MarketLooks: The U.S. Market for Non-Chocolate Candy

Published: March 1, 2005 - 19 Pages

Table of Contents

  1. Market Size and Growth
  2. Market Composition
  3. Factors to Market Growth
  4. The Top Marketers
  5. The Market Leaders
  6. Marketing and New Product Trends
  7. Consumer Demographics
  8. Brand Demographics
  9. Spotlight on Children as Consumers
  10. Looking Ahead


MarketLooks, from, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Non-Chocolate Candy
Published: March 2005

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The following is the abstract from the full report:
With candy universally popular, endlessly varied, and ubiquitously available, the overall U.S. market is largely mature. Moreover, ever-growing consumer health and obesity concerns have kept consumption levels generally flat, even as marketer competition and innovation have been dampened by a sluggish economy, market consolidation, and rising costs. The competitive response? Novelty products for kids (notably including interactive and “extreme” candies) and licensed products are the driving trends in the non-chocolate candy market, along with innovative new flavors.

Following in the footsteps of chocolate candy, healthier non-chocolates also are gaining ground, including those based on diet, natural, and premium appeals; indeed, even if low-carb candy sales were buoyed by a consumer fad, nutritional concerns are now a permanent feature of the candy market. Productscan tracking of non-chocolate candy new product introductions show the number of no- or low-sugar/carb package tags tripling from 2000 to 2004, while the number of “real” ingredient (typically real fruit) or high-fruit content tags doubled. Driven in large part by the low-carb craze, technology seems to have finally caught up with consumer tastes, and a particular area of growth will be in lower- or no-sugar products aimed at kids and teens, along with upscale entries aimed mainly at adults.

Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers.

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