Chocolate Candy Market in the U.S., 11th Edition

Published: August 30, 2016 - 172 Pages

Table of Contents

  • Executive Summary
    • Scope of Report
    • Report Methodology
    • Confectionery Sales Rise to $35.8 billion
      • Table Confectionery Sales in the U.S., 2011-2015 (in billions of dollars)
      • Table Confectionery Sales in the U.S., 2011-2015 (percent change over previous year)
    • A World of Candy
      • Table Share of U.S. Confectionery Sales by Channel: Chocolate Candy vs. Total Confectionery, 2016 (percent)
    • IRI-Tracked Confectionery Sales
      • Table IRI-Tracked Sales of Confectionery: Overall and Chocolate Category, 2016 (in millions of dollars)
    • Premium Chocolate Powers Growth
      • Table IRI-Tracked Sales of Chocolate Candy: Overall and by Everyday vs. Premium Sectors, 2016 (in millions)
    • Marketing Trends
      • Major Brands Dominate in Marketing Spend
    • Product Trends and Opportunities
    • Retail Trends
    • The Competitive Landscape
    • Packaged Facts Confectionery Usage Survey Results
      • Table Consumption and Purchase Habits of Chocolate, Non-Chocolate Candy, and Gum, 2016 (percent of U.S. adults)
    • Where in the Store?
      • Table Parts of the Store Where Chocolate Candy Is Purchased, 2016 (percent of candy purchasers)
      • Wrigley, Mars Explore "Transaction Zones"
    • Looking Ahead
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (in billions of dollars)
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (percent change over previous year)
  • Chocolate Candy in the Confectionery Market Context
    • Snacking Behavior
      • Nutritional Value of Snacks
      • Clean Snacking
      • Indulgent Taste Prevails
    • Simple Ingredients, Transparency and No Artificial Colors
    • No More GMOs
    • Impact of Clean Label Initiatives
    • Candy Adjacencies
    • Opportunities
      • Indulgence Versus Health
      • Cross-Fertilization of Global Markets
      • Functional Benefits
      • Design Factors
    • Confectionery Sales Rise to $35.8 billion
      • Table Confectionery Sales in the U.S., 2011-2015 (in billions of dollars)
      • Table Confectionery Sales in the U.S., 2011-2015 (percent change over previous year)
    • A World of Candy
      • Table Share of U.S. Confectionery Sales by Channel, 2016 (percent)
    • IRI-tracked Confectionery Sales Show Pockets of Strength
      • Table IRI-Tracked Sales of Confectionery: Overall vs. Chocolate Candy, 2016 (in millions of dollars)
    • Looking Ahead
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (in billions of dollars)
      • Table Projected Confectionery Sales in the U.S., 2016-2020 (percent change over previous year)
    • Dynamic Market Environment
    • Advertising
      • Major Brands Dominate in Marketing Spend
    • Snickers Satisfies
      • Marilyn Monroe
      • Thematic Packaging
    • M&M's Sets Bar for Entertainment
      • "Tainted Love"
      • "Celebrate with M"
    • Masterbrand Strategy at Hershey
      • "Hello Happy"
      • "Hello Happy: Diner"
      • "Hello Happy: Caramels"
      • "Hello from Home"
    • Reese's Umbrella Campaign
    • Multiple Brands in Trade Advertising
    • Digital Media
      • #all trees are beautiful
    • Balancing the Familiar and the Unknown
      • Disruptor Brands and Products
    • On the Radar
      • Trending Flavors
    • Hershey Expansion Strategy
      • Simple Ingredients
    • Mars Focuses On Taste Appeal
    • New Products Target Healthy Snacking
    • Premium Chocolate Drives Innovation
      • Accessible Luxury
      • Artisanal Producers Push Beyond Convention
    • Non-Chocolate Segment Poised for Takeoff
      • Cocktail Confections
    • Sugar-Free Candy
    • Low-Calorie/ Portion Control
      • Skinnygirl Targets Candy
      • Skinny Cow
    • Seasonal Candy
    • Novelty
    • Snacking On the Go
      • Big Chains Dot Landscape
    • Hershey Mines Big Data for Retail Insights
    • Challenges and Opportunities
    • Candy, Gum and Breath Freshener Consumption Trends
      • Table Usage of Chocolate and Other Candy, Gum, and Breath Mints/Strips, 2009-2016 (percent of U.S. adults)
      • Table Consumption and Purchase Habits for Chocolate, Non-Chocolate Candy and Gum, 2016 (percent of U.S. adults)
    • Brand Preference Trends
      • Table Chocolate Candy Brand Consumption Trends, 2008-2016 (percent of U.S. adults)
    • Where in the Store?
      • Table Parts of the Store Where Candy and Gum Are Purchased, 2016 (percent of adult purchasers)
      • Wrigley, Mars Explore "Transaction Zones"
    • Frequency of Candy Consumption
      • Table Frequency of Chocolate and Non-Chocolate Candy Consumption, 2016 (percent of adult consumers of candy)
    • Time of Day for Candy Consumption
      • Table Time of Day for Chocolate and Non-Chocolate Candy Consumption, 2016 (percent of adults consumers of candy)
    • Where Do You Eat Candy?
      • Table Where Chocolate and Non-Chocolate Candy Are Eaten, 2016 (percent of adult consumers)
    • Candy Consumer Demographics
      • Table Usage Index for Selected Chocolate and Non-Chocolate Candy Brands, 2016 (U.S. adults)
  • Chocolate Candy Category
    • Chocolate Sales Rise to $21.6 billion
      • Table Chocolate Sales in the U.S., 2011-2015 (in billions of dollars and percent)
    • Pervasiveness of Chocolate Candy
      • Table Share of U.S. Sales of Chocolate Candy by Channel, 2016 (percent)
    • IRI-tracked Chocolate Dollar Sales Up, Volume Down
      • Table IRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2016 (in millions)
    • Defining Premium
      • Table Premium Chocolate Candy Segments by Price ($/ounce & $/pound)
    • Premium Chocolate Powers Growth
      • Table IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2016 (in millions)
    • Looking Ahead
