Market Trends: Diet Candy -- The World of Low-Sugar, Low-Carb and Low-Calorie Confection

Published: July 1, 2005 - 100 Pages

Table of Contents

  • Product Formulation
    • Nutritional Concerns at Center Stage
      • Trends and Trade-Offs
      • Sugar Substitutes in Diet Candy
        • Table Number of Diet Candy New Product Lines by Listed Calorie-Free Sweeteners,April 2000 –
        • Table Number of Diet Candy New Product Lines by Listed Polyols, April 2000 – March 2005
      • Fat Substitutes in Diet Candy
        • Table Number of Diet Candy New Product Lines by Listed Fat SubstitutesOther Than Polyols,
  • Market Performance
    • Market Size and Growth
      • Report Methodology
      • Overall Retail Sales at $495 Million
      • IRI-Tracked Sales at $258 Million in 2004
        • Table U.S. Retail Sales of Diet Candy, 2000-2004(in millions of dollars)
        • Table IRI-Tracked Sales of Diet Candy, 2000-2004(in millions of dollars)
      • Tracked Sales of Diet Non-Chocolates Rise to $75 Million
      • Seasonal Patterns: Diet Candy vs. Regular Candy
        • Table Share of IRI-Tracked Sales by Quarter for 52 Weeks Ending March 2005:Chocolate Candy, Non-Chocolate Candy, and Diet Candy(percent)
    • Marketer and Brand Shares
      • The Top Marketers
        • Table Top Marketers of Diet Candy by IRI-Tracked Sales and Share, First Quarter 2004 vs. First Quarter 2005(millions of dollars and percent)
      • The Dollar Gain Leaders
        • Table Top Marketers of Diet Candy by IRI-Tracked Dollar Sales Growth, 2000 – First Quarter 2005(in millions of dollars)
      • Russell Stover at 49% Share in Diet Chocolates
        • Table Top Marketers of Diet Chocolate Candy by IRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005(in millions of dollars and percent)
      • Kraft at 32% Share in Non-Chocolate Diet Candies
        • Table Top Marketers of Diet Non-Chocolate Candy byIRI-Tracked Sales and Shares, First Quarter 2004 vs. First Quarter 2005(in millions of dollars and percent)
      • The Power of the Brand
        • Table Top Brands of Diet Candy byIRI-Tracked Dollar Sales Growth, First Quarter 2004 – First Quarter 2005(in millions of dollars)
  • Marketing and New Product Trends
    • Product Line Introductions Reach Peak of 67
      • Sugar-Free Edges Out Low-Carb
        • Table Number of Diet Candy New Product Introductions by Selected Package Tags,April 2000 – March 2005
      • Guiltless Gourmet
      • Caramel and Coffee Flavors
      • Mint and Fruit Entries
      • Diet Tie-Ins
      • Diet Candy for Kids: From Novelty to Nutrition
        • Table Top Flavors by Number of New Product Package Tags Among Diet Candy Products,April 2001 – March 2005
        • Table Selected Diet Candy New Product Introductions, 2004 – January 2005
  • The Consumer
    • Consumer Overview
      • Note on Simmons Market Research Bureau Consumer Data
      • 9.5% of Adults Eat Low-Fat/Fat-Free Candy
      • Overall Market Demographics
      • Patterns by Gender
      • Hispanics vs. Non-Hispanics
      • Kids as Consumers
        • Table Top Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004(U.S. adults)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy, 2004(U.S. adults)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy: Women, 2004(U.S. adult women)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy: Men, 2004(U.S. adult men)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy: Non-Hispanic Whites, 2004(U.S. non-Hispanic white adults)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy: Hispanics, 2004(U.S. Hispanic adults)
        • Table Demographics Favoring Use of Low-Fat/Fat-Free Candy: Children, 2004(U.S. children age 6-17)
  • Market Outlook
    • Factors to Market Growth
      • Motivated Marketers
        • Table IRI-Tracked Sales of Russell Stover Brand Product Lines, 2000-2004(in millions of dollars)
      • Favorable Demographics
        • Table Share of U.S. Population Growth for Selected Age Brackets, 2005-2010(percent)
        • Table Projected U.S. Population by Age Bracket, 2000-2010(in thousands)
      • Accentuating the Positive
      • Jumping the Hurdles
      • Sales Projected at $1.3 Billion in 2009
        • Table Projected U.S. Retail Sales of Diet Candy, 2004-2009(in millions of dollars)
      • Looking Ahead
  • Addresses of Selected Marketers

Abstract

Packaged Facts'Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection provides an in-depth look at the market for low-sugar, low-carb, low-fat, and low-calorie chocolate and non-chocolate confections, drawing on the latest mass-market sales data, consumer surveys, and new product tracking. With a full analysis of sales, market share, product formulation, and marketing trends, this report hones in on current opportunities in the market for easy-on-the-conscience candy.

Report Methodology
The information in Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Diet Candy: The World of Low-Sugar, Low-Carb and Low-Calorie Confection offers. The report addresses the following segments:

  • Product Formulation (update on calorie-free sweeteners, polyols, and fat substitutes)
  • Market Performance (including market size and composition, marketer and brand shares)
  • Marketing and New Product Trends (formulation and flavor trends, including low-carb vs. sugar-free)
  • The Consumer (who’s buying what, including focus tables on purchasing patterns among women, Hispanics, and kids)
  • Market Outlook (factors to market growth, market projections, and looking ahead)

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You Will Benefit from this Report
If your company is already competing in the candy industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for diet candy, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for diet candy on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for diet candy.
  • Research and development professionals stay on top of competitor initiatives and explore demand for diet candy.
  • Advertising agencies working with clients in the diet and candy industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.


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