Meat & Poultry: U.S. Retail Market Trends & Opportunities

Published: April 26, 2017 - 153 Pages

Table of Contents

  • Executive Summary
    • Scope of this Report
    • Methodology
  • The Market
    • Market Size & Segmentation
      • Scope & Methodology
      • Product Definitions
      • Market Size & Historical Trends
        • Table Retail Sales of Meat, Poultry & Meat Substitutes: 2011-2016 (U.S.$ mil)
      • Market Segmentation
        • Table Retail Sales of Meat by Product Segment: 2011-2016 (U.S.$ mil)
        • Table Retail Sales of Poultry by Type: 2011-2016 (U.S.$ mil)
    • Projected Market Growth
      • Market Projections
        • Table Projected Retail Sales of Meat, Poultry & Meat Substitutes, 2016-2021 (U.S.$ mil)
      • Factors Influencing Market Growth
  • Marketing & Retailing
    • Marketers and Brands
      • The Range of Marketers
      • Leading Marketers
      • Brand Leaders
        • Table Selected Leading Meat and Poultry Brands by Product Category Penetration Rates, 2008-2016 (percent of U.S. households)
      • A Taste for Meat Substitute Acquisitions
    • Marketing & New Product Trends
      • Culinary Forecast: Telling the Product Story
      • Beef Trends
      • The Chicken Comes First
      • Wild Boar and Exotics as the New Natural
      • The New Meat (Skin) Snacks: Crackling and Chicharonnes
      • Meat-Centric Meal Kits Offer the Foodie Experience at Home
      • Charcuterie: A Cut Above the Standard Appetizer
      • Telling the Story: The Quest for Supply Chain Transparency
    • Retailing & Internet Trends
      • Retail Channel Shares
  • The Consumer
    • Product Usage Rates
      • Bacon, Boneless Chicken Are Top Gainers in Consumer Base
        • Table Retail Purchasing Patterns for Fresh Red Meat: Overall and by Type, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Fresh/Frozen Poultry: Overall and by Type, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Cold Cuts: Overall and by Deli vs. Packaged, Kind, Level of Consumption, and Brand, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Bacon: Overall and by Level of Consumption and Brand, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Hot Dogs: Overall and by Type and Brand, 2008-2016
        • Table Retail Purchasing Patterns for Sausage: Overall, by Mealtime, by Types, Forms, and Flavors Used Most Often, and by Level of Consumption, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Fresh Bratwurst: Overall and by Flavors and Brands Used Most Often, 2008-2016 (percent of U.S. households) Classification 2008 2010 2012 2014 2016
        • Table Retail Purchasing Patterns for Beef Jerky/Meat Snacks, 2008-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Canned Meat: Overall and by Brand Used Most Often, 2012-2016 (percent of U.S. households)
        • Table Retail Purchasing Patterns for Meat Alternatives: Overall and by Forms, Types, and Brands Used Most Often, 2008-2016 (percent of U.S. households)
    • Consumer Psychographics
      • Gourmet, Home Chef, and Natural/Organic Shoppers Draw for Specialty Offerings
      • Skews by Product Type for Hot Dogs and Sausage
      • The Vegetarian Angle
        • Table Selected Psychographic Patterns for Purchasers of Retail Meat and Poultry Products by Type, 2016 (indexes for "agree a lot")
    • Consumer Demographics
      • Purchasing Indicators by Product Type
      • Fresh Meat and Poultry
      • Cold Cuts
      • Bacon
      • Hot Dogs
      • Sausage and Bratwurst
      • Meat Jerky/Snacks
      • Canned Meats
      • Meat Alternatives
        • Table Purchasing Rates for Retail Meat and Poultry Products by Type: Overall and by Generational Cohort, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: Overall and by Generational Cohort, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Generational Cohort, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Race/Ethnicity, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Race/Ethnicity, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Race/Ethnicity, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Geographic Region, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Geographic Region, 2016 (number of Households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Geographic Region, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Meat and Poultry Products by Type: By Top Metro Area Grouping, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Household Income, 2016 (percent of households
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Household Income, 2016 (number of households in thousands)
        • Table Purchasing Indexes for Retail Meat and Poultry Products by Type: By Household Income, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Number of Persons in Household, 2016 (percent)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Number of Persons in Household, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Number of Persons in Household, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Children in Household, 2016 (percent)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Children in Household, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Children in Household, 2016
        • Table Retail Purchasing Rates for Meat and Poultry Products by Type: By Type of Residence, 2016 (percent of households)
        • Table Consumer Base for Retail Meat and Poultry Products by Type: By Type of Residence, 2016 (number of households in thousands)
        • Table Household Purchasing Indexes for Retail Meat and Poultry Products by Type: By Type of Residence, 2016
    • Packaged Facts Survey Data on Animal Welfare Issues
      • Spotlight on Food Animal Welfare Issues
        • Table Please indicate the extent to which you agree or disagree with the statement: "I'm satisfied that animals raised for food are treated appropriately under current practices and regulations," 2017
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am more concerned than I was a few years ago about the treatment of animals raised for food," 2017
      • Equating Humane Conditions to Healthier Products
        • Table Please indicate the extent to which you agree or disagree with the statement: "Meat and poultry is healthier for me if the animal was raised humanely."
      • Questioning Agricultural Product Safety
        • Table Please indicate the extent to which you agree or disagree with the statement: "Food safety/contamination is a major concern for me with fresh meat and poultry."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being given antibiotics for production reasons."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being given growth hormones."
        • Table Please indicate the extent to which you agree or disagree with the statement: "I am concerned about livestock animals and poultry being fed genetically modified ingredients."
      • Meat, Poultry, and Dairycase Product Claims Rank High on Consumer Radars

