Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition

Published: April 16, 2018 - 185 Pages

Table of Contents

  • Executive Summary
    • Market Overview
      • Market Definition
      • Report Methodology
      • Market Size and Composition
      • Market Drivers
    • Pet Grooming Services
      • Thousands of Groomers Offer Wide Range of Services
      • Grooming Service Providers
      • Trends in Pet Grooming and Spa Services
      • Consumer Trends
    • Pet Grooming & Spa Products
      • Competitive Overview
      • Retail Trends
      • Marketing and New Product Trends
      • Consumer Trends
    • Sales Growth Opportunities
      • Opportunity 1: Add-on Services
      • Opportunity 2: Focus on Safety
      • Opportunity 3: Functional Products
      • Opportunity 4: Celebrity Tie-Ins
      • Opportunity 5: Human-Style Services and Products
  • Market Overview
    • Chapter Highlights
    • Introduction
      • Market Definition
      • Exclusions
      • Report Methodology
    • Market Size and Composition
      • Pet Grooming Market Experiences Steady Growth
        • Table U.S. Retail Sales of Pet Grooming and Spa Services and Products, 2013 vs. 2017 (in millions)
      • Market Share of Pet Grooming Products by Retail Channel
      • Pet Grooming Products in the Natural & Gourmet Channels
        • Table U.S. Retail Sales of Pet Grooming and Spa Services and Products, 2013 vs. 2017 (in thousands)
    • Market Drivers
      • Trend Overview
      • Add-On Services and Human-Style Products Drive Innovation
      • Pets as Family
        • Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
      • Beyond Humanization and Premiumization
      • Pet Pampering Reaches New Levels
        • Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
      • Grooming and Wellness
      • Natural Grooming Products the New Status Quo
      • As Product Sales Migrate Elsewhere, Pet Specialty Retailers Bolster Services Including Grooming
      • Millennials a Driving Force in Pet Market
      • Small Dog Movement Represents Opportunity for Groomers, Grooming Marketers
        • Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
      • Higher-Income Households Drive Demand for Pet Services
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
    • Grooming Regulation
      • Pet Grooming Services
      • Pet Grooming Products
    • Looking Ahead
      • Pet Grooming Market to Approach $3.4 Billion by 2021
        • Table U.S. Retail Sales of Pet Grooming and Spa Services and products, 2017 vs. 2021 (in millions)
  • Pet Grooming Services
    • Chapter Highlights
    • Overview
      • Thousands of Groomers Offering Wide Range of Services
        • Table Top Pet Service Types: Last 12 Months vs. Last 30 Days, 2017 (percent of dog owners vs. cat owners)
    • Grooming Service Providers
      • Where Pets Are Groomed
      • Grooming Franchises Are Among the Top Pet Market Opportunities
      • Stand-Alone Grooming Salons
      • Pet Retailer Services
        • Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Non-Medical Pet Services in Last 12 Months, 2016 vs. 2017 (percent)
      • Other Pet Specialty
      • Mobile Grooming
      • Self-Service Grooming
    • Trends in Pet Grooming and Spa Services
      • Comfort and Convenience Go Hand in Hand in Grooming Services
      • Natural Grooming
      • Beyond the Basics
    • Consumer Trends
      • Grooming Trends
      • Pet Owners Blend Professional, DIY Grooming
        • Table Use of Grooming Services, 2018 (percent of pet owners whose pets have been groomed in past 12 months)
      • Types of Grooming Services
  • Pet Grooming Products
    • Chapter Highlights
    • Competitive Overview
      • The Marketers
      • Mass-Market and Pet Specialty Players
      • Natural and Niche Marketers
      • Non-Electric Pet Grooming Brand Purchase Rates
        • Table Purchase Rates by Brand for Non-Electric Grooming Products in the Past 12 Months, 2018 (percent)
      • Pet Age's Pet Specialty Grooming Product Leaders
        • Table Most Popular Grooming Brands in Independent Pet Specialty Outlets, 2016
      • Electric Clipper and Dryer Marketers
      • M & A and Brand Refresh Activity
      • Entering the Market Via Line Extensions
      • Natural Grooming Products Now Mainstream
      • Human-Inspired Products
    • Retail Trends
      • Online Shopping Making Inroads into Pet Grooming Market
      • Private-Label Grooming Products
    • Marketing and New Product Trends
      • Grooming Preparations
      • Non-Electric Grooming Tools
      • Electric Grooming Tools
    • Consumer Trends
      • Grooming Supplies Purchasing Trends
        • Table Purchase Rates for Non-Electric Grooming Products in the Past 12 Months, 2018 (percent of pet owners)
        • Table Purchase Rates for Electric Grooming Products in the Past 12 Months, 2018 (percent of pet owners)
        • Table Ownership Level of Key Durable Dog Grooming Supplies, 2006-2016 (percent of dog owners)
        • Table Ownership Level of Key Durable Cat Grooming Supplies, 2006-2016 (percent of cat owners)
        • Table Ownership Level of Key Dog Grooming Preparations, 2016 (percent of dog owners)
        • Table Ownership Level of Key Cat Grooming Preparations, 2016 (percent of dog owners)
      • Pet Owner Spending on Grooming Products
      • Demographics of Pet Grooming Supplies Purchasers
        • Table Key Demographic Indicators for Purchasing Pet Grooming Supplies, 2017 (percent, index and number of pet grooming supplies purchasers)

