in 2017
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Dean Foods and Private Label Control the Dairy Milk Market
        • Table Selected Marketers/Brands of Dairy & Dairy Alternative Beverages, 2018
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
      • Organic Trends
        • Table Overall vs. Organic Usage Trends for Selected Categories, 2010-2018 (percent of U.S. households)
      • Better Kids Milk
      • Clean Label Coffee Creamers
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Dairy & Dairy Alternative Beverages: U.S. Retail Dollar Sales and Shares by Channel, 2018 (in millions of dollars and percent)
      • Opportunities for In-Store and Online Innovation
      • Role of Online and e-Grocers
      • Opportunities in Private Label
        • Table Overall vs. Private Label Usage Trends for Selected Beverage Categories, 2008-2018 (percent of U.S. households)
    • Consumer Trends
      • Milk Consumption Decreasing, Milk Alternatives Increasing
        • Table Consumption Rates for Dairy & Dairy Alternative Beverages, 2008-2018 (percent of U.S. households)
      • Consumers Prefer 2% and Whole Milk Most
        • Table Kind of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
      • Organic and Lactose-Free Milk Trending Higher
        • Table Type of Milk Consumed Most Often, 2008-2018 (percent of U.S. households that drink milk)
      • Households Drinking One or Less Than One Glass of Milk a Day Increasing
        • Table Glasses of Milk Consumed by Household on Average Day, 2008-2018 (percent of U.S. households that drink milk)
      • Almond Milk Dominates Milk Alternatives
        • Table Type of Non-Dairy Milk Alternatives Consumed Most Often, 2016-2018 (percent of U.S. adults that drink non-dairy milk alternatives)
      • About 40% of Adults Buy or Drink Dairy Alternative Beverages
      • About 40% of Adults Buy or Drink Dairy Alternative Beverages
      • Liquid, Regular, and French Vanilla Most Preferred Coffee Creamers
        • Table Forms, Types, and Flavors of Coffee Creamers Used Most Often, 2008-2018 (percent of U.S. households that use coffee creamers)
      • Coffee-mate and International Delight Big Gainers in Coffee Creamers
        • Table Brands of Coffee Creamers Used Most Often by Households, 2008-2018 (percent of households that use coffee creamers)

Abstract

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U.S. Beverage Market Outlook 2019

Packaged beverage marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, yet opportunities abound.

Among these opportunities are beverages that are evolving into product mashups that are hard to define and categorize, but nonetheless satisfy consumer desires. These new beverages take the most liked attributes of products in different categories to create new drinking experiences—fruit juice-infused sparkling waters, coffee sodas, nitro cold brew coffee, plant-based “clean” energy drinks, kombucha.

Convenience has also driven growth in the market, with product forms that cater to evolving consumer behavior and consumption patterns performing best. Single-serve coffee pods have been a godsend for people who don’t want or don’t have time to make a pot of coffee. And single-serve RTD beverages cater to the growing number of consumers who drink and snack on-the-go throughout a day. Many of these consumers aren’t sitting down for a lot of meals at home, particularly breakfast, which has hurt sales of traditional jugs and cartons of orange juice and milk.

These are just a few of the trends and opportunities examined in Packaged Facts’ U.S. Beverage Market Outlook, 2019. The report provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:
  • Bottled & Enhanced Waters
  • Carbonated Beverages
  • Coffee & Ready-To-Drink Coffee
  • Dairy Beverages & Non-Dairy Milk Alternatives
  • Energy & Sports Drinks
  • Juices
  • Tea & Ready-To-Drink Tea
Scope of Report

This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research. 


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