Market Trends: New Age Non-Carbonated Beverages

Published: August 1, 2005 - 170 Pages

Table of Contents

  • Executive Summary
    • The Market
      • Energy Drinks /Infused Water
      • Juice & Juice Drinks
      • Dairy & Dairy Substitutes
      • Bottled Tea
    • Trends
      • Health and Wellness
      • Obesity
      • Low-Carb
      • Sugar Substitutes, Flavor Profiling
      • Single Serve
      • Style and Personality
      • New Product Introductions
  • The Market
    • Overview
      • Evolution of New Age Non-Carbonated Beverages
        • Table The Evolution of New Age Non-Carbonated Beverages
      • New Age Enters Mainstream
      • Product Definitions
    • Market Overview
      • Market Size
        • Table IRI-tracked New Age Non-Carbonated Beverage Sales, by Category (in million $)
        • Table Year-to-Year Category Growth Based on Mass-Market Sales, 2000-2004 (%)
      • Market Share
        • Table Market Share of New Age Non-Carbonated Beverage, by Category, 2000-2004 (%)
    • Trends and Factors to Growth
      • The Health and Wellness Trend
      • Obesity
      • The Low-Carb Trend
      • Young and Old Target Segments
      • Sugar Substitute and Flavor Trends
      • Convenience
      • Industry Regulation
      • New Product Introductions
        • Table Top 10 New Age Non-Carbonated Beverage Marketers/Brands by Total SKUs Introduced - Jan-Dec, 2004
    • Market Forecast
  • Energy Drinks/Infused Water
    • Overview
      • Market
    • Energy Drinks & Infused Waters
      • Energy Drinks
      • Market at $20 million
      • Top Marketers
        • Table IRI-tracked Sales of Top Energy Drinks Marketers, 2000-2004 (in million $)
      • Top Brands
        • Table IRI-tracked Sales of Top Energy Drinks Brands, 2000-2004 (in million $)
      • Infused Waters
      • Infused Water Ingredients
      • Nutraceutical Types
      • Infused Water Market Stands at $350 million
        • Table IRI-Tracked Sales of Top Infused Water Marketers, 2000-2004 (in million $)
        • Table IRI-tracked Sales of Top Infused Water Brands, 2000-2004 (in million $)
    • New Product Introductions
      • Table Innovative New Product Introductions
    • Market Forecast
  • Juice & Juice Drinks
    • Overview
    • The Market
      • Top Marketers
        • Table IRI-tracked U.S. Sales of Top New Age Juice Marketers, 2000-2004 (in million $)
      • POM Wonderful
      • Top Brands
        • Table IRI-tracked Sales of Top New Age Non-Carbonated Shelf-Stable Juice Brands, 2000-2004 (in million $)
        • Table IRI-tracked Sales of Top New Age Non-Carbonated Refrigerated Juice Brands, 2000-2004 (in million $)
      • Tropicana & Minute Maid Join the Health Bandwagon
        • Table IRI-tracked Sales of New Age-influenced Big Beverage Entrants, 2000-2004 (in million $)
    • New Product Introductions
      • Table New Product Introductions - Innovative
      • Table New Product Introductions By Package Tag – `Single Serve'
      • Table New Product Introductions By Package Tag – `Single Serve'
      • Market Forecast
  • Dairy Drinks & Dairy Substitutes
    • Overview
    • The Market
      • The 2004 Market at $707.2 Million
      • Overall Top Marketers
        • Table IRI-tracked Sales of Dairy Drinks & Dairy Substitutes Marketers, 2000-2004 (in million $)
      • Top Brands
        • Table IRI-tracked Sales of Top Dairy Drinks & Dairy Substitutes Brands, 2000-2004 (in million $)
      • Rice Milk, Kefir & Soymilk Exhibit Growth
      • The Milk & Milk Substitute Market
        • Table IRI-tracked Sales of Top Milk & Milk Substitutes Marketers, 2000-2004 (in million $)
        • Table IRI-tracked Sales of Top Milk & Milk Substitutes Brands, 2000-2004 (in million $)
    • Yogurt Drinks
      • Consumer Understanding - Key To Growth
      • Top Yogurt Drink Marketers
        • Table IRI-tracked Sales of Top Yogurt Drink Marketers, 2000-2004 (in million $)
      • Top Yogurt Drink Brands
        • Table IRI-tracked Sales of Top Yogurt Drinks Brands, 2000-2004 (in million $)
    • Smoothies and Other Drinks
      • Market
      • Top Marketers
        • Table IRI-tracked Sales of Top Smoothie and Other Drinks Marketers, 2000-2004 (in million $)
      • Top Smoothie and Other Drinks Brands
        • Table IRI-tracked Sales of Top Smoothie and Other Drinks Brands, 2000-2004 (in million $)
    • New Product Introductions
      • Table New Product Introductions By Package Tag – High Protein
      • Table New Product Introductions By Package Tag – High Calcium
    • Market Forecast
  • New Age Bottled & Canned Tea
    • Overview
      • Health Benefits of Tea
      • Consumer Education, Lifestyle Changes Accelerate Tea Acceptance
      • The Market
      • Acquisitions Consume Smaller Brands
      • Top Marketers
        • Table IRI-tracked Sales of Top New Age Bottled & Canned Tea Marketers, 2000-2004, (in million $)
      • Top Brands
        • Table IRI-tracked Sales of Top New Age Bottled & Canned Tea Brands 2000-2004 (in million $)
      • New Product Introductions
      • Selling Points
        • Table New Product Introductions By Package Tag – Single Serve
        • Table New Product Introductions By Package Tag – Natural
        • Table New Product Introductions By Package Tag – High Vitamin
    • Market Forecast
  • Marketing Dynamics
    • Retail Scenario
      • Chain Drugstores
      • Distribution – An Essential Marketing Strategy
      • SoBe Effect
      • Major Marketer Initiatives
      • Energy Brands – Unique Marketing Efforts
      • Packaging
      • Grab and Go
  • Trends & Opportunities
    • Overview
      • Focus on Health And Wellness
      • Flavor Extremes
        • Table Flavor Trends in 2004, Number of Reports
      • Health Trends are Influencing Flavor Trends
      • Splenda Leads the Way in Artificial Sweeteners
        • Table List of Beverages in the U.S. with Splenda Sweetener as an Additive
      • Swinging Singles
    • Energy Drinks/Infused Water Trends
      • Exotic Drives Energy Drinks
      • Innovations Increase Shelf Space Competition
      • Propel Leads the Way in Enhanced Water
      • Focused Branding Efforts
    • Juice and Juice Drinks
      • Overcoming the Low-Carb
      • Health Claims: A Potent Selling Point.
      • Big Players Enter New Age Territory
      • Morphed Juices – Entering Un-chartered Territory
    • New Age Dairy & Dairy Alternative Beverages
      • Yogurt-based Drinks Sales Skyrocketing
      • Probiotics and Prebiotics
      • Organic Dairy a Much Bigger Niche, With Many More Users
      • Flavor Trends in Soy Beverages
      • Targeted Products
      • Smooth As Soy
      • Juice-Based Smoothies Find Favor
    • Bottled Tea Gets The Green Light
      • White Tea – The Next Tea Trend!
    • Ethnic Flavors Gain Popularity
      • Coconut Water
      • Horchata
    • Demographic Trends
      • Hispanic Population Is Driving Innovation in Flavor
      • The World Is Shrinking
      • Global Product Development Trends
      • Consumer Trends Support Continued Growth in Organics
  • The Consumer
    • The Simmons Survey System
      • Overview
      • Wellness, an Essential Attribute
        • Table Demographic Representation of U.S. Adult Population's Attitude Toward Health Food
        • Table Attitude of U.S. Adult Population Toward Health Food
      • Young Generation Skews Healthier
        • Table Who Eats Healthier Food?
      • Energy Drinks
        • Table Demographics of U.S. Consumers Favoring Energy Drinks
      • Frequency of Energy Drinks
      • Bottled Water
        • Table Demographics of U.S. Consumers Favoring Use of Non-Carbonated Bottled Spring Water
      • Dairy & Dairy Substitutes
      • Lactose-free Milk Attracts Elderly
        • Table Demographics of U.S. Consumers Favoring Lactose-free Milk, Soy Milk
      • Fruit Juices
        • Table Demographics Of U.S. Consumers Favoring Fruit Juices
      • Frequency of Fruit Juice Consumption
        • Table Demographic Profile of U.S. Consumer Frequency of Fruit Juice (Per Household)
      • Higher Income Earners Are Main Consumers of Non-refrigerated (RTD) Juices
        • Table Demographics of U.S. Consumers Favoring Different Types of Juices
      • Low-calorie Juices Preferred By Older Adults
        • Table Demographics of U.S. Consumers Favoring Different Kinds of Fruit Juices
      • Bottles Most Popular Fruit Juice Packaging
        • Table Demographics of U.S. Consumers Favoring Different Types of Packaging Juices
      • Large Households Prefer Juice Box
        • Table Demographics of U.S. Consumers Favoring Different Types of Packaging for Fruit Juices
  • Addresses of Selected Marketers