Abstract

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Meat & Poultry: U.S. Retail Market Trends & Opportunities


Packaged Facts projects retail sales for meat, poultry, and meat substitutes will approach $100 billion in 2021. Concerns over the health impacts of red meats have caused an ongoing shift in consumption of poultry, while also reinvigorating the market for pork. Yet the consumer market for beef and poultry still shows signs of life, with consumers increasingly trading quantity for quality. 

Consumer Meat Market Trending Toward Premium Products


Across the consumer meat market, gains in disposable income have resulted in consumers focusing on premium products such as organic, grass-fed, and cage-free meats. As a result, premiumization—alongside meats positioned as snacks and the growing nutritional emphasis on dietary protein—is a key trend driving retail sales in the meat and poultry market as a whole.

Further analysis in Meat & Poultry: U.S. Retail Market Trends & Opportunities reveals that concerns over animal welfare, health, the environment, and supply chain transparency will continue to present challenges and opportunities to marketers of meat, poultry, and substitute products. Even the largest meat and poultry processors are being forced to reconfigure their production practices and marketing to address evolving consumer preferences.

Nevertheless, a subset of consumers have adopted meat-free vegan or vegetarian diets, aided in doing so by a plethora of products that allow them to enjoy the familiar flavor of comfort foods like bacon and burgers without eating meat. Continuing innovation in this category of the market is helping to win over even committed meatarians, particularly those seeking healthy forms of protein regardless of its source.

Scope of this Report


Meat & Poultry: U.S. Retail Market Trends & Opportunities looks at the current and forecasted U.S. retail market for meat and poultry products, including fresh, frozen, and processed products, as well as meat substitutes. The discussion includes key trends driving consumer purchases within this food category, including demand for locally sourced, natural, and/or organic products. Value-added products that reduce preparation steps are also appealing to busy consumers. Other major influences on the market, such as concerns over the treatment of animals, are also discussed. Long-term trends and year-to-year volatility in product prices – influenced by factors such as weather conditions and outbreaks of animal disease – significantly impact consumption patterns. Consumer attitudes regarding meat, poultry, and meat substitutes are also investigated.

Methodology


Meat & Poultry: U.S. Retail Market Trends & Opportunities encompasses sales of meat, poultry, and meat substitutes in retail outlets such as convenience stores, supermarkets and other grocery stores, general merchandise stores (including warehouse clubs and supercenters), and specialty food stores. Sales of meat, poultry, and meat substitutes by non-store retailers such as e-commerce and mail-order direct sellers are also included. Sources of market and consumer data consulted for this report include:
  • IRI sales tracking through selected U.S. retail outlets;
  • government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission;
  • meat and poultry processors and representative trade associations;
  • a wide range of pertinent industry sources, including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications.
Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (aged 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.

Another source of consumer data in this report is the Simmons National Consumer Study from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of large and randomly selected sample of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, is intended to represent a statistically accurate cross-section of the U.S. population as a whole.

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