Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

Table of Contents

• Executive Summary
  • Scope of Report
  • Report Methodology
  • Tea Sales Rise to $7.3 billion
    • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
  • Tea by Channel
  • IRI-tracked Tea Shoots Up
    • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
  • Looking Ahead
    • Table Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • Tea Culture Blossoms
  • Functional: The Next Wave
  • Consumer Shifts Create Opportunity and Peril
  • Powerhouse Brands Target RTD Tea
  • Tea Market Share Spread Out
  • Marketing Trends
  • Product Trends
  • Retail Trends
  • Tea Market Share Spread Out
  • Tea Consumption Trends
  • Hot and Cold Tea Usage by Gender
    • Table Tea Usage by Gender, 2016
• Tea Trends & Opportunities
  • Key Opportunities
    • Tea Culture Blossoms
    • Gourmet Gear
    • Functional: The Next Wave
  • Factors to Market Growth
    • Consumer Shifts Create Opportunity and Peril
    • Powerhouse Brands Target RTD Tea
• Market Size and Projections
  • Market Size and Segmentation
    • Tea Sales Rise to $7.3 billion
      • Table Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Tea by Channel
      • Table Share of U.S. Sales of Tea by Channel, 2016 (percent)
    • IRI-tracked Tea Shoots Up
      • Table IRI-Tracked Sales of Tea: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)
• The Marketers
  • Marketer Shares
    • Tea Market Share Spread Out
      • Table Top Marketers of Tea at Food, Drug and Mass Merchandisers, 2016 (in millions)
    • Pepsi Lipton Tea Partnership Tops RTD Tea
      • Table Top Marketers of Canned and Bottled Tea, 2016 (in millions)
      • Table Biggest Canned and Bottled Tea Brand Line Gainers, 2016 (in millions)
    • Gold Peak Tops Refrigerated Tea
      • Table Top Marketers of Refrigerated Tea, 2016 (in millions)
      • Table Biggest Refrigerated Tea Brand Line Gainers, 2016 (in millions)
    • Lipton Tops Bagged/Loose Tea Segment
      • Table Top Marketers of Tea (Bags/Loose), 2016 (in millions)
      • Table Biggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
    • Four Players with Double Digit Share in Single-Cup Tea
      • Table Top Marketers of Single-Cup Tea, 2016 (in millions)
      • Table Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
    • Private Label Tea Market Feels the Pain
      • Table Private Label Tea, 2016 (in millions)
• Marketing and New Product Trends
  • Range of Approaches
    • Global Positioning at Lipton
    • Experiential Effort for Lipton Sparkling Ice Tea
    • Pure Leaf Moves into Television
    • Brisk Targets Urban Teens
    • Gold Peak Takes It Home
    • Snapple Goes Madcap
    • "Butterflyz" at Fuze
    • AriZona and Marketing
    • The Honesty Index
    • Celestial Makeover Misstep
  • Product Trends
    • Expanding Premium Tier
    • Natural Strategies
    • Sparkling Products in the Spotlight
    • Tea Lattes Proliferate
    • Exotic Flavor Directions
    • Specialty Teas Advancing
    • Matcha: The Superfood Tea
    • Unrest in Kombucha
    • Single-Serve Form
    • Instant Tea
    • Segmentation in Hot Tea
• Retail Trends
  • Changing Retail Landscape
    • Consumer Mindsets Are Shifting
    • Developments in Mass Channels
    • Tea Retailers
    • Tea Cafés
    • Online Channel
• The Tea Consumer
  • Tea Consumption Trends
    • Table Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
    • Table Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
  • Hot and Cold Tea Usage by Gender
    • Table Tea Usage Rates by Gender, 2016
  • Gender Differences in Frequency of Consumption
    • Table Number of Tea or Tea Drinks Consumed Per Day: Overall and by Gender, 2016
  • Tea Channel Shopping by Gender
    • Table Tea Purchasing Patterns by Retail Channel: By Gender, 2016
  • Tea Type Preferences
    • Table Caffeinated vs. Decaffeinated vs. Herbal Tea Consumption Patterns, 2016
    • Table Tea Usage Rates by Form: Overall and by Age Bracket, 2016
    • Table Types of Tea Drunk at Home: Overall and by Age Bracket, 2016
    • Table Types of Tea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
    • Table Types of Tea Drunk Most Often at Home or Restaurants/Cafes: Overall and by Age Bracket, 2016
  • Brand Preference Trends
    • Table Regular Tea (in Bags or Packages) Consumption Trends by Brand, 2008-2016 (percent)
    • Table Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
    • Table Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
  • Tea Consumer Demographics
    • Table Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016 (Index)
    • Table Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)

Abstract