Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

Published: November 20, 2017 - 49 Pages

Table of Contents

  • Executive Summary
    • Introduction
    • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
        • Table Nutritional Shakes and Bars Retail Sales, 2011-2016 (US$ mil)
        • Table Consumer Purchases: "In What Form Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Consumer Purchases: "Do You Primarily Buy Nutritional Bars in a Multipack/Cartons or in Single Bars?," 2017 (percent of nutritional bar users)
      • Market Segmentation
    • Projected Market Growth
      • Market Projections
        • Table Projected U.S. Retail Sales of Nutritional Shakes and Bars, 2016-2021 (US$ mil)
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • The Marketers
      • The Range of Marketers
      • Leading Marketers
    • Marketing & New Products
      • Marketing Trends
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Look for …," 2017 (percent of nutritional shake and bar users)
        • Table Consumer Preferences: "When I Shop for Nutritional Shakes or Bars, I Avoid …," 2017 (percent of nutritional shake and bar users)
        • Table Primary Use of Nutritional Shakes and Bars, 2017 (percent of nutritional shake and bar users)
      • New Product Trends
      • Retailing Trends
        • Table Retail Sales of Nutritional Shakes & Bars: Current and Projected Online Share, 2016 – 2021 (percent)
        • Table Selected Shopping Rates by Store over the Last Four Weeks, 2015 – 2017 (percent of U.S. adults)
        • Table Consumer Shopping: "In the Last Three Months, Where Have You Bought Nutritional Shakes or Bars?," 2017 (percent of nutritional shake and bar users, respectively)
  • The Consumer
    • Consumer Trends
      • Product Usage Rates
        • Table Usage Rates of Nutritional Shakes & Bars: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of population)
      • Consumer Demographics
        • Table Usage Rates of Nutritional Shakes & Bars by Age Cohort: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Usage Rates of Nutritional Shakes & Bars by Race/Ethnicity and Gender: "Do You Buy Nutritional Shakes or Bars?," 2017 (percent of group)
        • Table Motivations for Nutritional Shake Use by Gender: "Why Do You Buy Nutritional Shakes?," 2017 (percent of nutritional shake users)
        • Table Motivations for Nutritional Bar Use by Gender: "Why Do You Buy Nutritional Bars?," 2017 (percent of nutritional bar users)
      • Consumer Psychographics
        • Table Dieting for Health or Weight, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
        • Table Selected Reasons for Watching Diet by Age Cohort and Gender, 2017 (percent of group & index)
        • Table Selected Attitudes on Health and Nutrition: By Younger/Older Adults and Race/Ethnicity, 2017 (percent of group & index)
        • Table Lifestyle Statements on Food and Eating, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)

Abstract

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Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities


Packaged Facts projects retail sales of nutritional shakes and bars to rise 8.3% annually through 2021. The market for nutritional shakes and bars has experienced vigorous growth in recent years as consumers have sought novel flavors and ingredients such as “superfoods” amid trends toward healthy living and eating. Additionally, nutritional shakes and bars are increasingly marketed as organic and non-GMO, with new options available to consumers who look to environmental sustainability and nutritional content when purchasing foods. Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities identifies these and other trends influencing the nutritional shakes and bars market, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market – and the factors shaping their evolution – are also discussed.

Report Scope & Methodology


Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities examines the current and forecasted market for nutritional shakes and bars. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products. This report covers sales of nutritional shakes and bars purchased from retail outlets such as supermarkets and other grocery stores, convenience stores, general merchandisers (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. 

Sources of market and consumer data consulted for this report include:

syndicated retail sales tracking through selected U.S. retail outlets
government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
nutritional shakes and bars producers and representative trade associations
industry sources including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications

Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income. 

Another source of primary consumer data in this report are Simmons Reports from Simmons Research, LLC. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.


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