Online Grocery Shopping in the U.S., 2nd Edition

Published: October 8, 2018 - 109 Pages

Table of Contents

  • Executive Summary
    • Three Factors Spur Rapidly Increasing Sales
    • Key Consumer Trends
    • How Are People Ordering Online?
    • What Are Online Grocery Shoppers Purchasing?
    • The Key Players
    • Scope
    • Methodology
  • Trends & Opportunities
    • Highlights
    • Key Trends
      • Subscription Boxes Offer Products Not Available Through Traditional Channels
      • Pickup Becoming Favored by Grocers to Solve Last-Mile Problem
      • Creating Online Marketplaces and Collaborating with Local Producers
      • Convenience Ultimate Selling Point for Busy Consumers, Especially Millennials and Generation X
      • Baby Boomers and the Silent Generation Are a Largely Untapped Market
      • Opportunity: Appealing to Customers Trying to Resist Impulse Buys
      • Opportunity: Label Readers Can Get Additional Product Information Online
      • Opportunity: Expand Availability of Online Grocery Shopping to Rural Customers
  • The Online Grocery Market
    • Highlights
    • Historical Online Grocery Market
      • Table U.S. Online Grocery Sales, 2013-2018E (dollars in billions and percent)
      • Online Grocery Sales a Small Portion of Overall Grocery Sales but Growing Quickly
        • Table U.S. All Grocery Sales and Online Grocery Sales, 2011-2018E (dollars in billions and percent)
      • U.S. Online Grocery Shopping Well Behind Other Countries
    • Online Grocery Market Forecast
      • Table U.S. Online Grocery Sales, 2018E-2023P (dollars in billions and percent)
    • Share of the Market by Retailer Category
      • Table U.S. Online Grocery Market by Retailer Category, 2018E (dollars in billions and percent)
    • Share of the Market by Product Category
      • Table U.S. Online Grocery Market by Product Category, 2018E (dollars in billions and percent)
      • Overall Grocery Market vs. Online Grocery Market by Product Category
      • The Most Popular Grocery Product Types Purchased Online
    • Share of the Market by Type of Grocery Delivery
      • Convincing Existing Customers to Shop Online More Is Key for Store-Based Grocers
  • Online Grocery Providers
    • Highlights
    • Mergers & Acquisitions
      • Table Online Grocery Mergers & Acquisitions, 2016–2018
      • Venture Capital Stimulating Startups
        • Table Investment in Online Grocery Companies, 2014–2018 (dollars in millions)
    • Market Share
    • Most Commonly Used Online Grocers
    • Online-Based Stores
      • Scope
      • Amazon's Online Grocery Services
        • Table Amazon's Online Grocery Services
      • Amazon's Online Grocery Strategy
      • The Dot-Com Survivors and Other Established Companies
        • Table Selected Online-Based Grocery Services
      • New Marketers
    • Third-Party Pack & Deliver Services
      • Scope
      • Pack & Deliver Providers
        • Table Selected Grocery Packing and Delivery Companies
    • Store-Based Online Grocery Providers
      • Scope
      • Participating Store-Based Grocers
        • Table Selected Brick & Mortar Retailers Offering Online Grocery Sales
        • Table Selected Store-Based Grocery Providers Online Service Offerings
    • Grocery Private Labels
      • The Online-Based Store Influence
      • Established Grocers Offer the Same Private Labels Customers Love Online
        • Table Selected Private Label Grocery Brands Available Via Online Ordering
  • Online Grocery Shopping Mechanisms
    • Highlights
    • Market Penetration and Reasons for Ordering Online
    • Online Grocery Shopping Availability
      • Method of Delivery/Pickup Offered
      • Delivery and Pickup Costs and Trends
    • Online Order Frequency
      • Opportunity: Use of Subscription Shopping Services
      • Opportunity: Use of Automated Renewal Services
      • Opportunity: Convince Consumers to Share Subscription Services
    • Consumer Insights on Websites, Apps, and Interfaces
      • Opportunity: Personalization and Recommendations
      • Opportunity: Voice Ordering
    • Devices Used to Order Online
    • Creating the Perfect Virtual Store
      • Third-Party Platforms Make Offering Online Groceries Possible for Independents
        • Table Online Grocery Platform Providers
      • Opportunity: Integrate Digital Coupons with App and Website
      • Opportunity: VR Shopping Experience
  • Consumer Demographics
    • Highlights
    • Income the Most Important Demographic Characteristic
    • Children a Major Factor in Online Grocery Shopping
      • Table Online Grocery Delivery Service Users by Presence or Age of Children in Household, 2018 (percent)
    • Age Another Important Characteristic
    • Race Also Determines Who Shops for Groceries Online
      • Table Online Grocery Shoppers by Race, 2018 (percent)
    • Gender Is A Factor Because of Who Does the Shopping Overall
      • Table Online Grocery Shoppers and Attitudes on Food and Shopping by Gender, 2018 (percent)
    • Geographic Trends in Online Grocery Shopping
      • Table Online Grocery Shopping by County Size, 2018 (in thousands of adults and percent)
    • Specialty Foods Store Shoppers Most Likely to Shop for Groceries Online
      • Table Grocery Stores Shopped by Online Grocery Shoppers vs. All Grocery Shoppers, 2018 (percent)
  • Consumer Psychographics
    • Highlights
    • Food Characteristics Valued Most by Consumers
      • Table Characteristics that Consumers Like to See in Their Foods, 2018 (percent)
    • Online Grocery Shoppers More Likely to Enjoy Grocery Shopping
    • Online Grocery Shoppers Have Hesitant Trust in Providers
      • Table Online Grocery Shopper Opinions on Trusting Their Grocery Providers, 2018 (percent)
    • Convenience Is the Main Driver for Buying Groceries Online
      • Table Online Grocery Shoppers on Convenience and Modernity of Online Grocery Shopping, 2018 (percent)
    • Packaging Is a Major Concern for Consumers Who Shop Online
      • Table Online Grocery Shopper Opinions on the Environment, 2018 (percent)
    • A Personal Touch Makes Customers Feel Valued
    • Opportunity: Appeal To Consumers Who Do Not Shop Online At All
      • Table Top Reasons Consumers Do Not Make Purchases Online (percent)
    • Why Do So Many Online Shoppers Not Shop for Groceries Online?
      • Table "Why Don't You Shop for Groceries Online?" Consumers Who Shop Online vs. Those Who Don't at All (percent)


