Pet Medications in the U.S., 5th Edition

Published: August 25, 2017 - 192 Pages

Table of Contents

  • Executive Summary
    • Scope and Methodology
      • Market Definition
      • Report Methodology
    • Market Trends
      • Market Size & Composition
        • Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
    • Market Outlook
      • Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
    • Competitive Overview
      • Prescription and Non-prescription Marketers
      • Global Animal Health Rankings Get Another Change
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
    • Retail Pet Medication Marketers
      • Notable Deals
      • Chewables: The Next Generation
    • Sales Trends
      • Pet Owners Have Options
      • Veterinary Pharmacies Online
    • Consumer Trends
      • Most Dog or Cat Households Use Flea/Tick Products
      • Spot On Still on Top
      • 67% of Dog-Owning Households Use Heartworm Meds
      • Allergy Meds Top List of Other Pet Medications
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
    • Market Opportunities
      • Veterinary Consolidation
      • Human/Animal Bond
      • Veterinary Services Growth
      • Exploring E-Commerce
      • Generics Increasing Competition, and Spurring Innovation
      • Millennials
      • Chewable Tablets
      • Combo Products
      • Pet Ownership Growth
  • Market Trends
    • Market Size & Composition
      • U.S. Retail Sales of Pet Medications at $8.6 Billion in 2017
        • Table U.S. Retail Sales of Pet Medications, 2013-2017 (in billions of dollars)
      • Share of Sales by Animal Type
      • Share of Sales by Distribution Channel
        • Table Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2017 (percent)
        • Table Share of U.S. Sales of Pet Medications by Type, 2017 (percent)
    • Market Outlook
      • The Veterinary Market
      • Higher-Income Households a Key Segment
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2015 (percent)
      • The Human/Animal Bond
      • Humanization & Wellness
        • Table Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," by Age Bracket, 2017 (percent)
      • Age of Pets
        • Table Age of Dogs and Cats, 2017 (percent of pet owners)
      • Weighty Issues
        • Table Agreement with Statement: "I have an overweight dog/cat," 2016 vs. 2017 (percent)
      • Small Dogs Rule, but Medium Sizes Rebound
        • Table Size of Pet Dogs, 2012-2017 (percent of dog owners)
        • Table Size of Most Recently Acquired Pet Dog, 2014-2017 (percent of dog owners)
      • Millennial Pet Owners
      • Ownership Trends
      • Funding from Morris Animal Foundation
      • A Third Spend Less
        • Table Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2017 (percent)
      • Economy Still Slow, but Many Indicators Show Positive Signs
        • Table Economic Mood of U.S. Pet Households, 2013-2017 (percent)
        • Table Economic Outlook of U.S. Pet Households, 2013-2017 (percent)
      • Veterinary Visits
        • Table Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months for Routine and Sick/Emergency Vet Visits, 2016
      • Pet Owners Rely on Vet Advice
        • Table Percentage of Dog and Cat Owners Who Rely on Their Veterinarian for Advice, by Topic of Advice, 2016
    • Looking Ahead
      • Projected Market Growth: Sales to Crack $11 Billion by 2021
        • Table Projected U.S. Retail Sales of Pet Medications, 2017-2021 (in billions of dollars)
  • Marketers & Products
    • Competitive Overview
      • Prescription & Non-prescription Marketers
      • Global Animal Health Rankings Gets Another Change
        • Table Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2015-2016 (in millions of dollars)
        • Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2015-2016 (in millions of dollars)
        • Table Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Animal Health, 2017 (projected) (in millions of dollars)
    • Retail Pet Medication Marketers
      • Notable Deals
      • Generics Increasing Competition, Spurring Innovation
      • Chewables: The Next Generation
    • Parasiticides – Competitive Landscape
      • Merial Brands Lead the Flea/Tick Charts
        • Table Marketer Shares of U.S. Flea & Tick Sales, 2017 (percent)
      • Moving Forward with NexGard and Frontline
    • Bayer's Lineup Packs a Punch
      • Bayer's Channel Diversification
    • Zoetis Eyes a Bigger Slice of Parasiticide Market
    • Elanco's Growth
    • Virbac's Offerings
    • Ceva Picks Up Growth
    • Bravecto Guides Merck Animal Health's Growth
    • Central Garden & Pet
    • Hartz
    • Perrigo Leads Generics