Abstract

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Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition

Across the entire pet industry spectrum, the “pets as family” movement is cause for celebration, but perhaps nowhere is this more the case than in pet grooming and spa services and products. People treating their pets like full-fledged family members has become a societal norm, with Millennials knowing no other way and Boomers coping with empty nests, the upshot being pet owners spending more than ever before and pets spending more time with their owners than ever before. Making sure the pets are clean and well-groomed is an integral part of integrating “furbabies” both into the household, where they often share furniture and sleep in the same bed as their owners, but also into public settings, from dog parks and coffeehouses to retail shopping venues. As service providers, marketers, and retailers wholeheartedly tap in, innovation often tracks fashion trends in human spa products and services right down to the same styles and brands, while also keeping the focus squarely on pet safety. At the same time, as the Internet claims an ever larger share of pet product sales, and pet specialty-type products are increasingly available in mass-market channels, pet specialty retailers large and small are increasing their focus on pet services, and grooming services are almost always front and center.

Packaged Facts’ all-new report Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition explores the latest trends in pet grooming, highlighting opportunities in both the services market and the grooming products category. The report analyzes how trends such as humanization, wellness, and pet pampering are driving market innovation, and identifies opportunities for marketers and grooming services operators now and into the future. With a focus on dogs and cats, Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition provides market sizing and projections for pet grooming/spa services and product sales within the context of a broader pet market overview. Tracking growth from 2013 through 2021, the report estimates total sales at $2.8 billion, breaking out services and products historical and projected market sales. On the services side, the report examines retail channel trends, trends in add-on services, safety issues, and industry regulation. In the grooming products market, the report analyzes trends in marketing and new products including natural and human-inspired products, as well as retail channel trends and private-label activity. Detailing both services and products, Packaged Facts’ custom Survey of Pet Owners conducted in January and February 2018 provides a unique perspective on grooming services preferences, brand usage, ownership trends, and channel choice available nowhere else.

Scope

Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition forecasts market size and growth for each category (2018-2021); examines new product activity; surveys retail channel trends; analyzes trends and shifts in the overall pet market impacting the grooming industry; and tabulates pet grooming product sales by channel. Supplementing Packaged Facts’ exclusive Survey of Pet Owners is an analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. The report contains dozens of numerical tables and charts, as well as many photographs of new products, advertising, screen shots, and other images across key channels.

Methodology

The information in Pet Grooming, Skin & Coat, and Spa Products and Services in the U.S., 2nd Edition was obtained from primary datasets including consumer survey data from Packaged Facts’ own Survey of Pet Owners and from Simmons’ Profile Reports. Other primary research includes on-site examination of retail and service provider venues, attendance at pet industry events including Global Pet Expo 2018, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.


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