Download Sample

Online Grocery Shopping in the U.S., 2nd Edition

Special offer: now 20% off original full report price

The U.S. online grocery market has been rapidly expanding in recent years due to increased smartphone usage, better website and mobile interfaces, and expansion of crowdsourced business models. With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – Online Grocery Shopping in the U.S., 2nd Edition is packed with quantitative and qualitative projections to help food and beverage producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a rapidly evolving and competitive market.
  • After Amazon’s June 2017 acquisition of Whole Foods, the online grocery market has been changing rapidly as store-based grocers have raced to compete with Amazon in the online grocery space.
  • Walmart is taking drastic measures to expand its online grocery services and offer store pickup options at all of its stores across the U.S. in order to become the top online grocery provider.
  • Pickup is becoming a favored option for receiving online orders to solve the last-mile delivery problem.
  • Creating online marketplaces and collaborating with local producers can convince more customers to shop for groceries online if they are supporting local businesses.
  • Baby Boomers and the Silent Generation are least likely to do their grocery shopping online, but represent a major marketing opportunity because they may have mobility issues that limit their ability to drive to a store or to carry groceries.
Online Grocery Shopping in the U.S., 2nd Edition delivers actionable predictions and recommendations designed to guide retailers, service providers, food marketers, and investors in making business decisions by providing data and insights about the online grocery market.


Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2018, Online Grocery Shopping in the U.S., 2nd Edition is the go-to source for a complete understanding of the U.S. online grocery market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the entire food and beverage market and broader online shopping market.

Online Grocery Shopping in the U.S., 2nd Edition forecasts market size and growth for each category (2018-2023); examines new online shopping availability; surveys retail channel trends including cross-channel shopping vs. customer loyalty; and analyzes trends and shifts in the needs of today’s grocery shoppers. This report tabulates online grocery sales by product type, retailer category, and channel of delivery and projects online grocery sales through 2023. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous photographs of advertising, online shopping interfaces, and other images across key channels.

Report Methodology

The information contained in Online Grocery Shopping in the U.S., 2nd Edition was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to online grocery shopping services and food and beverage preferences. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing. Our estimates of market size and company performance are based on reported revenues of e-commerce companies and grocery chains, news reports, and more. 

Get full details about this report
(US): 800.298.5294
(Int): +1.240.747.3095
Fax: 240.747.3004