    • PetIQ Makes Inroads With Own Brands
    • Fighting for Your Patent
      • Elanco
    • The Heartworm Market
      • Virbac Sees Competitive Market
      • Elanco Adds Interceptor Plus to Lineup
      • HEARTGARD Keeps Rolling
      • Broad Spectrum Wormers
    • Therapeutics and Vaccines
      • Cancer
    • Brain Health
    • Pain Management
      • Major Brands
    • Diabetes
    • Heart Health
    • Ear Infections
    • Skin Allergies
    • Anxiety
      • Table Purchase of Products to Relieve a Pet's Anxiety/Stress, Last 12 Months (percent of dog owners vs. cat owners)
    • Vaccines
    • Other Pet Medications
  • Sales Trends
    • Pet Owners Have Options
      • Online Sales
        • Table Level of Agreement with Statement: "I am buying pet products online more than I used to," 2012-2017 (percent)
        • Table Time Frame for Most Recent Online Purchase of Pet Products, 2012-2017 (percent of pet owners)
      • Vet-VIPPS Changes to the .Pharmacy Domain
      • Veterinary Pharmacies Online
      • Growth Improves for PetMed Express
        • Table PetMed Express Sales, 2007-2017 (in millions of dollars)
      • Petco Ups Its Pet Med Game
      • Mass Market Retailers Emphasize Pet Meds
      • Veterinary Services Inside Pet Superstores
        • Table Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016 vs. 2017
      • Mobile Clinics
        • Table Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2017
      • Fairness to Pet Owners Act
    • Pet Specialty Highlights Flea & Tick
  • Consumer Trends
    • Pet Medication Purchasing Patterns
      • Most Dog or Cat Households Use Flea/Tick Products
        • Table Percentage of Dog or Cat Owners Who Purchase Flea & Tick Care Medications or Medicated Products, 2014-2017 (U.S. dog- or cat-owning households in thousands)
      • Spot On Still on Top
      • Owners Choose Fipronil-Based Products
        • Table Share of Flea & Tick Care Medication Purchasers by Brand, 2017 (U.S. dog owners)
        • Table Share of Flea & Tick Care Topical Medication Purchasers by Brand, 2017 (U.S. cat owners)
    • Demographics for Flea & Tick Brands
      • Table a Index for Use of Flea/Tick Products by Brand, 2017
      • Table b Index for Use of Flea/Tick Products by Brand, 2017
    • 67% of Dog-Owning Households Use Heartworm Meds
      • Table Index for Use of Heartworm Control Medications for Dogs, 2017
      • Heartworm Brand Preferences
        • Table Share of Heartworm Purchasers by Brand, 2017 (U.S. dog owners)
      • Allergy Meds Top List of Other Pet Medications
        • Table Use by Type of Selected Other Pet Medications for Dogs and Cats, 2017 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Dogs, 2017 (percent)
        • Table Purchasing by Channel of Selected Other Pet Medications for Cats, 2017 (percent)
      • Key Brick-and-Mortar Channels
        • Table Brick-and-Mortar Channel Choices for Pet Medications, Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
      • Flea/Tick Owners Favor Amazon
        • Table Purchasing of Flea/Tick Products for Dogs by Online Source, 2017 (percent)
        • Table Purchasing of Flea/Tick Products for Cats by Online Source, 2017 (percent)
    • Pet Med Psychographics
      • Consistency of Pet Med Purchases Among Pet Owners
        • Table Levels of Agreement/Disagreement with Statement, "I Am Buying More Pet Medications Than I Used To": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "The Current Range of Pet Medications Is Not Adequate": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Am Interested in New Types of Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
      • Age- and Weight-Related Issues Not a Purchase Driver
        • Table Levels of Agreement/Disagreement with Statement, "Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy": Dog Owners vs. Cat Owners, 2017 (percent)
      • Attitudes on Veterinarian/Professional vs. Store Products
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications My Veterinarian Recommends": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Trust the Pet Medications Available at the Stores Where I Buy Pet Products": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive": Dog Owners vs. Cat Owners, 2017 (percent)
      • Alternatives to Pet Meds
        • Table Levels of Agreement/Disagreement with Statement, "I Avoid Using Pet Medications as Much as Possible": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications": Dog Owners vs. Cat Owners, 2017 (percent)
        • Table Levels of Agreement/Disagreement with Statement, "High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment": Dog Owners vs. Cat Owners, 2017 (percent)

