Nutritional Supplements in the U.S., 7th Edition

Published: October 14, 2016 - 179 Pages

Table of Contents

  • Executive Summary
    • Scope & Methodology
    • Market & Forecast
      • Driving Trends for Nutritional Supplements
      • Condition-Specific Supplement Market Trends
        • Table IRI MULO-Tracked Sales of Condition-Specific Nutritional Supplement Categories, 2015/2016 (in thousands of dollars, thousands of 10-count units, and percent)
      • The Omega-3 Oil Supplements Market
      • Children's Supplements in Decline
      • Herbal Supplements Continue to Beat Long-Term Trend
      • Developing Consumer Trust in the Supplements Industry
    • Nutritional Supplement Marketers
      • Mergers & Acquisitions in the Supplements Sector
      • Leading Marketers in Condition-Specific Supplements
    • Retail Nutritional Supplement Sales
      • Natural Channel Enjoys a Stronger 2015
      • Mass-Market Retailer Trends
      • Brick & Mortar Stealthily Moving Into Online Sales
      • Private Label
    • Good Science Key to Driving Sales
    • Regulations & Legislation Trends
    • New Product Trends
    • Demographic Trends
  • Market Overview
    • Key Points
    • Scope
      • Product Categories and Classifications
    • Methodology
      • Mass-Market Product Classifications
    • Driving Trends for Nutritional Supplements
      • Female Supplement Consumers and Gender-Specific Supplements
        • Table IRI MULO-Tracked Sales of Probiotic & Digestive Health Supplements, 2015/2016 (in thousands of dollars, thousand of 10-count units, and percent)
      • Targeting & Individualization: Even Multivitamins Become Specific
      • Digestive Supplements Will Continue to Eat Market Share
      • Enticing More Ethnic Diversity in Supplement Sales
        • Table Key Demographics for Nutritional Supplement Use by Race/Ethnicity, 2015 (index)
    • Developing More Consumer Trust in the Supplements Industry
      • Good Science, Safety Increasingly Important for Driving Sales
    • Forecast
  • Market Size and Composition
    • Key Points
    • Nutritional Supplement Sales Maintain Growth
    • Mass-Market Nutritional Supplement Sales
      • Table IRI MULO-Tracked Sales of Nutritional Supplements, 2015/2016 (in millions of dollars and percent)
    • Private-Label Sales Continue to Lag Market
      • Table IRI MULO-Tracked Sales of Nutritional Supplements, 2015/2016 (in millions of dollars, millions of 10-count units, and percent)
    • The Omega-3 Oil Supplements Market
      • Table Change in Fish Oil Supplement Use by Demographic, 2015 vs. 2016 (in percent and thousands of adults)
    • Sales of Children's Supplements Notch Downward
      • Table IRI MULO-Tracked Sales of Children's Supplements, 2015/2016 (thousand $, thousand 10 count, and percent)
    • Herbal Supplements Continue to Beat-Long Term Trend
    • Condition-Specific Supplement Market Trends
      • Table IRI MULO-Tracked Sales of Condition-Specific Supplements, 2015/2016 (thousand $ and percent)
      • Digestive Health Led by Booming Probiotic Sales
        • Table IRI MULO-Tracked Sales of Probiotic & Digestive Health Supplements, 2015/2016 (thousand $, thousand 10 count, and percent)
      • Vitamin C & Immunity Supplements on a Wild Ride
        • Table IRI MULO-Tracked Sales of Vitamin C/Immunity Supplements, 2015/2016 (thousand $, thousand 10 count, and percent)
      • Bone & Joint Health Supplement Sales Continue to Slide
        • Table IRI MULO-Tracked Sales of Bone & Joint Health Supplements, 2015/2016 (thousand $, thousand 10 count, and percent)
      • Brain & Heart Health Categories One Hit Wonders
  • The Marketers
    • Key Points
    • Mergers & Acquisitions in the Supplements Sector
      • Table Key Nutritional Supplements Sector Mergers & Acquisitions
    • Key Marketers by Segment
      • Mineral Supplements
        • Table IRI MULO-Tracked Sales of Mineral Supplements, 2015/2016 (thousand $ and percent)
      • Multivitamins
        • Table IRI MULO-Tracked Sales of Multivitamin Supplements, 2015/2016 (thousand $ and percent)
      • 1 & 2 Letter Vitamins
        • Table IRI MULO-Tracked Sales of 1 & 2 Letter Vitamin Supplements, 2015/2016 (thousand $ and percent)
      • Liquid Vitamins
        • Table IRI MULO-Tracked Sales of Liquid Supplements, 2015/2016 (thousand $ and percent)
    • Leading Marketers in Condition-Specific Supplements
      • Table Condition-Specific Supplement Market Shares by IRI MULO-Tracked Sales, 2015/2016 (thousand $ and percent)
      • Probiotics and Digestive Health Supplements
        • Table Leading Marketers in IRI MULO-Tracked Sales of Probiotics & Digestive Health Supplements, 2015/2016 (thousand $ and percent)
      • Vitamin C & Immunity
        • Table Leading Marketers in IRI MULO-Tracked Sales of Vitamin C/Immunity Supplements, 2015/2016 (thousand $ and percent)
      • Eye Health Supplements
        • Table Leading Marketers in IRI MULO-Tracked Sales of Eye Health Supplements, 2015/2016 (thousand $ and percent)
      • Joint Health Supplements
        • Table Leading Marketers in IRI MULO-Tracked Sales of Joint Health Supplements, 2015/2016 (thousand $ and percent)
      • Bone Health Supplements
        • Table Leading Marketers in IRI MULO-Tracked Sales of Bone Health Supplements, 2015/2016 (thousand $ and percent)
      • Heart Health Supplements
        • Table Leading Marketers in IRI MULO-Tracked Sales of Heart Health Supplements, 2015/2016 (thousand $ and percent)
      • Brain Health Supplements
        • Table Leading Marketers by IRI MULO-Tracked Sales of Brain Health Supplements, 2015/2016 (thousand $ and percent)
    • Competitors in Children's Vitamins & Supplements
      • Table IRI MULO-Tracked Sales of Children's Supplements, 2015/2016 (thousand $ and percent)
  • Retailer & Marketing Trends
    • Key Points
    • Nutritional Supplement Sales by Channel
    • Natural Channel Enjoys a Stronger 2015
    • Mass-Market Retailer Trends
    • Brick & Mortar Stealthily Moving Into Online Sales
    • Private Label
      • Table IRI MULO-Tracked Sales of Private-Label Supplements, 2015/2016 (million $ and percent)
    • Marketing Highlights
      • Good Science Key to Driving Sales
      • Retailers Can Use Branded Ingredients to Highlight Products
      • Pregnancy, Technology, &Supplements: A Winning Combination
      • Strong Connection Between Vitamin Angels & Supplement Retailers
    • Regulations & Legislation Trends
      • Table New Nutritional Supplement Regulations & Legislation, 2015/2016
      • New York Attorney General Takes on the Supplement Industry
      • Mislabeled & Adulterated Supplements an Ongoing Issue
      • Self-Regulatory Efforts on Advertising
      • Quality Certification for Supplements Remains Confusing
      • New Federal GMO Labeling Law Will Have Little Effect on Supplements Industry
  • New Product Trends
    • Key Points
    • Top New Supplement Product Trends
      • Vegetarian & Vegan Supplements
      • Whole Food Supplements
      • Curcumin and Turmeric
    • Probiotics & Digestive Supplements Remain Popular
      • Table Selected New Probiotic Supplement Products With Added Ingredients, 2015 & 2016
      • New Digestive Enzyme Supplements
    • Wide Variety of New Cognitive Health Supplements
    • Heart Health Staying in the Spotlight
    • Omega-3 Supplements
      • Algae & Terrestrial Plant-Based Oils
    • Antioxidant Supplements Still Hot in 2016
    • Energy Supplements
    • New Bone Support Supplements
    • New Immunity Support Supplement Products
    • New Joint Health Supplement Formulations Entice Consumers
    • Children's Supplements: Beyond Pills and Multivitamins
    • Wide Array of New Multivitamin Products
    • Beyond the Pill for New Supplements
      • Gummy Supplements Continue to Shine
      • Pace of New Liquid Supplement Introductions Outgrows Sales
  • Demographic Trends
    • Key Points
    • Supplements Used by Over Half of Adults
      • Age Remains Top Factor to Supplement Use
        • Table Demographics of Nutritional Supplement Use, 2016 (millions of adults, percent, and index)
    • Two-Thirds of Supplement Users Take Them Once a Day
    • Multivitamins Remain the Most Popular Type of Supplement
      • Table Types of Nutritional Supplements Most Often Used, 2008–2016 (percent)
      • Key Demographics for the Most Popular Supplement Types
    • Supplement Users and Health
      • Supplement Users Also Likelier To Be Trying to Eat Healthily
      • Supplement Users More Proactive With Health Practitioners
    • Caplets/Tablets Most Commonly Used Supplement Form
    • Children's Vitamins Demographics
      • Table Demographics for Use of Children's Supplement, 2016 (in million of households with children, percent, and index)
    • Brand Demographics
      • Table Demographics for Use of Selected Leading Nutritional Supplement Brands, 2016 (index)

