Coffee Market in the U.S.: Packaged, Single-Cup Brew, and Ready-to-Drink, 9th Edition

Published: December 8, 2016 - 106 Pages

Table of Contents

  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Coffee Sales Rise to $13.6 billion
      • Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Coffee by Channel
    • IRI-tracked Coffee Shows Healthy Growth
      • Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
    • Looking Ahead
      • Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
    • Culture of Innovation
    • Diffusion of Innovation
    • JAB Reshapes Market
    • Marketing Trends
    • Product Trends
    • Retail Trends
    • Market Share Concentrated
    • Coffee Consumption Trends
    • Hot and Cold Coffee Usage by Gender
      • Table Coffee Usage by Gender, 2016
  • Coffee Trends & Opportunities
    • Key Opportunities
      • Consumption of Gourmet and Specialty Coffee
      • Marketing
      • Product Form Innovation
    • Factors to Market Growth
      • Culture of Innovation
        • Table Level of Agreement with Statement: "I understand the process behind cold brew coffee," 2016 (percent)
      • Diffusion of Innovation
      • Strategic Consolidation and Investment
  • Market Size and Projections
    • Market Size and Segmentation
      • Coffee Sales Rise to $13.6 billion
        • Table Coffee Sales in the U.S., 2011-2015 (in billions of dollars and percent)
      • Coffee by Channel
        • Table Share of U.S. Sales of Coffee by Channel, 2016 (percent)
      • IRI-tracked Coffee Shows Healthy Growth
        • Table IRI-Tracked Sales of Coffee: Overall and by Segment, 2016 (in millions)
      • Looking Ahead
        • Table Projected Coffee Sales in the U.S., 2016-2020 (in billions of dollars and percent)
  • The Marketers
    • Marketer Shares
      • Concentration at the Top
        • Table Top Marketers of Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
      • J.M. Smucker Leads Way in Ground Coffee
        • Table Top Marketers of Ground Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ground Coffee Brand Line Gainers, 2016 (in millions)
      • Folger and Private Label Top Ground Decaffeinated
        • Table Top Marketers of Ground Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ground Decaffeinated Coffee Brand Line Gainers, 2016 (in millions)
      • Three Companies Control Nearly Three-Quarters of Instant Coffee Category
        • Table Top Marketers of Instant Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Top Marketers of Instant Decaffeinated Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Instant Coffee Brand Line Gainers, 2016 (in millions)
      • Starbucks Dominates in RTD Coffee
        • Table Top Marketers of Ready-to-Drink Cappuccino/Iced Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Ready-to-Drink Cappuccino/Iced Coffee Brand Line Gainers, 2016 (in millions)
      • 90% of Refrigerated RTD Coffee Category in Hands of Four Players
        • Table Top Marketers of Refrigerated Ready-to-Drink Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Refrigerated Ready-to-Drink Coffee Brand Line Gainers, 2016 (in millions)
      • Single Cup Coffee Sees Intense Competition
        • Table Top Marketers of Single-Cup Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Single-Cup Coffee Brand Line Gainers, 2016 (in millions)
      • Whole Coffee Beans Led by Starbucks
        • Table Top Marketers of Whole Coffee Beans by IRI-Tracked Mass-Market Sales, 2016 (in millions)
        • Table Biggest Whole Coffee Beans Brand Line Gainers, 2016 (in millions)
      • Other Small Categories Also Tracked by IRI
      • Private Label Coffee Led by Single Cups
        • Table Private Label Coffee by IRI-Tracked Mass-Market Sales, 2016 (in millions)
  • Marketing and New Product Trends
    • Range of Approaches
      • Brand Landscape
      • Peet's Celebrates 50 Years
      • Starbucks Explores Branding
      • Doubleshot YouTube Series Explores Creative Passions
      • Folgers Stays on Message
      • Maxwell House Turns to Brand Heritage
      • Gevalia Takes It to Starbucks
      • New Identity for Hills Brothers
      • Eight O'Clock Reveals Its Secrets
      • George Clooney and the Nespresso Lifestyle
      • First U.S. Advertising for Lavazza
      • If Caribou Could Talk
      • Califia Farms Unveils Cold Brew Effort
      • Nescafé Moves from Traditional Websites to Tumblr
    • Product Trends
      • Green Coffee Prices Hit Ground Coffee Segment
      • Starbucks Continues Advance in Retail
      • Kraft Fuels Growth with Single-Serve Pods
      • Single-Serve Pod Market Returning to Earth
      • More Setbacks
      • Specialty Brands Driving Innovation
      • Whole Beans on Trend
      • Instant Form Lags Category
      • Decaffeinated in Decline
      • Cold Brew Origins
      • New Products Surge into RTD Coffee
        • Table Level of Agreement with Statement: "I like the idea of coffee flavored with dairy alternatives such as almond or coconut milk," 2016 (percent)
      • Concentrates and Flavorings Aim for Young Consumers
      • High-Caffeine Segment Getting Buzz
  • Retail Trends
    • A Challenging Mix
      • Retail Channels
        • Table Purchasing Rates for Coffee by Channel, 2016
      • Turbulent Market Landscape
      • New Generation of Coffee Shoppers
      • Starbucks Signature Aisle
      • Cross-Selling at Target
      • Branded Retail
      • New Product Collaborations
      • Online Channel
      • Packaged Goods Brands Explore Online Commerce
      • Amazon Dash Buttons
  • The Coffee Consumer
    • Coffee Consumption Trends
      • Table Usage Rates for Home-Brewed or Home-Made Coffee by Type, 2009-2016 (percent of households)
      • Table Usage Rates for Ready-to-Drink Coffee, 2009-2016 (percent of adults)
      • Table Coffee Maker and Pod Ownership, 2009-2016 (percent of households)
    • Hot and Cold Coffee Usage by Gender
      • Table Coffee Usage Rates by Gender, 2016 (percent of adults)
    • Gender Differences in Frequency of Consumption
      • Table Number of Coffee or Coffee Drinks Consumed Per Day: Overall and by Gender, 2016 (percent of adults)
    • Coffee Channel Habits by Gender
      • Table Coffee Purchasing Patterns by Gender, 2016 (percent of adults)
    • Type Preferences by Age
      • Table Caffeinated vs. Decaffeinated Coffee Consumption Patterns: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Coffee Usage Rates by Form: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk at Home: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016 (percent of adults)
      • Table Types of Coffee Drunk Most Often at Home or Restaurants/Cafes): Overall and by Age Bracket, 2016 (percent of adults)
    • Brand Preference Trends

Abstract

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Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition

The market for packaged coffee in the U.S. maintains its upward momentum, with a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers. The market is dominated by both long-established brands in consumer packaged goods, as well as foodservice brands looking to expand their reach.

Trends & Opportunities

Several recent developments are impacting the coffee landscape. These include increased competition in the K-Cup segment, including Dunkin’ Donuts successful foray into the segment; the new partnership between Dunkin’ Donuts and Coca-Cola on the introduction of a new line of RTD coffee beverages; the cold brew trend, which is experiencing a big wave of new products; Starbucks’ core strategies, one of which includes expanding at-home consumption; and JAB Holdings activity and interest in gobbling up coffee brands.

Packaged Facts’ report Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition focuses on the dynamic market for packaged coffee, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for coffee and features the results of an exclusive Packaged Facts national online consumer survey of coffee drinkers’ tendencies, preferences, and purchase influences.

Scope and Methodology

Market trends and market size estimates within Coffee and Ready-to-Drink Coffee: U.S. Retail Market, 9th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • Published company reports and news releases.
This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in July/August 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

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