Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers

Published: January 20, 2017 - 83 Pages

Table of Contents

  • Executive Summary
    • Scope & Methodology
    • Key Market Drivers
    • Alternative-Ingredient Snack Market Forecast
      • Alternative Vegetables Are Fastest-Growing Category
      • Chickpeas, Vegetable Blends Key Growth Subcategories
    • The Marketers
      • Top Companies Specialize When Marketing Ingredients
      • Key Marketers by Alternative-Ingredient Category
        • Table Top Marketers by Category for IRI MULO-Tracked Alternative-Ingredient Snack Sales, 2015/2016 (millions of dollars and percent)
    • Marketing Trends
      • Mondelez Launches First New Snack Brand in Over a Decade
    • Demographic Trends
    • Grocery Stores Top Channel Despite Younger Shoppers
  • Alternative-Ingredient Snack Trends
    • Key Points
    • Scope
      • Definitions and Terms
        • Table Terms Used for Alternative-Ingredient Product Searches
    • Methodology
    • Chickpeas, Vegetable Blends Key Growth Subcategories
      • Table Subcategory Growth in IRI MULO-Tracked Sales of Alternative-Ingredient Snack, 2015–2016 (percent)
    • Flavor/Texture Variety Key Reason for Buying
    • Drivers for Alternative-Ingredient Snack Sales
      • Increased Health Awareness in Snackers
      • Young Families with Children
        • Table Alternative-Ingredient Snacks Eaten in Last 30 Days: By Age of Children in Household, 2016 (percent)
      • Millennials and Gen X
    • Forecast
      • Table Alternative-Ingredient Snack Market Forecast, 2017–2019 (millions of dollars)
  • The Market
    • Key Points
    • Salty Snack Segment Leads Alternative-Ingredient Snack Sales
      • Table Alternative-Ingredient Snack Market, 2015–2016 (millions of dollars)
      • Pulse, Alternative Vegetable & Grain Snacks Outpace Market for Growth
        • Table IRI MULO-Tracked Alternative-Ingredient Snack Sales, 2015/2016 (millions of dollars, number, & percent)
    • Alternative Vegetables Are Fastest-Growing Category
      • Table IRI MULO-Tracked Alternative-Ingredient Snack Sales: By Ingredient Category, 2015/2016 (millions of dollars, number, & percent)
    • Alternative-Ingredient Snack SKUs Struggle to Break $1M Sales Barrier
      • SKU Histogram Analysis by Alternative-Ingredient Category
  • The Marketers
    • Key Points
    • A Note on Rankings
    • Top Alternative-Ingredient Snack Marketers
      • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Snacks, 2015/2016 (thousand $ and percent)
      • Top Companies Specialize When Marketing Ingredients
        • Table Frequency of Marketing Terms in IRI MULO-Tracked Alternative-Ingredient Snacks, 2015/2016 (number)
        • Table Alternative-Ingredient Descriptions by Marketer and Category, 2015/2016
    • Top Marketers of Alternative-Ingredient Salty Snacks
      • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Salty Snacks, 2015/2016 (thousand $ and percent)
    • Top Marketers of Alternative-Ingredient Crackers
    • Key marketers by Alternative-Ingredient Category
      • Key Marketers of Vegetable-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Alternative-Ingredient Crackers, 2015/2016 (thousand $ and percent)
        • Table Top Competitors for IRI MULO-Tracked Sales of Vegetable-Based Snacks, 2015/2016 (thousand $ and percent)
      • Key Marketers of Pulse-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Pulse-Based Snacks, 2015/2016 (thousand $ and percent)
      • Key Marketers of Grain-Based Salty Snacks & Crackers
        • Table Top Competitors for IRI MULO-Tracked Sales of Specialty Grain-Based Snacks, 2015/2016 (thousand $ and percent)
  • Marketing & New Product Trends
    • Key Points
    • Marketing Alternate Ingredient Snacks
      • Mondelez Launches First New Snack Brand in Over a Decade
      • BFY Brands Starts a Rebellion
    • New Pulse-Based Snacks
      • Puffing up Pulses
    • New Alternative Vegetable-Based Snacks
      • Seaweed & Kale Headline Many New Snacks
      • Wild and Crazy New Veggies
    • New Alternative Grain-Based Snacks
  • Retail & Demographic Trends
    • Key Points
    • Whole Grain & Multigrain Snacks Most Popular
    • Alternative-Ingredient Snacks Appeal to Younger Crowd
      • Table Types of Alternative-Ingredient Snacks Eaten in Last 30 Days: By Generational Cohort, 2016 (percent)
    • Children in Household a Major Factor
    • Women More Likely to Eat Alternative Grain Snacks
    • Ethnic Background Less Important for Snack Preference
      • Table Types of Alternative-Ingredient Snacks Eaten in Last 30 Days: By Race/Ethnicity, 2016 (percent)
    • Grocery Stores Still Primary Source for Alternative-Ingredient Snacks
      • Younger Generations Eschew Grocery, Prefer Convenience & Natural Channels
        • Table Alternative-Ingredient Snack Shopping Indexes: By Generation, 2016 (percent)

Abstract

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Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers

Families with children and the younger generational cohorts are driving the market for healthy snack alternatives in lieu of more traditional snack foods. Sales of these alternative ingredients snacks within the salty snacks and crackers market segment were robust in 2016, growing 5.2% in the year and outpacing overall sales growth in these two snack segments. Vegetable-based snacks (not including potato) has been the fastest growing category, followed by pulse-based snacks. Sales of alternative grain formulation snacks were flat, despite whole grain and multigrain snack formulations being the most popular types of alternative ingredients snacks with consumers. Ingredient substitutions such as the use of specific vegetables in formulations and marketing such as sweet potato and spinach are popular, but are still far outnumbered by the amount of popular snack foods that simply call out the use of vegetables (or “veggies”) to promote a better-for-you snacking product. Generic “bean” formulations are also popular, but chickpea-based snacks are the fastest growing subcategory for pulse-based snacks.

Growth of the alternative ingredients snack market will remain moderate to strong over the next three years through 2019, with a compound annual growth rate (CAGR) of 6.2% to reach sales of $1,700 million. The increase in number of snackers looking for healthy snack alternatives will be a strong driver for the market, as will the continued interest in snacks offering flavor and texture variety, which alternative ingredients snacks offer.

What You’ll Get in This Report

Food Formulation Trends: Ancient Grains and Sprouted Ingredients, Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers provides an in depth analysis of alternative ingredients snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting sales trends. The report covers sales of salty snacks and crackers containing pulses such as beans, chickpeas, lentils, and peas, vegetables such as sweet potato, spinach, and kale, and notable grain ingredient formulations such as whole grain, multigrain, and ancient grains. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Snack Food Nutrition Trends: Pulses, Vegetables, and Grains in Salty Snacks and Crackers was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Packaged Facts’ own National Consumer Survey and from Simmons’ National Consumer Survey. Other primary research includes interviews with snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.

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