Abstract

New Age beverages are not as new as they once were but they are getting better with age, reaching sales of 3.4 billion in 2004. This all new Packaged Facts Market Trend: New Age Non-Carbonated Beverages looks at this growing market with exciting functional and intriguing emotional benefits.

Health and wellness continue to shape consumer choice in the New Age non-carbonated beverages. From the boutique and organic stores, the New Age non-carbonated beverages have made their way into mainstream retail channels. The Packaged Facts Market Trends: New Age Non-Carbonated Beverages covers the following:

  • Energy Drinks/Infused Water
  • Fruit Juices and Drinks
  • Dairy & Dairy Substitutes
  • Bottled/Canned Teas

Market Trends: New Age Non-Carbonated Beverages examines the state of the U.S. market, from everyday major supermarket players to specialty premium niche players. The report analyses manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends that will fuel future growth.

In this new report, Packaged Facts examines the market for new age non-carbonated beverages in the U.S., assesses the markets strengths and weaknesses, analyzes the various products available along with the manufacturer and retailer strategies that are being used to maximize growth and profitability. Trend coverage includes consumer usage, brand preference, retailing, new product, and growth markets such as yogurt drinks.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: New Age Non-Carbonated Beverages is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and ProductScan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: New Age Non-Carbonated Beverages offers unique perspective on the bourgeoning market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in the beverage industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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