      • Table Projected Chocolate Candy Sales in the U.S., 2016-2020 (in billions of dollars)
    • Dynamic Market Environment
    • Market Share Concentrated
      • Table Top Marketers of Chocolate Candy at Food, Drug and Mass Merchandisers, 2015 (in millions)
    • Hershey and Mars Rule the <3.5-oz Segment
      • Table Top Marketers of Chocolate Candy: Box/Bag/Bars <3.5-oz, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Box/Bag/Bars <3.5-oz, 2015 (in millions)
      • Three Double Digit Players in the >3.5-oz Segment
        • Table Top Marketers of Chocolate Candy: Box/Bag/Bars >3.5-oz, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Box/Bag/Bars >3.5-oz, 2015 (in millions)
      • Three's a Company for Snack Size
        • Table Top Marketers of Chocolate Candy: Snack Size, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Snack Size, 2015 (in millions)
    • The Gift Box Duopoly in Mass Channels
      • Table Top Marketers of Chocolate Candy: Gift Boxes, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Gift Boxes, 2015 (in millions)
    • Christmas Season Most Generous to Three Main Players
      • Table Top Marketers of Chocolate Candy: Christmas, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Christmas, 2015 (in millions)
      • Easter Sales Down
        • Table Top Marketers of Chocolate Candy: Easter, 2015 (in millions)
        • Table Biggest Chocolate Market Share Gainers: Easter, 2015 (in millions)
    • Seasonal Halloween Chocolate a Favorite Haunt for Marketers
      • Table Top Marketers of Chocolate Candy: Halloween, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Halloween, 2015 (in millions)
    • Lindt Charges Ahead for Valentine's Day
      • Table Top Marketers of Chocolate Candy: Valentine's Day, 2015 (in millions)
      • Table Biggest Chocolate Market Share Gainers: Valentine's Day, 2015 (in millions)
    • Sugar-Free Ruled by Lindt & Sprüngli
      • Table Top Marketers of Chocolate Candy: Sugar Free, 2015 (in millions)
    • Two Small Categories Also Tracked by IRI
    • Private Label Chocolate Market Feels the Pain
      • Table Private Label Chocolate Candy, 2015 (in millions)
    • Dove Chocolate
    • M&M's and the X-Men
    • Goodnessknows Launch
    • Brookside Talks
    • Milky Way Redux
    • Right Twix vs. Left Twix
    • Take 5
    • Lindt Stays the Course
      • The Golden Globe Awards
    • Digital Rom-Coms for Hello
    • Ghirardelli Stresses Pleasure
      • Savor the Dark Book Club
    • Approachable Luxury at Godiva
      • Lady Godiva Program
    • Cause Marketing
      • Intense Chocolate
      • Clean Label
      • Origins
      • Healthy Ingredients
      • Trending Flavors
      • Flavor Explorations
      • Reminiscence
      • Decadence
    • Hershey Expansion Strategy
      • Simple Ingredients
      • Mash-ups
      • Adjacencies
    • Premium Chocolate at Hershey
      • Cadbury Premium Pouches
      • Scharffen Berger
      • Dagoba
    • Active Launch Pad at Mars
      • M&M's
      • Snickers
      • Twix
      • Milky Way
      • 3 Musketeers
      • Dove
    • Major Brands Target Healthy Snacking Platform
    • Snacking Chocolate
      • Fruit & Chocolate
      • Goodnessknows
      • BarkThins
      • Roca Thins
    • Nestlé Eyes Premium
    • Premium Chocolate Drives Innovation
      • Accessible Luxury
    • Lindt
      • Lindt Hello Line
    • Ghirardelli
    • Godiva
    • Ferrero
    • Classic Candies
      • DeMet's
    • Artisanal and Craft Producers Spark Creativity
      • Vosges
      • TCHO
      • Lake Champlain
      • Amano
      • Fruition
      • Mast
      • Justin's
      • Good Day Chocolate
    • Evolution in Boxed Chocolate
    • New Products in Seasonal
      • Spring: Valentine's Day, Easter
      • Autumn: Halloween
      • Winter: Holiday/ Christmas
    • Retailer Exclusives
    • Specialty Retailers
    • Chocolate Retailers
      • Branded Retail
      • Godiva Boutiques
      • Lindt Expanding Retail Footprint
      • Ghirardelli Showcases Indulgence
      • Chocolate Specialists
      • Big Chains Dot Landscape
      • Experiential Chocolate
    • The Chocolate Consumer
      • Despite Volume Drops, More Households Eat Chocolate and Other Candy
        • Table Candy Usage, 2009-2016 (number in adults in thousands and percent of total)
      • Gender Differences in Chocolate Candy Usage
        • Table Chocolate Candy Usage by Gender, 2014 and 2016 (percent of U.S. adults)
      • Gender Differences in Frequency of Consumption
        • Table Frequency of Chocolate Candy Consumption Overall and by Gender: 2014 vs. 2016 (percent of adult consumers of chocolate candy)
      • Time of Day for Chocolate Consumption
        • Table Time of Day for Chocolate Consumption Overall and by Gender, 2014 and 2016 (percent of adults consumers of chocolate candy)
      • Where in the Store?
        • Table Parts of the Store Where Chocolate Candy Is Purchased, 2012-2016 (percent of adult purchasers of chocolate candy)
        • Table Parts of the Store Where Chocolate Candy Is Purchased: By Gender, 2016 (percent of adult purchasers of chocolate candy)
      • Where Do You Eat Chocolate?
        • Table Where Chocolate Is Eaten: Overall and by Gender, 2014 and 2016 (percent of adult consumers of chocolate candy)
      • Type Preferences
        • Table Types of Chocolate Candy Bought in Last Year, 2014 vs. 2016 (percent of adult purchasers of chocolate candy)
      • Brand Preference Trends
        • Table Chocolate Candy Brand Consumption Trends, 2008-2016 (percent of U.S. adults)
        • Table Have you purchased any of the following brands of chocolate candy in the last 12 months?, 2016 (percent of chocolate candy purchasers)
      • Chocolate Consumer Demographics
        • Table Demographic Indexes for Chocolate Candy Consumers by Selected Brands, 2016 (index among U.S. adults )

