Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Published: December 8, 2016 - 101 Pages

Table of Contents

  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Tea Sales Rise to $7.3 billion
      • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Tea by Channel
    • IRI-tracked Tea Shoots Up
      • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
    • Tea Culture Blossoms
    • Functional: The Next Wave
    • Consumer Shifts Create Opportunity and Peril
    • Powerhouse Brands Target RTD Tea
    • Tea Market Share Spread Out
    • Marketing Trends
    • Product Trends
    • Retail Trends
    • Tea Market Share Spread Out
    • Tea Consumption Trends
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage by Gender, 2016
  • Tea Trends & Opportunities
    • Key Opportunities
      • Tea Culture Blossoms
      • Gourmet Gear
      • Functional: The Next Wave
    • Factors to Market Growth
      • Consumer Shifts Create Opportunity and Peril
      • Powerhouse Brands Target RTD Tea
  • Market Size and Projections
    • Market Size and Segmentation
      • Tea Sales Rise to $7.3 billion
        • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
      • Tea by Channel
        • Table Share of U.S. Sales of Tea by Channel, 2016 (percent)
      • IRI-tracked Tea Shoots Up
        • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
      • Looking Ahead
        • Table Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • The Marketers
    • Marketer Shares
      • Tea Market Share Spread Out
        • Table Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
      • Pepsi Lipton Tea Partnership Tops RTD Tea
        • Table Top Marketers of Canned and Bottled Tea, 2016 (in millions)
        • Table Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
      • Gold Peak Tops Refrigerated Tea
        • Table Top Marketers of Refrigerated Tea, 2016 (in millions)
        • Table Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
      • Lipton Tops Bagged/Loose Tea Segment
        • Table Top Marketers of Tea (Bags/Loose), 2016 (in millions)
        • Table Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
      • Four Players with Double Digit Share in Single-Cup Tea
        • Table Top Marketers of Single-Cup Tea, 2016 (in millions)
        • Table Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
      • Private Label Tea Market Feels the Pain
        • Table Private Label Tea, 2016 (in millions)
  • Marketing and New Product Trends
    • Range of Approaches
      • Global Positioning at Lipton
      • Experiential Effort for Lipton Sparkling Ice Tea
      • Pure Leaf Moves into Television
      • Brisk Targets Urban Teens
      • Gold Peak Takes It Home
      • Snapple Goes Madcap
      • "Butterflyz" at Fuze
      • AriZona and Marketing
      • The Honesty Index
      • Celestial Makeover Misstep
    • Product Trends
      • Expanding Premium Tier
      • Natural Strategies
      • Sparkling Products in the Spotlight
      • Tea Lattes Proliferate
      • Exotic Flavor Directions
      • Specialty Teas Advancing
      • Matcha: The Superfood Tea
      • Unrest in Kombucha
      • Single-Serve Form
      • Instant Tea
      • Segmentation in Hot Tea
  • Retail Trends
    • Changing Retail Landscape
      • Consumer Mindsets Are Shifting
      • Developments in Mass Channels
      • Tea Retailers
      • Tea Cafés
      • Online Channel
  • The Tea Consumer
    • Tea Consumption Trends
      • Table Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
      • Table Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
    • Hot and Cold Tea Usage by Gender
      • Table Tea Usage Rates by Gender, 2016
    • Gender Differences in Frequency of Consumption
      • Table Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
    • Tea Channel Shopping by Gender
      • Table Tea Purchasing Patterns by Retail Channel: By Gender, 2016
    • Tea Type Preferences
      • Table Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
      • Table Tea Usage Rates by Form: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
      • Table Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
      • Table Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
    • Brand Preference Trends
      • Table Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
      • Table Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
      • Table Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
    • Tea Consumer Demographics
      • Table Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
      • Table Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)

Abstract

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Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category’s performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.

Tea is experiencing growth, impacted by factors including: an interest in tea culture at foodservice; new products that emphasize tea’s functionality; trends towards premium and specialized products in bagged, loose and ready-to-drink tea; and Starbucks’ push into RTD tea through its partnership with Anheuser-Busch.

Packaged Facts’ report Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition focuses on the dynamic market for packaged tea, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for tea and features the results of an exclusive Packaged Facts national online consumer survey of tea drinkers’ tendencies, preferences, and purchase influences.

Scope and Methodology

Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • Published company reports and news releases.
This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in July/August 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

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