Small Animal Products: U.S. Pet Market Trends and Opportunities

Published: September 12, 2017 - 41 Pages

Table of Contents

  • Executive Summary
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
    • Small Animal Ownership Trends
      • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
    • Insights and Opportunities
      • Increasing the Role of Brand Name among Small Animal Product Buyers
      • Cage Sweet Home
      • Natural Chews and Toys
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
  • Small Animal Products Market
    • Chapter Highlights
    • The Market
      • Table U.S. Retail Sales of Small Animal Pet Products: 2015 vs. 2016 vs. 2021 (in millions of dollars)
      • Small Animal Product Sales Growth Fueled by Bedding and Litter Segment
        • Table Small Animal Product Sales by Segment, 2015–2016 (in millions of dollars, percent change, and market share)
      • Pet Specialty Chains Lead Channel Sales
      • Online Purchasing
      • No Loyalty among Small Animal Owners for Online Apps
    • The Marketers
      • Pet Specialty Leaders
      • Top Marketers in Mass Markets
      • Increasing the Role of Brand Name among Small Animal Product Buyers
    • New Product Trends
      • Trends in New Food, Treat, and Hay Products
      • Trends in New Bedding and Litter Products
      • Cage Sweet Home
      • Natural Chews and Toys
    • The Consumer
      • Small Animal Ownership Trends
        • Table Hamster and Rabbit Ownership Trends, 2013 (in thousands of households and percent of fish owners)
      • Key Demographics of Hamster and Rabbit Owners
        • Table Key Demographic Measures for Hamster/Rabbit Ownership, 2017 (in thousands of households, percent of hamster/rabbit owners, and index)
      • Households with Older Children
      • Owners of Small Animals Tend to Have More than One
        • Table Ownership of Multiple Rabbits and Hamsters (in thousands of households and percent of pet rabbit or hamster owners)
      • Small Animal Owners Almost Always Have Other Pets as Well
      • Northeast Most Popular for Small Animal Ownership

Abstract

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Small Animal Products: U.S. Pet Market Trends and Opportunities

With a compound annual growth rate (CAGR) of 3.2% between 2016 and 2021, sales of small animal pet products will enjoy steady and continued growth over the next five years. The bedding and litter segment is fueling much of this growth as the second largest segment in the small animal products category and the segment experiencing the fastest increase in 2016. Another key opportunity for marketers is households with older children, which show an even stronger preference for small animals as pets than the already strong preference seen for households with children of any age. Other important trends include a strengthening interest in brand name among small animal pet owners and natural chews and toys. 

What You’ll Get in This Report

Small Animal Products: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of the sale of products and foods designed for hamsters, rabbits, guinea pigs, rats, and other small animals through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, bedding and litter, cages and accessories, and toys, discussing the top marketers in each segment. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs. 

Report Methodology

The information in Small Animal Products: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including tracked point of sale data and consumer survey data compiled from Packaged Facts’ own National Pet Owners Survey and from Simmons’ Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.


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