Abstract

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Chocolate Candy Market in the U.S.

In the vast world of confectionary, few candy products possess the allure of chocolate. Doesn’t matter if it’s dark or milk or gourmet or conventional, chocolate is an indulgent favorite that appeals to Americans of all age, ethnic, and social-economic backgrounds. Chocolate is in essence an accessible luxury that creates many opportunities to trade the consumer up to premium products.

As a result of this widespread appeal, Packaged Facts views the chocolate market as dynamic and growing. The U.S. chocolate market benefits from a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers. Sales are projected to increase through the year 2020 and beyond.

Chocolate Candy Market in the U.S.
examines the market for chocolate candy across the U.S. retail spectrum, and places the market in the larger context of the overall confectionery market, defined as the total U.S. market for chocolate/non-chocolate candy and gum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, gourmet/specialty food stores, vending, direct-sales channels including catalogs and Internet, candy shops and specialty chocolatiers, and alternative channels such as department stores, kitchenware stores and bookstores.

Excluded from the scope of this report are other products such as chocolate-covered salted snacks, baking chocolate, chocolate cakes and ice cream, health/energy bars, nutritional snacks/trail mixes, fruit snacks, other food product products that may contain chocolate such as hot cocoa, chocolate syrup, and chocolate milk flavoring.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with confectionery market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on chocolate product shopper insights – the Packaged Facts Confectionery Usage Study. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and confectionery reports by Packaged Facts.

Sales estimates are based on data from the above sources as well as IRI data for mass-market channels; SPINSscan data for natural supermarkets; published and estimated sales of major market participants; market size estimates from other sources, including those appearing in the trade press; the performance of relevant retail venues; consumer usage rates for confectionery products; and new product introduction activity in the market.

Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Simmons. Through an ongoing program of telephone and booklet questionnaire surveys of a large probability sample of consumers who represent a statistically accurate cross-section of the U.S. adult population, Simmons is able construct detailed demographic profiles across various consumer product and service markets. The discussion of consumer patterns also draws on the proprietary Packaged Facts Confectionery Usage Survey, which is based on 2,000 U.S. adults who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.




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