Abstract

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Nutritional Supplements in the U.S., 7th Edition

Focused targeting and specialized supplementation are the key trends shaping the nutritional supplements market over the next five years as sales continue to maintain a steady, moderate growth. Consumers are looking for more condition-specific dietary supplements that provide specific health benefits as well as eschew multivitamins.

Nutritional Supplements Market Trends & Opportunities

Digestive health supplements and probiotics will continue to see double-digit growth as a dietary supplements industry category, while the bone and joint categories will continue to decline. Brain health is another important area of supplementation, spurred on by an aging population worried more and more about losing cognitive function with age. Dietary supplements marketers are also focusing more products directly towards women, with supplements supporting fertility and pregnancy becoming a major component of women’s supplements. These trends will push sales in the nutritional supplements industry to $18.3 billion by 2020, achieving a compound annual growth rate (CAGR) of 6.2% between 2016 and 2020.

Packaged Facts' report, Nutritional Supplements in the U.S., 7th Edition, contains comprehensive data on the U.S. dietary supplements market, including historical (2011–2015) and forecasted (2016–2020) retail sales data. The report discusses key trends affecting the dietary supplements market, trends driving industry growth, and consumer demographics. In addition, Nutritional Supplements in the U.S., 7th Edition discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing rankings of marketers in terms of sales for a number of different nutritional supplement segments and categories.

Report Methodology

The information in Nutritional Supplements in the U.S., 7th Edition was obtained from primary datasets, including IRI’s InfoScan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Simmons, and Packaged Facts’ own National Consumer Survey. Other primary research includes interviews with nutritional supplement experts and internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection. Sales of supplement products are based on available sales data from IRI data, estimates reported in the trade and consumer press, industry experts, and participating supplement manufacturers and retail outlets.

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