MarketLooks: U.S. Market for Private Label Foods and Beverages

Published: June 1, 2005 - 19 Pages

Table of Contents

  1. Market Size and Composition
  2. Factors to Market Growth
  3. Projected Market Growth
  4. Market Share Trends
  5. Marketing, New Product, and Retail Trends
  6. The Consumer
  7. Looking Ahead: Trends and Opportunities
  8. Retailer Profiles
  9. Manufacturer Profiles


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Private Label Foods and Beverages: The Store Brand Has Arrived
Published: June 2005

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The following is the abstract from the full report:
Private-label (or store-brand) foods and beverages continue to evolve to meet the demands of a more diverse, budget-conscious, and market-savvy American consumer culture, now accounting for one of every five items sold in U.S. mass-market outlets and charting healthy annual gains. This all-new Packaged Foods report examines the driving trends in the market, dividing it into approximately 20 broad classifications (e.g., breakfast/lunch/dinner, sweets, ethnic foods, snacks, meat/poultry/seafood, grain-based foods, bottled water, juice, etc.), covering every important area of the supermarket using custom-tabulated Information Resources, Inc. (IRI) data, and giving detailed consideration to the most dynamic individual categories and segments. Product trends are also quantified through Productscan new product reports as well as data from the Private Label Manufacturers Association and the U.S. Department of Agriculture.

This report also provides historical sales figures and projections through 2009; examines how private-label products have risen to meet market-altering trends (e.g., low-carb); and pinpoints current and coming trends—including natural/organic foods, whole-grain foods, and products targeting Hispanic and other ethnic populations—that offer new growth opportunities. Trends unique to the private-label market are also detailed, including the growth of “premium” or tiered private-label products, changes in retailer-owned supply chains, the growing market share of supercenters’ store brands, and the evolving roles of private-label food brokers and procurement agents. Other market drivers are also surveyed, such as the changing balance of quality and price considerations among consumers, the possible future effects of cost increases (caused by, among other factors, the growing price of oil), and the effect of overall economic recovery (or lack thereof) on the market. The report also tracks private label’s penetration into new categories and profiles leading retailers including Albertson’s, Costco, Kroger, Publix, Target, Trader Joe’s, and Walgreens, as well as key private-label manufacturers such as ConAgra Foods, Cott Corp., Malt-O-Meals, Palmetto Canning Co., and Ralcorp Holdings.

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