Abstract

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Pet Medications in the U.S., 5th Edition


Packaged Facts estimates that U.S. retail sales of pet medications will hit $8.6 billion by the end of 2017, inclusive of sales through veterinarians, brick-and-mortar stores, and online retailers, with sales growth even more robust than in 2016. The strong two-year increase reflects several blockbuster product introductions in the veterinary channel (including Zoetis’ APOQUEL and Simparica, Merial’s NexGard, and Merck’s Bravecto), as well as weather conditions favorable to parasiticide sales.

Pet Medications Market Shows Growth, Consolidation


The market for pet medications continues to show strong growth in the U.S. A raft of new products in the flea & tick category has redefined the landscape both in the veterinary market and in retail stores. Merial’s growth has been spurred on by its success in chewable flea & tick, Nexgard, which it sometimes pairs with its heartworm product, Heartgard, to boost sales in both categories. Elanco’s heartworm presence has increased as well, particularly due to aggressive marketing of Interceptor Plus to go along with its leading brand, Trifexis.

The pet medication industry has undergone consolidation, most notably with the closing of Boehringer Ingelheim’s acquisition of Merial, making BI the second-largest player globally. Other significant deals included PetIQ’s IPO and a large investment in Vets First Choice. The Vets First Choice investment points to the Internet's affect on pet meds distribution, ranging from mainstream channels such as Amazon, to Chewy.com as a pet product specialist, to pet drug-specific outlets such as 1-800-PetMeds.

Also factoring in are changes in the veterinary industry, including Mars’ acquisition of VCA. Overall pet medication sales growth continues to be affected negatively by cheaper options for consumers (e.g., competition among Frontline Plus and its various imitators), particularly as they are sold in brick-and-mortar and online channels where margins are lower. However, the strong pipeline of patented prescription drugs is helping to keep price erosion at bay.

Scope


Updated from 2015, this fifth edition of Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers. These include prescription, over-the-counter (OTC or “retail”), and ethical products (nonprescription medications whose distribution is restricted by the manufacturer to veterinarians). The primary focus of this report is on antiparasitics (flea, tick, heartworm, etc.), but it also covers market-shaping developments in other areas including cancer, cognitive dysfunction, mood disorder, pain management, and obesity/diabetes.

Animal health products for production animals and horses are excluded from this market analysis, as are nutritional supplements for horses and companion animals, the latter of which are covered in Packaged Facts’ April 2017 report, Pet Supplements in the U.S., 6th Edition.

The report provides in-depth coverage of competitive trends, new product trends and marketing activity, and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Data provided include historical and projected market revenues, along with demographics and psychographics of pet med purchasers, based on data from sources including Simmons and Packaged Facts’ proprietary national pet owner surveys.

Report Methodology


The information contained in this report was obtained from primary and secondary research. Primary research entailed informal interviews with leading manufacturers of pet medications and with other pet industry experts; attendance of the Global Pet Expo and Petfood Forum trade events from 2005 through 2017; consultations with pet product manufacturers and members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

Sales estimates are based on published and estimated sales of major market participants; market size estimates from other sources appearing in the trade press; figures obtained through consultation with market participants; the performance of relevant retail venues; consumer usage rates for pet medications; rates of company and product entries into the market; and sales data from syndicated resources.

Our consumer analysis draws primarily on two sources:
  • Simmons National Consumer Surveys from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.
  • Packaged Facts Pet Owner Surveys, including one conducted in June/July 2017. These surveys had a sample of 2,000 U.S. respondents age 18 or over who in aggregate are representative of the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, household income bracket, and presence of children in the household of the U.S. Census Bureau.

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