Salty Snacks: U.S. Market Trends and Opportunities

Published: June 21, 2018 - 59 Pages

Table of Contents

  • Production & Consumption
    • Production & Consumption Highlights
  • Market Sizing: Consumption (lbs)
    • Historical and Current Trends
  • Market Environment: Production
    • Industry Characteristics
      • Table US Salty Snacks Industry Employer Firms & Establishments, 2007-2015
    • Key Economic Indicators
      • Table Key Indicators for US Salty Snacks Demand, 2007-2022 (US$ billions)
    • Trade
      • Table US Salty Snacks Trade, 2007-2017 (US$ millions)
    • Environmental & Regulatory Factors
  • Manufacturer-Level Demand & Forecast ($)
    • Table US Salty Snacks Demand by Product, 2007-2022 (US$ mil)
  • Manufacturer Shipments & Forecast ($)
    • Table US Salty Snacks Shipments by Product, 2007-2022 (US$ mil)
  • Demand by Product Type ($)
    • Potato Chips
    • Corn Chips
    • Other Salty Snacks
  • Retail
    • Highlights: Retail Trends
      • Key Opportunities for Future Growth
  • Market Sizing: Retail Sales ($)
    • Retail Sales of Salty Snacks at $24 Billion in 2017
      • Table US Salty Snacks Market Retail Dollar Sales, 2012-2022P (in millions of dollars and percent change)
    • Category Sales and Shares
      • RTE Popcorn Sales Surging
        • Table US Salty Snack Market Retail Dollar Sales: By Category, 2015-2017 (in millions of dollars and percent change)
  • Market Forecast: Retail ($)
    • Sluggish Economy Impacts Consumer Spending
    • Unemployment Rate Declines to Below Pre-Recession Levels
    • Median Household Incomes at All-Time High in 2016
    • Sluggish Growth of Household Formations
    • Retail Market to Exceed $29 Billion by 2022
      • Table US Salty Snacks Market Retail Dollar Sales, 2017-2022P (in millions of dollars and percent change)
  • Marketer Competition
    • PepsiCo Controls 60% of Market
      • Table Selected Marketers/Brands of Salty Snacks, 2017
    • M&A Activity
    • PepsiCo
      • Table PepsiCo Major Brands by Product
    • Snyder's-Lance
      • Table Snyder's-Lance Major Brands by Product
    • Kellogg Company
    • UTZ Quality Foods
      • Table UTZ Quality Foods Major Brands by Product
  • Marketing & New Product Trends
    • Marketing Trends
      • Table Selected Marketing Initiatives
    • Opportunities for Marketing Innovation
      • Table Selected Marketing Innovation
    • New Product Trends
    • Opportunities for Product Innovation
      • Table Selected New Products
  • Retail Channel Competition
    • Channel Shares
      • Table Salty Snacks: US Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
    • Opportunities for In-Store and Online Innovation
  • Retail Trends: Product Usage Rates
    • Potato Chips Eaten by Over 80% of Households
      • Table Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
    • Usage by Product Type
      • Regular Potato Chips Dominate
        • Table Types of Potato Chips Eaten Most Often, 2007-2017 (percent of US households who eat potato chips)
    • Usage by Flavor
      • Chips: Just Plain Popular
      • Pretzels a Salty Favorite in an Era of Salt Avoidance
      • Potato Chip Eaters Eating More
        • Table Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of US households who eat potato chips)
        • Table Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017 (percent of US households who eat corn/tortilla chips/cheese snacks)
    • Brand Usage Trends
      • Lay's Classic, Cheetos, and Store Brands Biggest Chip/Snack Gainers
        • Table Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households who eat selected salty snacks)
  • About This Report
    • Two Sources for this Report
    • Sources
    • Industry Codes
      • Table Industry Codes Related to Salty Snacks


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Salty Snacks: U.S. Market Trends and Opportunities

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Salty Snacks: U.S. Market Trends and Opportunities analyzes the market for salty snacks across eight categories:
  • potato chips
  • tortilla/tostada chips
  • other salted snacks (not including nuts)
  • pretzels
  • cheese snacks
  • corn snacks (not including tortilla chips)
  • ready-to-eat (RTE) popcorn/caramel corn
  • pork rinds
The report’s market coverage spans all retail channels of distribution that carry salty snacks such as supermarkets and other food stores, mass merchandisers, convenience stores, warehouse clubs, drug stores, dollar stores, specialty stores, catalogues, Internet retailers, and manufacturers own websites. Market size data are provided at the retail sales level for the 2012-2017 period and projections for 2017-2022 period.

Additionally, Salty Snacks: U.S. Market Trends and Opportunities forecasts to 2022 U.S. salty snack demand and shipments in nominal US dollars at the manufacturer level. Total demand and shipments are segmented by product type:
  • potato chips
  • corn chips
  • other salty snacks such as pretzels, ready-to-eat popcorn, and pork rinds

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